Name

Maxwell

Website

https://maxwellsocial.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Private Members Club

NAICS

Civic and Social Organizations (813410), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Private Memberships & Invitation-Only Experiences (HSACAMAL)

akta.pro secondary industry

Lifestyle & Social Hotels (THAGADAB)

Keywords

• Private members club
• Event venue rental
• Creative production services
• Culinary residency program
• Hospitality events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Membership Dues: Maxwell operates as a private members club with a paid membership model. Prospective members apply through a cohort-based application process. Membership grants access to the Tribeca brownstone, social and cultural rituals, kitchen facilities, and the broader Maxwell community.
2. Maxwell Studios — Event Production: Maxwell Studios is a full-service, vertically integrated creative production house operating inside the Maxwell venue. It produces branded event series, photo/video content, and experiential activations for external brands. Revenue comes from production fees, creative direction, AV equipment rental, staffing, and furniture/equipment rental for events.
3. Private Event Venue Rental: Maxwell rents its rooms (Grand Room, Garden Room, Explorers Room, Grand Kitchen) for private events including corporate offsites, weddings, engagement parties, wrap parties, brand launches, fashion week events, panels, and film/photo shoots. The space includes in-house AV equipment, furniture, and built-in design elements.
4. Chef-in-Residence Program: Culinary talent participates in Maxwell's Chef-in-Residence program, gaining access to a test kitchen, chef table events, content production capabilities, and brand activations in exchange for community engagement. This program drives food-and-beverage programming that enriches member experience and attracts prospective members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maxwell Social operates a private members club in a 150-year-old Tribeca brownstone, offering paid cohort-based membership that grants access to social rituals, cultural programming, and multiple event rooms. The company also rents its venue rooms for private corporate and personal events, and operates Maxwell Studios, a vertically integrated in-house creative production house that produces branded content, photo/video, and experiential activations for external brand clients.

Product overview

Maxwell Social is a private members club and event venue based in a landmark 150-year-old Romanesque Revival and neo-Flemish Tribeca brownstone in New York City. The company operates a portfolio of interconnected hospitality offerings: a cohort-based membership providing access to the club's social and cultural rituals and multi-room facility; a venue business offering private event hosting across rooms including the Grand Room, Garden Room, Grand Kitchen, and Explorers Room; Maxwell Studios, an in-house full-service creative production house producing branded events, photo/video content, and cultural programming; a Chef-in-Residence program hosting culinary talent in its chef-ready kitchens; Cafe Society, an editorial magazine with named contributor bylines; and Soiree, an event-planning resource hub. The company generates revenue through membership fees, event bookings, studio production services, and chef residencies.

Differentiator

Problem solved

Functional benefit

Brands

• Cafe Society: Maxwell's digital magazine covering culture, food, politics, and social commentary
• Maxwell Studios
• Soiree
• Chef In Residence
• Share Plates

Products and services

• Maxwell Social Membership A paid, cohort-based private membership granting individuals recurring access to Maxwell's Tribeca brownstone, social rituals (mansion parties, Friday happy hours, family dinners, Hamptons house shares), cultural programming (debates, ideas dinners, Chef's Tables), and member facilities including open kitchens, liquor lockers, and event rooms.
• Maxwell Tribeca Rooms (Private Event Venue Rental) Rental of Maxwell's five named private rooms (Grand Room, Garden Room, Grand Kitchen, Explorers Room, Fleming Smith Warehouse) for corporate offsites, weddings, brand launches, fashion week events, wrap parties, film and photo shoots, panels, and private celebrations, with in-house AV, furniture, and built-in design elements.
• Maxwell Studios A full-service, vertically integrated in-house creative production house producing event series, brand activations, photo/video/audio content, and cultural programming for external brand clients. Services include creative direction, AV production, culinary collaboration, guest list curation, staffing, and equipment rental, with brand partners including Manchester City and Via Carota.
• Chef-in-Residence Program A culinary residency program offering chefs and food creators access to Maxwell's test kitchen, content production facilities, and member community. Residents host chef's tables, cooking shows (Share Plates), brand activations, and private events in kitchens outfitted with JennAir appliances and Ruffoni copper cookware.

Quantifiable outcome

• 63% of surveyed U.S. professionals believe being excluded from exclusive invite-only business dinners actively harms their careers
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Manchester City Football GroupcoreGTM or Marketing Partner · 1 January 2025Maxwell Studios partnered with Manchester City Football Group on 'Flavors of Football,' an exclusive event series bringing in a Man City legend to cook alongside a celebrity chef to celebrate the Club World Cup. The partnership blends football culture with culinary and cultural programming, positioning Maxwell as a hub for both sports and lifestyle audiences.
• JennAircoreStrategic or Co-development PartnerJennAir has outfitted all Maxwell kitchens with luxury appliances including NOIR 48" Induction Professional-Style Ranges, panel-ready dishwashers, and column refrigerators. The partnership enables Maxwell's 'working kitchen' philosophy where members and chefs actually cook rather than observe. JennAir and Maxwell co-host design and culinary events featuring notable chefs and designers, with Royal Green Appliance serving as the dealer partner.
• Focal NAIMcoreStrategic or Co-development PartnerFocal NAIM partnered with Maxwell to create the club's audio system, placing Focal Sopra tower speakers throughout the space and Focal Sib Evo speakers on every column. The partnership ensures premium sound quality for all events and member gatherings, with Focal's investment allowing Maxwell to position more speakers for a better overall audio experience.
• Armac MartincoreTechnology or IntegrationArmac Martin provides solid brass hardware — knobs, pulls, cup handles, and hanging racks from their Cotswolds collection — throughout Maxwell's three kitchens, liquor lockers, radiator covers, and coat hooks. The hardware serves as a design detail tying together Maxwell's old-world craftsmanship aesthetic across the entire venue.
• Vaughan DesignscoreTechnology or IntegrationVaughan Designs created four custom chandeliers for Maxwell, including two Windemere chandeliers with gold-painted leaves and custom fabric lampshades, and colonial-style chandeliers. Each fixture was specially designed for Maxwell, combining Vaughan's signature British craftsmanship with Maxwell's distinctive aesthetic vision.
• Gracie WallpapercoreTechnology or IntegrationGracie, one of the oldest hand-painted wallpaper companies in the world, partnered with Maxwell to create custom murals throughout the space. Murals depict Elsa Maxwell's life in NYC and Paris, and Darwin's voyage to the Galápagos. Gracie's hand-painted chinoiserie also covers the Garden Room staircase and walls.
• Via CarotaminorGTM or Marketing PartnerMaxwell Studios produced Via Carota Cocktail's Summer Fridays campaign, combining photography, videography, and brand activations every Friday for three months. The campaign was designed to build community and generate content for Via Carota, demonstrating Maxwell Studios' capabilities as a creative production partner for hospitality brands.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Zero Bond: Zero Bond is an invite-only private members club in NoHo, NYC, focused on finance, tech, and creative industry crossover. It targets a similar cohort of high-net-worth professional members and competes directly with Maxwell for the same Tribeca/Downtown NYC member pool.
• Soho House: Soho House is the global benchmark for private members clubs targeting the creative class, with multiple NYC locations (Soho House New York, Ludlow House) and a portfolio model Maxwell explicitly parallels. Both monetize through annual membership dues, F&B, and event programming aimed at film, fashion, media, and creative professionals.
• NeueHouse: NeueHouse is a private members workspace and cultural club with NYC locations, blending co-working, F&B, and curated programming for creative professionals. It shares Maxwell's emphasis on community rituals, cultural programming, and aspirational design as core member value.
• The Wing: The Wing was a women-focused private members club and co-working space with NYC locations, built on a community-ritual and curated-aesthetic model similar in spirit to Maxwell. Its positioning around a defined member persona and design-forward venue parallels Maxwell's creative-class strategy.
• The Ned NoMad: The Ned NoMad is a hotel and members club in NYC offering co-working, F&B, event spaces, and member programming aimed at creative professionals. Its combination of rooms, events, and member tiers closely mirrors Maxwell's venue-plus-membership model.
• Spring Place: Spring Place is a NYC private members club combining workspace, dining, and event programming for creative entrepreneurs. It targets an overlapping 'creatives with capital' member segment and competes with Maxwell for both memberships and corporate event bookings.
• Spring Studios: Spring Studios is a NYC event and content production venue in TriBeCa with deep ties to fashion week, brand activations, and celebrity programming. It competes directly with Maxwell for brand event bookings and shares the same Manhattan creative-class client base.
• Casa Cipriani: Casa Cipriani is a private members club and event venue at the Battery Maritime Building in NYC, with a hospitality-forward, F&B-led model. It overlaps with Maxwell in serving affluent members seeking curated dining, events, and waterfront/tribeca-area cultural programming.

Regional players

• PUBLIC Hotel: PUBLIC Hotel is a Downtown NYC lifestyle hotel with strong F&B, event, and cultural programming components (including the PUBLIC Kitchen and Jean-Georges outlets). While not a private club, it competes with Maxwell for the same brand-event, fashion-week, and creative-class cultural bookings in the same geography.

Broad incumbents

• Soho Works: Soho Works is the workspace extension of the Soho House ecosystem, offering co-working and event space for creative professionals in NYC. While broader and more work-focused than Maxwell, it targets the same creative-class audience with similar subscription and event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maxwellsocial
• Facebookfacebook.com/maxwellsocialnyc
• Xx.com/maxwellsocial
• LinkedInlinkedin.com/company/maxwellsocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxwell