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Trademark

Full company profile

uuid000ahth

Namestring
Trademark
Legal namestring
Trademark
Websiteurl
wearetrademark.com
Company typeenum
Private
Founded yearint
1997
Descriptiontext

Trademark is a San Francisco-based experiential marketing agency founded in 1997 by Elle Chan and Jon Forst. The firm produces large-scale brand experiences and creative conferences for enterprise clients, anchored by an ILM-derived cinematic production capability that distinguishes it from typical event-planning shops. Its core product is a single integrated experiential marketing service line covering creative concepting through on-site execution, with marquee engagements including Adobe MAX, Google, and Slack programs. Revenue is generated through professional-services, quote-based contracts with major global brands.

The agency operates a high-touch enterprise field-sales motion, claiming a 95% repeat and referral business rate and direct relationships with technology-sector anchors. It was ranked the #1 experiential marketing agency for 2025 by Programming Insider and won a Bronze Eventex Award for Adobe MAX 2025, evidence of category-leading brand recognition. In 2025–2026 the firm expanded its leadership team with a VP of Growth (Hunter Rich) and an Executive Producer/VP of Operations (Greg Villeneuve), and launched The Experience Equation, an owned-IP C-suite summit in San Francisco presented with JPMorganChase—marking its first explicit financial-services relationship and a move into thought leadership and community/IP revenue.

The business model is a classic boutique professional-services agency: no public pricing, no productized software, no disclosed funding, no app, and no AI features. Trademark is private, has 101–250 employees, and reports a global delivery footprint while remaining headquartered in California. Its core expansion levers are vertical diversification (into financial services), owned-IP events, and senior operating leadership hires rather than capital-intensive scale.

Short descriptiontext

Trademark is a San Francisco-based experiential marketing agency producing large-scale creative conferences and brand experiences for enterprise clients such as Google, Slack, and Adobe, leveraging cinematic production expertise from its founders' Lucasfilm background.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
experiential marketing services, event production, brand experience design, creative conference production, corporate event planning
Industry1 code
1Branded Merchandise & Corporate Gifts
CodeBPAFAMAAPrimaryYes
NAICS code1 code
  • Advertising Agencies54181
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Experiential Marketing Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Experiential Marketing Services
TypeProfessional Services
Description

Trademark generates revenue through experiential marketing agency services, including event production and execution for major brands and creative conferences. The 95% repeat and referral business rate suggests service-based recurring revenue from long-term client relationships.

theindustryleaders.org
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Trademark is an experiential marketing agency that produces and executes large-scale creative conferences and brand experiences for global enterprise clients. The firm blends creative ambition with operational precision, applying cinematic expertise to deliver high-impact live events such as Adobe MAX for clients including Google, Slack, and Adobe.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 95% repeat and referral business rate among clients
Product overview1 text field

TRADEMARK is an experiential marketing firm that offers a single unified service offering focused on live event production and creative experience execution. Founded in 1997 by Elle Chan and Jon Forst, the agency specializes in producing large-scale creative conferences and brand experiences, with clients including Google, Slack, and Adobe. The company reports a 95% repeat and referral business rate.

Product and service1 record
1Experiential Marketing Services
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1JPMorganChase
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-06-23
Description

JPMorganChase served as the presenting sponsor for The Experience Equation summit hosted by TRADEMARK on June 23, 2026, in San Francisco. The summit brought together Bay Area C-suite executives to address the disconnect between marketing and finance teams regarding event ROI.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Eventique
TypeDirect peer
Description

Experiential agency producing large-scale corporate events, conferences, and brand activations. Co-listed with Trademark among the top five experiential agencies in New York for 2025.

2Jack Morton Worldwide
TypeDirect peer
Description

Global experiential brand experience agency and part of IPG; directly competes with Trademark on large-scale brand events and creative conferences for enterprise clients such as Google and Adobe. Mentioned alongside Trademark in the 2025 top-five ranking.

3Mirum Agency
TypeDirect peer
Description

Global digital experience agency producing brand experiences, events, and immersive activations. Comparable to Trademark in blending creative ambition with technology-driven experiential execution.

4Momentum Worldwide
TypeBroad incumbent
Description

Global experiential marketing agency within the IPG Mediabrands network. Comparable to Trademark in producing brand experiences and sponsorship activations for Fortune 500 clients.

5MKG
TypeDirect peer
Description

New York–based experiential marketing agency focused on brand activations, immersive experiences, and event production for enterprise clients. Directly comparable to Trademark in scale, geography, and service offering.

6Sid Lee
TypeEmerging player
Description

Creative agency with significant experiential and live-event capabilities, serving major brands across North America and globally. Overlaps with Trademark's premium creative-event positioning while operating at a broader brand-creative scale.

7Sparks
TypeDirect peer
Description

Experiential marketing agency that designs and produces live brand experiences, conferences, and pop-ups for major global brands. Listed as a top-five experiential competitor alongside Trademark in the 2025 rankings.

8GMR Marketing
TypeDirect peer
Description

Global experiential marketing agency specializing in sports, entertainment, and consumer brand experiences. Highly comparable offering to Trademark's enterprise event production work.

9George P. Johnson Experience Marketing (GPJ)
TypeBroad incumbent
Description

Largest independently-held experiential marketing agency worldwide, producing flagship conferences, brand experiences, and trade shows. Operates at significantly larger scale than Trademark across multiple geographies and verticals.

10Octagon
TypeDirect peer
Description

Sports and entertainment-focused experiential marketing agency owned by IPM. Comparable to Trademark in producing high-production-value brand events and creative experiences for major global clients.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Trademark

Experiential Marketing Serviceswearetrademark.com

Trademark is a San Francisco-based experiential marketing agency producing large-scale creative conferences and brand experiences for enterprise clients such as Google, Slack, and Adobe, leveraging cinematic production expertise from its founders' Lucasfilm background.

What Trademark does

Trademark is a San Francisco-based experiential marketing agency founded in 1997 by Elle Chan and Jon Forst. The firm produces large-scale brand experiences and creative conferences for enterprise clients, anchored by an ILM-derived cinematic production capability that distinguishes it from typical event-planning shops. Its core product is a single integrated experiential marketing service line covering creative concepting through on-site execution, with marquee engagements including Adobe MAX, Google, and Slack programs. Revenue is generated through professional-services, quote-based contracts with major global brands.

The agency operates a high-touch enterprise field-sales motion, claiming a 95% repeat and referral business rate and direct relationships with technology-sector anchors. It was ranked the #1 experiential marketing agency for 2025 by Programming Insider and won a Bronze Eventex Award for Adobe MAX 2025, evidence of category-leading brand recognition. In 2025–2026 the firm expanded its leadership team with a VP of Growth (Hunter Rich) and an Executive Producer/VP of Operations (Greg Villeneuve), and launched The Experience Equation, an owned-IP C-suite summit in San Francisco presented with JPMorganChase—marking its first explicit financial-services relationship and a move into thought leadership and community/IP revenue.

The business model is a classic boutique professional-services agency: no public pricing, no productized software, no disclosed funding, no app, and no AI features. Trademark is private, has 101–250 employees, and reports a global delivery footprint while remaining headquartered in California. Its core expansion levers are vertical diversification (into financial services), owned-IP events, and senior operating leadership hires rather than capital-intensive scale.

Trademark firmographics

Firmographics
Name
Trademark
Legal name
Trademark
Website
https://wearetrademark.com
Company type
Private
Founded year
1997
Operating status
Operating
Headcount range
101–250 employees
Short description
Trademark is a San Francisco-based experiential marketing agency producing large-scale creative conferences and brand experiences for enterprise clients such as Google, Slack, and Adobe, leveraging cinematic production expertise from its founders' Lucasfilm background.
Ownership category
akta.pro rank

Trademark industry classification

Industry
Product category
Experiential Marketing Services
NAICS
Advertising Agencies (54181)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

  • Experiential marketing services
  • Event production
  • Brand experience design
  • Creative conference production
  • Corporate event planning

Where Trademark is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Trademark business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Experiential Marketing Services: Trademark generates revenue through experiential marketing agency services, including event production and execution for major brands and creative conferences. The 95% repeat and referral business rate suggests service-based recurring revenue from long-term client relationships.

Go-to-market motion1 record

Distribution channels1 record

Trademark product offering

Product offering

Core offering

Trademark is an experiential marketing agency that produces and executes large-scale creative conferences and brand experiences for global enterprise clients. The firm blends creative ambition with operational precision, applying cinematic expertise to deliver high-impact live events such as Adobe MAX for clients including Google, Slack, and Adobe.

Product overview

TRADEMARK is an experiential marketing firm that offers a single unified service offering focused on live event production and creative experience execution. Founded in 1997 by Elle Chan and Jon Forst, the agency specializes in producing large-scale creative conferences and brand experiences, with clients including Google, Slack, and Adobe. The company reports a 95% repeat and referral business rate.

Differentiator

Problem solved

Functional benefit

Products and services

  • Experiential Marketing Services

Quantifiable outcome

  • 95% repeat and referral business rate among clients

Companies that use Trademark

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Trademark technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Trademark partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • JPMorganChasecoreGTM or Marketing Partner · 23 June 2026JPMorganChase served as the presenting sponsor for The Experience Equation summit hosted by TRADEMARK on June 23, 2026, in San Francisco. The summit brought together Bay Area C-suite executives to address the disconnect between marketing and finance teams regarding event ROI.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Trademark competitors and assessment

Company assessment

Direct peers

  • Eventique: Experiential agency producing large-scale corporate events, conferences, and brand activations. Co-listed with Trademark among the top five experiential agencies in New York for 2025.
  • Jack Morton Worldwide: Global experiential brand experience agency and part of IPG; directly competes with Trademark on large-scale brand events and creative conferences for enterprise clients such as Google and Adobe. Mentioned alongside Trademark in the 2025 top-five ranking.
  • Mirum Agency: Global digital experience agency producing brand experiences, events, and immersive activations. Comparable to Trademark in blending creative ambition with technology-driven experiential execution.
  • MKG: New York–based experiential marketing agency focused on brand activations, immersive experiences, and event production for enterprise clients. Directly comparable to Trademark in scale, geography, and service offering.
  • Sparks: Experiential marketing agency that designs and produces live brand experiences, conferences, and pop-ups for major global brands. Listed as a top-five experiential competitor alongside Trademark in the 2025 rankings.
  • GMR Marketing: Global experiential marketing agency specializing in sports, entertainment, and consumer brand experiences. Highly comparable offering to Trademark's enterprise event production work.
  • Octagon: Sports and entertainment-focused experiential marketing agency owned by IPM. Comparable to Trademark in producing high-production-value brand events and creative experiences for major global clients.

Broad incumbents

  • Momentum Worldwide: Global experiential marketing agency within the IPG Mediabrands network. Comparable to Trademark in producing brand experiences and sponsorship activations for Fortune 500 clients.
  • George P. Johnson Experience Marketing (GPJ): Largest independently-held experiential marketing agency worldwide, producing flagship conferences, brand experiences, and trade shows. Operates at significantly larger scale than Trademark across multiple geographies and verticals.

Emerging players

  • Sid Lee: Creative agency with significant experiential and live-event capabilities, serving major brands across North America and globally. Overlaps with Trademark's premium creative-event positioning while operating at a broader brand-creative scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Trademark social profiles

Digital presence

Trademark financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Trademark leadership team

Management profile

Number of profiles

Profiles4 records

Trademark funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Trademark M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trademark

What does Trademark do?

Trademark is an experiential marketing agency that produces and executes large-scale creative conferences and brand experiences for global enterprise clients. The firm blends creative ambition with operational precision, applying cinematic expertise to deliver high-impact live events such as Adobe MAX for clients including Google, Slack, and Adobe.

Is Trademark a public or private company?

Trademark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Trademark founded?

Trademark was founded in 1997. It employs 101 to 250 people.

Where is Trademark based?

Trademark is headquartered in San Francisco, United States, in the North America region.

How does Trademark make money?

One revenue line is on record: experiential Marketing Services.

Who are Trademark's main competitors?

Direct peers on record are Eventique, Jack Morton Worldwide, Mirum Agency, MKG, Sparks, GMR Marketing and Octagon. Broad incumbents are Momentum Worldwide and George P. Johnson Experience Marketing (GPJ). Sid Lee is listed as an emerging player.

Does Trademark have an API?

No public API is recorded for Trademark.

What industry is Trademark in?

Trademark's product category is Experiential Marketing Services. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts. Its NAICS code is 54181 and its SIC code is 7311.

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Live signals
GlobeNewswireTRADEMARK Secures International Acclaim with 2026 Eventex Award for Adobe MAXTRADEMARK, a San Francisco-based experiential marketing firm, has won a Bronze Eventex Award for its production and execution work on Adobe MAX 2025, one of the world's largest creative conferences. The Eventex Awards, which received a record 1,405 entries from 58 countries this year, are considered the global standard of excellence in experiential marketing. The award adds to TRADEMARK's legacy of consistent recognition and highlights the agency's ability to blend creative ambition with operational precision.GlobeNewswireTRADEMARK Hosts Exclusive Silicon Valley Summit to Bridge the High-Stakes Divide Between Marketing Vision and Financial PrecisionTRADEMARK, an experiential marketing firm, is hosting The Experience Equation summit on June 23, 2026, in San Francisco, with JPMorganChase as presenting sponsor, to address the disconnect between marketing and finance teams regarding event ROI. The event brings together Bay Area C-suite executives to discuss frameworks for building approval infrastructure, smarter vendor relationships, and data-driven ROI metrics, with keynote speaker Rudy Batts from procurement platform Zip. Industry data cited shows 64% of event marketers struggle to prove ROI to executives, while 80% of CMOs report finance leaders are unwilling to collaborate on investment metrics.GlobeNewswireTRADEMARK Appoints Shannon Henry-Matsuo as Chief of Staff, Organizational StrategyTRADEMARK appointed Shannon Henry-Matsuo as Chief of Staff, Organizational Strategy, to lead organizational growth initiatives. She brings experience from Lucasfilm, Meta, Coinbase, Microsoft, Sony, and Cohere, and will scale the team while advising clients on talent matching.BusinessGhanaDeputy trade minister urges intensive state coordination against trade bottlenecksGhana's Deputy Minister of Trade, Sampson Ahi, has called on public institutions to intensify coordination to eliminate trade bottlenecks that are burdening importers, exporters, and manufacturers with extra costs. He made these remarks at the opening of the 2026 first quarter meeting of the National Trade Facilitation Committee in Sogakope, Volta Region, where the Committee will focus on developing an action plan to improve movement of perishable goods. TradeMark Africa's Programme Manager for West Africa and AfCFTA also participated, reaffirming the organisation's commitment to supporting Ghana's trade facilitation reforms.Business InsiderTRADEMARK Taps Hunter Rich Jr. as VP of Growth – And Catches the Next WaveTRADEMARK promoted Hunter Rich Jr. to Vice President of Growth, effective immediately. The move follows his tenure as Director of Business Development, during which the agency saw an average 25% year-over-year growth since 2020. He will now lead new-business strategy and cross-department initiatives.GlobeNewswireTRADEMARK Promotes Greg Villeneuve to Executive Producer and Vice President of OperationsTRADEMARK promoted Greg Villeneuve to Executive Producer and Vice President of Operations. He will oversee end-to-end production operations, including project delivery, budget stewardship, and resource planning. The promotion supports the company's expansion across experiential, virtual, and hybrid productions.GlobeNewswireTRADEMARK Event Productions Celebrates Diversity, Equity, and Inclusion at WBENC 2025 National ConferenceTRADEMARK Event Productions, a certified woman-owned and minority-owned experiential marketing agency, will participate in the 2025 WBENC National Conference in New Orleans from June 23–25. The agency, founded in 1998, has spent over two decades producing immersive brand experiences and champions diversity as a foundation for innovation.GlobeNewswireTRADEMARK CEO Elle Chan to Highlight Neurodiversity Strategies at Women in Tech Global 2025Elle Chan, CEO of TRADEMARK, will lead a session on neurodiversity and inclusion at the Women in Tech Global Conference on May 20, 2025. The virtual session targets senior tech leaders, noting neurodiverse individuals comprise about 20% of the population. The conference aims to unite over 100,000 participants worldwide.GlobeNewswireTrademark Events, a Global Corporate Marketing and Experience Agency, Announces David Dranitzke as Chief Operating OfficerTrademark Events announced David Dranitzke as Chief Operating Officer, expanding its global leadership team. Dranitzke brings over 30 years of film production experience, including roles at Disney, Sony, and Google. He will build production and operations systems to support the company's growth.GlobeNewswireTrademark Introduces SiteSelect That Gives Companies Access To Inspiring Spaces, Optimal Terms, And The Benefit Of Deep Relationships With Top Hotels Brands And Venues GloballyTrademark, an event production agency, launched SiteSelect, a concierge-level venue sourcing service for global brands. The service leverages its 30-year relationships with hotels and venues to secure optimal locations, with Alison Jayne as Global Sourcing Director. It manages RFPs, contracts, and details to ensure cost-effective bookings.