The Sun Products
- Company typePrivate
- Founded1975
- HeadquartersRocky Hill, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
The Sun Products firmographics
Firmographics- Name
- The Sun Products
- Legal name
- Xoilac TV
- Website
- https://sunproductscorp.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
The Sun Products industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap and Other Detergent Manufacturing (325611)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)
Keywords
Where The Sun Products is headquartered
LocationHeadquarters
- HQ city
- Rocky Hill
- HQ country
- United States
- HQ region
- North America
Markets served
The Sun Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
The Sun Products product offering
Product offeringCore offering
The Sun Products manufactured and sold laundry detergents and household cleaning products under its consumer brand portfolio. The company operated as a consumer packaged goods producer serving household laundry and cleaning needs. Following its 2016 acquisition by Henkel for $3.6 billion, the company had no active business operations.
Differentiator
Problem solved
Functional benefit
Companies that use The Sun Products
Customer profileIdeal customer profiles1 record
The Sun Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Sun Products partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
The Sun Products competitors and assessment
Company assessmentDirect peers
- Procter & Gamble: Global CPG leader and direct competitor in laundry detergents (Tide, Ariel, Gain). Closely comparable business model, product category, and North American distribution footprint to Sun Products' laundry care focus.
- Unilever: Major CPG peer with competing laundry detergent brands (OMO, Surf). Comparable in category, scale, and channel mix to Sun Products' household laundry business.
- Church & Dwight: US-listed household products company with Arm & Hammer laundry and cleaning lines. Closely aligned mid-cap CPG peer with overlapping North American retail customers.
- The Clorox Company: Household cleaning products manufacturer with overlapping retail customers and product categories (laundry additives, cleaning). Comparable go-to-market and category positioning.
Broad incumbents
- Henkel: Global laundry and home care major (Persil, all) and the acquirer of Sun Products in 2016. Directly comparable in product category and now the entity that controls Sun Products' former business.
- Reckitt Benckiser: Global household and personal care major with laundry adjacencies (Vanish, Woolite). Broad incumbent competing in similar categories with broader portfolio reach.
- Colgate-Palmolive: Global household and personal care company (Fab, Ajax) overlapping in laundry and household cleaning. Broader portfolio but directly relevant category overlap.
Regional players
- Kao Corporation: Japanese CPG company with leading laundry detergent brands (Attack) primarily serving Asia. Comparable product category and R&D-driven formulation approach.
Emerging players
- Seventh Generation: Eco-focused laundry and cleaning brand competing for the same household shopper with plant-based detergents. Comparable product category with differentiated positioning.
- Method Products: Premium eco-friendly household cleaning brand, now part of Ecover/SC Johnson. Adjacent to laundry care with shared retail channels and consumer segments.
Market position
Strengths2 records
Weaknesses2 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
The Sun Products social profiles
Digital presenceThe Sun Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sun Products leadership team
Management profileNumber of profiles
The Sun Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sun Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sun Products
What does The Sun Products do?
The Sun Products manufactured and sold laundry detergents and household cleaning products under its consumer brand portfolio. The company operated as a consumer packaged goods producer serving household laundry and cleaning needs. Following its 2016 acquisition by Henkel for $3.6 billion, the company had no active business operations.
Is The Sun Products a public or private company?
The Sun Products is a private company. It is classified as corporate owned and is currently operating.
When was The Sun Products founded?
The Sun Products was founded in 1975. It employs 501 to 1,000 people.
Where is The Sun Products based?
The Sun Products is headquartered in Rocky Hill, United States, in the North America region.
Who are The Sun Products's main competitors?
Direct peers on record are Procter & Gamble, Unilever, Church & Dwight and The Clorox Company. Broad incumbents are Henkel, Reckitt Benckiser and Colgate-Palmolive. Kao Corporation is listed as a regional player. Emerging players are Seventh Generation and Method Products.
Does The Sun Products have an API?
No public API is recorded for The Sun Products.
What industry is The Sun Products in?
The Sun Products's product category is Household Cleaning Products. Its primary akta.pro industry code is CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets). Its NAICS code is 325611 and its SIC code is 2840.