Zipfizz

Name

Zipfizz

Legal name

ZIpfizz Corp

Website

https://zipfizz.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Zipfizz Corp is a US-based, private manufacturer of powdered energy drink mixes and dietary supplements, combining B12, natural caffeine, electrolytes, and full daily vitamins. It sells direct via zipfizz.com and through Amazon, Costco, and Sam's Club to health-conscious consumers, athletes, and wellness-focused individuals.

Ownership category

akta.pro rank

Product category

Functional Beverages and Sports Nutrition

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

akta.pro secondary industries

Energy Drinks & Energy Shots (CRADAHAJ), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Isotonic Drink Production (AFAFAFAB)

Keywords

• Energy drink mix
• Hydration supplements
• Electrolyte powder
• Vitamin supplements
• Sports nutrition

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Zipfizz generates revenue through direct-to-consumer sales of its energy drink mixes, supplement products, and accessories via its e-commerce platform and major retail marketplaces.
2. Wholesale/Retail Distribution: Revenue through wholesale relationships with retailers including Costco, Sam's Club, and Amazon storefront partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Zipfizz manufactures and sells powdered energy drink mixes, energy shots, immune health supplements, and sleep support products formulated with Vitamin B12, naturally sourced caffeine, and electrolytes to provide clean energy, rapid hydration, and 100% of recommended daily vitamins and minerals. The line is sold across 15+ flavors, Stevia-sweetened variants, and bundled variety/combo packs, distributed through the brand's DTC site, Amazon, Costco, and Sam's Club.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% of recommended daily vitamins and minerals in two tubes of Zipfizz
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a key online marketplace partner for Zipfizz, featuring a dedicated Amazon storefront where consumers can purchase Zipfizz products alongside the brand's own e-commerce site. The partnership expands digital reach and provides Prime shipping availability for customers.
• CostcocoreChannel Partner/ Reseller/ DistributorCostco distributes Zipfizz products through its warehouse locations and Costco.com website, providing bulk purchasing options for members. This partnership targets value-oriented consumers seeking larger quantities.
• Sam's ClubcoreChannel Partner/ Reseller/ DistributorSam's Club distributes Zipfizz products through its warehouse locations and online platform, targeting member-based shoppers interested in bulk energy and supplement products.

Scale indicators2 records

Emerging players

• Cirkul: Customizable flavored cartridge drink system sold direct-to-consumer; addresses hydration and flavor preferences using a format-different but functionally adjacent approach.
• Alani Nu: Pre-workout and energy drink brand built on social-media-driven marketing to fitness-oriented consumers, overlapping Zipfizz's athlete/fitness segment.
• Athletic Greens / AG1: Premium daily nutritional supplement powder marketed toward comprehensive daily wellness; competes with Zipfizz's Immune Health and daily-vitamin positioning on premium wellness occasions.

Direct peers

• Liquid IV: Hydration multiplier powder mix sold direct and through major retail, positioned around electrolyte replenishment and vitamin content — directly comparable to Zipfizz's energy/hydration powder value proposition.
• 5-hour Energy: Concentrated energy shot in a small bottle format that targets the same 'clean energy without crash' use case as Zipfizz's Sports Energy Shot.
• Nuun Hydration: Effervescent tablet electrolyte mix designed to dissolve in water, sharing Zipfizz's fizzy powder/tablet format and electrolyte-led hydration positioning.

Broad incumbents

• Gatorade (PepsiCo): Dominant sports hydration brand competing across ready-to-drink, powder, and tablet formats; the incumbent Zipfizz must displace to grow shelf and consumer mind-share.
• Celsius Holdings: Fast-growing functional energy drink brand sold across mainstream retail and convenience channels, increasingly competing for the same health-conscious energy consumer.
• Premier Protein: Mass-market protein and nutrition shake brand with deep retail distribution, increasingly encroaching on functional nutrition occasions adjacent to Zipfizz's supplement line.
• Monster Beverage: Leading energy drink manufacturer with broad distribution and aggressive innovation into functional and hydration adjacencies that overlap with Zipfizz's positioning.

Market position

Customer concentration

• Facebookfacebook.com/zipfizzofficial
• Instagraminstagram.com/zipfizz
• TikToktiktok.com/@zipfizzofficial
• Xx.com/zipfizz
• LinkedInlinkedin.com/company/zipfizz-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zipfizz