City of Wanneroo

Local Government Serviceswanneroo.wa.gov.au

The City of Wanneroo is a Western Australian local government entity serving 100,000+ residents and 700+ businesses in Perth's northern suburbs with statutory municipal services including rates, waste management, planning, libraries, and recreation facilities.

Company typePublic
Founded-
HeadquartersWanneroo, Australia
Headcount501–1,000
GTM typeB2C
OfferingServices

What City of Wanneroo does

The City of Wanneroo is a local government entity established under the Local Government Act 1995 (Western Australia), serving the northern suburbs of Perth across approximately 100,000+ residents and 700+ businesses. It delivers statutory municipal services including rates administration, waste management and recycling, town planning and building approvals, animal registration and control, roads and infrastructure maintenance, environmental management, and community health and safety. Service delivery is organised around a Civic Centre headquarters at 23 Dundebar Road, supplemented by customer-service counters at Clarkson Library and the Yanchep Two Rocks Access Centre, plus a distributed network of community facilities including Wanneroo Aquamotion, Kingsway Indoor Stadium, five libraries, and Wanneroo Regional Gallery.

The underlying technology footprint is a standard local government web platform (wanneroo.wa.gov.au) with an online payments and services portal, a resident account system (My Wanneroo Account), and a recently launched digital Waste Voucher System. The platform meets WCAG 2.0 Level AA accessibility standards and aligns with Australian Privacy Principles, but exposes no public API, SDK, or developer documentation, and shows no AI/ML capabilities. Sub-brands include Wanneroo Aquamotion and its on-site cafe, which generate transactional revenue through tiered memberships ($63-$83.50/month) and ancillary services.

The operating model is a captive ratepayer-funded public entity, not a commercial enterprise. Revenue derives from recurring property rates (residential and commercial), user-pay fees across facilities and approvals, and State and Federal government grants for infrastructure and community programs. Distribution is direct-to-resident through physical service points, the online portal, multi-channel community communications (e-newsletter, What's Happening magazine, Facebook, Twitter/X, LinkedIn, Instagram, YouTube), and community events. Governance is by an elected Mayor and Council across three wards, with operational leadership reporting through department heads such as the Manager of Community Safety and Emergency Management.

City of Wanneroo firmographics

Firmographics

Name: City of Wanneroo
Legal name: City of Wanneroo
Website: https://wanneroo.wa.gov.au
Company type: Public
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: The City of Wanneroo is a Western Australian local government entity serving 100,000+ residents and 700+ businesses in Perth's northern suburbs with statutory municipal services including rates, waste management, planning, libraries, and recreation facilities.
Ownership category
akta.pro rank

City of Wanneroo industry classification

Industry

Product category: Local Government Services
NAICS: Waste Collection (5621), Administrative and Support Services (561)
SIC: Refuse Systems (4953), Electric, Gas & Sanitary Services (4900)
akta.pro primary industry: Mayor/City Manager & General Administration (BPAIACAA)
akta.pro secondary industries: Solid Waste & Recycling Services Administration (BPAIACAH), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Public Works / In-House Municipal Collection Operations (EUAIAAAF)

Keywords

Local government services
Municipal service delivery
Community recreation facilities
Waste management services
Public library services

Where City of Wanneroo is headquartered

Location

Headquarters

HQ city: Wanneroo
HQ country: Australia
HQ region: Oceania

Offices4 records

Markets served

City of Wanneroo business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Rates Revenue: The City collects rates from residential and commercial properties within the municipality to fund core services and infrastructure.
Fees and Charges: User pays fees for services including facility hire, memberships, registrations, and approvals.
Government Grants: State and federal government funding for infrastructure projects and community programs.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Bronze Membership - Access to one facility type (Gym, Aquatics, or Group Fitness)
Subscription	Monthly	Silver Membership - Access to two facility types
Subscription	Monthly	Gold Membership - Full access to all facilities
Unit Pricing	Pay-as-you-go	Personal Training - Individual sessions
Unit Pricing	One time/ perpetual license	Birthday Party Packages
Unit Pricing	Pay-as-you-go	Pool Inflatable Hire
Unit Pricing	Pay-as-you-go	Walk-in Entry Fees

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

City of Wanneroo product offering

Product offering

Core offering

City of Wanneroo is a local government authority providing statutory municipal services and community programs to residents of its jurisdiction in the northern suburbs of Perth, Western Australia. Its core offering includes waste management and recycling, town planning and building approvals, animal registration and control, rates administration, libraries, sport and leisure facilities (including the Wanneroo Aquamotion aquatic centre and Kingsway Indoor Stadium), community health and safety services, environmental management, and roads and infrastructure maintenance.

Product overview

City of Wanneroo operates as a local government entity providing community services, recreational facilities, and digital portals to residents. The city's product portfolio centers on its recreational facilities (Wanneroo Aquamotion and Kingsway Indoor Stadium), digital service portals (Online Payments and Services, My Wanneroo Account, Waste Voucher System), community libraries network, and various community services including animal registration, planning applications, and facility bookings. These offerings are provided as separate service channels rather than an integrated platform.

Differentiator

Problem solved

Functional benefit

Brands

Wanneroo Aquamotion: Aquatic and fitness facility offering gym, group fitness, and aquatic facilities with various membership tiers (Bronze, Silver, Gold). Located at 19 Civic Drive, Wanneroo.
Wanneroo Aquamotion Cafe

Products and services

Wanneroo Aquamotion Aquatic and fitness centre offering gym facilities, group fitness classes, swimming pools, spa, sauna, and personal training services to residents and visitors at 19 Civic Drive, Wanneroo. Operates on tiered membership (Bronze, Silver, Gold) with concession pricing available.
Kingsway Indoor Stadium Indoor sports stadium offering court bookings, birthday party packages, membership options, and junior sports clinics for various indoor sports to residents and community groups.
Online Payments and Services Portal Digital portal enabling residents to access online payments, service requests, applications, and e-forms for various council services including rates, animal registrations, and facility bookings.
Community Libraries Network of public libraries including Wanneroo Library, Clarkson Library, Girrawheen Library, Yanchep/Two Rocks Library, and the Wanneroo Library and Cultural Centre offering books, digital resources, programs, and community spaces to local residents.
Waste Voucher System Online portal enabling residents to access and manage their waste vouchers for waste management services within the City of Wanneroo.
My Wanneroo Account Resident account registration and login system providing access to personalised city services and online transactions.

Companies that use City of Wanneroo

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

City of Wanneroo technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

City of Wanneroo partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

Sport4AllcoreStrategic or Co-development Partner · 2 June 2026National disability inclusion program partnership with the City of Wanneroo aimed at creating a level playing field for local sportspeople with disabilities.
Kidsafe WAcoreStrategic or Co-development Partner · 13 April 2026Partnership for the Wanneroo Safe Seats, Safe Kids program - a pilot community road safety initiative aimed at improving child passenger safety. Also involved in free child car restraint safety initiative.
WA Youth Jazz Orchestra (WAYJO)minorGTM or Marketing Partner · 7 November 2025Performing arts partnership for the annual City of Wanneroo Presents concert series. WAYJO performs free family concerts at Wanneroo Showgrounds.
Corporate Charity Golf Day Sponsors (Banksia Grove Development, Civica, Cossill & Webley, ECU, Hopgood Ganim Lawyers, and others)minorGTM or Marketing Partner · 20 October 2015Multiple sponsors supporting the annual Corporate Charity Golf Day event. Event has raised over $440,000 since 2001.
The BrowminorGTM or Marketing Partner · 11 September 2015Western Australian band support act for City concerts, providing high energy genre-defying entertainment.
headspacecoreStrategic or Co-development Partner · 9 September 2015National mental health foundation partnership providing invaluable services to youth from the Hainsworth Community Centre in Girrawheen.
YouthCAREminorOthers · 9 September 2015Annual Corporate Charity Golf Day raises funds for YouthCARE which provides chaplaincy services at public secondary schools. 2015 event raised $38,150.
Metropolitan Migrant Resource Centre (MMRC)coreStrategic or Co-development Partner · 18 August 2015Partnership with MMRC to help new migrants settle in the City. MMRC provides services for youths, seniors, and women including computing and health programs. The City offers free use of its venues for MMRC programs and activities to support local migrant population.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

City of Wanneroo competitors and assessment

Company assessment

Direct peers

City of Joondalup: Neighbouring Perth northern-corridor LGA with a comparable residential and business base. Provides the same suite of rates, waste, planning, recreation and library services to a similar demographic, making it the closest direct comparator to the City of Wanneroo.
City of Rockingham: Perth coastal LGA providing rates, waste, recreation (aquatic centre), libraries and community safety services. Overlaps with Wanneroo on most service categories and resident-base scale.
City of Cockburn: Southern Perth growth-corridor LGA delivering aquatic and recreation centres (e.g., Cockburn ARC), libraries, waste and planning services. Directly comparable on recreation-asset operating model and growth-area demographic.
City of Bayswater: Inner Perth LGA with an aquatic/recreation centre, libraries, waste services and planning approvals. Comparable on the recreation-asset and community-services operating model despite a denser urban footprint.
City of Canning: South-East Perth LGA with recreation centres (e.g., Cannington Leisureplex), libraries, waste collection and planning services. Directly comparable on the integrated recreation-and-community-services model.
City of Swan: Perth Hills and Swan Valley LGA providing rates, waste collection, recreation facilities and community services. Comparable on municipal service portfolio and growing-corridor dynamics relative to Wanneroo.
City of Armadale: Perth south-east growth LGA operating aquatic and recreation facilities, libraries, waste, and planning. Comparable on growth-corridor demographics and the recreation-asset revenue model.
City of Gosnells: Perth south-eastern LGA providing rates, waste, recreation and library services to a similar suburban population. Comparable on service breadth and rates-funded operating model.
City of Stirling: Large Perth metropolitan LGA operating recreation centres, libraries, waste services and planning approvals at a similar scale. Compares directly on service mix and operating model even though the geographic footprint differs.

Regional players

Shire of Mundaring: Western Australian local government operating east of Perth providing community, recreation and waste services at a smaller scale. Comparable as a WA shire operating under the same Local Government Act 1995 framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

City of Wanneroo compliance and trust

Trust signal

Compliance2 records

City of Wanneroo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Wanneroo leadership team

Management profile

Number of profiles

Profiles1 record

City of Wanneroo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Wanneroo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Wanneroo

What does City of Wanneroo do?

Is City of Wanneroo a public or private company?

City of Wanneroo is a public company. It is classified as state government owned and is currently operating.

When was City of Wanneroo founded?

City of Wanneroo was founded in -1. It employs 501 to 1,000 people.

Where is City of Wanneroo based?

City of Wanneroo is headquartered in Wanneroo, Australia, in the Oceania region.

How does City of Wanneroo make money?

Three revenue lines are on record. Rates Revenue is the primary driver. The others are fees and Charges and government Grants.

Who are City of Wanneroo's main competitors?

Direct peers on record are City of Joondalup, City of Rockingham, City of Cockburn, City of Bayswater, City of Canning, City of Swan, City of Armadale, City of Gosnells and City of Stirling. Shire of Mundaring is listed as a regional player.

Does City of Wanneroo have an API?

No public API is recorded for City of Wanneroo.

What industry is City of Wanneroo in?

City of Wanneroo's product category is Local Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAH, Solid Waste & Recycling Services Administration. Its NAICS code is 5621 and its SIC code is 4953.