EXNOA
EXNOA operates DMM GAMES, a multi-device Japanese online game platform serving 34+ million users with in-house developed and third-party published titles, subscription services, and a developer publishing program, backed by DMM Group.
- Company typePrivate
- Founded2011
- HeadquartersTokyo, Japan
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What EXNOA does
EXNOA (合同会社EXNOA) operates DMM GAMES, a multi-device online game platform that distributes browser-based, PC download, and smartphone games with cross-device data synchronization. The platform, which originated within DMM Group in 2011 and was spun off as an independent legal entity (合同会社EXNOA) in 2018, serves 34-35 million users and operates as both a publisher of internally developed titles (e.g., ANGELICA ASTER, STELLAR IDOL PROJECT, 刀剣乱舞ONLINE, 千年戦争アイギス) and an open marketplace hosting third-party developer games via a developer registration program that provides API/SDK access and publishing support. The company also operates a subscription service (DMM GAMES 遊び放題) offering 200+ PC titles at ¥980-2,980/month, and runs subsidiary brands including DMM GAMES PLAYER (PC client), DMM GAMES STORE (Android app), and FANZA GAMES.
The business model blends freemium (in-game item sales across published titles), recurring subscription (遊び放題), and licensing/IP royalties derived from the DMM Group ecosystem. EXNOA generates content through in-house development teams (product and platform technology divisions totaling approximately 200 staff organized in 7-8 person teams), supplements its catalog with external developer partnerships (BlueStacks technology integration since 2018, content collaboration with Rejet following DMM GAMES Ventures investment in November 2018), and provides a global distribution footprint via the App Store and Google Play in addition to its proprietary platforms. The company maintains an internal AI Promotion Department (AI推進部, established December 2023) for generative AI integration in content production, a CVC arm (DMM GAMES Ventures, established September 2018 with a planned 100 billion yen investment scale), and an international subsidiary (DMM GAMES KOREA, established February 2019). Customer-facing operations focus on a broad gaming audience in Japan, with a distinct secondary segment targeting female-oriented content consumers (otome games, BL games) and a developer partner segment for platform publishing.
EXNOA firmographics
Firmographics- Name
- EXNOA
- Legal name
- 合同会社EXNOA
- Website
- https://dmmgames.co.jp
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- EXNOA operates DMM GAMES, a multi-device Japanese online game platform serving 34+ million users with in-house developed and third-party published titles, subscription services, and a developer publishing program, backed by DMM Group.
- Ownership category
- akta.pro rank
EXNOA industry classification
Industry- Product category
- Online Game Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industries
- Mobile & F2P Game Studios (MPAFAAAB), PC & Console Game Distribution Platforms (BPAMAKAA)
Keywords
Where EXNOA is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
EXNOA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Game publishing and platform operation: Operates DMM GAMES as primary platform generating revenue through game publishing, in-game item sales, and platform fees. Publishes both self-developed titles and third-party developer games.
- Subscription service (DMM GAMES 遊び放題): Monthly subscription service for PC game access. Two tiers: 980 yen (all-ages titles only, 200+ titles) and 2,980 yen (full catalog). Provides recurring subscription revenue.
- Content investment and IP development: Invests in game content and intellectual property development domestically and internationally, leveraging DMM group resources and platform scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-ages PC games subscription |
| Subscription | Monthly | Full PC games subscription |
| One time/ perpetual license | Pay-as-you-go | Individual game titles |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
EXNOA product offering
Product offeringCore offering
EXNOA operates DMM GAMES, a multi-device online game platform that functions as both a publisher of internally developed and co-developed game titles and an open platform hosting third-party developer games. The platform spans PC browser, PC download, smartphone browser, and mobile apps with cross-device data synchronization, supported by a developer registration program, a monthly subscription service (DMM GAMES 遊び放題), and ancillary distribution clients (DMM GAMES STORE for Android, DMM GAMES PLAYER for PC).
Product overview
EXNOA (合同会社EXNOA) operates DMM GAMES, a multi-device online game platform that functions both as a publisher of internally developed games and as an open platform hosting third-party developer titles. The platform spans PC browser games, PC download titles, and smartphone apps with cross-device data synchronization. Notable published titles include ANGELICA ASTER (3D angel/mythical beast battle RPG), STELLAR IDOL PROJECT (idle idol-raising RPG), and long-running titles like 刀剣乱舞ONLINE and 千年戦争アイギス. EXNOA also offers a subscription PC game service (DMM GAMES 遊び放題 with 200+ titles), a developer program for third-party game publishing, an internal AI research division (AI推進部), and a venture capital arm (DMM GAMES Ventures).
Differentiator
Problem solved
Functional benefit
Brands
- DMM GAMES 遊び放題: Subscription-based PC game flat-rate service offering over 200 titles for a monthly fee.
- DMM GAMES STORE
- DMM GAMES PLAYER
Products and services
- DMM GAMES Multi-device online game platform operated by EXNOA, offering browser games, PC downloads, and smartphone apps with cross-device data synchronization. Serves as both a publisher releasing internally developed titles and a platform hosting third-party developer games.
- DMM GAMES 遊び放題 Subscription-based PC game flat-rate service offering access to 200+ all-ages titles at 980 yen/month or the full catalog at 2,980 yen/month.
- ANGELICA ASTER Registration-based high-graphics 3D battle RPG featuring angels and mythical beasts, available across PC and mobile devices.
- STELLAR IDOL PROJECT Placement/idle idol-raising RPG where players manage an idol agency, nurture idol characters, and enjoy original songs and story content.
- ドットアビス (Dot Abyss) Placement × abyss exploration RPG, first title released under EXNOA's new 'Kumasan Black' label.
- 刀剣乱舞ONLINE Browser/PC game published on DMM GAMES featuring anthropomorphized historical swords as characters.
- 千年戦争アイギス Long-running tower defense RPG published on the DMM GAMES platform.
- マブラヴ ガールズガーデン Game published on DMM GAMES based on the Muv-Luv franchise.
- 恋姫†大戦 Tactical action game published on the DMM GAMES platform.
- フルールデイズ Game title published on the DMM GAMES platform.
- テクロノス Game title published on the DMM GAMES platform.
- 邪神戦記ルルイエ少女隊 ～クトゥルフ神話TD～ Tower defense game with a Cthulhu Mythos theme published on the DMM GAMES platform.
- DMM GAMES Developer Program Developer registration and publishing program allowing third-party game developers to release games on the DMM GAMES platform, providing development documents, APIs, SDKs, sandbox testing environments, review, and publishing support.
- DMM GAMES PLAYER PC client application for an enhanced DMM GAMES experience, supporting browser-based and downloaded PC titles including Android games via BlueStacks integration.
- DMM GAMES STORE Android app distribution platform operated by EXNOA as an alternative channel for DMM GAMES titles.
Quantifiable outcome
- 34+ million platform users
- +1 more outcomes
Companies that use EXNOA
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
EXNOA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
EXNOA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BlueStackscoreTechnology partnership enabling Android apps to run on PC through DMM GAME PLAYER. Allows developers to deploy mobile games to PC platform without additional optimization. First titles included 'ダービースタリオン マスターズ' and '三国ブレイズ'.
- External game development studioscoreCollaborates with external developers for game publishing on DMM GAMES platform. Provides developer registration, technical documentation, API/SDK access, and release support.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
EXNOA competitors and assessment
Company assessmentDirect peers
- DeNA: DeNA operates Mobage, one of Japan's largest mobile social gaming platforms, and also develops/publishes games (Pokémon Masters, Super Mario Run collaboration). Highly comparable to EXNOA as a Japanese game publisher and platform operator with similar dual-revenue dynamics.
- GREE: GREE operates a Japanese mobile social gaming platform with both self-developed and third-party titles. Directly comparable to DMM GAMES as a Japanese platform-plus-publisher in the gaming space.
- mixi: mixi operates Monster Strike and other mobile gaming titles in Japan. Comparable to EXNOA as a Japanese gaming company that combines in-house publishing with platform operations and has explored community/social gaming verticals.
- CyberAgent (Cygames): CyberAgent is the parent of Cygames, a leading Japanese mobile game publisher (Uma Musume, Granblue Fantasy). Comparable to EXNOA as a Japanese internet conglomerate with significant gaming publishing operations and platform ambitions.
- Nexon: Nexon is a major Japanese-Korean game publisher and platform operator with franchises like MapleStory and Dungeon Fighter Online. Comparable to EXNOA as an Asia-based gaming publisher with multi-device distribution and franchise-based monetization.
- Kakao Games: Kakao Games is a Korean gaming publisher/platform with operations in Japan and other Asian markets. Comparable to EXNOA given its Asian footprint, mobile-first approach, and platform-plus-publisher model.
Broad incumbents
- Valve (Steam): Valve operates Steam, the dominant global PC game distribution platform. Comparable to DMM GAMES as a multi-device game distribution platform with developer publishing tools, though at much larger scale and globally focused.
- Epic Games: Epic Games operates the Epic Games Store and Fortnite as a global gaming platform and publisher. Comparable to EXNOA as a platform-plus-publisher in the gaming distribution space, though with different regional focus.
- Konami: Konami is a major Japanese game publisher and digital distributor (Yu-Gi-Oh!, eFootball, Metal Gear). Comparable to EXNOA as a Japanese gaming company with both legacy IP publishing and digital distribution operations.
- Capcom: Capcom is a Japanese game publisher with strong PC and mobile distribution (Monster Hunter, Resident Evil). Comparable to EXNOA as a Japanese gaming company combining legacy IP publishing with multi-device distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EXNOA social profiles
Digital presenceEXNOA financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXNOA leadership team
Management profileNumber of profiles
Profiles12 records
EXNOA subsidiaries and ownership
Company hierarchySubsidiaries1 record
EXNOA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXNOA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXNOA
What does EXNOA do?
EXNOA operates DMM GAMES, a multi-device online game platform that functions as both a publisher of internally developed and co-developed game titles and an open platform hosting third-party developer games. The platform spans PC browser, PC download, smartphone browser, and mobile apps with cross-device data synchronization, supported by a developer registration program, a monthly subscription service (DMM GAMES 遊び放題), and ancillary distribution clients (DMM GAMES STORE for Android, DMM GAMES PLAYER for PC).
Is EXNOA a public or private company?
EXNOA is a private company. It is classified as corporate owned and is currently operating.
When was EXNOA founded?
EXNOA was founded in 2011. It employs 1,001 to 5,000 people.
Where is EXNOA based?
EXNOA is headquartered in Tokyo, Japan, in the Asia region.
How does EXNOA make money?
Three revenue lines are on record. Game publishing and platform operation is the primary driver. The others are subscription service (DMM GAMES 遊び放題) and content investment and IP development.
Who are EXNOA's main competitors?
Direct peers on record are DeNA, GREE, mixi, CyberAgent (Cygames), Nexon and Kakao Games. Broad incumbents are Valve (Steam), Epic Games, Konami and Capcom.
Does EXNOA have an API?
Yes. DMM GAMES opened its platform to third-party developers through a developer registration program. Registered developers gain access to development documents, APIs, and SDKs for building DMM GAMES platform-compatible games targeting PC browsers, PC downloads, and smartphone apps. Multi-device data synchronization is supported across platforms.
What industry is EXNOA in?
EXNOA's product category is Online Game Platform. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 5162 and its SIC code is 7370.