Via Carota Craft Cocktails

What Via Carota Craft Cocktails does

Via Carota Craft Cocktails is a premium ready-to-pour bottled cocktail company founded by acclaimed New York chefs Jody Williams and Rita Sodi, whose West Village restaurant of the same name provides the brand's culinary pedigree. The company produces craft cocktails in three formats: 100mL single-serve bottles, 375mL bottles serving four cocktails, and 200mL sparkling formats. The portfolio spans classic stirred cocktails (Old Fashioned, Classic Negroni, Classic Margarita, Espresso Martini, White Negroni, Signature Manhattan, Signature Martini) and sparkling cocktails (Paloma, Negroni Sbagliato, French 75, Spritz, Sparkling White Negroni Sbagliato). Production relies on premium inputs including six-times distilled vodka, charred oak-aged four-year rye whiskey, tequila, gin, and proprietary bespoke vermouth blends developed with Forthave aperitivos.

The business model is direct-to-consumer e-commerce on drinkviacarota.com, with order fulfillment handled by licensed third-party retailers. Pricing is positioned in the premium tier: $29 per 375mL single bottle, $69 for 10-packs of 200mL sparkling, $99–$239 for Simon Pearce glassware gift sets, and $313 for bulk 12-packs. Shipping is available to 41 U.S. states with a $99 free-shipping threshold, a $10 flat fee below that, and adult signature required. Distribution is supplemented by a physical retail store locator and a dedicated B2B Weddings & Celebrations sales motion for bulk and event orders. Target customer segments are affluent home entertainers, wedding and event planners, and gift buyers, supported by editorial coverage in Forbes, Food & Wine, Elle Decor, Rolling Stone, and The Knot.

The company is incorporated in Delaware as Via Carota Craft Cocktails, Inc. and filed an SEC Form D in November 2025 indicating an exempt securities offering aiming to raise approximately $27.5 million, with over $20 million already sold. Headcount is reported at 11–50 employees, consistent with an early-growth-stage consumer brand actively scaling distribution, product line, and channel reach within the U.S. spirits-based RTD category, which posted 22.7% volume growth in 2024.

Name

Via Carota Craft Cocktails

Legal name

Via Carota Craft Cocktails, Inc.

Website

https://drinkviacarota.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Via Carota Craft Cocktails is a New York-based premium ready-to-pour bottled cocktail company founded by acclaimed West Village chefs Jody Williams and Rita Sodi, selling craft cocktails directly to affluent consumers, wedding planners, and gift buyers via e-commerce and event channels across 41 U.S. states.

Ownership category

akta.pro rank

Product category

Premium Ready-to-Drink Cocktails

NAICS

Beverage Manufacturing (3121), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)

Keywords

• Ready to drink cocktails
• Craft bottled cocktails
• Premium spirits
• Italian aperitivo
• Cocktail gift sets

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Cocktail Sales: Primary revenue stream from selling bottled cocktails directly to consumers through their website. Products are sold in various pack sizes (4-pack, 6-pack, 10-pack, 12-pack, 24-pack) at different price points. The company ships directly to consumers with free shipping on orders over $99.
2. Gift Sets and Bundles: Sale of curated gift sets including Simon Pearce glassware paired with cocktails (Bourbon Set, Negroni Set, Martini Set, Margarita Set, Classic Set) and cocktail-only bundles like the Double Espresso Set and Custom 3-Pack.
3. Bulk/Event Orders: Bulk quantity sales targeting weddings and celebrations. The company has a dedicated events team for B2B outreach and processes custom orders for large gatherings through their Weddings & Celebrations page.
4. Digital Gift Cards: Sale of digital gift cards in $25 increments, allowing customers to gift the product to others for later redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Via Carota Craft Cocktails produces and sells premium ready-to-serve bottled cocktails in 100mL single-serve, 375mL, and 200mL sparkling formats, with recipes originating from the founders' acclaimed West Village restaurant. The company sells directly to consumers through its Shopify website and to event/wedding buyers via a dedicated sales team, with curated gift sets (including Simon Pearce glassware) and digital gift cards rounding out the assortment.

Product overview

Via Carota Craft Cocktails is a ready-to-serve bottled cocktail company offering premium craft cocktails in multiple formats. The product line spans two main categories: Classic Cocktails (33 products including Old Fashioned, Classic Negroni, Classic Margarita, Espresso Martini, White Negroni, Signature Martini, and Signature Manhattan in 100mL single-serve, 375mL single-bottle, and bulk 12/24-pack formats) and Sparkling Cocktails (8 products including Paloma, Negroni Sbagliato, French 75, Spritz, and Sparkling White Negroni Sbagliato in 200mL bottles sold as 4 or 10-packs). The company also offers Gifting products including curated gift sets with Simon Pearce hand-blown glassware, digital gift cards, and custom 3-pack options. Founded by celebrated NYC chefs Jody Williams and Rita Sodi, the cocktails are born from their West Village restaurant and are positioned as premium, bartender-quality drinks for home entertaining.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Fashioned Premium ready-to-serve Old Fashioned cocktail in 375mL format, built on charred oak-aged four-year rye whiskey with aromatic bitters, natural orange, and brown sugar at 28% ABV, designed for home entertaining consumers who want bar-quality results.
• Classic Negroni Premium ready-to-serve Classic Negroni in 375mL format built on Forthave Red Aperitivo, dry gin, and a proprietary vermouth blend, delivering balanced bitter-cinnamon-orange-juniper-lemon flavor for the home entertainer.
• Classic Margarita Premium ready-to-serve Classic Margarita in 375mL format featuring fresh lime and clean tequila at 18% ABV, positioned as a vibrant, complex take on America's top-selling cocktail.
• Espresso Martini Premium ready-to-serve Espresso Martini in 375mL format combining six-times distilled vodka with real espresso for an unsweetened, balanced profile with chocolate, toffee, dark fruit, chicory, and cherry notes at 19% ABV.
• White Negroni Premium ready-to-serve White Negroni in 375mL format pairing Forthave's secret White Aperitivo with dry gin and a bespoke white vermouth blend for a crisp, floral, herbal variation on the classic Negroni.
• Signature Martini Premium ready-to-serve Signature Martini in 375mL format built on vodka and dry vermouth with citrus peel and cracked peppercorn accents, offering a vintage cocktail experience with a modern twist.
• Signature Manhattan Premium ready-to-serve Signature Manhattan featuring charred oak-aged four-year rye whiskey enhanced with sweet vermouth and a proprietary bitters blend, with notes of dark red fruit, vanilla, cinnamon, tobacco, and cherry.
• Paloma 10-Pack Sparkling tequila-based Paloma cocktail sold as a 10-pack of 200mL bottles at $69 (ABV 11%), featuring blanco tequila with grapefruit and citrus for refreshing entertaining.
• Sparkling Negroni Sbagliato 10-Pack Sparkling variation on the classic Negroni sold as a 10-pack of 200mL bottles, swapping gin for sparkling wine to deliver bittersweet, floral notes with lively effervescence.
• Sparkling White Negroni Sbagliato 10-Pack Sparkling variation on the White Negroni sold as a 10-pack of 200mL bottles, delivering the White Negroni's floral-herbal profile with added effervescence.
• French 75 10-Pack Classic sparkling champagne cocktail bottled in 200mL format and sold as a 10-pack, translating the renowned French 75 into a ready-to-pour format for entertaining.
• Spritz 10-Pack Sparkling Italian-style aperitivo spritz bottled in 200mL format and sold as a 10-pack, positioned as the brand's most popular sparkling offering for entertaining.
• 100mL Variety 6-Pack Variety pack of six 100mL single-serve bottles offering a sampling of Via Carota's original classic cocktail portfolio, designed for personal consumption and as a tasting introduction.
• Sparkling Variety 10-Pack Multi-pack assortment of Via Carota's sparkling cocktail range sold as a 10-pack, packaged for entertaining and discovery of the sparkling line.
• Custom 3-Pack Build-your-own 3-pack of classic cocktails (priced at $124), allowing customers to mix and match their preferred Via Carota bottled cocktails.
• Simon Pearce Bourbon Glassware Set Limited-edition gift set pairing Old Fashioned and Manhattan bottled cocktails with hand-blown Simon Pearce Greenwich Lowball glasses, targeting premium gifting buyers.
• Bourbon Set Curated bourbon-themed gift set pairing an Old Fashioned and a Manhattan cocktail with matching glassware, priced at $99.
• Negroni Set Curated Negroni-themed gift set pairing one Classic Negroni and one innovation cocktail with two matching glasses, designed as a premium gifting option.
• Martini Set Curated martini-themed gift set pairing two Signature Martinis with two matching glasses, designed for premium gifting.
• Double Espresso Set Cocktail-only gift set bundling two Espresso Martini bottles for premium gifting occasions.
• Digital Gift Card Digital gift card sold in $25 increments, enabling customers to gift Via Carota products for later redemption on drinkviacarota.com.

Quantifiable outcome

• Premium RTD market showing 22.7% volume increase in 2024 with 61.28 million cases sold across leading 27 spirits RTD brands

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tip Top Proper Cocktails: Tip Top is an Atlanta-based premium bottled-cocktail company producing classic serves at higher ABV, comparable 375mL bottle formats, and a similar DTC-plus-retail motion. Directly comparable on product format, target occasion (home entertaining and gifting), and price-anchored positioning.
• High Noon Hard Seltzer: High Noon (E. & J. Gallo) is a vodka-based RTD brand that defined the premium, single-serve, "better-for-you" RTD category. It competes with Via Carota for the same daytime-and-occasion occasions and the same consumer wallet, though at lower ABV and mass-market price points.
• Cutwater Spirits: Cutwater is one of the largest premium spirits-based RTD cocktail brands, founded in San Diego and now part of Anheuser-Busch's Beyond Beer portfolio. Direct competitor to Via Carota across Margarita, Negroni, Old Fashioned and similar serves, but at much broader retail distribution and lower per-bottle price points.
• On The Rocks Premium Cocktails: On The Rocks is a premium bottled-cocktail brand (Woodbridge/Constellation Brands-adjacent) selling classic serves (Margarita, Negroni, Old Fashioned, Espresso Martini) in retail and on-premise. Closest direct peer to Via Carota — same premium-RTD thesis, same classic-serve catalog, comparable gift and occasion positioning.

Broad incumbents

• Diageo plc: Diageo owns a broad spirits portfolio (Tanqueray, Don Julio, Bulleit) and multiple RTD lines. Relevant as the large incumbent that controls shelf space, distributor relationships, and trade spend that any premium RTD challenger like Via Carota must contend with.
• E. & J. Gallo Winery: Gallo is the U.S. market leader in wine and a major player in RTDs (High Noon, spirits, and flavored malt beverages). Comparable as a broad incumbent with the deepest U.S. distribution and retailer relationships, against which Via Carota's DTC-led model must compete for shelf and consumer attention.
• Beam Suntory: Beam Suntory is a top global spirits company behind Maker's Mark, Jim Beam, Knob Creek, and the On The Rocks brand. Comparable as a broad incumbent whose RTD strategy (including On The Rocks) directly competes with Via Carota's category and which sets national pricing and distribution benchmarks.

Others

• Forthave Spirits: Forthave is a Brooklyn-based aperitivo and amaro producer whose Red Aperitivo and "secret" White Aperitivo are signature inputs in Via Carota's Negroni and White Negroni. Listed as a peer because Forthave is an ingredient supplier and brand collaborator — a structural relationship that ties Via Carota's differentiation to a small, separate craft producer.

Emerging players

• Surfside Iced Tea: Surfside is a newer RTD tea-and-vodka brand positioned at the premium end of the single-serve RTD category with strong DTC and retail growth. Comparable as an emerging premium-RTD challenger chasing the same occasion and consumer, but at lower price and ABV than Via Carota's bottled-cocktail format.
• Bev (formerly Bon Vivant): Bev is a premium canned wine-RTD brand that overlaps with Via Carota in the DTC-led, premium-occasion, gifting-friendly adult beverage space. Useful as a peer for the e-commerce-plus-gifting go-to-market motion even though the underlying format (canned wine vs. bottled cocktails) differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/drinkviacarota
• Facebookfacebook.com/drinkviacarota
• Instagraminstagram.com/viacarotacraftcocktails/?hl=en
• TikToktiktok.com/@viacarotacraftcocktails
• LinkedInlinkedin.com/company/via-carota-craft-cocktails

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Carota Craft Cocktails