PassMark Software
PassMark Software, founded 1998 in Sydney, develops PC benchmarking and diagnostic software (BurnInTest, PerformanceTest, MemTest86, OSForensics) and complementary diagnostic hardware (PCIe Test Cards, USB loopback plugs), serving PC manufacturers, enterprise IT, and tech enthusiasts globally.
- Company typePrivate
- Founded1998
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What PassMark Software does
PassMark Software Pty. Ltd. is an Australian privately held software and hardware company founded in 1998 and headquartered in Sydney, Australia. The company develops PC benchmarking and diagnostic utilities sold to PC manufacturers, enterprise IT departments, individual enthusiasts, and digital forensics professionals. Its core software portfolio includes BurnInTest (stress and reliability testing), PerformanceTest (system benchmarking with global comparison database), MemTest86 (memory diagnostics, described as industry standard), OSForensics (digital forensics), and WirelessMon (WiFi monitoring). These are complemented by proprietary diagnostic hardware — PCIe Test Cards (Gen2/Gen3/Gen4), USB 2.0/3.0/USB-C loopback plugs, USB Power Delivery Testers (including a PRO variant), USB Short Circuit Tester, and Serial/Parallel loopback plugs. The company also operates public benchmark databases (CPU, video card, hard drive, RAM, PC systems, Android, iOS) that aggregate user-submitted results across thousands of devices.
PassMark operates a hybrid revenue model combining perpetual software licenses (e.g., $149 for BurnInTest with 12 months of included support), hardware unit sales, unlimited-usage site licenses for enterprises, and optional annual support/upgrade renewals. Distribution is primarily direct-to-consumer e-commerce via passmark.com, supplemented by regional distributors in China (Shanghai, Shenzhen) and Taiwan for the Asia-Pacific market and localized websites in French, German, Japanese, Chinese, and Korean. The company is bootstrapped and founder-owned (David Wren, Managing Director & Founder), with no documented external funding, M&A activity, or leadership changes. Pricing notes indicate volume discounts on hardware and free trials for all software products. Operational scope spans North America, Europe, and Asia-Pacific with international compliance posture (RoHS, REACH, CE, C-Tick, EMC certifications).
PassMark Software firmographics
Firmographics- Name
- PassMark Software
- Legal name
- PassMark Software Pty. Ltd.
- Website
- https://passmark.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PassMark Software, founded 1998 in Sydney, develops PC benchmarking and diagnostic software (BurnInTest, PerformanceTest, MemTest86, OSForensics) and complementary diagnostic hardware (PCIe Test Cards, USB loopback plugs), serving PC manufacturers, enterprise IT, and tech enthusiasts globally.
- Ownership category
- akta.pro rank
Where PassMark Software is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PassMark Software business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Software Licenses: Perpetual software licenses for BurnInTest, PerformanceTest, and other diagnostic tools. Licenses are perpetual but include 12 months of support and updates with optional annual renewal.
- Hardware Products: Sale of hardware testing equipment including PCIe test cards, USB loopback plugs, USB power delivery testers, and serial/parallel loopback plugs.
- Site Licenses: Unlimited usage site licenses for organizations requiring coverage for unlimited users within a single organization in a single country.
- Support Services: Annual support and software upgrade renewals available after initial 12-month included period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | BurnInTest - Single License |
| Unit Pricing | Pay-as-you-go | PCIe Gen2 Test Card |
| Unit Pricing | Pay-as-you-go | PCIe Gen3 Test Card |
| Unit Pricing | Pay-as-you-go | Serial Loopback Plug |
| Unit Pricing | Pay-as-you-go | Parallel Loopback Plug |
| Other | Pay-as-you-go | Hardware Refund Policy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PassMark Software product offering
Product offeringCore offering
PassMark Software develops and sells PC benchmarking and hardware diagnostic software — including BurnInTest for stress/load testing, PerformanceTest for performance benchmarking, MemTest86 for memory diagnostics, and OSForensics for digital forensics — alongside complementary diagnostic hardware such as PCIe Test Cards and USB loopback plugs. The company also operates free public benchmark databases (cpubenchmark.net, videocardbenchmark.net, etc.) and offers enterprise site licenses plus professional benchmarking, customization, and market analysis services.
Product overview
PassMark Software offers a comprehensive portfolio of PC benchmarking and diagnostic solutions, primarily organized around core software products for hardware testing and performance evaluation. The main software offerings include BurnInTest for PC reliability and load testing, PerformanceTest for comprehensive PC benchmarking, MemTest86 for memory diagnostics, and OSForensics for digital forensics. These are complemented by a range of hardware diagnostic tools including PCIe Test Cards (Gen2, Gen3, Gen4), USB Loopback Plugs (USB 2.0, 3.0, and USB-C variants), USB Power Delivery Testers, and Serial/Parallel Loopback Plugs. The company also maintains public benchmark databases for CPUs, video cards, hard drives, RAM, PC systems, Android devices, and iOS devices. Professional services include independent benchmarking consultancy, software customization, and market trend analysis. The product portfolio operates as a unified ecosystem where software tools often require or integrate with specialized hardware (such as loopback plugs for port testing or PCIe test cards for slot diagnostics), while the public benchmark databases provide comparative performance data sourced from user submissions.
Differentiator
Problem solved
Functional benefit
Products and services
- BurnInTest PC reliability and load testing software for Windows and Linux that stress tests all major hardware subsystems (CPU, RAM, GPU, disk, network, sound) to identify intermittent or hidden problems before they cause failures. Used by PC manufacturers for production-line testing and by IT departments for hardware validation.
- PerformanceTest PC benchmarking software that runs standardized performance tests across hardware components and compares results against thousands of systems worldwide, producing objective benchmark scores for CPU, GPU, RAM, and disk performance.
- MemTest86 Industry-standard memory diagnostic software that boots from a USB drive via UEFI to test RAM for errors and defects independently of any operating system. Sold to system builders, IT departments, and individual enthusiasts for memory validation.
- OSForensics Digital forensics software that extracts forensic data from computers to uncover hidden files, recover deleted data, create forensic images, and perform comprehensive drive imaging. Includes virtual disk mounting, RAM drive creation, and bulk USB duplication. Used by digital forensics investigators and law enforcement.
- WirelessMon WiFi monitoring utility that provides real-time tracking of wireless hotspots, signal strength measurement, and WiFi network diagnostics for laptops and PCs.
- Management Console Test results database and management system that aggregates hardware test data across multiple machines, providing enterprise reporting and centralized dashboard visibility for organizations running BurnInTest and other PassMark tools at scale.
Quantifiable outcome
- PCIe Gen2 Test Card measures up to 5 Gbps per lane with x4 bandwidth of ~1200 MBps
- +2 more outcomes
Companies that use PassMark Software
Customer profileSegments4 records
Ideal customer profiles4 records
PassMark Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
PassMark Software partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered regional, core and minor.
- 上海杰昂计算机科技有限公司 (Geant)regionalAuthorized distributor for Shanghai region, selling all hardware and software products. Located at Unit 6, 20/F, Building C, Tsinghua Research Institute, South Science Park, Nanshan District, Shenzhen.
- 深圳高创通科技有限公司 (Amazing Tech Co Ltd)regionalAuthorized distributor for Shenzhen region. Company address: 6F, Building C, Tsinghua Research Institute, South High-Tech Park, Nanshan District, Shenzhen.
- 迪凱科技有限公司 (AHA Computer)regionalAuthorized distributor for Taiwan, selling all hardware and software products. Located at 8F-1, No. 343, Nanjing East Road, Section 5, Songshan District, Taipei City.
- StripecoreThird-party payment gateway provider for processing online credit card transactions securely. Stripe's privacy policy applies to card processing.
- PayPalcoreThird-party payment gateway provider for processing PayPal transactions securely.
- Google AdSenseminorThird-party advertisement vendor used on benchmark sites (e.g., cpubenchmark.com) for serving geographically relevant and interest-based advertisements using DART cookies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
PassMark Software competitors and assessment
Company assessmentBroad incumbents
- Keysight Technologies: Keysight is a global leader in electronic test and measurement instrumentation — a broad incumbent whose PCIe/USB protocol analyzers and oscilloscopes compete with PassMark's PCIe Test Cards and USB loopback hardware at enterprise QA labs.
- OpenText (EnCase Forensic): OpenText's EnCase is an enterprise-grade digital forensics suite that overlaps PassMark's OSForensics; as a broad incumbent with a much wider portfolio, it competes for the same investigator and e-discovery budgets.
Direct peers
- FinalWire (AIDA64): FinalWire's AIDA64 is a leading PC diagnostics, stress-testing, and benchmarking suite used by OEMs and enthusiasts — directly comparable to PassMark's BurnInTest and PerformanceTest products.
- Primate Labs (Geekbench): Primate Labs develops Geekbench, a cross-platform CPU and compute benchmark that competes head-to-head with PassMark's PerformanceTest for CPU ranking and OEM validation workloads.
- UL Solutions (3DMark, PCMark): UL Solutions owns the 3DMark and PCMark benchmarking suites — the most widely cited cross-platform PC benchmarking brands and the closest direct competitor to PassMark's PerformanceTest, particularly for GPU and system-level benchmarks.
- SiSoftware (Sandra): SiSoftware's Sandra is a long-standing Windows diagnostics and benchmarking suite, directly overlapping PassMark's PerformanceTest and OSForensics-style system information and stress-testing features.
- Magnet Forensics: Magnet Forensics is a leading digital forensics platform — directly comparable to PassMark's OSForensics for investigators and law enforcement who need evidence extraction and forensic imaging.
- CPUID: CPUID makes CPU-Z, HWMonitor, and PC Wizard — core PC hardware information utilities that compete with PassMark's diagnostic ecosystem for the same enthusiast and OEM validation audience.
- HWiNFO (REALiX): HWiNFO is a widely deployed PC hardware information and diagnostic utility that overlaps directly with PassMark's system information and benchmarking features, especially among power users and overclockers.
- OCCT: OCCT is a PC stress-testing and stability validation tool that competes directly with PassMark's BurnInTest for CPU/GPU/power-supply stability workloads used by enthusiasts and system builders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PassMark Software social profiles
Digital presencePassMark Software compliance and trust
Trust signalCompliance14 records
PassMark Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
PassMark Software leadership team
Management profileNumber of profiles
Profiles1 record
PassMark Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PassMark Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PassMark Software
What does PassMark Software do?
PassMark Software develops and sells PC benchmarking and hardware diagnostic software — including BurnInTest for stress/load testing, PerformanceTest for performance benchmarking, MemTest86 for memory diagnostics, and OSForensics for digital forensics — alongside complementary diagnostic hardware such as PCIe Test Cards and USB loopback plugs. The company also operates free public benchmark databases (cpubenchmark.net, videocardbenchmark.net, etc.) and offers enterprise site licenses plus professional benchmarking, customization, and market analysis services.
Is PassMark Software a public or private company?
PassMark Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PassMark Software founded?
PassMark Software was founded in 1998. It employs 11 to 50 people.
Where is PassMark Software based?
PassMark Software is headquartered in Sydney, Australia, in the Oceania region.
How does PassMark Software make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are hardware Products, site Licenses and support Services.
Who are PassMark Software's main competitors?
Broad incumbents on record are Keysight Technologies and OpenText (EnCase Forensic). Direct peers are FinalWire (AIDA64), Primate Labs (Geekbench), UL Solutions (3DMark, PCMark), SiSoftware (Sandra), Magnet Forensics, CPUID, HWiNFO (REALiX) and OCCT.
Does PassMark Software have an API?
No public API is recorded for PassMark Software.