EAT HAPPY GROUP

What EAT HAPPY GROUP does

EAT HAPPY GROUP is a Cologne-headquartered, privately held multi-brand fresh Asian convenience food company founded in 2013. The group operates a portfolio of complementary brands spanning sushi, Asian snacks, and Asian desserts, distributed primarily through shop-in-shop concepts and self-service refrigerated cabinets inside European food retailers. Its core brands include EAT HAPPY (the flagship, present at more than 3,000 locations across Europe), YUZU (70 German locations with on-site preparation), WAKAME (Italian Production-to-Hub operations in Bologna with a 3-day shelf-life product), THE SUSHI LAB (a premium Cologne dine-in concept), and Candy Cuisine (mochi and Asian desserts distributed through 300+ German supermarket cabinets and EAT HAPPY shops).

The underlying operating model is a hybrid of B2B concept partnerships with Lebensmitteleinzelhandel (food retailers), direct-to-consumer retail through own-branded shops and restaurants, and selected travel-retail/transport-hub placements (e.g., REWE To Go at Karlsruhe Hauptbahnhof via SSP and Lekkerland). Production is concentrated in regional hubs and distributed through refrigerated logistics, with the WAKAME Production-to-Hub architecture in Bologna serving as the group's differentiated production template. Pricing details for both B2B and end-consumer products are not publicly disclosed.

In April 2026, the company entered exclusive negotiations to merge with Hana Group SAS's European operations in a transaction valued at approximately €1.5 billion, backed by a strategic investment from One Rock Capital Partners and €750 million of debt financing arranged by Deutsche Bank AG, RBC Capital Markets, and UniCredit SpA. The combined entity would cover approximately 5,800 points of sale across 14 European countries, materially expanding the group's pan-European footprint and creating one of the largest fresh Asian convenience food platforms in Europe. The group is led by Managing Directors Dr. Johannes Steegmann and Jan Fischer under the FCF Holding GmbH umbrella.

Name

EAT HAPPY GROUP

Legal name

FCF Holding GmbH

Website

https://eathappygroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EAT HAPPY GROUP is a Cologne-based, multi-brand fresh Asian convenience food company operating shop-in-shop concepts and refrigerated cabinets in European food retail, with brands including EAT HAPPY (3,000+ European locations), YUZU, WAKAME, THE SUSHI LAB, and Candy Cuisine, currently merging with Hana Group Europe in a €1.5B transaction.

Ownership category

akta.pro rank

Product category

Fresh Asian Convenience Food

NAICS

Seafood Product Preparation and Packaging (31171), All Other Specialty Food Retailers (445298)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

akta.pro secondary industries

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Refrigerated Ready-to-Eat Foods (Deli Salads, Sandwiches, Meal Kits) (CRADACAH)

Keywords

• Fresh sushi production
• Asian convenience food
• Shop-in-shop retail
• Sushi retail concepts
• Food retail partnerships

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. B2B Fresh Convenience Food Sales: Supplying fresh sushi and Asian convenience foods to food retailers through shop-in-shop concepts and self-service refrigerated cases. Long-standing concept partner (Konzeptpartner) for Lebensmitteleinzelhandel (food retail).
2. Direct-to-Consumer Retail: Operating own-branded shops (EAT HAPPY, YUZU, THE SUSHI LAB) and restaurant concepts selling directly to consumers.
3. Asian Desserts (Mochi): Producing and selling Asian desserts, particularly Mochi, through EAT HAPPY shops and over 300 Mochi Pick & Mix refrigerated cases in German supermarkets.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

EAT HAPPY GROUP produces and distributes fresh handcrafted sushi, Asian snacks, and Asian desserts (mochi) under multiple brands through shop-in-shop concepts, self-service refrigerated cases, own-branded takeaway shops, and restaurant concepts. The company supplies German and European food retailers as a long-term concept partner (Konzeptpartner) for fresh convenience food while also operating direct-to-consumer shops and restaurants. Its Production-to-Hub model in Bologna, Italy, delivers sushi with a 3-day shelf life for self-service retail distribution.

Product overview

EAT HAPPY GROUP is a multi-brand fresh Asian convenience food company operating a portfolio of brands under a unified platform. The core offering centers on handcrafted sushi (EAT HAPPY, YUZU, WAKAME brands) and Asian desserts (Eat Happy Candy Cuisine), distributed through both retail shop-in-shop concepts and foodservice locations. The portfolio includes: EAT HAPPY as the main brand since 2013 with over 3,000 European locations; YUZU at 70 German locations; WAKAME in Italy with 3-day shelf life products; THE SUSHI LAB as a premium dine-in restaurant concept in Cologne; and Eat Happy Candy Cuisine producing mochi and Asian desserts distributed via 300+ Mochi Pick & Mix display cases across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• EAT HAPPY: Shop-in-shop concept offering fresh handcrafted sushi and Asia snacks at more than 3,000 locations across Europe. The primary brand of the group.
• YUZU
• WAKAME
• THE SUSHI LAB
• Candy Cuisine

Products and services

• EAT HAPPY (Shop-in-Shop Concept) Main brand since 2013 offering fresh handcrafted sushi and Asian snacks through a shop-in-shop concept. Distributed at over 3,000 locations across Europe via shops and refrigerated self-service display cases, targeted at supermarket shoppers seeking fresh convenience food.
• YUZU (Premium Takeaway Sushi) Premium sushi takeaway brand offered at 70 selected locations in Germany. Sushi is freshly prepared on-site in dedicated shops, with additional self-service display cases regularly restocked for supermarket customers.
• WAKAME (Italian Sushi Brand) Sushi brand operating in Italy, distributing products with a 3-day shelf life through self-service display cases. Sushi is prepared by professional sushi chefs using a Production-to-Hub model based in Bologna.
• THE SUSHI LAB (Restaurant Concept) Gastronomy concept located in Cologne offering premium handcrafted sushi freshly prepared in front of customers using traditional Japanese methods, targeting dine-in premium consumers.
• Eat Happy Candy Cuisine (Mochi and Asian Desserts) Production of Asian desserts, particularly Mochi, distributed through EAT HAPPY shops across Europe and via more than 300 Mochi Pick & Mix display cases in German supermarkets, with additional dessert development for the EAT HAPPY range.

Quantifiable outcome

• 3,000+ retail locations
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Hana Group SAS (Europe)coreStrategic or Co-development Partner · 1 April 2026EAT HAPPY GROUP and Hana Europe entered exclusive negotiations to combine operations and create a pan-European fresh Asian convenience food platform. The merger represents Permira Funds' full exit from Hana's European operations while Permira retains its stake in Hana's US business.
• SSP GroupminorChannel Partner/ Reseller/ Distributor · 26 February 2026Traffic gastronomy specialist SSP opened REWE To Go at Karlsruhe Hauptbahnhof in collaboration with Lekkerland (Convenience division of REWE Group), featuring an Eat Happy Sushi Shop.
• Lekkerland (REWE Group)minorChannel Partner/ Reseller/ Distributor · 26 February 2026Convenience division of REWE Group partnering with SSP and EAT HAPPY GROUP for REWE To Go store concept featuring fresh sushi.
• German Food Retailers (Lebensmitteleinzelhandel)coreChannel Partner/ Reseller/ DistributorLong-term concept partner (Konzeptpartner) for food retailers, developing innovative fresh convenience food concepts for in-store placement. Multiple brands (EAT HAPPY, YUZU, WAKAME) distributed through retail partnerships.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hana Group SAS: French-originated specialist in freshly prepared Asian cuisine and sushi shop-in-shop programs for retailers and travel locations across Europe. Directly comparable because it operates the same fresh-Asian-in-retail model that EAT HAPPY GROUP is in the process of merging with, and currently overlaps EAT HAPPY's footprint across European grocery and travel-retail channels.
• Snowfox Sushi: Operates sushi shop-in-shop programs and take-home sushi cases inside U.S. and international grocery retailers. Highly comparable to EAT HAPPY's core EAT HAPPY brand model of placing refrigerated cases and in-store sushi counters in host supermarkets.
• Sushi Daily (KellyDeli): European operator of fresh sushi kiosks and cases inside grocery stores (Carrefour, Auchan, Tesco, etc.). Directly comparable to EAT HAPPY's shop-in-shop business and to the combined entity's planned 5,800 European point-of-sale footprint.
• Genji Sushi: Provides freshly prepared sushi in grocery and club-store settings through in-store counters. Comparable business model to EAT HAPPY's sushi-in-supermarket offering and target customer base of food retailers seeking fresh-prepared concepts.

Broad incumbents

• YO! Sushi: UK-based sushi restaurant and take-away chain offering Japanese-inspired food across multiple European markets. Comparable as an established sushi brand targeting similar European consumers, though its model is dine-in/takeaway rather than shop-in-shop retail.
• Wasabi Sushi & Bento: UK sushi and bento QSR chain with strong travel-hub presence. Comparable in product category (sushi/Asian) and target occasions (grab-and-go, transit, lunch), though it operates standalone stores rather than shop-in-shop retail programs.
• Pret a Manger: Global grab-and-go food chain offering fresh sandwiches, salads, and sushi-style items in transit and high-street locations. Comparable in fresh-convenience positioning, distribution through travel hubs, and B2B partnerships with retailers and operators.

Emerging players

• Poke House: Fast-growing poke-bowl and Asian-inspired fast-casual chain in Europe. Comparable on fresh-Asian positioning and consumer demographic, and a credible threat in the lunch-occasion segment where EAT HAPPY and YUZU also compete.

Others

• SSP Group: Travel-food operator running branded food outlets (including EAT HAPPY sushi shops) in airports and train stations. Listed as a partner but also a potential channel competitor for in-station fresh Asian food spend across Europe.
• Lekkerland (REWE Group): Convenience division of REWE Group operating REWE To Go and other travel-retail formats in partnership with SSP and EAT HAPPY GROUP. Comparable as a channel partner/adjacent operator in the same European convenience-retail ecosystem that EAT HAPPY depends on for distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eat-happy-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAT HAPPY GROUP