What SBIR Advisors does

SBIR Advisors is a privately held defense technology consulting firm headquartered in San Antonio, Texas, with additional offices in Boerne, Austin, and Lawton. The company helps small technology businesses navigate the federal SBIR/STTR funding process, connect with Department of War customers, and write winning proposals to secure government contracts. The firm operates the first dual-channel SBIR marketplace, combining the SBIR Partner Program (SPP) Catalog with the SBIR Phase III AWS Marketplace launched in June 2025, enabling federal buyers to access sole-source eligible, SBIR-vetted small businesses without traditional RFP processes. Solutions span cybersecurity, cloud infrastructure, defense technology, aerospace, AI, augmented reality, data analytics, drone tech, and robotics. The firm is led by CEO Sam Riehn, a USAF veteran, and CTO Bryan Guinn.

The business model combines professional services revenue (advisory fees for SBIR/STTR navigation, proposal writing, and go-to-market support) with recurring subscription revenue from a tiered Partner Program (Authorized and Advanced tiers with annual billing). A multi-channel partner ecosystem including ISVs, VARs, and Referral Partners extends distribution, while the AWS Marketplace listing creates a direct federal procurement channel. The company has helped clients secure over $600 million in cumulative awards, including $157 million in DoD contracts in 2023 and approximately $50 million in 2022. Additional partnerships, notably with Ignyte Partners for CMMC compliance support announced in December 2025, indicate ongoing ecosystem expansion across the DoD contract readiness value chain.

Name

SBIR Advisors

Legal name

SBIR Advisors Inc.

Website

https://sbiradvisors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SBIR Advisors is a defense tech consulting firm and marketplace operator that helps small technology businesses secure SBIR/STTR funding and Department of War contracts, while providing federal buyers with sole-source eligible procurement pathways.

Ownership category

akta.pro rank

Product category

Government Contracting Advisory

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

SBA/USDA Government-Backed Loan Intermediation (FSAEAEAI)

akta.pro secondary industry

Results-Based Financing (RBF) & Performance-Based Grants (BPADAOAF)

Keywords

• SBIR STTR advisory
• Defense contracting consulting
• Government procurement marketplace
• Non-dilutive federal funding
• DoD contract advisory

Headquarters

HQ city

Boerne

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SBIR/STTR Advisory Services: The company helps small businesses navigate the SBIR/STTR process, connect with mission needs, and turn innovation into contracts. Revenue is generated through consulting and advisory fees for helping clients secure government funding and contracts.
2. Partner Program Subscriptions: SBIR Advisors offers partner tiers (Authorized Partner, Advanced Partner) with varying benefit levels including partner listing, sales enablement assets, lead registration privileges, marketing development funds, and dedicated support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SBIR Advisors helps small technology companies navigate the SBIR/STTR funding process, connect with Department of War customers, and write winning proposals to secure government contracts. The firm operates a dual-channel curated marketplace — the SBIR Partner Program Catalog and the SBIR Phase III AWS Marketplace — designed specifically for federal buyers to discover and procure mission-ready, sole-source eligible technologies without traditional RFP processes.

Product overview

SBIR Advisors operates as a dual-channel platform offering both the SBIR Partner Program (SPP) for partner relationship management and the SBIR Phase III AWS Marketplace for direct government procurement. The SPP provides channel partner tiers with portal access, lead registration tools, and training resources, while the AWS Marketplace serves as a curated sole-source eligible catalog for federal buyers seeking mission-ready defense technologies. Solutions span cybersecurity, cloud infrastructure, defense tech, aerospace, and emerging areas like AI and robotics.

Differentiator

Problem solved

Functional benefit

Products and services

• SBIR Partner Program (SPP) A comprehensive partner program connecting SBIR/STTR-awarded innovators with government buyers, offering channel partner tiers (Authorized and Advanced) with benefits including partner portal access, lead registration tools, training, sales enablement assets, marketing development funds, and deal management for partner firms (ISVs, VARs, and referral partners).
• SBIR Phase III AWS Marketplace A curated dual-channel marketplace on AWS specifically designed for federal buyers to discover and procure mission-ready SBIR-funded technologies through sole-source eligible pathways without open solicitations, searchable by capability, security posture, or SBIR phase.
• SBIR Partner Portal A centralized hub providing partners with training, sales enablement assets, and deal registration capabilities for managing SBIR-related opportunities.
• SPP Solutions Catalog A comprehensive catalog of solutions available through the SBIR Partner Program, spanning cybersecurity, cloud infrastructure, defense technology, aerospace solutions, AI, augmented reality, data analytics, drone tech, and robotics.
• SBIR/STTR Advisory Services Professional consulting and advisory services helping small technology companies find SBIR/STTR funding opportunities, build relationships with Department of War customers, and write winning proposals to secure government contracts faster.

Quantifiable outcome

• Over $600 million in awards won for clients
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Ignyte PartnerscoreStrategic or Co-development Partner · 9 December 2025Ignyte Partners partnered with SBIR Advisors to support clients in achieving CMMC (Cybersecurity Maturity Model Certification) compliance. This partnership helps SBIR Advisors' clients navigate the cybersecurity requirements needed for DoD contracts.
• AWS MarketplacecoreTechnology or IntegrationSBIR Advisors launched the Small Business Innovation Research (SBIR) Phase III catalog on AWS Marketplace, offering a one-stop-shop solution to both government buyers and Independent Software Vendors. This marketplace integration enables streamlined procurement of sole-source eligible technologies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GovLoop: Online community and content platform for government employees and contractors. Adjacent to SBIR Advisors' content marketing and partner-development motion and reaches a similar federal buyer audience, but does not provide SBIR-specific advisory or sole-source marketplace services.
• G2Xchange: A networking and intelligence platform for the government contracting community, connecting vendors and federal buyers around mission opportunities. Comparable in the platform/marketplace layer for federal buyers, though more generalist than SBIR Advisors' SBIR-only curation.

Direct peers

• FedBiz Access: A government contracting consulting firm that helps small businesses identify, pursue, and win federal contract opportunities including SBIR/STTR. Directly comparable to SBIR Advisors in target customer (small tech vendors), core service (proposal + capture support), and monetization (advisory and platform fees).
• Lohfeld Consulting Group: Specialist capture and proposal management consultancy serving government contractors. Comparable to SBIR Advisors in its focus on helping small businesses win competitive and sole-source federal awards, with overlapping buyer personas and a similar professional-services-plus-platform approach.
• BDS (Business Development Solutions): SBIR/STTR advisory and proposal services firm focused on helping small technology businesses navigate the SBIR process and connect with federal customers. Closely overlaps SBIR Advisors on customer segment, advisory scope, and go-to-market motion.

Broad incumbents

• ICF International: Large public-sector advisory and digital services firm with significant federal R&D and defense practice. Overlaps with SBIR Advisors in advising on federal R&D funding and government modernization, but as a much broader portfolio rather than an SBIR-specialist.
• Booz Allen Hamilton: Large management and technology consultancy with deep federal R&D, defense, and procurement advisory practices. Overlaps with SBIR Advisors in advising small and non-traditional vendors on how to engage the Department of War, though at a vastly larger scale and broader scope.
• SAIC: Major federal systems integrator and defense contractor with an established small-business partner ecosystem and government R&D advisory capability. Comparable at the defense buyer–vendor interface, though SAIC is far larger, vertically integrated, and not SBIR-specific.
• Deltek (GovWin IQ): Established provider of government contracting intelligence and ERP software used by federal contractors. Overlaps with SBIR Advisors' buyer-side workflow (opportunity identification, procurement intelligence) but serves a much broader customer base and lacks the SBIR-specific curation and sole-source marketplace.
• Riverside Research: Not-for-profit scientific research organization supporting defense and intelligence customers with R&D and open-source innovation programs. Comparable in the defense R&D advisory and non-dilutive capital context, but operates as a research lab rather than a curated SBIR marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBIR Advisors