What Hawaiian does

Hawaiian Pty Ltd is a privately held Western Australian property group founded in 1993 and controlled by the Wen family through the Wen Family Advisory Council. The company owns and operates a diversified portfolio of 11 neighbourhood shopping centres across the Perth metropolitan area (Bassendean, Darling Ridge, Duncraig, Forrestfield, Hillarys, Melville, The Mezz, Newpark, Noranda, Park Centre, and the Claremont Quarter fashion destination), two premium west-end CBD office buildings (Parmelia House and 235 St Georges Terrace, the latter holding a 5-Star Green Star rating and housing FLUX, Perth's largest coworking community), and two hospitality assets: the four-star Parmelia Hilton in Perth CBD and the Cable Beach Club Resort & Spa in Broome.

The business is organised around three recurring-revenue streams: retail leasing (fixed-term shop leases, short-term pop-ups, and casual mall leasing across the shopping centre portfolio), commercial office leasing (fully fitted suites, serviced offices, and flexible terms in the two CBD buildings), and hospitality operations (rooms, conferencing, food and beverage, and resort amenities at the two hotel assets). Underlying technology is described as a property management and community placemaking platform with no disclosed proprietary AI or automation features; digital touchpoints are limited to online enquiry forms, tenant and customer service portals, ticketless parking systems, and standard cookie-based web analytics.

Hawaiian goes to market via direct leasing relationships with retail tenants (fixed and casual) and enterprise field-sales engagement with office tenants, supplemented by event-driven community activations across its shopping centres (e.g., the WA-first Nickelodeon school holiday takeover across 10 centres). The company targets retail tenants across SMB and national brands, commercial office tenants of varying sizes including coworking operators, hospitality guests in business and leisure segments, and the broader Perth metropolitan community as end-users of its centres. Pricing for leasing is quote-based and negotiated individually, with no publicly disclosed rate cards. Group employment is in the 101–250 range, with operational scale signalled by the 30+ year operating history, awards including a 2026 double win at the WA Property Awards, and community programs such as the Neighbourhood Champions grant program, the Ride for Youth with Youth Focus, and the McGovern Foundation Wanderer Program.

Name

Hawaiian

Legal name

Hawaiian Pty Ltd

Website

https://hawaiian.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Hawaiian is a Western Australian property group operating 11 neighbourhood shopping centres, two CBD office buildings, and two hospitality venues in Perth and Broome. The Wen-family-controlled company leases retail and commercial space and operates the Parmelia Hilton and Cable Beach Club Resort & Spa.

Ownership category

akta.pro rank

Product category

Commercial Real Estate and Property Management

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (53112), Rental and Leasing Services (532), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Lessors of Real Estate (5311)

SIC

Real Estate Operators (No Developers) & Lessors (6510), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Retail Property Management (BPAJAGAB)

akta.pro secondary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Retail property leasing
• Commercial office leasing
• Shopping centre management
• Hospitality operations
• Property investment

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Leasing: Revenue generated from leasing retail spaces to tenants across 11 shopping centres in Perth metropolitan area, including fixed-term leases, short-term leases, and casual mall leasing arrangements.
2. Commercial Office Leasing: Revenue from leasing office spaces at Parmelia House and 235 St Georges Terrace in Perth CBD, including fully fitted spaces, serviced offices, and flexible leasing options.
3. Hospitality Operations: Revenue from hotel and resort operations including Parmelia Hilton in Perth CBD and Cable Beach Club Resort & Spa in Broome.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hawaiian owns, leases and manages a portfolio of 11 suburban shopping centres, 2 Perth CBD office buildings (Parmelia House and 235 St Georges Terrace), and 2 hospitality properties (Parmelia Hilton Perth and Cable Beach Club Resort & Spa in Broome). Revenue is generated primarily through fixed-term, short-term and casual retail mall leases, commercial office leases (including fully fitted and serviced offices), coworking memberships at FLUX, and direct hotel and resort operations.

Product overview

Hawaiian is a property group operating a diversified portfolio of real estate assets across shopping centres, commercial office buildings, and hospitality venues in Western Australia. The portfolio comprises 11 neighbourhood shopping centres (including premium fashion destination Claremont Quarter), two CBD office buildings (Parmelia House and 235 St Georges Terrace featuring FLUX coworking), and two hospitality properties (Parmelia Hilton and Cable Beach Club Resort & Spa). Core revenue streams include retail and commercial leasing, with community engagement programs such as Neighbourhood Champions grants and the annual Hawaiian Ride for Youth supporting brand positioning. The company offers flexible leasing solutions including fixed-term retail, pop-up, casual mall, and serviced office options. A notable new initiative is the Newpark Community Corner outdoor precinct combining a basketball court with Firewise nature play elements.

Differentiator

Problem solved

Functional benefit

Products and services

• Hawaiian Neighbourhood Shopping Centres Portfolio of 11 suburban shopping centres across Perth (Bassendean, Darling Ridge, Duncraig, Forrestfield, Hillarys, Melville, The Mezz, Newpark, Noranda, Park Centre, Claremont Quarter) anchored by major supermarkets, offering diverse retail tailored to local communities. Customers are retail tenants and shoppers.
• Claremont Quarter Premier fashion and lifestyle shopping destination in Perth's western suburbs, anchored by David Jones and featuring leading fashion brands, boutiques, and food and beverage offerings with convenient 3-hour free parking.
• Parmelia House

Quantifiable outcome

• 1000 Wanderer Program participants achieved driver's licences since 2021 through McGovern Foundation partnership
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered key, supporting and core.

• City of WannerookeyStrategic or Co-development Partner · 17 June 2026Collaboration on Hawaiian's Newpark Community Corner project, including development approval and community support for the landmark outdoor precinct featuring basketball court and Firewise Garden.
• The Forever ProjectsupportingTechnology or Integration · 17 June 2026Partner in the development of Hawaiian's Newpark Community Corner, contributing expertise to the Firewise Garden nature play elements.
• FirewisesupportingTechnology or Integration · 17 June 2026Partner in the Newpark Community Corner project, providing Firewise Garden design and bushfire-resilient landscaping expertise.
• Youth FocuscoreStrategic or Co-development Partner · 17 February 2026Hawaiian has partnered with Youth Focus for 24 years through the Hawaiian Ride for Youth event, raising awareness and funds for youth mental health in Western Australia. The annual event involves team members riding 700km from Albany to Perth.
• West Coast EaglescoreStrategic or Co-development Partner · 1 January 2026Hawaiian supports the Eagles Rock My School (ERMS) program, a values-based education initiative for WA primary school children focused on friendship, teamwork, and positive relationships.
• Curtin UniversitysupportingStrategic or Co-development Partner · 1 January 2026Damian Gordon serves as member of Council and Chair of the Finance Committee at Curtin University. Hawaiian has collaborated with Curtin's Business School Advisory Council and student programs.
• Youth FocuscoreStrategic or Co-development Partner · 1 January 2026Russell Gibbs serves as Director on the Board of Youth Focus, supporting youth mental health services in Western Australia.
• NickelodeonkeyGTM or Marketing Partner · 1 January 2026WA-first Nickelodeon school holiday takeover across 10 Hawaiian shopping centres, featuring character meet-and-greets, inflatable obstacle courses, and craft activities for families.
• Neighbourhood Champions Grant RecipientscoreOthers · 1 January 2025Annual grants of $2,500 and $1,000 awarded to local community organizations making meaningful differences in Hawaiian's neighbourhoods. 30+ organizations recognized in 2025.
• McGovern FoundationcoreStrategic or Co-development Partner · 1 January 2021Partnership since 2021 supporting the Wanderer Program which helps people achieve their driver's licence. By May 2026, 1,000 participants had obtained their licences through the program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mirvac Group: ASX-listed integrated property group with retail, office, and residential-mixed-use assets. Comparable in multi-sector property ownership and active asset management comparable to Hawaiian's integrated operating model.
• Vicinity Centres: ASX-listed REIT specialising in Australian suburban shopping centres. Most direct like-for-like peer for Hawaiian's neighbourhood-centre portfolio, with similar asset-mix philosophy and tenant relationships.
• Scentre Group: ASX-listed owner/operator of the largest portfolio of Westfield-branded shopping centres across Australia and New Zealand. Directly comparable to Hawaiian's 11 shopping centres in scale and business model (long-term retail leases, anchor-tenant curation, mall management).
• Abacus Group: ASX-listed owner and manager of Australian self-storage, retail, and commercial property. Comparable retail-anchored real estate investment thesis to Hawaiian's suburban shopping centre portfolio.
• Charter Hall Group: ASX-listed diversified property funds manager with significant retail and office exposure. Comparable to Hawaiian's mix of retail shopping centres and Perth CBD office buildings through funds it manages on behalf of wholesale investors.
• Stockland Corporation: ASX-listed diversified property developer and owner of retail town centres and workplace assets. Comparable to Hawaiian's neighbourhood shopping centre portfolio and growing commercial office exposure.
• Event Hospitality & Entertainment: ASX-listed hospitality and entertainment operator. Most direct peer for Hawaiian's Parmelia Hilton and Cable Beach Club Resort & Spa in terms of owned-and-operated Australian hotel/resort exposure.
• Dexus (now Dexus Asset Management): ASX-listed office-led property group with retail and industrial exposure. Closest peer for Hawaiian's Parmelia House and 235 St Georges Terrace Perth CBD office operations in terms of asset class and tenant mix.
• GPT Group: ASX-listed diversified property group with retail, office, and logistics assets across Australia. Relevant comparable for Hawaiian's diversified retail + office + hospitality model, with greater scale but similar long-WACC-leveraged cash-flow profile.

Broad incumbents

• Lendlease Group: ASX-listed global integrated property and investment group with retail, commercial, and operational/hospitality assets. A larger incumbent offering overlapping capabilities across Hawaiian's three verticals but at materially greater scale and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hawaiianaustralia
• LinkedInlinkedin.com/company/hawaiian

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaiian