Pragma

Technology Consulting and Digital Transformation Servicespragma.co

Pragma is a Colombian IT services and digital transformation firm serving enterprise banks, lenders, and retailers with cloud, AI, data, integration, and process automation services, anchored by its proprietary MOSS mortgage origination platform and delivered via a nearshore LATAM-plus-US model.

Company typePrivate
Founded1996
HeadquartersMedellín, Colombia
Headcount1,001–5,000
GTM typeB2B
OfferingServices

What Pragma does

Pragma S.A. is a Colombian IT services and digital transformation firm headquartered in Medellín, founded in 1996, with 1,001-5,000 employees and a US presence in Miami. The company targets enterprise clients in financial services and retail, delivering end-to-end technology solutions across six capability areas: cloud, artificial intelligence, data and analytics, process automation, integration and APIs, and digital platforms. Its flagship proprietary product is MOSS (Mortgage Origination Software Solution), an end-to-end mortgage origination platform with an Originator Workbench layer that integrates with third-party loan origination systems such as Encompass to compress loan cycles from weeks to 72 hours.

The business model is predominantly professional services — multi-year, quote-based engagements under Capability Augmentation and Dedicated Teams models — supplemented by a growing recurring software component via MOSS licensing. Pragma leverages nearshore delivery from Colombia and a direct enterprise field-sales motion in the US, with co-sell through tier-one technology partnerships. AWS, Salesforce, and Microsoft are core strategic partners with multiple competencies (AWS Retail, DevOps, Migration & Modernization; Salesforce Financial Services Cloud, Agentforce, MuleSoft), while a long tail of secondary partners (Adobe, Vtex, Contentful, Datadog, Daon, Thought Machine, Sensedia, Appian) supports integrated reference architectures.

The customer base includes marquee LATAM and US logos across banking (Seacoast Bank, BTG Pactual, Nequi, Panama Bank/Intebank, Florida Bank), insurance and risk (Pirani), retail (Puntos Colombia, Grupo Éxito, Grupo Familia, Dislicores), and broader enterprise. AI is featured as a service line spanning generative AI, ML-based personalization, predictive analytics, fraud detection, and autonomous workflow orchestration, but is delivered primarily on third-party hyperscaler stacks rather than proprietary models. Pragma is privately held with no disclosed institutional funding and operates with leadership including Marcos Vélez Botero (Chief Vision Officer).

Pragma firmographics

Firmographics

Name: Pragma
Legal name: PRAGMA S.A.
Website: https://pragma.co
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Pragma is a Colombian IT services and digital transformation firm serving enterprise banks, lenders, and retailers with cloud, AI, data, integration, and process automation services, anchored by its proprietary MOSS mortgage origination platform and delivered via a nearshore LATAM-plus-US model.
Ownership category
akta.pro rank

Where Pragma is headquartered

Location

Headquarters

HQ city: Medellín
HQ country: Colombia
HQ region: Latin America

Offices2 records

Markets served

Pragma business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Technology Consulting and Implementation Services: End-to-end technology solutions including cloud computing, artificial intelligence, data analytics, process automation, digital platforms, and API integration. Pragma provides nearshoring and project-based development with flexible engagement models including Capability Augmentation and Dedicated Teams.
Software Solutions (MOSS): Mortgage Origination Software Solution (MOSS) - an end-to-end software product that simplifies lending processes. Revenue generated through software licensing and implementation services for financial institutions.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom engagement models based on client requirements

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Pragma product offering

Product offering

Core offering

Pragma is an end-to-end technology consulting and solutions firm that designs, builds, and operates digital transformation initiatives for the financial services and retail industries. Its portfolio spans cloud computing, AI, data and analytics, process automation, digital platforms, and API integration services. The firm also sells a proprietary mortgage origination software product called MOSS (Mortgage Origination Software Solution) used by lenders to manage the end-to-end mortgage origination lifecycle.

Product overview

Pragma is a technology consultancy offering end-to-end technology solutions for the banking & lending and retail industries. The company's portfolio centers on MOSS (Mortgage Origination Software Solution), a flagship core product providing end-to-end mortgage lending modernization, complemented by six interconnected service/capability areas: Cloud, Data & Analytics, Artificial Intelligence, Integration and APIs, Process Automation, and Digital Platforms. MOSS functions as a modular, scalable platform — supported by an originator workbench layer — that integrates with existing LOS systems (e.g., Encompass) to accelerate loan closing, while the capability areas provide the technical disciplines (AI/ML, cloud, data engineering, process automation, API integration) required to deliver transformation outcomes. Pragma also offers nearshoring and project-based development engagement models alongside Capability Augmentation and Dedicated Teams. The company serves clients across financial services, retail, insurance, and telecommunications sectors, with operations headquartered in Medellín, Colombia and a US presence in Miami, Florida.

Differentiator

Problem solved

Functional benefit

Brands

MOSS: Mortgage Origination Software Solution - end-to-end software that simplifies lending, boosts efficiency, and delivers better borrower experiences for the mortgage industry.

Products and services

MOSS (Mortgage Origination Software Solution) Proprietary software platform that manages the end-to-end mortgage origination lifecycle for lenders, including banks, credit unions, and specialized mortgage institutions. Designed to digitize and automate origination workflows and integrate with broader financial services systems.
Cloud Computing Services Consulting and implementation services for cloud adoption on hyperscaler platforms (AWS, Azure), covering cloud migration, cloud-native application development, and cloud architecture for financial services and retail clients.
Artificial Intelligence Services Design and implementation of AI solutions, including generative AI and machine learning, applied to financial services and retail use cases such as automation, customer engagement, and decision support.
Data and Analytics Services Consulting and implementation services for enterprise data platforms and analytics, including data engineering, data warehousing, reporting, and advanced analytics for financial services and retail clients.
Process Automation Services Implementation of process automation solutions ranging from traditional robotic process automation (RPA) to generative AI-enabled automation, targeting operational efficiency gains in financial services and retail back-office processes.
Integration and APIs Services Design, build, and integration of APIs and integration platforms, including open banking APIs, microservices, and enterprise system connectivity for financial services and retail clients.
Digital Platforms Services Design and development of enterprise digital platforms, including customer-facing digital channels and internal platforms, leveraging microservices architecture and modern development practices for financial services and retail clients.

Quantifiable outcome

200% ROI in 12 months for lenders using MOSS, with 50% reduction in email volume and improved conversions
+4 more outcomes

Companies that use Pragma

Customer profile

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Pragma technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability11 records

Feature5 records

Pragma partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and strategic.

AWS (Amazon Web Services)coreTechnology or IntegrationAWS Partner with multiple competencies including Retail Competency, DevOps Competency, Advertising and Marketing Technology Competency, Migration and Modernization Competency. Offers solutions for retail, data analytics, and cloud migration. Pragma displays AWS logo prominently on homepage. Multiple case studies reference AWS implementation (Dislicores microservices architecture, Document processing with AWS Textract).
SalesforcecoreTechnology or IntegrationSalesforce partners offering solutions including Agentforce AI, Financial Services Cloud, Sales Service Cloud, Data Cloud, MuleSoft, and Marketing Cloud. Prominent partnership with dedicated page and multiple integration capabilities. Joint go-to-market for financial services and retail solutions.
MicrosoftcoreTechnology or IntegrationMicrosoft partner with collaborative solutions. Prominently featured alongside AWS and Salesforce on homepage. Azure-based solutions and integrations mentioned in context of digital transformation.
PiranistrategicStrategic or Co-development PartnerRisk management and insurance platform. Pragma developed Generative AI and AWS solutions for Pirani's risk management automation. Featured as success case study.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Pragma competitors and assessment

Company assessment

Direct peers

Slalom: US-focused technology and business consulting firm with deep financial services vertical and partnerships with AWS/Salesforce/Microsoft. Comparable on boutique consultancy positioning and outcome-driven enterprise sales.
Endava: UK-headquartered IT services firm with nearshore delivery in LATAM/Eastern Europe, strong financial services and payments practice. Comparable on services model, vertical focus, and digital engineering capability set.
Thoughtworks: Global technology consultancy focused on software engineering, cloud, and data with strong financial services practice. Comparable on boutique-meets-enterprise positioning and outcome-driven consulting model.
Wizeline: LATAM-based (Mexico) digital transformation and AI services firm with nearshore delivery and product engineering capabilities. Highly comparable on geography, services model, and target enterprise verticals.
Globant: Argentina-headquartered IT services and digital transformation firm serving financial services and retail with similar cloud, AI, and engineering capabilities. Most directly comparable LATAM peer in scale, services model, and target verticals.
Softtek: Mexico-based IT services and digital transformation provider with nearshore delivery model and deep banking/financial services practice. Closest peer on geographic nearshoring dynamics and enterprise target customer.

Broad incumbents

Accenture: Global professional services giant with broad banking/retail transformation practices. Comparable on services offering and customer overlap, but vastly larger scale and broader portfolio of capabilities.
Cognizant: Large IT services and consulting firm with deep financial services practice and significant LATAM delivery footprint. Competes for the same enterprise banking modernization engagements at greater scale.

Regional players

Baufest: Argentina/LATAM-based IT services and software development firm with financial services and retail focus. Comparable in geographic positioning and vertical depth, though smaller scale and primarily regional.

Emerging players

nCino: Cloud-native banking software platform serving community and regional banks with loan origination and onboarding workflows. Competes with MOSS on mortgage origination but with a more productized SaaS model.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Pragma financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pragma leadership team

Management profile

Number of profiles

Profiles2 records

Pragma funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pragma M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pragma

What does Pragma do?

Is Pragma a public or private company?

Pragma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Pragma founded?

Pragma was founded in 1996. It employs 1,001 to 5,000 people.

Where is Pragma based?

Pragma is headquartered in Medellín, Colombia, in the Latin America region.

How does Pragma make money?

Two revenue lines are on record. Technology Consulting and Implementation Services are the primary driver. The others are software Solutions (MOSS).

Who are Pragma's main competitors?

Direct peers on record are Slalom, Endava, Thoughtworks, Wizeline, Globant and Softtek. Broad incumbents are Accenture and Cognizant. Baufest is listed as a regional player. nCino is listed as an emerging player.

Does Pragma have an API?

No public API is recorded for Pragma.