SEP AG
SEP AG is a privately-held German software company founded in 1992 that develops SEP sesam, an enterprise backup and disaster recovery platform for virtual, physical, and SaaS environments, serving government, healthcare, manufacturing, and mid-market enterprises across more than 50 countries.
- Company typePrivate
- Founded1992
- HeadquartersHolzkirchen, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SEP AG does
SEP AG (legally SEP GmbH) is a privately-held German software company founded in 1992 and headquartered in Holzkirchen, Bavaria, that develops enterprise backup and disaster recovery software. Its core platform, SEP sesam, delivers backup and recovery for heterogeneous virtual and physical environments — including VMware vSphere, Microsoft Hyper-V, Proxmox VE, KVM/QEMU, Citrix Hypervisor, and Red Hat virtualization — alongside enterprise applications and databases such as SAP HANA, Oracle, Microsoft SQL Server, MySQL, PostgreSQL, IBM DB2, and HCL Notes/Domino. The product suite includes SEP CAPS for cloud-to-cloud backup of Microsoft 365, Salesforce, Microsoft Dynamics 365, and Google Workspace, plus Si3 inline deduplication, SEP Immutable Storage (SiS) for ransomware protection, instant recovery, and cross-platform disaster recovery. All software development and 24/7 support are delivered from Germany.
SEP generates revenue primarily through tiered unit-based software licensing (Tier 1 for hypervisor-snapshot VMs, Tier 2 for physical servers and Level 2 applications, Tier 3 for Level 3 databases like SAP/Oracle), offered as both perpetual and subscription licenses with mandatory annual maintenance and 24/7 support included. The company goes to market via direct enterprise field sales (anchored from Holzkirchen for EMEA and Denver, Colorado for the Americas) combined with a global channel network of resellers and Managed Service Providers that resell Backup-as-a-Service. Customer segments are concentrated in Government and Public Authorities, Healthcare, Manufacturing, and Enterprise IT, with named customers including Stadtwerke Potsdam, Vodafone Shops (1,500+ retail locations), MPK Poznań, Resolve BioSciences, UNIORG Consulting, and Kramski, spread across more than 50 countries.
SEP AG firmographics
Firmographics- Name
- SEP AG
- Legal name
- SEP GmbH
- Website
- https://sep.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SEP AG is a privately-held German software company founded in 1992 that develops SEP sesam, an enterprise backup and disaster recovery platform for virtual, physical, and SaaS environments, serving government, healthcare, manufacturing, and mid-market enterprises across more than 50 countries.
- Ownership category
- akta.pro rank
Where SEP AG is headquartered
LocationHeadquarters
- HQ city
- Holzkirchen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
SEP AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses: SEP generates revenue through perpetual and subscription software licenses for SEP sesam and SEP CAPS. The company offers both perpetual licenses (one-time purchase) and subscription licenses (annual recurring) with flexible unit-based pricing tiers.
- Support and Maintenance: Annual maintenance with 24x7 support is included with license purchases. Additional support services are available including emergency call support and dedicated German-speaking experts.
- Professional Services: Consulting services including expert consulting for prospective customers (offered free for companies with 100+ employees) and implementation support.
- Unit-based Licensing: Tiered unit licensing model (Tier 1, 2, 3) for VMs and physical servers, with volume and user extensions. Multi-year contracts available with discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Tier 1: VMs backed up via hypervisor snapshots only, includes 1 TB Data Volume |
| Unit Pricing | Multi-year contract | Tier 2: Physical servers or VMs with backup client, Level 2 Applications, BSR, NDMP, or Backup Server - includes 10 Users |
| Unit Pricing | Multi-year contract | Tier 3: Level 3 Applications (SAP, Oracle, DB2, Domino, Informix) - includes all Tier 2 features and Users |
| Unit Pricing | Multi-year contract | Volume Extension: 10 TB Data Volume extension |
| Unit Pricing | Multi-year contract | User Extension: 50 Users extension |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
SEP AG product offering
Product offeringCore offering
SEP AG develops and sells SEP sesam, an enterprise backup and recovery software platform built entirely in Germany for virtual and physical IT environments. The platform spans multi-hypervisor backup, database and application protection (SAP, Oracle, DB2, MS SQL), disaster and instant recovery, Si3 deduplication, and SEP Immutable Storage for ransomware defense. Complementing SEP sesam is SEP CAPS, a cloud-to-cloud backup service for Microsoft 365, Salesforce, Microsoft Dynamics 365, and Google Workspace, sold primarily through perpetual and subscription licenses with tiered unit-based pricing.
Product overview
SEP AG offers SEP sesam as its core backup and recovery platform, a unified data protection solution for virtual and physical environments 'Made in Germany.' The portfolio centers on SEP sesam for enterprise backup with specialized add-on modules including SEP CAPS for cloud SaaS application protection (Microsoft 365, Salesforce, Dynamics 365, Google Workspace), disaster recovery and instant recovery solutions, multi-hypervisor support, Si3 deduplication, and SEP Immutable Storage for ransomware protection. The company provides flexible unit-based licensing with tiered support levels, and offers managed backup services. Recent release 'Artemis' introduced an enhanced WebUI with integrated configuration wizards.
Differentiator
Problem solved
Functional benefit
Brands
- SEP sesam: Hybrid backup and recovery software for virtual and physical environments. The company's primary data protection product supporting multiple hypervisors, applications including SAP, Oracle, and Microsoft.
- SEP CAPS
- SEP sesam Artemis
- Si3 Deduplication
- SEP Immutable Storage (SiS)
Products and services
- SEP sesam Enterprise backup and recovery software platform developed in Germany for virtual and physical environments, supporting multiple hypervisors, enterprise databases (SAP, Oracle, DB2, MS SQL), applications, and audit-compliant archiving. Sold to enterprises, government, healthcare, and managed service providers via perpetual and subscription licenses.
- SEP CAPS (Cloud App Protection Service)
Quantifiable outcome
- 30+ years of experience in backup and data protection
- +2 more outcomes
Companies that use SEP AG
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
SEP AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature6 records
SEP AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Partner NetworkcoreSEP maintains a global partner network including resellers and Managed Service Providers (MSPs). Partners have access to the Partner Lounge with license configurator, training & certification programs, and request a quote functionality. The company offers specific programs for resellers and MSPs.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
SEP AG competitors and assessment
Company assessmentBroad incumbents
- Barracuda Networks: Barracuda (now KKR-owned) provides backup appliances and SaaS backup products competing with SEP sesam and SEP CAPS in the SMB and mid-market. It is a broader cybersecurity and data protection incumbent with overlapping backup capabilities.
- IBM Spectrum Protect: IBM Spectrum Protect (formerly Tivoli Storage Manager) is an enterprise backup incumbent that overlaps directly with SEP sesam in large enterprise and IBM Power environments. It serves similar regulated and complex IT estates at much greater scale.
- Veritas Technologies: Veritas is a broad enterprise backup incumbent (NetBackup, Alta) serving large enterprises with on-prem and multi-cloud data protection. It overlaps with SEP sesam in SAP, Oracle, and complex enterprise environments but operates at much larger scale with broader portfolio coverage.
Direct peers
- Veeam Software: Veeam is the leading direct competitor in VM/enterprise backup and recovery, offering similar multi-hypervisor and SaaS backup capabilities (Veeam Backup & Replication, Veeam Data Platform). It targets the same mid-market and enterprise IT buyers as SEP sesam with comparable licensing and channel models.
- Commvault: Commvault is a direct enterprise data protection peer offering backup, recovery, and data management across hybrid and multi-cloud environments. It overlaps heavily with SEP sesam in SAP, Oracle, VMware, and SaaS backup use cases for large enterprises.
- Rubrik: Rubrik is a cloud-native direct peer offering data security and backup across enterprise workloads including SaaS, cloud, and on-prem. It competes with both SEP sesam (on-prem/VM backup) and SEP CAPS (SaaS backup) and is rapidly scaling in mid-market and enterprise segments.
- Cohesity: Cohesity is a hyperconverged secondary storage and data protection peer that competes with SEP sesam in enterprise backup, recovery, and ransomware resilience. It targets similar large enterprise and regulated verticals with a more cloud-native architecture.
- Acronis: Acronis offers backup and cybersecurity integrated into a single platform, closely paralleling SEP sesam + SEP Security. It competes for SMB and mid-market customers as well as MSPs, with similar channel-driven GTM.
- Druva: Druva is a cloud-native SaaS backup specialist closely comparable to SEP CAPS for Microsoft 365, Salesforce, and Google Workspace workloads. It targets the same SaaS data protection use cases with a fully SaaS-delivered model and subscription pricing.
- Arcserve: Arcserve offers unified data protection and disaster recovery for SMB and mid-market, comparable to SEP sesam's positioning across hypervisors, applications, and SaaS. It shares a similar channel-driven, perpetual-plus-subscription model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
SEP AG social profiles
Digital presenceSEP AG compliance and trust
Trust signalCompliance4 records
SEP AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEP AG leadership team
Management profileNumber of profiles
Profiles1 record
SEP AG subsidiaries and ownership
Company hierarchySubsidiaries1 record
SEP AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEP AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEP AG
What does SEP AG do?
SEP AG develops and sells SEP sesam, an enterprise backup and recovery software platform built entirely in Germany for virtual and physical IT environments. The platform spans multi-hypervisor backup, database and application protection (SAP, Oracle, DB2, MS SQL), disaster and instant recovery, Si3 deduplication, and SEP Immutable Storage for ransomware defense. Complementing SEP sesam is SEP CAPS, a cloud-to-cloud backup service for Microsoft 365, Salesforce, Microsoft Dynamics 365, and Google Workspace, sold primarily through perpetual and subscription licenses with tiered unit-based pricing.
Is SEP AG a public or private company?
SEP AG is a private company. It is classified as management employee owned and is currently operating.
When was SEP AG founded?
SEP AG was founded in 1992. It employs 101 to 250 people.
Where is SEP AG based?
SEP AG is headquartered in Holzkirchen, Germany, in the Europe region.
How does SEP AG make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are support and Maintenance, professional Services and unit-based Licensing.
Who are SEP AG's main competitors?
Broad incumbents on record are Barracuda Networks, IBM Spectrum Protect and Veritas Technologies. Direct peers are Veeam Software, Commvault, Rubrik, Cohesity, Acronis, Druva and Arcserve.
Does SEP AG have an API?
No public API is recorded for SEP AG.