Firefly Recovery
Firefly Recovery makes FDA-cleared wearable NMES devices that stimulate the peroneal nerve to boost blood flow for athletes, travelers, and wellness consumers, selling direct-to-consumer, to 1,300+ pro and college sports teams, and via Fiji Airways' FlyWell in-flight wellness program.
- Company typePrivate
- Founded2017
- HeadquartersFullerton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Firefly Recovery does
Firefly Recovery (legal entity: Recovery Firefly, LLC) is a privately-held, Fullerton, California-based company founded in 2017 that designs, markets, and distributes a wearable neuromuscular electrical stimulation (NMES) device for circulation support and recovery. The core OnPulse technology delivers gentle electrical pulses to the peroneal nerve, producing walk-like calf muscle contractions that the company reports can increase systemic blood flow by up to 400%. The device is wire-free, lightweight (1 oz), battery-powered for up to 30 hours per unit, and is FDA Class II / 510(k) cleared; the device is sold individually, in 2/3/4-pair Starter Packs, in 25-pair bulk team packs, and alongside replacement straps ($20), carrying cases ($15), and partner-product bundles. Clinical claims are supported by peer-reviewed work from Barts and The London School of Medicine, Loughborough University, and Microvascular Research.
The business operates a dual go-to-market: a direct-to-consumer e-commerce storefront (HSA/FSA-eligible, shipping to 16 countries) sells to athletes, frequent travelers, and general wellness consumers, while an enterprise team-channel sells bulk 25-pair packs and direct relationships to athletic trainers at 1,300+ professional and collegiate sports organizations across the NFL (all 32 teams), NBA, MLB, NHL, MLS, and NCAA. Brand is reinforced through athlete endorsements (Olympian Kerri Walsh Jennings, NFL players Shaq Thompson and Darren Waller, Paris Olympic gold medalist Tara Davis-Woodhall) and earned media from a 2024 ABC Shark Tank deal with Lori Greiner and Rashaun Williams.
Revenue is driven primarily by one-time device hardware sales with modest recurring accessory and partner-product streams (notably the FlyKitt jet-lag kit developed with Fount, and consumable refills). Strategic distribution extensions include an exclusive in-flight wellness partnership with Fiji Airways' FlyWell program (announced May 2024) and selection as a recovery provider for Unrivaled's inaugural women's 3x3 basketball season (announced March 2025). Disclosed funding to date totals approximately $1M from a January 2023 athlete-led angel round plus an undisclosed Shark Tank tranche; headcount is reported at 1–10 employees.
Firefly Recovery firmographics
Firmographics- Name
- Firefly Recovery
- Legal name
- Recovery Firefly, LLC
- Website
- https://fireflyrecovery.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Firefly Recovery makes FDA-cleared wearable NMES devices that stimulate the peroneal nerve to boost blood flow for athletes, travelers, and wellness consumers, selling direct-to-consumer, to 1,300+ pro and college sports teams, and via Fiji Airways' FlyWell in-flight wellness program.
- Ownership category
- akta.pro rank
Firefly Recovery industry classification
Industry- Product category
- Wearable Recovery Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)
- akta.pro secondary industries
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)
Keywords
Where Firefly Recovery is headquartered
LocationHeadquarters
- HQ city
- Fullerton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Firefly Recovery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Device Sales: One-time hardware sales of portable NMES recovery devices. Devices are reusable for 30 hours per battery. Available in various bundle configurations (1-pair, 2-pair, 3-pair, 4-pair packs). Bulk team pricing available.
- Accessories and Consumables: Replacement accessory straps ($20), carrying cases ($15), and replacement device pairs ($49 per pair) create recurring revenue opportunities as gel adhesion degrades over multiple uses.
- Partner Products (FlyKitt): Partnership with Fount for FlyKitt jet lag prevention kits ($99 starter, $69 refills), with Firefly marketed as complementary travel solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starter Pack Original - 2 pairs with straps |
| Unit Pricing | Pay-as-you-go | Starter Pack Base - 1 pair with straps |
| Unit Pricing | Pay-as-you-go | Starter Pack Elite - 3 pairs with straps |
| Unit Pricing | Pay-as-you-go | Starter Pack Ultimate - 4 pairs with straps and carrying case |
| Unit Pricing | Pay-as-you-go | Individual device pair |
| Unit Pricing | Pay-as-you-go | Bulk 25-pair pack for teams |
| Unit Pricing | Pay-as-you-go | Accessory straps |
| Unit Pricing | Pay-as-you-go | Carrying case |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Firefly Recovery product offering
Product offeringCore offering
Firefly Recovery manufactures and sells a wearable Neuromuscular Electrical Stimulation (NMES) device that targets the peroneal nerve to trigger calf muscle contractions, increasing systemic blood flow by up to 400%. The wire-free, 1-ounce portable device is sold to consumers for post-workout recovery, travel fatigue relief, and daily circulation support, and to professional and collegiate sports teams via bulk packs.
Product overview
Firefly Recovery offers a portable neuromuscular electrical stimulation (NMES) recovery device ecosystem. The core product line centers on the Firefly Portable Recovery Device, a wearable device that stimulates the peroneal nerve to boost blood flow up to 400% for athletic recovery and travel fatigue relief. These devices are sold individually, in Starter Packs (2-10 pairs with accessory straps), and in Team/Bulk packs (25 pairs). Complementary accessories include Carrying Cases and Accessory Straps for securing devices during use. An Active Skin Repair Spray supports skin care around device placement. Through a partnership with Fount, Firefly also offers Flykitt, a jet lag prevention kit combining supplements, glasses, and an AI-driven app. The company sells branded apparel (t-shirts, hoodies, hats) and has established commercial partnerships with Fiji Airways for in-flight recovery services. All Firefly devices are FDA Class II cleared and backed by clinical research from institutions including Barts and The London School of Medicine and Loughborough University.
Differentiator
Problem solved
Functional benefit
Brands
- Flykitt: A jet lag prevention kit developed in partnership with Fount, combining custom supplements, specialized glasses, and an AI-driven app for travel recovery.
- FlyWell
Products and services
- Firefly Portable Recovery Device Wire-free, 1 oz wearable NMES device worn below the knee that stimulates the peroneal nerve to boost blood flow up to 400%, providing up to 30 hours of run time per device for athletic recovery, travel fatigue, and daily circulation support.
- Firefly Starter Packs Bundled packages offering 2–10 pairs of Firefly devices with accessory straps, available in Original, Base, Elite, and Ultimate configurations, with the Ultimate pack including a carrying case.
- Firefly Travel Packs Recovery bundles optimized for travelers, designed to combat travel fatigue and jet lag during long flights; official recovery wearable of the Fiji Airways FlyWell program.
- Firefly Portable Recovery Devices — 25 Pairs (Bulk/Team Pack) Bulk pack of 25 pairs of Firefly devices targeted at professional sports teams and organizations for widespread athlete deployment, priced at $1,025 (down from $1,200).
- Firefly Recovery Carrying Case Storage and travel case designed to organize and protect Firefly Recovery devices and accessory straps during transport, sold at $15 each.
- Firefly Recovery Accessory Straps
Quantifiable outcome
- Blood flow increased up to 400%
- +3 more outcomes
Companies that use Firefly Recovery
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Firefly Recovery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Firefly Recovery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Unrivaled (3x3 Basketball League)coreFirefly Recovery was one of four health and medical device providers supporting Unrivaled's inaugural season, providing healing devices to enhance player performance and recovery during the basketball season.
- Fiji AirwaysflagshipFirefly Recovery is the exclusive recovery wearable partner for Fiji Airways FlyWell, the world's first in-flight wellness program. Business class passengers flying from the US to Fiji receive Firefly devices to support circulation during long-haul flights. Firefly is the only recovery technology selected for this partnership, positioned as a premium wellness amenity at 35,000 feet.
- Fount (FlyKitt)coreFount partnered with Firefly to create the FlyKitt travel solution, combining Firefly's circulation technology with Fount's jet lag prevention supplements, glasses, and AI-driven app. Products are sold together through Firefly's e-commerce platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Firefly Recovery competitors and assessment
Company assessmentEmerging players
- Quell (Neurometrix): Neurometrix's Quell is an FDA-cleared wearable TENS device for chronic pain and circulation. Adjacent competitor in the wearable electrotherapy category targeting consumer wellness and recovery buyers.
- BioElectronics Corporation: BioElectronics develops wearable electrical stimulation products for pain management and recovery. Operates in adjacent NMES/TENS space with partial overlap in consumer recovery and circulation use cases.
- Helei: Helei develops portable electrical nerve stimulation (H-Wave) devices for pain relief and recovery. Competes in portable electrotherapy category with overlap in the recovery and circulation use cases Firefly targets.
Direct peers
- Therabody: Therabody (maker of Theragun) is a leading consumer-facing recovery brand with broad retail distribution. Competes with Firefly for the same consumer recovery dollars and elite/professional athlete endorsement relationships.
- Hyperice: Hyperice makes portable recovery devices (Hypervolt percussive therapy, Normatec compression boots) for athletes and consumers. Directly competes with Firefly in the athletic recovery category and targets overlapping customer segments (NFL teams, college programs, athletes, and general consumers).
- Marc Pro: Marc Pro makes muscle stimulation devices designed to accelerate recovery and reduce soreness. Overlaps with Firefly on NMES-based athletic recovery use cases and targets similar athlete and fitness consumer segments.
- Compex: Compex manufactures portable NMES and EMS muscle stimulation devices widely used by athletes for recovery and training. Closest functional competitor to Firefly's core technology — both use neuromuscular electrical stimulation, differing in stimulation site (peroneal nerve vs. muscle) and form factor.
- PowerDot: PowerDot offers app-controlled portable NMES devices for muscle recovery and performance. Competes directly with Firefly in the portable, app-enabled electrical muscle stimulation category for athletes and consumers.
- NormaTec (Hyperice subsidiary): NormaTec pioneered intermittent pneumatic compression boots for recovery. Firefly explicitly positions against NormaTec as the wire-free, portable alternative, and claims clinical superiority in increasing blood microcirculation.
Broad incumbents
- DJO/Chattanooga: DJO (Chattanooga brand) is a major orthopedic and rehabilitation medical device manufacturer offering professional NMES, TENS, and recovery devices. Provides institutional and clinical-channel competition as Firefly expands from consumer/athlete into clinical rehab.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Firefly Recovery social profiles
Digital presenceFirefly Recovery compliance and trust
Trust signalCompliance1 record
Firefly Recovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firefly Recovery leadership team
Management profileNumber of profiles
Profiles2 records
Firefly Recovery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firefly Recovery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firefly Recovery
What does Firefly Recovery do?
Firefly Recovery manufactures and sells a wearable Neuromuscular Electrical Stimulation (NMES) device that targets the peroneal nerve to trigger calf muscle contractions, increasing systemic blood flow by up to 400%. The wire-free, 1-ounce portable device is sold to consumers for post-workout recovery, travel fatigue relief, and daily circulation support, and to professional and collegiate sports teams via bulk packs.
Is Firefly Recovery a public or private company?
Firefly Recovery is a private company. It is classified as venture growth investor backed and is currently operating.
When was Firefly Recovery founded?
Firefly Recovery was founded in 2017. It employs 1 to 10 people.
Where is Firefly Recovery based?
Firefly Recovery is headquartered in Fullerton, United States, in the North America region.
How does Firefly Recovery make money?
Three revenue lines are on record. Device Sales are the primary driver. The others are accessories and Consumables and partner Products (FlyKitt).
Who are Firefly Recovery's main competitors?
Emerging players on record are Quell (Neurometrix), BioElectronics Corporation and Helei. Direct peers are Therabody, Hyperice, Marc Pro, Compex, PowerDot and NormaTec (Hyperice subsidiary). DJO/Chattanooga is listed as a broad incumbent.
Does Firefly Recovery have an API?
No public API is recorded for Firefly Recovery.
What industry is Firefly Recovery in?
Firefly Recovery's product category is Wearable Recovery Devices. Its primary akta.pro industry code is HLAHAMAJ, Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics), with a secondary code of CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping). Its NAICS code is 334510 and its SIC code is 3845.