Royal Agricultural Society of Western Australia

What Royal Agricultural Society of Western Australia does

The Royal Agricultural Society of Western Australia (RASWA) is a private, non-profit agricultural society founded in 1831 and headquartered at Claremont Showground in Western Australia. It operates three core product lines: the Perth Royal Show (the state's premier annual agricultural exhibition), the Claremont Showground venue (a multi-purpose events facility at 1 Graylands Road, Claremont), and the Perth Royal Food Awards (a portfolio of eight blind-judged competitions spanning beer, wine, spirits, dairy, chocolate, bread and pastry, branded meats, and smallgoods). The organisation also administers youth education programs (including the annual Farm Skills competition dating to 1990), the WA Women's Hall of Fame, and the WA Agricultural Shows Grant Program on behalf of the Western Australian Government.

RASWA generates revenue through a hybrid model combining event gate receipts and venue hire at Claremont Showground, individual memberships (1,500+ members), competition entry fees (ranging from $21 for bread and pastry to $200 for branded meats, ex-GST), sponsorships from major partners (Lotterywest, WA Government), and pass-through grant administration of $600,000 annually to 60+ affiliated agricultural societies. Distribution is event-driven and community-led: the Perth Royal Show serves as the primary touchpoint with the general public, while the affiliate network extends reach into regional Western Australia. The organisation is governed by a Council led by President Anne Stroud (the 67th President, appointed June 2026) and CEO Robyn Sermon.

The society's strategic position rests on 195 years of institutional heritage, a quasi-governmental role in regional agricultural support, and a content-rich competition platform that is increasingly attracting national participation (e.g., 245 record entries from 44 exhibitors across 5 states in the 2025 Branded Meats Awards). It is approaching its 200th anniversary in 2031 and is investing in leadership renewal, brand storytelling initiatives (Legend of the Show award), and program expansion (grant administration).

Name

Royal Agricultural Society of Western Australia

Legal name

Royal Agricultural Society of Western Australia

Website

https://raswa.org.au

Company type

Private

Founded year

1831

Operating status

Operating

Headcount range

51–100 employees

Short description

The Royal Agricultural Society of Western Australia is a 195-year-old non-profit agricultural society that operates the Perth Royal Show, Claremont Showground venue, and eight Perth Royal Food Awards competitions, serving Western Australian farmers, food producers, regional communities, and the general public.

Ownership category

akta.pro rank

Headquarters

HQ city

Claremont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Fees: Revenue generated from member subscriptions providing exclusive benefits and supporting the organization's mission to champion agriculture, education, and community across Western Australia.
2. Competition Entry Fees: Entry fees for Perth Royal Food Awards competitions across categories including Beer ($100+GST), Wine ($110+GST), Dairy ($36), Smallgoods ($50+GST), Chocolate ($30+GST), Bread & Pastry ($21), Branded Meats ($200), and Distilled Spirits ($125+GST).
3. Event Revenue: Revenue from the Perth Royal Show annual agricultural exhibition including tickets, showbags, rides, and commercial exhibits at Claremont Showground.
4. Government Grants Administration: RASWA administers the WA Agricultural Show Grant Program ($600,000 total funding) on behalf of the Western Australian Government, with up to $10,000 available per eligible recipient.
5. Sponsorships and Partnerships: Revenue from major partners and sponsors supporting events, competitions, and organizational activities. Partners include Lotterywest and Government of Western Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

RASWA operates Western Australia's flagship agricultural society, delivering the annual Perth Royal Show exhibition, the Perth Royal Food Awards across eight food and beverage categories, youth and education programs, a membership program, and grant administration for 60+ affiliated regional agricultural societies. Core revenue is generated from membership fees, competition entry fees, event and venue revenue, and government grants, with the underlying purpose of promoting and supporting agriculture, education, and rural communities across Western Australia.

Product overview

The Royal Agricultural Society of Western Australia operates a portfolio of event, venue, and community programs centered on agricultural excellence. The core offerings include the Perth Royal Show (annual agricultural exhibition), Claremont Showground (multi-purpose events venue), and the Perth Royal Food Awards (comprehensive food and beverage awards program with 8 competition categories). Supporting programs include youth education initiatives (Farm Skills competition, scholarships), a membership program (1,500+ members), and an affiliates network supporting 60+ agricultural societies across WA. The organization distributes over $600,000 in grants annually to affiliated show societies.

Differentiator

Problem solved

Functional benefit

Brands

• Perth Royal Show: Western Australia's leading agricultural show featuring competitions, entertainment, and community celebration.
• Claremont Showground
• Perth Royal Food Awards

Products and services

• Perth Royal Show Western Australia's premier annual agricultural show held at Claremont Showground, celebrating farming, food, entertainment, and community traditions. It is aimed at the general public, families, members, and the agricultural community.
• Claremont Showground venue hire A major events venue at 1 Graylands Road, Claremont WA, available for hire for exhibitions, conferences, and community events throughout the year. It serves event organizers, conference hosts, and exhibition planners as a B2B venue offering.
• Perth Royal Food Awards A comprehensive annual food and beverage awards program spanning eight competitions: Beer, Branded Meats, Bread & Pastry, Chocolate, Dairy, Distilled Spirits, Smallgoods, and Wine. It recognizes excellence in Australian food and beverage production through independent blind judging and is targeted at producers across Australia (and internationally for the wine category).
• Youth Education Programs Agricultural education initiatives including scholarships, youth programs, and the annual Farm Skills competition, designed to build agricultural knowledge and skills among young people in Western Australia. Targeted at agricultural college students and youth pursuing agricultural careers.
• RASWA Membership Program An organizational membership program providing exclusive benefits to supporters of the Royal Agricultural Society of WA, with over 1,500 members and supporters. Open to individuals who wish to support WA agriculture and engage with the agricultural community.
• Agricultural Affiliates Program A network and grant program supporting 60+ affiliated agricultural show societies across Western Australia, providing grants and support totaling over $600,000 annually to help local shows and regional events celebrate agriculture.

Quantifiable outcome

• Supported over 60 affiliate agricultural societies with $600,000+ in grants and support
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• Western Australian Government - Department of AgriculturemajorStrategic or Co-development Partner · 12 August 2025Premier Roger Cook and Minister Jackie Jarvis announced the 2026 WA Agricultural Show Grant Program, recognizing cultural, social and economic importance of agricultural shows to regional communities.
• John DeereminorGTM or Marketing PartnerSponsor of tractor driving event in Farm Skills competition for agricultural college students.
• St John WAminorGTM or Marketing PartnerSponsor of first aid event in Farm Skills competition.
• SpraylineminorGTM or Marketing PartnerSponsor of chemical safety event in Farm Skills competition.
• WaratahminorGTM or Marketing PartnerSponsor of fence construction event in Farm Skills competition.
• BintantiminorGTM or Marketing PartnerSponsor of 2025 Perth Royal Distilled Spirits Awards.
• RSN Australia (Riedel)minorGTM or Marketing PartnerSponsor of 2025 Perth Royal Distilled Spirits Awards.
• Australian Grand Dairy AwardscoreStrategic or Co-development PartnerGold Medal winners from Perth Royal Dairy Awards are eligible to progress to the national Australian Grand Dairy Awards competition.
• Wine Competition SponsorsminorGTM or Marketing PartnerMultiple sponsors support the Wine Competition including various industry partners visible in sponsor gallery.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Highland Show (Royal Highland & Agricultural Society of Scotland): One of the UK's flagship Royal agricultural shows. Comparable Royal charter model with livestock judging, food awards, and educational programming for next-generation farmers.
• The Royal Agricultural Winter Fair (Canada): Annual Royal agricultural fair held in Toronto, Canada. Internationally comparable nonprofit agricultural show operator with livestock competitions, food awards, and youth programs.
• Royal Agricultural Society of NSW (Sydney Royal): Operates the Sydney Royal Easter Show and Royal agricultural competitions in NSW. Same Royal charter, same nonprofit agricultural society model, similar portfolio of food awards, livestock competitions, and youth programs.
• Royal Agricultural Society of Victoria (Melbourne Royal): Runs the Melbourne Royal Show and Melbourne Royal Food Awards (with categories including wine, dairy, branded meats). Most directly comparable in scale and competition portfolio.
• Royal Agricultural Society of Tasmania: Tasmanian counterpart Royal agricultural society running the Royal Hobart Show and affiliated regional shows. Smaller scale but identical institutional model.
• Royal Agricultural & Horticultural Society of South Australia (Adelaide Showground): Manages the Royal Adelaide Show and Adelaide Showground venue. Operates under a similar Royal agricultural society charter in another Australian state.
• Royal National Agricultural and Industrial Association (RNA Queensland): Runs the Royal Queensland Show (Ekka) at the Brisbane Showgrounds. Comparable nonprofit Royal agricultural society model running annual shows, food awards, and competitive livestock events.

Others

• International Association of Fairs and Expositions (IAFE): Industry association representing agricultural fairs and expositions globally. Not a direct competitor but a peer network/ecosystem participant that connects Royal agricultural societies across jurisdictions.
• Agricultural Societies Council of NSW: Peak body for NSW agricultural show societies. Comparable affiliate-network coordination role to RASWA's 60+ affiliate model, though operates as an umbrella council rather than a single society.

Regional players

• Wagin Woolorama: Major regional agricultural show in the Wheatbelt region of WA. Receives grant funding from RASWA's WA Agricultural Show Grant Program and is explicitly named as a beneficiary affiliate society.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/royalagwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Agricultural Society of Western Australia