Connect-In Ltd

What Connect-In Ltd does

Connect-In Ltd is a Glasgow, UK-based Bluetooth Low Energy (BLE) technology company founded in 2012 (per company history; firmographics record 2013) and operating as a private limited company. It is organized around a proprietary in-house Software Development Kit (SDK) that underpins both its consumer product portfolio and its enterprise technology-licensing and design services motion. The company describes itself as a specialist BLE design agency, with a deliberate single-technology focus and a UI/UX team led by Dr. Roy (ex-Google).

The core consumer product line is Xupo SmartTags — patented BLE tracking devices for locating items such as keys, wallets, and phones — paired with the free myXupo companion application on iOS and Android. The same SDK powers both the consumer product and licensed enterprise applications; enterprise customers reported include Bosch, AVIVA, and several VC-funded startups. Beyond licensing, Connect-In also provides end-to-end BLE design and engineering services covering concept development, prototyping, firmware, hardware integration, UI/UX, and QA/QC/DevOps testing, with clients receiving a personalized IoT device management portal.

Connect-In generates revenue through four streams: (1) SDK and technology licensing to enterprise clients, (2) professional BLE design and development services, (3) Xupo SmartTag hardware sales, and (4) freemium add-on purchases within the consumer app. The go-to-market is dual-track: a product-led consumer motion via app stores and the company website, alongside a sales-led enterprise motion for SDK licensing and design engagements. Customers span IoT device manufacturers, wearable companies, smart home firms, industrial IoT applications, and individual consumers. Headcount is reported in the 1-10 range and the company operates from a single Glasgow office (Centrum Offices, 38 Queen Street).

Name

Connect-In Ltd

Legal name

Connect-In Ltd

Website

https://myxupo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Connect-In Ltd is a Glasgow-based Bluetooth Low Energy (BLE) design firm that builds a proprietary SDK, sells the patented Xupo SmartTag consumer tracker devices, and licenses BLE technology and design services to enterprise IoT clients including Bosch and AVIVA.

Ownership category

akta.pro rank

Product category

IoT Bluetooth Low Energy Design Services

NAICS

Electronic Connector Manufacturing (334417)

SIC

Computer Communications Equipment (3576), Communications Equipment, Nec (3669)

akta.pro primary industry

Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK)

akta.pro secondary industry

E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)

Keywords

• Bluetooth Low Energy solutions
• IoT device design
• Smart tracking devices
• Embedded BLE SDK
• IoT engineering services

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. SDK/Technology Licensing: Licensing of the in-house developed BLE Software Development Kit (SDK) to enterprise clients. Clients including Bosch, AVIVA and VC-funded startups have licensed this technology.
2. BLE Design & Development Services: End-to-end professional BLE design and engineering services including concept development, prototyping, firmware development, hardware integration, UI/UX design, and testing. Includes personalized client portal for IoT device management.
3. Xupo SmartTag Hardware Sales: Sale of Xupo SmartTag IoT devices for consumer tracking of keys, wallets, phones, and other personal items.
4. Xupo App Add-ons: Downloadable add-ons for the Xupo app, providing additional features and functionality for a fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Connect-In Ltd is a Glasgow-based Bluetooth Low Energy (BLE) design agency that builds and licenses a proprietary BLE SDK, sells patented Xupo SmartTag consumer tracking devices paired with a mobile app, and delivers end-to-end BLE design and engineering services (concept, prototyping, firmware, hardware integration, UI/UX, and testing) to IoT device makers, wearable, smart home, and industrial customers.

Product overview

Connect-In Ltd operates as a Bluetooth Low Energy (BLE) design agency offering both products and professional services. The core product portfolio consists of Xupo SmartTags (patented BLE tracking devices) and the myXupo mobile app, both built on the company's proprietary Software Development Kit. The company also licenses its SDK to enterprise clients and provides comprehensive end-to-end BLE design and development services, including firmware development, hardware integration, UI/UX design, and testing. The product ecosystem is unified through BLE technology, enabling users to track, find, and secure personal belongings while clients can build custom BLE solutions using the licensed SDK.

Differentiator

Problem solved

Functional benefit

Brands

• Xupo SmartTags: Bluetooth Smart tracker devices for finding keys, wallet, and other items. Patented IoT devices with associated apps and cloud service.

Products and services

• Xupo SmartTags Patented Bluetooth Low Energy smart tracking devices for consumers to find and secure keys, wallets, phones, and other personal items via the myXupo mobile app. Features include Find It (ring and locate), Call It (ring phone from tag), Map It (last seen location), Snap It (selfie remote), and crowd-search via the Xupo community.
• myXupo App Free companion mobile app for iOS and Android that pairs with Xupo SmartTags. Enables users to ring and locate tags, ring their phone from a tag, view last-seen location on a map, trigger community crowd-search, take selfies via Snap It, and purchase add-on features in-app.
• Xupo BLE Software Development Kit (SDK) In-house proprietary BLE SDK available on license that lets enterprise clients build their own BLE applications. The Xupo SmartTags were built on this SDK, and clients including Bosch, AVIVA, and VC-funded startups have licensed it.
• Professional BLE Design and Development Services End-to-end Bluetooth Low Energy design and engineering services for IoT device makers, wearable, smart home, and industrial customers. Covers concept development, prototyping, firmware development, hardware integration, UI/UX design (led by Dr. Roy, ex-Google), QA/QC and DevOps testing, with each client receiving a personalized IoT device management portal.

Quantifiable outcome

• Clients typically save 9-12 months development time using the in-house BLE kit available on license

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nordic Semiconductor: Nordic is the dominant BLE SoC vendor and provides extensive SDKs and reference designs. It competes with Connect-In's SDK and design-services value proposition by offering turnkey BLE building blocks to IoT device makers.
• Silicon Labs: Silicon Labs provides Bluetooth SoCs and a comprehensive IoT software stack used by enterprises developing BLE products. It competes with Connect-In by offering an alternative path to BLE capability without bespoke design services.
• Apple (AirTag / Find My): Apple AirTag leverages the Find My network of >1B Apple devices. While not a direct competitor in the same product sense, it represents the dominant ecosystem alternative to standalone BLE trackers like Xupo.
• Samsung (Galaxy SmartTag): Samsung's Galaxy SmartTag uses BLE plus UWB and benefits from integration with Samsung's SmartThings ecosystem. It is a broad incumbent competing for the same consumer item-tracking use case.

Emerging players

• Estimote: Estimote builds BLE beacons and software for proximity, indoor location, and asset tracking. It overlaps with Connect-In's BLE expertise and customer base, particularly on the IoT and industrial side.
• Punch Through Design: Punch Through is a US-based IoT product development consultancy specialising in BLE and connected devices. It competes directly with Connect-In for enterprise BLE design and development services engagements.
• Insight SiP: Insight SiP provides miniature BLE modules and integration support for IoT device makers. It sits between a chip vendor and a design house like Connect-In, competing for the same BLE-enabled product development budgets.

Direct peers

• Chipolo: Slovenia-based Chipolo sells BLE tracking tags with a community-find network very similar in concept to Xupo's crowd-search feature. It directly competes with Xupo on the same consumer BLE use case.
• Tile (Life360): Tile is the leading consumer Bluetooth tracker brand, now owned by Life360. It is the closest direct competitor to Xupo SmartTags in the consumer BLE item-tracking category with a mature app ecosystem and broad retail distribution.
• Pebblebee (formerly TrackR): Pebblebee is a US-based BLE tracker company (which acquired TrackR's assets) competing head-to-head with Xupo in the consumer item-finding category, also offering a finder network and subscription features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/my_xupo
• Facebookfacebook.com/Myxupo
• LinkedInlinkedin.com/company/10165980?trk=prof-exp-company-name
• Instagraminstagram.com/my_lupo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect-In Ltd