What Inter Mutuelles Assistance does

Groupe IMA (Inter Mutuelles Assistance) is a French mutual insurance assistance group founded in 1982 that operates 24/7 assistance centers serving insurance companies, mutuals, fleet operators, and individual consumers across France, Belgium, Spain, Italy, and Morocco. The company delivers services across four core domains — mobility (roadside, breakdown, repatriation, EV support), habitat (home emergency, alarm and remote monitoring), health well-being (medical repatriation, telecare), and travel & medical — through a B2B2C model in which assistance is embedded into insurer partner products and a D2C model for branded consumer offerings (IMA Protect, IMAWAY, Sérélia).

The group operates through wholly owned subsidiaries including IMA Assistance France, IMH (home assistance), IMA Protect (security and telecare), IMATECH (technology), and regional entities IMA Benelux, IMA Ibérica, IMA Italia, and WAFA IMA Assistance. Its technology stack integrates 24/7 assistance centers with a network of over 1,600 service providers in France, proprietary AI tools such as ELOÏSE (legal chatbot trained on 20 years of internal documents and 160 lawyers) and RoboQOF (call analysis and emotion detection), smartphone-sensor accident detection (SoSafe), smart home integration with Netatmo and Legrand (Télé surveillance PLUS+), and the DIAG technical assistance platform for automotive professionals.

Revenue is generated primarily through managed-service contracts with B2B partners (insurers, mutuals, fleet operators) supplemented by subscription-based D2C products and reinsurance arrangements. The group reported revenue exceeding €1 billion in 2024, up 11% year-over-year, with IMA Italia Assistance growing 31% to €116 million in 2025. IMA Group employed 6,300+ people in 2024, primarily in France, with capacity expansion underway through new operational sites in Limoges (targeting 300 jobs by 2027), a new corporate security entity IMA Protect Solutions (acquired December 2025, targeting 200 hires by 2030), and a partnership-driven international footprint in Spain, Italy, Belgium, and Morocco.

Name

Inter Mutuelles Assistance

Legal name

IMA SA

Website

https://ima.eu

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Groupe IMA is a French mutual insurance assistance group providing 24/7 mobility, habitat, health, and travel assistance services to insurance companies, mutuals, fleet operators, and individual consumers across France, Belgium, Spain, Italy, and Morocco.

Ownership category

akta.pro rank

Product category

Assistance Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG)

akta.pro secondary industry

Embedded Travel Insurance Distribution & APIs (THALALAA)

Keywords

• Roadside assistance services
• Home emergency services
• Travel insurance assistance
• Remote monitoring alarms
• Medical repatriation services

Headquarters

HQ city

Niort

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. B2B Assistance Services (B2B2C): IMA provides assistance services (roadside, home emergency, health, travel) under contract to insurance companies, mutuals, and fleet operators. Revenue is generated through service contracts with B2B partners whose policyholders are the end beneficiaries. This is the primary revenue stream, serving as the core business.
2. Reinsurance of Assistance Services: IMA Group participates in reinsurance arrangements for travel and home assistance portfolios of insurance partners (e.g., Pelayo, Seguros Lagun Aro). This includes equity participation in service companies like Prestima.
3. Direct-to-Consumer Products: Sale of IMA Protect (alarm/telecare), IMAWAY (travel insurance), and Sérélia (telecare) directly to individual consumers through IMA's website and mobile apps.
4. External Training (IMATECH): IMATECH provides Qualiopi-certified external training courses to partners and external clients in customer relations, automotive, and quality management. Over 28 training courses delivered in 2025.
5. Remote Surveillance Services (IMA Protect): IMA Protect provides 24/7 remote and video surveillance services to both individuals and businesses. Revenue from subscription-based monitoring services and security solutions. IMA Protect Solutions was created in 2026 to serve the B2B corporate security segment.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels13 records

Core offering

Groupe IMA is a mutual insurance assistance group that delivers 24/7 assistance services across four domains: Mobility (roadside, breakdown, towing, repatriation), Habitat (home emergency, alarm and remote monitoring), Health/Well-being (medical repatriation, senior telecare), and Travel & Medical (travel insurance, medical assistance). The core business operates through B2B2C contracts with insurance companies, mutuals, and fleet operators whose policyholders are the end beneficiaries, supplemented by direct-to-consumer products (IMA Protect, IMAWAY, Sérélia) sold via the IMA website and mobile applications.

Product overview

Groupe IMA is a leading assistance services provider in France operating across four main domains: Mobility (roadside assistance, vehicle fleet services), Habitat/Home (alarm systems, remote monitoring, home assistance), Santé Bien-vivre/Wellness (health assistance, telecare), and Voyage & Médical (travel insurance, medical repatriation). The group offers consumer-facing products including IMA Protect (alarm/télésurveillance with smart home integration), IMAWAY (travel insurance), and Sérélia (senior telecare), alongside B2B services. IMATECH provides technology and AI solutions including the ELOÏSE legal chatbot and RoboQOF call analysis AI. The group operates internationally through subsidiaries in Belgium, Spain, Italy, and Morocco.

Differentiator

Problem solved

Functional benefit

Brands

• IMA Protect: Alarm and remote monitoring services for home security
• IMAWAY
• Sérélia
• DIAG
• ELOÏSE
• RoboQOF
• Télésurveillance PLUS+

Products and services

• IMA Protect

Quantifiable outcome

• 92% global customer satisfaction rate (2025 results for IMA GIE)
• +8 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Mutualia GroupminorChannel Partner/ Reseller/ Distributor · 19 March 2026IMA Group awarded contract for health and funeral services for the Mutualia Group (March 2026). Extends IMA's presence in the mutual insurance/health sector.
• SynercielminorStrategic or Co-development Partner · 16 March 2026IMA Group subsidiary IMH partnered with Synerciel to provide its network of partner companies with a centralized procurement platform enabling optimized purchasing. Leverages IMH's home assistance network scale.
• Deux-Sèvres DepartmentminorStrategic or Co-development Partner · 10 March 2026Partnership with Deux-Sèvres Department to promote professional integration and equal opportunities for young people in child welfare services (ASE). Includes mentoring/sponsorship program, immersion periods, internships, and supervised initial work experience. Deux-Sèvres supports 1,095 children and 235 young adults in care with €67.2M budget.
• Créateur de ForêtminorStrategic or Co-development Partner · 10 February 2026Three-year partnership with Créateur de Forêt (Niort-based mission-driven company) for sustainable ecosystem regeneration. First phase: 2,400 m² preserved in Guyot Valley near IMA headquarters for 99 years via Environmental Real Obligation (ORE). Around 50 IMA employees participated in planting sessions alongside 860 other contributors including schoolchildren and local businesses.
• ClikkiminorChannel Partner/ Reseller/ Distributor · 16 January 2026IMA Italia Assistance travel insurance products made available on Clikki digital platform, strengthening IMA Italia's presence in digital travel distribution channels.
• Pelayo Mutua de SeguroscoreStrategic or Co-development Partner · 29 October 2025Strategic alliance formalized for travel and home reinsurance in Pelayo's portfolio. Includes minority equity stake in Prestima (IMA Group service company). Transfer of Pelayo teams to Prestima preserving continuity and conditions. Joint ambition to become benchmark in Spanish market for travel assistance, home assistance, and personal assistance. Pelayo President Francisco Lara emphasized competitive market requiring strategic projects.
• Seguros Lagun ArocoreStrategic or Co-development Partner · 29 October 2025Seguros Lagun Aro formalized joint venture with IMA Group for travel and home reinsurance alongside Pelayo. 33 years of historical collaboration with IMA Ibérica. CEO Pablo Mongelos emphasized shared values and commercial vision leading to new strategic project. Minority participation in Prestima alongside Pelayo. Alliance creates benchmark project in Spanish assistance market.
• SoSafe (PPT)coreTechnology or Integration · 27 October 2025SoSafe app equipped with accident detection technology integrates with IMA Italia Assistance Center (24/7). App automatically sends emergency services with GPS location and severity rating upon detecting a potential accident. Based on Smartphone as a Sensor principle with crash tests at Politecnico di Milano. SoSafe CEO Gian Maria Sulas describes IMA as natural strategic and operational culmination of SoSafe's safety ecosystem.
• MAG MobilitycoreChannel Partner/ Reseller/ Distributor · 27 October 2025Unprecedented collaboration with MAG Mobility, Italian insurance broker with strong automotive sector presence. MAG Mobility becomes distributor of IMA Italia Assistance products to car and motorcycle dealers. Complete roadside assistance package includes towing, breakdown service, replacement vehicle, hotel/taxi expenses, passenger repatriation, and journey continuation. SoSafe accident detection technology integrated into MAG Mobility distributed products.
• LIFE MaraisilienceminorStrategic or Co-development Partner · 1 October 2025IMA Group committed to preserving Marais Poitevin (wetland) through LIFE Maraisilience project, responding to climate change. Part of broader environmental and biodiversity strategy.
• FédésapminorStrategic or Co-development Partner · 8 September 2025Unprecedented partnership agreement between IMA Group and Fédésap (federation of home service providers) for wellness/health and home assistance services. Supports IMA's Health Well-being segment and expands service provider ecosystem.
• HBC NantesminorGTM or Marketing Partner · 5 June 2025IMA Protect as main partner of HBC Nantes (French professional handball club) through 2027. Sports sponsorship providing brand visibility and community engagement.
• Mutua Levante SegurosminorStrategic or Co-development Partner · 22 May 2025IMA Ibérica and Mutua Levante Seguros signed strategic agreement for comprehensive management of multi-risk claims. Strengthens IMA Ibérica's presence in Spanish insurance market.
• RevolteminorStrategic or Co-development Partner · 25 January 2025Revolte (electric vehicle repairability startup) partnered with IMA Group to illustrate EV repairability importance and support upskilling of after-sales service providers. IMA participated as co-investor in Revolte's €4 million funding round alongside Macif and Bpifrance. IMA showcased the partnership at EQUIP AUTO 2025 trade show.
• Plastic OdysseyminorStrategic or Co-development Partner · 1 October 2022Long-term support for Plastic Odyssey research vessel expedition (departed October 2022, returning 2026). Ship travels coasts of Africa, Latin America, and Asia deploying low-tech recycling solutions and training local entrepreneurs to transform plastic waste into resources. IMA reaffirmed commitment to sustainable innovation and prevention through this partnership.
• WAFA IMA AssistancecoreStrategic or Co-development PartnerWAFA IMA Assistance (Morocco) launched Sérélia, the first remote assistance service dedicated to seniors in Morocco. Smart watch with fall detection, SOS alerts, geolocation, and 24/7 assistance platform. IMA Group's innovation and digitalization strategy extended to North African market. Sérélia positions WAFA IMA as pioneer in Morocco's silver economy.

Scale indicators14 records

Recent moves9 records

Expansion highlights7 records

Emerging players

• Cover-More Group: Travel insurance and assistance provider (Zurich Insurance Group) that competes with IMA on travel insurance distribution, embedded protection and assistance platform partnerships in multiple geographies.

Direct peers

• Mapfre Asistencia: Mapfre's global assistance subsidiary, providing roadside, travel, home and health assistance embedded in insurance products, with strong Latin-American and Iberian presence directly competing with IMA Ibérica and IMA Italia.
• AXA Assistance: AXA Group's assistance arm, the most direct competitor to IMA in France for embedded insurance assistance (travel, auto, home) and corporate mobility/health assistance globally.
• International SOS: Global medical and security assistance, evacuation and case-management specialist. Comparable to IMA on the medical-repatriation, emergency-assistance and case-management axis that maps to IMA's core travel & medical and health well-being segments.
• Europ Assistance: Generali-owned global assistance provider delivering roadside, travel, home and health assistance embedded in insurance and corporate contracts. Direct head-to-head competitor across all four IMA assistance domains (mobility, habitat, health, travel).

Regional players

• DKV Mobility: European roadside and mobility services provider for fleets and commercial vehicles. Comparable to IMA's mobility/roadside assistance segment, particularly its corporate fleet operator customer base across Europe.
• Mutua Madrileña Asistencia: Spanish mutual insurer and assistance provider; relevant comparable to IMA's mutual-owned, Iberian-based assistance operations including IMA Ibérica.

Broad incumbents

• Allianz Partners (AWP): World's largest assistance, travel insurance and international health provider within Allianz Group. Overlaps with IMA on travel insurance, roadside and international health assistance but operates at much greater global scale.
• Verisure (Securitas Direct): Leading European home alarm and professional monitoring provider, directly comparable to IMA Protect's D2C and now IMA Protect Solutions' B2B security business following the EXCELIUM integration.
• Falck A/S: Nordic-headquartered emergency services, ambulance and assistance operator in Europe and the Americas. Comparable on the emergency-response, roadside and medical-assistance delivery infrastructure axis that IMA operates through its 1,600+ French provider network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@groupeima
• Facebookfacebook.com/GroupeIMA
• LinkedInfr.linkedin.com/company/groupeima
• Instagraminstagram.com/groupeima
• TikToktiktok.com/@groupeima

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inter Mutuelles Assistance