What RSN Racing & Sport 927AM does

RSN Racing & Sport 927AM is an Australian commercial radio broadcaster operating as a dedicated racing vertical under the Sports Entertainment Network (SEN) parent conglomerate. The station delivers 24/7 coverage of horse racing, greyhound racing, and harness racing across Australia and New Zealand, distributed across multiple specialized channels — RSN Melbourne, SEN Track, RSN Extra, National Racing Service, and SEN Turf Perth — plus a regional podcast network hosted on Megaphone. Editorial coverage spans news, expert analysis, trainer/jockey interviews, betting tips, and on-demand video content delivered via JW Player on rsn.net.au.

The underlying technology is a conventional multi-channel radio broadcasting platform augmented by digital streaming, podcast hosting and distribution (Megaphone), short-form video delivery (JW Player), and a Next.js-based website with newsletter capture. There are no proprietary AI, machine-learning, or data products disclosed; the differentiators are domain specialisation, depth of coverage across racing disciplines, regional localisation, and brand equity built over years in Australian racing media. Operationally the station relies on a small editorial and broadcasting headcount (11-50 employees) to maintain simultaneous live and on-demand output across the racing calendar.

RSN's business model is advertising-funded: content is free to listeners across AM/FM broadcast, web streaming, and podcast platforms, and no listener-side pricing is published. The customer base is dual-segmented — primarily racing enthusiasts and wagering participants seeking continuous coverage and expert tips, secondarily racing industry professionals (trainers, jockeys, owners) consuming industry intelligence. The station sits as a sub-brand inside SEN's diversified sports media portfolio, extracting value from corporate infrastructure and cross-promotion with SENTrack and other network properties, rather than operating as an independent standalone broadcaster.

Name

RSN Racing & Sport 927AM

Legal name

RSN (Racing & Sport)

Website

https://rsn.net.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian commercial radio station delivering 24/7 horse, harness, and greyhound racing coverage across Australia and New Zealand via multiple dedicated channels and a regional podcast network, operating as a racing sub-brand of the Sports Entertainment Network.

Ownership category

akta.pro rank

Product category

Sports Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

akta.pro secondary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Sports radio broadcasting
• Racing news coverage
• Horse racing tips
• Podcast distribution
• Digital audio streaming

Headquarters

HQ city

Carlton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Radio Broadcasting & Digital Media: RSN generates revenue through radio broadcasting and digital content distribution, serving the racing industry with news, tips, analysis, and live coverage

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RSN operates as a 24/7 Australian radio broadcasting platform dedicated exclusively to racing content, offering live radio channels (RSN Melbourne, SEN Track, RSN Extra, National Racing Service, SEN Turf Perth) and on-demand podcast coverage of horse racing, greyhound racing, and harness racing across Australia and New Zealand. The service also provides continuous racing news, expert betting tips and predictions from racing analysts, and video content via its website (rsn.net.au).

Product overview

RSN (Racing & Sport Network) is a 24/7 Australian radio broadcasting platform dedicated exclusively to racing content. The platform operates as a unified service offering live radio channels (RSN Melbourne, SEN Track, RSN Extra, National Racing Service, and SEN Turf Perth) that cover greyhound racing, horse racing, and harness racing across Australia and New Zealand. In addition to live broadcasts, RSN provides on-demand content through multiple podcast series and delivers expert news coverage with betting tips and predictions from professional racing analysts. The service is part of the Sports Entertainment Network (SEN).

Differentiator

Problem solved

Functional benefit

Brands

• RSN Saturday Raceday Mornings: Podcast covering Saturday race meetings
• RSN Sunday Mornings

Products and services

• RSN Live Radio Broadcast Live 24/7 radio broadcasting of racing content including greyhound racing, horse racing, and harness racing across Australia and New Zealand for racing enthusiasts.
• RSN Podcasts On-demand podcast offerings including SEN Track, Giddy Up, RSN Saturday Raceday Mornings, The Odds Couple, The Sydney Set, Breeding Bloodstock & Banter with The Captain, RSN Sunday Mornings, SEN Track Greyhounds, Racing New Zealand, Trots Life, NT Racing Talk, Tasracing on SENTrack, Saturdays in Sunraysia, and Saturdays in Gippsland.
• RSN News Continuous racing news coverage including greyhound racing news, horse racing updates, harness racing coverage, jockey interviews, trainer insights, and betting tips published on the RSN website.
• Tips & Betting Recommendations Expert betting tips and predictions from racing analysts including Brown & Hyland, Gately, Mitch Ebeyer, Bronte Nieuwenburg, George Farrugia, and Stable Mail, delivered via articles, video, and live radio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Sports Entertainment Network (SEN)coreStrategic or Co-development PartnerRSN is part of the Sports Entertainment Network (SEN), which provides corporate infrastructure, cross-promotional opportunities, and integration with other SEN racing properties including SENTrack
• MegaphonecoreTechnology or IntegrationPodcast hosting and distribution platform used for publishing and distributing RSN's extensive podcast library including SEN Track, Giddy Up, and regional racing shows

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BloodHorse (BloodHorse.com): Leading North American Thoroughbred racing media brand covering news, analysis, breeding, and wagering. Comparable as a multi-format dedicated horse racing media business monetizing advertising and wagering-adjacent audiences.
• Racing TV: UK's dedicated subscription racing TV broadcaster covering British and Irish racing. Comparable as a specialist racing content platform with paid and advertising monetization, though structured as a subscription TV service rather than radio.
• Racing.com: Australia's primary free-to-air and digital racing media platform, covering horse racing with video, news, tips, and live coverage. Directly comparable as a dedicated Australian racing media outlet competing for the same audience and wagering-adjacent advertisers.
• Racing Post: UK's leading horse racing media brand spanning print, digital, and tips. Comparable as a dedicated horse racing news, analysis, and tipping media business targeting bettors and racing enthusiasts with multi-format content distribution.
• Sky Racing Australia: Australia's leading dedicated racing TV and digital broadcaster, operated under Tabcorp. Closely comparable as a multi-channel racing-focused media platform with extensive live coverage and racing analysis, competing for both audience and wagering-operator ad spend.
• At The Races: UK and Ireland racing media platform providing live racing coverage, news, form, and tips. Comparable as a dedicated digital racing media outlet monetizing through wagering-operator partnerships and advertising.

Others

• Megaphone: Enterprise podcast hosting and monetization platform used by RSN to distribute its podcast library. Comparable as an enabling technology provider rather than a content competitor, but materially relevant as the distribution backbone for RSN's on-demand audio strategy.

Broad incumbents

• Sports Entertainment Network (SEN): RSN's parent conglomerate, operating broader Australian sports talk radio and digital properties. Comparable as the umbrella sports-media business in which RSN sits, sharing infrastructure, audience, and advertiser relationships.
• Tabcorp (TAB): Australia's largest wagering operator and racing broadcaster, running Sky Racing and extensive racing media operations. Comparable both as a major customer/advertiser of racing media and increasingly as a vertically integrated racing content producer competing with RSN.

Emerging players

• Racenet: Australian racing form, tips, and news platform covering horse, greyhound, and harness racing. Comparable as a digital-first racing content and tipping provider targeting Australian bettors, partially overlapping with RSN's tips and analysis offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rsn927
• Facebookfacebook.com/RSNRacingandSport
• LinkedInlinkedin.com/company/3uz-pty-ltd-radio-sport-927-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSN Racing & Sport 927AM