What ROAST does

ROAST (legal entity: We Are ROAST) is an integrated performance marketing agency founded in 2015 and headquartered in London, with additional offices in Cape Town, New York, and Dubai (announced as coming soon). The agency serves enterprise and mid-market B2B clients across financial services, healthcare and pharmaceuticals, logistics, payments technology, retail, real estate, telecommunications, gaming and lottery, automotive, and travel insurance. Named customers include Experian, Cencora, The National Lottery (retained for eight consecutive years), HCA Healthcare UK, AJ Bell, WEX, Mercedes-Benz Vans, L&Q, Hyperoptic, and Go.Compare.

The agency's service portfolio spans organic performance (SEO, content, digital PR, influencer marketing), paid media (PPC, paid social, display and programmatic, OOH, TV, radio), strategy, data and technology, web development and design, and emerging Generative Engine Optimisation (GEO) services. ROAST operates a proprietary technology layer branded as ROAST Labs, comprising ROASTWriter (AI-powered SEO content generation), ROASTVault (data and competitive intelligence), ROASTPulse (effectiveness measurement), and ROASTPlacement (media placement optimisation). The GEO suite extends this with the AI Brand Index (LLM-driven unaided brand awareness measurement), Consumer Preferences Analysis (AI Attention Scores for product attributes), and Key Phrase-Level Tracking (25-500+ phrases monitored daily across Google AI Overviews, Perplexity, and ChatGPT). The firm holds Google Premier Partner 2026 status and B Corp certification (91.1 points).

The business model is professional services: bespoke retainer-based and project-based engagements priced on quote, sold through a consultative direct sales motion targeting enterprise clients. ROAST is privately held, founder-led, and organically funded with no disclosed external investment, and reports 51-100 employees, a 93% client NPS, and a 50+ client retention rate.

Name

ROAST

Legal name

We Are ROAST

Website

https://weareroast.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

ROAST is a London-headquartered integrated performance marketing agency serving enterprise B2B clients across 10+ verticals, combining SEO, paid media, content, and proprietary AI tools with a new Generative Engine Optimisation (GEO) offering for LLM-era brand visibility.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Performance marketing services
• Search engine optimization
• Paid media management
• Generative engine optimization
• Digital PR services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Performance Marketing Services: Integrated performance marketing agency offering retainer-based and project-based engagements across strategy, SEO, paid media, content marketing, data analytics, and web development. Services are customized to client needs with ongoing account management and optimization.
2. SEO Consultancy Hours: Flexible hours packages for senior SEO expertise, used for team/project meetings, web-build input, or SEO-friendly decision-making. Hours must be used within 30 days.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

ROAST is an integrated performance marketing agency that delivers retainer-based and project-based engagements spanning organic performance (SEO, content), paid media (PPC, paid social, display/programmatic, OOH, TV, radio), strategy, data and analytics, digital PR, web development and design, and Generative Engine Optimisation (GEO) for AI-powered search platforms. Services are customised to enterprise and mid-market B2B client needs and supported by proprietary AI-powered tools (ROASTWriter, ROASTVault, ROASTPulse, ROASTPlacement) and GEO measurement platforms (AI Brand Index, Consumer Preferences, Key Phrase-Level Tracking).

Product overview

ROAST is an international integrated performance marketing agency offering a comprehensive suite of services spanning Organic Performance, Paid Media, Strategy, Data & Technology, Web Development & Design, and specialist offerings. The agency operates as a platform-plus-modules architecture with core service pillars supported by proprietary tools including ROASTWriter (AI content creation), ROASTVault (competitive intelligence), ROASTPulse (performance monitoring), and ROASTPlacement (media optimisation). Additional specialist tools include AI Brand Index, Consumer Preferences, and Key Phrase-Level Data for GEO tracking. Services include Technical SEO, PPC/Paid Search, Paid Social, Display & Programmatic, Radio & Audio, OOH, TV Advertising, Content Marketing, Digital PR, Influencer Marketing, Social Listening, Insights, Media Planning, Media Strategy, Web Development, UX Design, CRO, ASO, and GEO.

Differentiator

Problem solved

Functional benefit

Brands

• ROAST Labs: Internal tools and proprietary technology solutions including ROASTWriter (AI-powered content), ROASTVault, ROASTPulse, and ROASTPlacement
• ROAST Academy
• ROASTWriter
• ROASTVault
• ROASTPulse
• ROASTPlacement

Products and services

• ROASTWriter AI-powered copywriting tool that harnesses AI to accelerate production of high-quality, SEO-optimised, and AI-friendly content for articles, website copy, and PPC ad copy using NLP technology. Offered by ROAST as a content capability within its organic performance services.
• ROASTVault Data and insights tool providing competitive intelligence and marketing performance data tracking for ROAST's clients and internal teams.
• ROASTPulse Effectiveness and insights measurement tool for monitoring campaign performance and providing real-time performance tracking.
• ROASTPlacement Effectiveness and placement tool for media placement optimisation across campaign management workflows.
• AI Brand Index LLM measurement tool that mimics an unaided brand awareness survey, measuring how often LLMs suggest brands in a given product category across six key brand vectors.
• Consumer Preferences Analysis LLM measurement tool that analyses how likely AI models are to drive attention to a brand, calculating an AI Attention Score for each product attribute.
• Key Phrase-Level GEO Tracking

Quantifiable outcome

• 916% increase in paid leads
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationROAST is a Google Premier Partner with access to exclusive betas, account support, training opportunities, and strategic resources. This partnership enables cutting-edge PPC strategies and early access to new Google Ads features.
• Microsoft AdvertisingcoreTechnology or IntegrationROAST has partnership access for Microsoft Advertising platforms including Search Ads 360, enabling personalized user experiences and cross-platform campaign management.
• Meta (Facebook/Instagram)coreTechnology or IntegrationStrategic partnership for paid social advertising across Facebook and Instagram platforms with access to advertising tools and beta features.
• LinkedIncoreTechnology or IntegrationPartnership for LinkedIn advertising services enabling B2B targeting and professional audience reach.
• TikTokcoreTechnology or IntegrationPartnership for TikTok advertising enabling reach to younger demographics and engagement-focused campaigns.
• EcologiminorOthersEnvironmental partnership through which ROAST plants trees for sustainability initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wpromote: US-headquartered digital marketing agency with similar performance-led, multi-channel offering; comparable in enterprise focus and channel mix, with broader US footprint.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, content, and creative; overlapping capability set and enterprise client base, with significantly larger scale.
• iProspect: Global performance marketing agency within the Dentsu network with overlapping paid media, SEO, and content capabilities; larger and broader portfolio but competes for the same enterprise clients.

Direct peers

• Rise at Seven: UK-based digital PR, SEO, and content marketing agency with strong influencer and social capability; comparable in enterprise client focus and integrated channel offering, with similar scale.
• Hallam: UK integrated digital marketing agency offering paid media, SEO, content, and web development to mid-market and enterprise clients; comparable in service portfolio and UK mid-market positioning.
• Brainlabs: Independent performance and digital marketing agency operating globally with a data-led, programmatic-heavy offering serving enterprise B2B and B2C clients; directly comparable in operating model and channel mix.
• Tug: Performance marketing agency delivering paid media, SEO, analytics, and creative services to enterprise clients; closely comparable in service breadth and consultative enterprise sales motion.
• Wolfgang Digital: Ireland-based digital marketing agency specialising in performance marketing, SEO, and content for enterprise B2B and B2C brands; comparable in integrated full-funnel offering and award-winning positioning.
• Croud: UK-headquartered integrated performance marketing agency offering paid media, SEO, content, and data analytics to enterprise clients globally; closely comparable in size, service mix, and proprietary technology focus.
• Blue Array: UK SEO-focused consultancy and agency with enterprise clients; comparable in SEO depth and enterprise B2B client mix, smaller in paid media scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WeAreRoast
• YouTubeyoutube.com/channel/UCKtAYVmXzZ0qTRWAuGPhVzA
• Facebookfacebook.com/weareroast
• LinkedInlinkedin.com/company/we-are-roast
• Instagraminstagram.com/we_are_roast

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROAST