Magewell
- Company typePrivate
- Founded2011
- HeadquartersNanjing, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Magewell firmographics
Firmographics- Name
- Magewell
- Legal name
- Nanjing Magewell Electronics Co., Ltd.
- Website
- https://magewell.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Magewell industry classification
Industry- Product category
- Professional Video Capture and Streaming Hardware
- NAICS
- Audio and Video Equipment Manufacturing (33431), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Household Audio & Video Equipment (3651), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Webcams & Video Capture Peripherals (HDACAFAG)
- akta.pro secondary industries
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Gaming Capture & Streaming Hardware (Capture Cards, Stream Decks) (CRACAOAK)
Keywords
Where Magewell is headquartered
LocationHeadquarters
- HQ city
- Nanjing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Magewell business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Magewell generates revenue primarily from selling video capture hardware products including PCIe capture cards, USB capture devices, streaming encoders, NDI/SRT converters, and all-in-one production systems. Products are sold through authorized distributors and resellers globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Magewell product offering
Product offeringCore offering
Magewell designs and manufactures professional video and audio capture, conversion, and streaming hardware and software. Its portfolio includes PCIe and USB capture cards, standalone NDI/SRT encoders and decoders, all-in-one live production systems, rackmount encoder/decoder chassis, and companion software for managing and integrating the devices into IP-based AV and broadcast workflows.
Product overview
Magewell offers a comprehensive video capture, conversion, and streaming portfolio organized into four main product lines: I/O (capture cards including Pro Capture PCIe, USB Capture, and Eco Capture M.2), Stream (Ultra Stream and Ultra Encode encoders for live streaming), Convert (Pro Convert encoders/decoders and Modator 2U rackmount system for IP-based workflows supporting NDI and SRT), and Produce & Present (USB Fusion presentation tool and Director family all-in-one production systems). The ecosystem is supported by software tools including Control Hub for remote management, Capture Express, USB Capture Utility, and Adobe Premiere plugin. The company also offers accessories like HDMI repeaters and rackmount solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Capture
- USB Capture
- Eco Capture
- Ultra Stream
- Ultra Encode
- Pro Convert Encoder
- Pro Convert Decoder
- Pro Convert IP to HDMI
- USB Fusion
- Director Mini
- Director One
- Director Plus
- Control Hub
- Modator 2U
- Capture Express
- USB Capture Utility
- Plugin for Premiere
- Mini Repeater HDMI 4K
- 1RU Rackmount Shelf
Companies that use Magewell
Customer profileSegments8 records
Ideal customer profiles3 records
Magewell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature6 records
Magewell partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ZoomcoreMagewell Pro Convert IP to USB, USB Capture HDMI, and USB Capture HDMI Plus models are certified by Zoom to bring camera feeds and content into Zoom Rooms. This enables professional video sources to be used in Zoom conferencing environments.
- NewTek/Vizrt (NDI)coreMagewell products support NDI technology including NDI High Bandwidth and high-efficiency NDI HX modes. Products are NDI certified and support the latest NDI 6.x specifications including NDI 6.3.
- CrestroncoreMagewell provides Crestron plugins for Pro Convert decoders, providing SIMPL+ modules to assist users in creating Crestron projects for AV control system integration.
- Q-SYScoreMagewell provides Q-SYS control plugins for Pro Convert decoders, enabling control and monitoring for AV performance integration through Q-SYS ecosystem.
- Software Vendors (OBS, vMix, Wirecast, Adobe Premiere)coreMagewell products are designed to work with popular streaming and production software including OBS, vMix, Wirecast, and Adobe Premiere. The company provides plugins and drivers for seamless software integration.
Recent moves6 records
Expansion highlights5 records
Magewell competitors and assessment
Company assessmentBroad incumbents
- NewTek / Vizrt: Owner of the NDI standard that underpins much of Magewell's differentiation. Vizrt's TriCaster production systems, NDI Cameras, and CaptureCast products compete across the full live production stack while also defining the protocol Magewell depends on.
- Roland Pro AV (VR-series): Broader incumbent in professional AV with the VR-series streaming switchers (e.g., V-1HD, V-160HD) and AV mixing products. Roland's streaming switchers compete with Magewell's Director family in the all-in-one live production segment, with deeper audio/musician roots.
Direct peers
- BirdDog: Direct peer in NDI-native encoders and decoders (BirdDog Studio, 4K Quad, Flex) targeting the same IP-to-baseband bridge use case as Magewell's Pro Convert line. BirdDog is a key NDI ecosystem competitor and partnership counterpart.
- AVer Information: Direct peer in USB/PCIe capture cards and professional AV peripherals for streaming, education, and conferencing. AVer competes with Magewell in the USB Capture-style HDMI capture peripheral category and adjacent PTZ/conferencing hardware.
- Matrox Video: Direct peer in PCIe/PCIe-IP video capture cards (Matrox VIO, Matrox ConvertIP) for broadcast and AV-over-IP workflows. Matrox's ConvertIP and Monarch encoder lines target the same NDI/SRT bridge use cases as Magewell's Pro Convert and Ultra Encode families.
- Elgato (Corsair Gaming): Direct peer in USB/PCIe capture cards (HD60, 4K60 Pro) and streaming hardware (Stream Deck). Elgato targets the prosumer/gaming/streaming segment that overlaps with Magewell's USB Capture and Ultra Stream products.
- Epiphan Video: Direct peer in video capture, recording, and streaming hardware (Pearl, AV.io, DVI2PCIe). Epiphan targets the same live event, education, and house-of-worship verticals as Magewell with overlapping USB/PCIe capture and all-in-one encoder products.
- Blackmagic Design: Direct peer in professional video capture cards, converters, and live production switchers. Blackmagic's DeckLink capture cards and ATEM production switchers compete head-to-head with Magewell's Pro Capture and Director lines in the broadcast and ProAV channel.
Emerging players
- Datapath: Emerging peer in video capture cards (VisionSC, VisionRGB) and video wall controllers for command-and-control, broadcast, and ProAV. Datapath's higher-density PCIe capture cards overlap with Magewell's Pro Capture line in multi-input professional installations.
- Lumens Integration: Emerging peer in IP cameras, capture boxes (LC100, CaptureVision), and AV-over-IP encoders for education and enterprise. Lumens' IP integration overlaps with Magewell's NDI/SRT Convert line, particularly in the Asian and education markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magewell social profiles
Digital presenceMagewell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magewell leadership team
Management profileNumber of profiles
Magewell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magewell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magewell
What does Magewell do?
Magewell designs and manufactures professional video and audio capture, conversion, and streaming hardware and software. Its portfolio includes PCIe and USB capture cards, standalone NDI/SRT encoders and decoders, all-in-one live production systems, rackmount encoder/decoder chassis, and companion software for managing and integrating the devices into IP-based AV and broadcast workflows.
Is Magewell a public or private company?
Magewell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magewell founded?
Magewell was founded in 2011. It employs 51 to 100 people.
Where is Magewell based?
Magewell is headquartered in Nanjing, China, in the Asia region.
How does Magewell make money?
One revenue line is on record: hardware Product Sales.
Who are Magewell's main competitors?
Broad incumbents on record are NewTek / Vizrt and Roland Pro AV (VR-series). Direct peers are BirdDog, AVer Information, Matrox Video, Elgato (Corsair Gaming), Epiphan Video and Blackmagic Design. Emerging players are Datapath and Lumens Integration.
Does Magewell have an API?
Yes. Magewell provides HTTP APIs for device configuration and control. Pro Convert IP to HDMI supports advanced configuration and device status through intuitive Web GUI, keyboard/mouse, or on-board controls with HTTP APIs. Ultra Encode AIO provides HTTP APIs for custom integration and device management. All Pro Convert decoders include HTTP-based APIs for custom integration. Access tokens can be used in request headers without login for API access. Developer documentation is at www.magewell.com/api-docs/ultra-encode-aio-api.
What industry is Magewell in?
Magewell's product category is Professional Video Capture and Streaming Hardware. Its primary akta.pro industry code is HDACAFAG, Webcams & Video Capture Peripherals, with a secondary code of MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers). Its NAICS code is 33431 and its SIC code is 3651.