Medco Sports Medicine

What Medco Sports Medicine does

Medco Sports Medicine is a B2B distributor and e-commerce retailer of sports medicine and athletic training supplies, founded in 1955 and headquartered in Warrenville, Illinois. The company serves athletic trainers, sports medicine professionals, schools (high schools and universities), healthcare organizations, and corporate athletic programs through its website (medco-athletics.com) and field sales representatives. Its catalog spans 13+ product categories including athletic training room furniture, braces and supports, casting and splinting, diagnostics, first aid and wound care, infection prevention, kits/bags/cases, mobility aids, oral medications and topicals, protective gear, rehab equipment, sideline supplies, tapes and wraps, and therapeutic modalities. The underlying technology stack is a standard Magento-style storefront with account linking, quote requests, supply lists, reorder, order approval, and invoicing workflows for institutional billing customers.

Medco monetizes through one-time product sales with quote-based pricing (24-72 hour response) for B2B accounts, supplemented by volume promotions ("buy 10 cases, get 2 free") and exclusive high-school hydration packages with up to 80% savings. It holds exclusive distribution rights for Fringe Red Light Therapy wraps and Kuhler Palm Cooling devices, alongside distribution partnerships with Therabody (RecoveryAir JetBoots), Firefly Recovery, Cramer, Gatorade, THERABAND, Sammons Preston, Hypervolt, and Wintergreen. Beyond product distribution, the company offers equipment inspection, repair, calibration, and free BOC-approved continuing education courses for certified athletic trainers. Go-to-market is sales-led via trade shows (notably NATA annual conference, Booth #1409 in Philadelphia), email newsletter, social media, content marketing, and curated product guides.

The company is a privately-held, founder/independently-owned business with no disclosed venture capital, private equity, or institutional backing. Recent strategic activity includes a 2025-2026 visual rebrand ("A Fresh Look – Built to Better Support You"), the launch of a shoppable 2025-2026 online catalog, and the addition of multiple premium recovery-product distribution partnerships. Headcount is reported in the 51-100 range, revenue is not publicly disclosed, and operations are concentrated in the United States.

Name

Medco Sports Medicine

Legal name

Medco Sports Medicine

Website

https://medco-athletics.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Medco Sports Medicine is a B2B distributor of sports medicine and athletic training supplies serving athletic trainers, schools, and healthcare organizations via its e-commerce platform and exclusive product distribution partnerships since 1955.

Ownership category

akta.pro rank

Product category

Athletic Training Equipment Distribution

NAICS

Sporting Goods Retailers (45911), Medical Equipment and Supplies Manufacturing (3391), Sporting and Athletic Goods Manufacturing (339920)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

Keywords

• Sports medicine supplies
• Athletic training equipment
• Rehabilitation supplies
• Taping and bracing products
• Athletic training facility outfitting

Headquarters

HQ city

Warrenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sale of sports medicine equipment, athletic training supplies, braces, first aid supplies, therapeutic modalities, and rehabilitation equipment to B2B customers including schools, healthcare organizations, and sports medicine professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Medco Sports Medicine distributes sports medicine supplies, athletic training equipment, and sports performance products through a B2B e-commerce platform serving athletic trainers and sports medicine professionals. The company offers thousands of products across categories including braces and supports, taping and wraps, therapeutic modalities, first aid and wound care, rehabilitation equipment, protective gear, and athletic training room furniture, with featured partnerships including exclusive distribution of Fringe Red Light Therapy wraps and Kuhler Palm Cooling devices.

Product overview

Medco Sports Medicine operates as a B2B e-commerce platform and distributor specializing in sports medicine, athletic training, and sports performance supplies. The company offers a comprehensive catalog of over thousands of products organized into major categories including Athletic Training Room Furniture and Supplies, Braces & Supports/Casting & Splinting, Diagnostics & Instruments, First Aid & Wound Care, Infection Prevention Supplies, Kits/Bags/Cases, Mobility & Ambulation, Oral Medications & Topicals, Protective Gear & Apparel, Rehab Equipment & Supplies, Sideline Supplies, Tapes & Wraps, and Therapeutic Modalities. Featured product brands include Therabody RecoveryAir JetBoots, Firefly Recovery, Fringe Red Light Therapy, Kuhler Palm Cooling Device, Hypervolt 2 Pro, THERABAND, Cramer, Gatorade, Wintergreen, and Sammons Preston. The company serves athletic trainers, sports medicine professionals, schools, healthcare organizations, and sports teams with both an online catalog and print/digital product guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Therabody RecoveryAir JetBoots Pneumatic compression boots for athletic recovery, designed to enhance blood circulation and reduce muscle soreness.
• Firefly Recovery Device Recovery device that increases whole body blood flow to speed up natural healing, reduce recovery time, and boost athletic performance.
• Fringe Red Light Therapy Wraps Targeted red light therapy wraps designed to support muscle recovery and reduce soreness across common treatment areas. Distributed exclusively by Medco.
• Kuhler Palm Cooling Device Palm cooling technology that manages exertional heat buildup between high-intensity efforts, reducing physiological strain and delaying fatigue. Distributed exclusively by Medco.
• Hypervolt 2 Pro Professional-grade percussion massage device for deep tissue therapy and muscle recovery.
• THERABAND Professional Non-Latex Resistance Bands Professional-grade non-latex resistance bands for rehabilitation and strengthening exercises, available in multiple resistance levels and 50-yard packaging.
• Cramer Athletic Training Product Line Full line of Cramer athletic training products including athletic tape, training gear, Flex-I-Wrap ice and compression wraps, and team first aid kits.
• Athletic Edge Portable Aluminum Sideline Table Portable aluminum treatment table designed for sideline use during athletic events.
• Gatorade High School Performance Packages Hydration and performance nutrition packages exclusively available for high schools, including bottles, powder, and hydration boosters with up to 80% savings.
• Wintergreen Topical Analgesics Topical analgesic products that heat muscles, reduce injury risk, alleviate pain, and promote swift recovery.
• Sammons Preston Hot and Cold Packs Complete line of hot and cold therapy packs engineered for clinical precision and comfort, offering instant and reusable options for acute injuries and chronic conditions.
• Richmar Therapy Equipment Bundles Exclusive modality bundles for treatment facilities, offering upgrade and expand options with savings up to $2,700. Six bundle configurations available.
• Nexus Nemesis Bags Durable athletic equipment bags designed for sports medicine professionals.
• Cramer x Fringe Red Light Therapy Wraps Medical-grade silicone wraps co-developed with Fringe for red light therapy, designed for easy cleaning and effective light therapy treatment.
• BOC-Approved CEU Professional Development Courses Board of Certification-approved continuing education courses for certified athletic trainers, offered to build professional engagement and loyalty.
• Equipment Inspection, Repair, and Calibration Services Service offerings to inspect, repair, and calibrate sports medicine and rehabilitation equipment purchased through Medco.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Fringe Red Light TherapycoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Fringe Red Light Therapy wraps - medical-grade silicone wraps designed for targeted red light therapy supporting muscle recovery and reducing soreness.
• KuhlercoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Kuhler Palm Cooling Device - innovative palm cooling technology that manages exertional heat buildup, reduces physiological strain, and delays fatigue.
• Firefly RecoveryminorChannel Partner/ Reseller/ DistributorDistribution partnership for Firefly recovery devices that increase whole body blood flow to speed up natural healing, reduce recovery time, and boost performance.
• TherabodyminorChannel Partner/ Reseller/ DistributorDistribution of Therabody RecoveryAir JetBoots - compression recovery boots for athletes.
• NATA (National Athletic Trainers' Association)coreOthersExhibitor and supporter of NATA annual conference - key industry event for athletic trainers. Booth presence and brand visibility at major industry trade show.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Performance Health: Broader rehabilitation and sports medicine distributor (formerly Patterson Medical) carrying braces, modalities, and recovery products to clinicians and athletic trainers — overlapping with Medco's Braces & Supports and Therapeutic Modalities categories.
• Henry Schein: Large medical and dental distributor with a sports medicine/health systems practice; competes with Medco on medical-grade supplies, diagnostics, and modalities across healthcare facilities.
• Medline: Major manufacturer and distributor of medical supplies including wound care, infection prevention, mobility aids, and diagnostic instruments — many categories carried by Medco at the B2B level.
• McKesson: Largest U.S. pharmaceutical and medical supply distributor with broad catalogs covering first aid, OTC medications, infection prevention, and rehabilitation supplies that overlap heavily with Medco's commodity lines.
• Amazon Business: Mass-market B2B procurement platform carrying tape, braces, OTC medications, first aid, and mobility aids; represents the primary digital competitive threat to Medco's commodity catalog lines among budget-conscious schools and athletic programs.

Direct peers

• MFI Medical: Distributor of medical equipment, modalities, and supplies to clinics and athletic training facilities — comparable mid-size distributor in the sports medicine equipment niche.
• Allegro Medical: Specialty distributor of medical supplies, braces, mobility aids, and recovery products to consumers and institutions — overlaps with Medco's braces, supports, and first aid categories.
• School Health: Direct B2B distributor of sports medicine, first aid, and athletic training supplies to K-12 schools, colleges, and healthcare facilities — directly comparable to Medco's core school athletic customer base and product catalog.
• Cramer Products: Manufacturer and supplier of athletic training products (tape, braces, first aid kits) sold to athletic trainers and schools; while Cramer is also a Medco partner brand, it operates its own direct distribution channel, making it a direct competitor in select SKUs.
• North Coast Medical: Specialty distributor of rehabilitation, orthopedic, and sports medicine products to clinics, schools, and athletic trainers — closely comparable mid-size niche competitor to Medco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MedcoSupply
• Facebookfacebook.com/medcosupply
• LinkedInlinkedin.com/company/medco-sports-medicine
• Instagraminstagram.com/medcosupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medco Sports Medicine