Verisure Securitas Direct
Verisure is the global leader in professionally monitored security, serving approximately 6.3 million residential and small business customers across 18 European and Latin American countries through vertically integrated hardware, AI-enabled monitoring, and 24/7 alarm receiving centres.
- Company typePublic
- Founded1988
- HeadquartersVersoix, Switzerland
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Verisure Securitas Direct does
Verisure Securitas Direct is the global leader by customers served in professionally monitored security services, serving approximately 6.3 million families and small businesses across 18 countries (14 in Europe, 4 in Latin America). Founded in Sweden in 1988, the company is headquartered in Geneva and has been listed on Nasdaq Stockholm since its October 2025 IPO, which raised approximately €3.1 billion at €13.25 per share. Verisure is the market leader in 14 of its 18 markets and more than six times larger than its next biggest competitor, operating from APSAD R31 P5-certified alarm receiving centres that deliver 24/7 professional monitoring with a 10-second average response time and 99% false alarm filtering.
Verisure Securitas Direct firmographics
Firmographics- Name
- Verisure Securitas Direct
- Legal name
- VerisureSàrl
- Website
- https://verisure.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Verisure is the global leader in professionally monitored security, serving approximately 6.3 million residential and small business customers across 18 European and Latin American countries through vertically integrated hardware, AI-enabled monitoring, and 24/7 alarm receiving centres.
- Ownership category
- akta.pro rank
Verisure Securitas Direct industry classification
Industry- Product category
- Professional Security Monitoring Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)
- akta.pro secondary industries
- Security Operations Center (SOC) & Remote Video Guarding (VSOC) (BPABAMAF), Commercial & Industrial Alarm Monitoring (BPAKAFAB), Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE)
Keywords
Where Verisure Securitas Direct is headquartered
LocationHeadquarters
- HQ city
- Versoix
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
Verisure Securitas Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Subscription Recurring Revenue: Approximately 90% of total revenues are recurring. Monthly subscription fees for professional monitoring services including installation, 24/7 monitoring, expert verification and response, customer care, maintenance and technical support. Average monthly ARPU of €46.6.
- Additional Products and Services: Upsell of additional products and services including additional security packs, cameras, sensors, and smart home integrations to existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional monitoring subscription with 12-24 month commitment |
| Subscription | Monthly | Average Monthly Revenue Per User (ARPU) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Verisure Securitas Direct product offering
Product offeringCore offering
Verisure Securitas Direct provides professionally monitored security services to approximately 6.3 million families and small businesses across 18 countries in Europe and Latin America. The offering combines a vertically integrated hardware platform (GuardVision cameras, ZeroVision fog deterrent, LockGuard smart locks, sensors, Central Unit hub) with 24/7 human-verified alarm monitoring from certified centres, AI-enabled threat detection, and rapid intervention including police dispatch, guard deployment, and ZeroVision activation. Customers subscribe to monthly monitoring plans with professional installation included.
Product overview
Verisure is a technology-enabled human services company offering professionally monitored security services to approximately 6.3 million families and small businesses across 18 countries in Europe and Latin America. The core offering centres on a vertically integrated alarm system combining hardware devices and 24/7 professional monitoring. The hardware portfolio includes GuardVision cameras (Outdoor, Indoor, Business variants), ZeroVision visual-obscuring fog deterrents, LockGuard smart locks, and a broad range of add-on sensors and detectors including motion detectors, smoke and fire detectors, flood sensors, shock sensors, magnetic door/window contacts, sirens, keypads, remote controls, and communication modules (VBox Pro/Mini/Micro/Voice, VoicePad, Voicebox). The system is managed through a Central Unit hub and controlled via the Verisure app, customer web Portal, and physical keypads. All alarms are verified by human operators at Verisure's monitoring centres, enabling rapid intervention including police dispatch, guard deployment, and ZeroVision fog activation. The company also licenses Origin AI's AI sensing technology for non-camera-based presence detection and alarm verification.
Differentiator
Problem solved
Functional benefit
Brands
- ZeroVision: A thick fog-producing visual impairment device used to deter intruders by filling a room with fog, driving intruders out of the property.
- GuardVision
- WiFi Vision
- LockGuard
- Verisure Guardian
- PreSense
Products and services
- 24/7 Professionally Monitored Alarm Services Core subscription service providing round-the-clock monitoring from Verisure's alarm receiving centres with human verification of alarms, rapid response to intrusions, fire, and health emergencies, and intervention including police/guard dispatch and ZeroVision activation across 18 countries.
- ZeroVision Fog Deterrent Proprietary thick visual-obscuring fog-based device that rapidly fills a room with safe fog to disorient intruders and drive them out of the property without physical intervention. Awarded an iF Design Award in 2026.
- GuardVision AI Outdoor & Indoor Cameras AI-enabled camera detectors providing computer-vision-based threat detection outdoors (France, Spain, Portugal, Italy, Chile) and indoors, supporting perimeter protection, early intruder identification, and alarm verification.
- LockGuard Smart Lock Smart door lock module providing remote locking and unlocking, securing over 208,000 doors across Verisure's markets and integrating with the alarm system for unified smart home security.
- WiFi Vision Wireless Detection Solution Leading-edge WiFi-based vision solution for home security monitoring, being rolled out across Europe as part of the Verisure detection portfolio.
- Verisure Guardian Service Guardian-branded monitoring and protection service offering comprehensive security protection for customers using the Verisure alarm and sensor ecosystem.
Quantifiable outcome
- 10-second average response time from monitoring centre
- +7 more outcomes
Companies that use Verisure Securitas Direct
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Verisure Securitas Direct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Verisure Securitas Direct partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ADT Inc.coreFive-year renewable commercial agreement for Verisure to continue licensing Origin AI's AI sensing technology across Europe and Latin America, valued at $30 million over five years plus per-household activation fees. The deal grants defined exclusivity in professionally monitored security and follows ADT's acquisition of Origin AI.
- Origin AIcoreAI sensing technology partnership enabling detection and verification of human presence without cameras. Verisure has used the technology for five years as a minority investor since 2023. The agreement includes defined exclusivity in professionally monitored security across Europe and Latin America.
- ADT México (Acquisition)coreSuccessful acquisition of ADT Mexico in October 2025, establishing Verisure as market leader in Mexico and expanding presence in Latin America. This acquisition increased the customer base to over 6 million across 18 countries and marked Verisure's entry into its 18th country.
- MasOrangecoreStrategic partnership to offer monitored security services in Spain starting April 2026, leveraging MasOrange's 30 million customer base. Collaboration aims to expand market reach and enhance customer experience with advanced security products and integrated telecommunications services.
- NextdoorminorHyperlocal advertising partnership using AI-powered click optimization tools. In beta testing with Verisure, the feature delivered 75% increase in click-through rates and 75% reduction in cost-per-click.
Scale indicators16 records
Recent moves9 records
Expansion highlights6 records
Verisure Securitas Direct competitors and assessment
Company assessmentDirect peers
- ADT Inc. US-listed professionally monitored home and business security leader with ~6M+ customers. Directly comparable in business model (24/7 monitored subscriptions, recurring revenue, professional installation) and is now both a counterparty (sold ADT Mexico to Verisure in October 2025) and a technology licensor (Origin AI deal) to Verisure.
- Brinks Home: US-listed (previously) provider of professionally monitored home security with subscription-based recurring revenue. Comparable in customer profile (residential/SMB), business model (monitored subscriptions with multi-year contracts), and product portfolio (intrusion, fire, smart home).
- Vivint Smart Home: US-based professionally monitored smart home security company (now part of NRG Energy post-2023 take-private). Directly comparable in subscription-based, professionally installed and monitored home security with smart-home integrations; serves as a US analog for Verisure's vertically integrated model.
- Sector Alarm: Norway-headquartered, private-equity-backed professionally monitored security provider operating across the Nordics and several European countries (Norway, Sweden, Finland, Denmark, Ireland, Spain, France, Italy). Closest direct competitor to Verisure in Northern Europe with comparable subscription-based monitored security model.
- Frontpoint Security: US-based DIY home security provider with professionally monitored subscription plans. Comparable in offering monitored intrusion, environmental, and smart-home security to residential customers, representing a different go-to-market approach to the same end market.
- SimpliSafe: US-based DIY professionally monitored home security company. While its installation model is DIY rather than Verisure's professional field-sales-led approach, both compete for the same residential customer seeking monitored intrusion and environmental protection.
- Prosegur: Spanish-listed multinational security group with material presence in Iberia and Latin America (markets where Verisure is #1). Provides monitored alarm services alongside cash-in-transit and guarding, offering comparable home/SMB monitored security in Verisure's home markets.
Regional players
- Banham Group: London-based family-owned security company with strong UK presence in monitored alarms, locks, and physical security. Comparable UK residential and SMB monitored-security offering but with limited geographic footprint beyond the UK versus Verisure's 18-country reach.
- Telus SmartHome Security: Canadian telecom Telus's professionally monitored smart home security offering. Comparable in bundling monitored security with connectivity services (a model Verisure is now replicating via MasOrange), though operates exclusively in the Canadian market.
Broad incumbents
- Securitas AB: Swedish-listed global security services giant (parent of former Stanley Security/Niscayah) offering monitored security alongside guarding, electronic security, and risk consulting. Overlaps with Verisure in monitored security and security solutions but operates across a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Verisure Securitas Direct social profiles
Digital presenceVerisure Securitas Direct compliance and trust
Trust signalCompliance6 records
Verisure Securitas Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verisure Securitas Direct leadership team
Management profileNumber of profiles
Profiles12 records
Verisure Securitas Direct subsidiaries and ownership
Company hierarchySubsidiaries3 records
Verisure Securitas Direct funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verisure Securitas Direct M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verisure Securitas Direct
What does Verisure Securitas Direct do?
Verisure Securitas Direct provides professionally monitored security services to approximately 6.3 million families and small businesses across 18 countries in Europe and Latin America. The offering combines a vertically integrated hardware platform (GuardVision cameras, ZeroVision fog deterrent, LockGuard smart locks, sensors, Central Unit hub) with 24/7 human-verified alarm monitoring from certified centres, AI-enabled threat detection, and rapid intervention including police dispatch, guard deployment, and ZeroVision activation. Customers subscribe to monthly monitoring plans with professional installation included.
Is Verisure Securitas Direct a public or private company?
Verisure Securitas Direct is a public company. It is classified as public and is currently operating.
When was Verisure Securitas Direct founded?
Verisure Securitas Direct was founded in 1988. It employs 5,001 to 10,000 people.
Where is Verisure Securitas Direct based?
Verisure Securitas Direct is headquartered in Versoix, Switzerland, in the Europe region.
How does Verisure Securitas Direct make money?
Two revenue lines are on record. Subscription Recurring Revenue is the primary driver. The others are additional Products and Services.
Who are Verisure Securitas Direct's main competitors?
Direct peers on record are ADT Inc., Brinks Home, Vivint Smart Home, Sector Alarm, Frontpoint Security, SimpliSafe and Prosegur. Regional players are Banham Group and Telus SmartHome Security. Securitas AB is listed as a broad incumbent.
Does Verisure Securitas Direct have an API?
No public API is recorded for Verisure Securitas Direct.
What industry is Verisure Securitas Direct in?
Verisure Securitas Direct's product category is Professional Security Monitoring Services. Its primary akta.pro industry code is HSAHAAAA, Professional Monitoring (Burglar/Intrusion), with a secondary code of BPABAMAF, Security Operations Center (SOC) & Remote Video Guarding (VSOC). Its NAICS code is 561621 and its SIC code is 7381.