Novuna

What Novuna does

Novuna is a UK-diversified financial services provider operating as a wholly owned subsidiary of Mitsubishi HC Capital UK PLC, itself part of a Japanese financial group valued at over £57bn (12trn yen). The company was formerly known as Hitachi Capital UK and rebranded to Novuna in 2022 following the merger of Hitachi Capital with Mitsubishi HC Capital Group. Through six core divisions — Business Finance, Business Cash Flow, Consumer Finance, Personal Finance, Vehicle Solutions, and European Vendor Finance — it serves over 1.4 million direct customers across the UK, with additional vendor financing reach across 25 European markets. Its product set spans asset finance, invoice factoring and discounting, point-of-sale retail finance (including Buy Now Pay Later and interest-free credit), personal loans, business loans, vehicle leasing, fleet management, EV charging infrastructure, and salary sacrifice EV schemes.

The operating platform combines point-of-sale financing integrations at major UK retailers (Wickes, Homebase, Magnet, Tredz, Skarper, PCSpecialist) with a Shopify app for e-commerce checkout financing, broker and finance-introducer networks for B2B lending, direct enterprise sales for fleet and infrastructure customers (Royal Mail, Colas, Network Rail, London Energy), and digital self-service channels for personal loans. Technology components include a proprietary credit decisioning system, fraud detection systems applied to transaction and communication data, automated invoice processing for SME cash flow products, and Mercury Hub for B2B account management. The business is FCA-authorised (register no. 704348) and holds CICMQ Accreditation with Distinction.

Revenue is generated through a mix of interest on financed assets and loans (asset finance, personal loans, business loans), transaction and merchant fees on POS retail finance and BNPL, factoring and discounting fees on invoice finance, lease payments and fleet management fees from vehicle solutions, and vendor financing margins across European markets. The company is headquartered in Staines-upon-Thames with additional offices in Leeds, Trowbridge, Newbury, and Telford, and headcount in the 1,001-5,000 range. Notable financial signals include £58.6m Consumer Finance profit, £838m of green-asset funding (9.9% of net-earning assets), and a sustained 4.9/5 customer satisfaction score across five years.

Name

Novuna

Legal name

Mitsubishi HC Capital UK PLC

Website

https://novuna.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Novuna is the UK financial services arm of Mitsubishi HC Capital UK, offering asset finance, invoice finance, point-of-sale retail credit, personal loans, and vehicle leasing through six divisions to over 1.4 million UK consumers, SMEs, and enterprise fleet customers.

Ownership category

akta.pro rank

Product category

Diversified Financial Services

NAICS

Finance and Insurance (52), Sales Financing (52222)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153), Finance Lessors (6172)

akta.pro primary industry

Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

akta.pro secondary industry

SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF)

Keywords

• Asset finance solutions
• Consumer credit services
• Invoice factoring
• Vehicle leasing services
• Business lending

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset Finance: Flexible financing solutions for businesses to acquire assets including equipment, vehicles, technology, construction equipment, manufacturing machinery, and renewable energy systems. Revenue generated through interest and fees on financed assets.
2. Invoice Finance / Factoring: Cash flow solutions providing businesses with immediate access to funds tied up in outstanding invoices. Revenue generated through fees and interest charged on advanced funds.
3. Retail Point-of-Sale Finance: Consumer financing at point of sale through retail partners. Revenue generated through merchant fees charged to retail partners and interest from consumer credit products.
4. Business Loans: Debt financing products including secured and unsecured business loans, development finance, and working capital loans. Revenue from interest and origination fees.
5. Vehicle Solutions: Vehicle leasing, fleet management, and salary sacrifice EV schemes for businesses and individuals. Revenue from lease payments and fleet management fees.
6. Personal Finance Loans: Personal loans for individuals for home improvements, holidays, and other personal expenditures. Revenue from interest on loans.
7. European Vendor Finance: Vendor and distribution channel financing across 25 European markets, delivered by Mitsubishi HC Capital UK. Revenue from financing arrangements with vendor partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Novuna is a UK diversified financial services provider offering asset finance, invoice factoring, business loans, and development finance to SMEs; point-of-sale retail finance, Buy Now Pay Later, and interest-free credit to consumers through retail partners; personal loans to individuals; and vehicle leasing, fleet management, salary sacrifice EV schemes, and EV charging infrastructure to businesses. Operating as Mitsubishi HC Capital UK PLC, it serves over 1.4 million direct customers across consumer, business, and vehicle finance divisions.

Product overview

Novuna is a diversified financial services company offering a unified platform of connected solutions across consumer, business, and vehicle finance. The portfolio comprises six core divisions: Novuna Business Finance (flexible asset and project financing), Novuna Business Cash Flow (invoice finance and cash flow management), Novuna Consumer Finance (point-of-sale retail finance), Novuna Personal Finance (personal loans), Novuna Vehicle Solutions (vehicle leasing and EV infrastructure), and European Vendor Finance (vendor financing across 25 European markets). These divisions work together to deliver joined-up financial solutions, with specialized products including Buy Now Pay Later, Interest Free Credit, invoice factoring/discounting, business loans, asset finance, and EV charging forecourts. The company operates as a trading style of Mitsubishi HC Capital UK PLC, serving over 1.4 million direct customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Novuna Business Finance Flexible asset and project finance for UK businesses, providing financing for assets including construction, manufacturing, transport, agriculture, technology, renewable energy, healthcare, and garage equipment. Also delivers B2B finance, stock finance, and block discounting through finance brokers and introducers.
• Novuna Business Cash Flow Invoice finance and cash flow solutions for UK SMEs, including invoice factoring, invoice discounting, reverse factoring, merchant cash advances, business loans (bridging, expansion, working capital), and the government-backed Growth Guarantee Scheme Loan.
• Novuna Consumer Finance Point-of-sale retail finance offered to consumers through UK retail partners, including Buy Now Pay Later, interest-free credit, interest-bearing credit, and membership and fee finance (private school fees, season tickets, golf memberships). FCA-authorised and integrated with retailer checkout systems via Open Banking and a Shopify payment app.
• Novuna Personal Finance Personal loans for individual UK consumers for home improvements, holidays, debt consolidation, and other major purchases. Available through web and mobile app platforms with self-service account management. Awarded Best Personal Loan Provider nine times by YourMoney.com.
• Novuna Vehicle Solutions Vehicle leasing, fleet management, EV charging infrastructure (EV charging forecourts), salary sacrifice EV schemes, and commercial fleet financing for UK businesses. Serves notable fleet clients including Royal Mail, Colas, Network Rail, and London Energy.
• European Vendor Finance Vendor and distribution channel financing across 25 European markets, delivered by Mitsubishi HC Capital UK to support vendor partners and their distribution networks.

Quantifiable outcome

• Customer satisfaction: 4.9/5 stars average for 5 consecutive years across thousands of reviews
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• SkarpercoreGTM or Marketing Partner · 7 May 2026UK partnership offering interest-free financing for Skarper's removable eBike Drive System, allowing consumers to spread the cost over 10 months with no interest charges. Collaboration aims to lower upfront cost barrier for e-mobility technology.
• UK AthleticsflagshipStrategic or Co-development Partner · 1 January 2026Multi-year partnership as Title Partner of UK Athletics and the Great Britain & Northern Ireland national athletics team. Includes experiential marketing activations at athletics events and association with elite athletes including men's 200m champion Jeremiah Azu.
• WickescoreGTM or Marketing PartnerPoint of sale finance partnership providing flexible payment options for home improvement customers at Wickes retail locations.
• HomebasecoreGTM or Marketing PartnerRetail finance partnership providing customers with flexible finance options for home improvement and gardening purchases.
• MagnetcoreGTM or Marketing PartnerKitchen finance partnership combining Magnet's kitchen expertise with Novuna's financial solutions for customers purchasing kitchens.
• TredzcoreGTM or Marketing PartnerCycling retail finance partnership providing flexible finance options for bicycle and cycling equipment purchases.
• SencillocoreStrategic or Co-development PartnerPartnership to transform school fee finance, providing parents with flexible options for private school fee payments.
• ColascoreGTM or Marketing PartnerOngoing partnership supporting continued rollout of new electric vehicle fleet for Colas operations.
• Royal MailcoreGTM or Marketing PartnerAppointment as partner to drive low-emission mobility adoption for Royal Mail's delivery fleet.
• Network RailcoreGTM or Marketing PartnerPartnership supporting Network Rail's expansion of electric vehicles and charging infrastructure rollout.
• London EnergycoreGTM or Marketing PartnerExtended partnership supporting London Energy's complete fleet overhaul with EV transition.
• Bath RugbycoreGTM or Marketing PartnerOfficial Supplier and Club Sustainability Partner supporting Bath Rugby's sustainability initiatives.
• HoldensminorImplementation/ SI/ Consulting PartnerManchester creative agency that delivered 'Novuna Champions' experiential brand activation at UK Athletics Indoor Championships.
• Rocket SportsminorImplementation/ SI/ Consulting PartnerSports marketing agency that managed the Novuna Champions experiential activation at UK Athletics Indoor Championships.
• NCP CARminorGTM or Marketing PartnerApproved supplier status for new car club NCP CAR, providing vehicle financing solutions.
• Motus CommercialsminorChannel Partner/ Reseller/ DistributorMotus Commercials joined Novuna Vehicle Solutions' approved service network for commercial vehicle servicing.
• PCSpecialistminorGTM or Marketing PartnerRetail partnership for consumer technology finance, maximizing sales performance through point-of-sale financing.
• Bicycle AssociationcoreStrategic or Co-development PartnerPartnership to help unlock affordability in the cycling industry through new finance solutions.
• Athletic VenturesflagshipStrategic or Co-development PartnerLandmark partnership announced for athletics-related initiatives and events.
• British Business BankcoreStrategic or Co-development PartnerPartner for pilot green asset finance variant of the British Business Bank's Growth Guarantee Scheme.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aldermore Bank: UK specialist bank providing asset finance, invoice finance, and SME lending. Competes directly with Novuna's Business Finance and Business Cash Flow divisions in the UK mid-market.
• Shawbrook Bank: UK specialist challenger bank focused on SME lending, asset finance, and bridging finance. Competes with Novuna's Business Finance division for SME asset and working capital finance in the UK.
• Siemens Financial Services: Captive finance arm of Siemens providing equipment leasing, vendor financing, and project finance solutions globally. Comparable to Novuna's asset finance, vendor finance, and project finance offerings.
• BNP Paribas Leasing Solutions: One of Europe's largest asset finance and leasing providers, offering equipment, vehicle, and vendor financing solutions across multiple European markets. Directly comparable to Novuna's asset finance, vehicle solutions, and European Vendor Finance divisions.
• Lombard North Central: Asset finance subsidiary of NatWest Group, one of the UK's largest asset finance providers across vehicles, equipment, and plant. Direct competitor to Novuna Business Finance and Vehicle Solutions.
• Bibby Financial Services: Global invoice finance and factoring provider with strong UK presence, serving SMEs with cash flow solutions. Directly comparable to Novuna Business Cash Flow's invoice factoring and discounting products.
• DLL (De Lage Landen): Global vendor finance and leasing company owned by Rabobank, providing asset-based financing solutions across multiple equipment verticals and geographies. Closely mirrors Novuna's asset finance and European Vendor Finance businesses.
• Close Brothers Asset Finance: UK-based specialist asset finance and SME lending division of Close Brothers Group, offering hire purchase, leasing, and refinancing to UK SMEs. Direct competitor to Novuna's Business Finance and Business Cash Flow divisions.

Emerging players

• Klarna: Leading global BNPL provider with significant UK retail point-of-sale presence. Competes with Novuna Consumer Finance in BNPL and interest-free credit at retail partner checkouts.
• Zopa: UK digital consumer lender offering personal loans and credit cards. Directly comparable to Novuna Personal Finance's personal loan offering in the UK consumer credit market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/_Novuna
• YouTubeyoutube.com/channel/UCxnnzk1vUU92O9PWaQp_8PQ
• Facebookfacebook.com/NovunaCapital
• LinkedInlinkedin.com/company/novuna
• Instagraminstagram.com/_novuna

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novuna