Urbanista
- Company typePrivate
- Founded2010
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Urbanista firmographics
Firmographics- Name
- Urbanista
- Legal name
- Urbanista AB
- Website
- https://urbanista.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Urbanista industry classification
Industry- Product category
- Consumer Audio
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)
- akta.pro secondary industries
- Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Wired Headphones & Earphones (CRACANAC), Bluetooth & Portable Speakers (CRACANAE), Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)
Keywords
Where Urbanista is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Urbanista business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Audio Hardware Sales: Urbanista generates revenue through one-time hardware sales of audio products including true wireless earbuds, wired earphones, over-ear headphones, and portable speakers. Products are sold directly to consumers at various price points ranging from entry-level (149 SEK San Francisco 2) to premium (1490 SEK Miami, 999 SEK Palo Alto).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wired earphones (San Francisco 2) |
| Unit Pricing | Pay-as-you-go | Budget true wireless earbuds (Austin 2) |
| Unit Pricing | Pay-as-you-go | Sleep-friendly earphones (Porto) |
| Unit Pricing | Pay-as-you-go | Mid-range ANC earphones (Palermo) |
| Unit Pricing | Pay-as-you-go | Over-ear ANC headphones (Valencia) |
| Unit Pricing | Pay-as-you-go | Multipoint earbuds (Copenhagen 2) |
| Unit Pricing | Pay-as-you-go | Premium adaptive ANC earphones (Palo Alto) |
| Unit Pricing | Pay-as-you-go | Open-fit ANC earbuds (Santa Monica) |
| Unit Pricing | Pay-as-you-go | Solar-powered headphones (Los Angeles) |
| Unit Pricing | Pay-as-you-go | Solar-powered earphones (Phoenix) |
| Unit Pricing | Pay-as-you-go | Solar-powered speaker (Malibu) |
| Unit Pricing | Pay-as-you-go | Hybrid ANC headphones (Miami) |
| Unit Pricing | Pay-as-you-go | Crystal Edition headphones (Miami Crystal) |
| Unit Pricing | Pay-as-you-go | Portable activity speaker (Memphis) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Urbanista product offering
Product offeringCore offering
Urbanista designs, brands and sells consumer lifestyle audio hardware — true wireless earbuds, over-ear Bluetooth headphones, and portable speakers — at accessible price points with proprietary features such as Exeger Powerfoyle solar self-charging, adaptive Active Noise Cancellation, Bluetooth multipoint, and a companion mobile app for customization. The company sells primarily direct-to-consumers across the European Union through its Shopify storefront, with a small authorized Amazon presence.
Product overview
Urbanista is a Stockholm-based lifestyle audio company founded in 2010 that designs stylish and affordable headphones, earphones, and speakers for urban consumers. The product portfolio consists of three main categories: headphones (over-ear models including Miami, Miami Crystal Edition, Los Angeles, and Valencia), earphones (true wireless and wired models including Austin 2, Copenhagen 2, Phoenix, Palo Alto, Palermo, Santa Monica, Porto, and San Francisco 2), and speakers (portable activity speakers including Memphis and Malibu). Key differentiating technologies include solar charging via Powerfoyle solar cell material featured in Los Angeles headphones, Phoenix and Phoenix earphones, and Malibu speaker; Active Noise Cancelling (ANC) and Adaptive ANC across multiple models; Bluetooth multipoint connectivity for simultaneous device pairing; and companion app integration for customization and firmware updates. Products range from budget wired earbuds (San Francisco 2 at 149 kr) to premium solar-powered over-ear headphones (Los Angeles) and compete on design, battery life, and innovative solar charging technology. The company operates primarily through its direct-to-consumer e-commerce platform and ships within the European Union.
Differentiator
Problem solved
Functional benefit
Brands
- Miami Crystal Edition: A premium version of Miami headphones embellished with Swarovski crystals, available in Crystal Black and Crystal White.
Quantifiable outcome
- Up to 45 dB adaptive noise cancellation on Palo Alto model
- +3 more outcomes
Companies that use Urbanista
Customer profileSegments4 records
Ideal customer profiles4 records
Urbanista technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature5 records
Urbanista partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Exeger (Powerfoyle)coreExeger provides Powerfoyle solar cell material technology that enables Urbanista's self-charging products (Phoenix, Los Angeles, Malibu). This strategic technology partnership integrates Powerfoyle into product charging cases and surfaces, converting any light (indoor or outdoor) into energy for continuous battery recharging.
- SwarovskiflagshipSwarovski supplies crystal elements for the Miami Crystal Edition headphones. This collaboration creates a premium limited-edition product combining Urbanista audio technology with Swarovski crystal embellishments for a luxury fashion positioning.
- ShopifycoreShopify provides the e-commerce platform powering urbanista.com online store. The platform handles all aspects of the direct-to-consumer digital commerce operation including product listings, shopping cart, checkout, payment processing, and order management.
- PostNordminorPostNord handles domestic shipping within Sweden for Urbanista orders placed through the EU e-commerce store.
- UPSminorUPS handles international shipping within EU countries (excluding Sweden) for Urbanista orders placed through the e-commerce store.
- AmazonminorAmazon serves as an authorized third-party retailer for Urbanista audio products. Products purchased through Amazon cannot be returned directly to Urbanista and must be handled through Amazon's return process.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Urbanista competitors and assessment
Company assessmentDirect peers
- JBL (Harman International): JBL's TWS earbuds (Live, Tune, Vibe lines), over-ear headphones, and portable Bluetooth speakers (Flip, Charge, Xtreme) overlap directly with Urbanista's core product categories at similar accessible price points, going head-to-head in the same retail and DTC channels.
- Skullcandy: Skullcandy targets the same lifestyle/urban youth consumer with style-led true wireless earbuds, over-ear headphones, and portable speakers at comparable price tiers. Both brands emphasize design, color, and personality over pure audiophile positioning.
- Bang & Olufsen: Another Scandinavian audio lifestyle brand - true wireless earbuds (Beoplay EX), over-ear ANC headphones, and portable speakers positioned at the premium end with strong design heritage. Direct cultural and product analogue to Urbanista with higher price elevation.
- Marshall Headphones: Marshall's lifestyle headphones and speakers share Urbanista's DNA: premium Scandinavian/Nordic-rooted design, brand-led DTC, color and aesthetic as primary purchase drivers, and target over-ear/TWS buyer with above-mainstream pricing power.
- Soundcore (Anker): Soundcore is a DTC-led audio challenger brand offering feature-rich TWS earbuds, ANC headphones, and portable speakers at disruptive price points - the closest competitor to Urbanista's accessible-but-capable positioning.
Broad incumbents
- Sennheiser (consumer): Sennheiser's consumer division (MOMENTUM TWS, Accentum, Momentum over-ear lines) competes with Urbanista at the mid-to-premium ANC tier, leveraging decades of audio engineering credibility against Urbanista's lifestyle positioning.
- Sony: Sony's WF (TWS) and WH (over-ear) lines are best-in-class ANC products that compete across Urbanista's price tiers. As a global electronics giant, Sony dwarfs Urbanista on R&D spend, distribution, and brand marketing while sharing the same core product categories.
- Bose: Bose is a global incumbent with overlapping ANC headphone, TWS earbud (QuietComfort Earbuds), and portable speaker product lines. While much larger and broader in audio equipment, Bose competes for the same urban lifestyle audio buyer at premium price points.
- Beats by Dre (Apple): Beats competes with Urbanista in lifestyle TWS earbuds (Beats Studio Buds, Fit Pro) and over-ear headphones, leveraging lifestyle/urban positioning and Apple ecosystem integration - targeting the same style-conscious music consumer.
Emerging players
- Nothing (London): Nothing's Ear (1), Ear (2), and Ear (stick) TWS earbuds compete in the same design-forward, DTC-first, accessible-but-stylish segment that Urbanista targets, with comparable transparency-driven design language.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Urbanista social profiles
Digital presenceUrbanista financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbanista leadership team
Management profileNumber of profiles
Profiles1 record
Urbanista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbanista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbanista
What does Urbanista do?
Urbanista designs, brands and sells consumer lifestyle audio hardware — true wireless earbuds, over-ear Bluetooth headphones, and portable speakers — at accessible price points with proprietary features such as Exeger Powerfoyle solar self-charging, adaptive Active Noise Cancellation, Bluetooth multipoint, and a companion mobile app for customization. The company sells primarily direct-to-consumers across the European Union through its Shopify storefront, with a small authorized Amazon presence.
Is Urbanista a public or private company?
Urbanista is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urbanista founded?
Urbanista was founded in 2010. It employs 11 to 50 people.
Where is Urbanista based?
Urbanista is headquartered in Stockholm, Sweden, in the Europe region.
How does Urbanista make money?
One revenue line is on record: audio Hardware Sales.
Who are Urbanista's main competitors?
Direct peers on record are JBL (Harman International), Skullcandy, Bang & Olufsen, Marshall Headphones and Soundcore (Anker). Broad incumbents are Sennheiser (consumer), Sony, Bose and Beats by Dre (Apple). Nothing (London) is listed as an emerging player.
Does Urbanista have an API?
No public API is recorded for Urbanista.
What industry is Urbanista in?
Urbanista's product category is Consumer Audio. Its primary akta.pro industry code is CRACAIAD, Hearables (True Wireless Earbuds & Smart Headphones), with a secondary code of CRACANAB, Wireless Headphones (Over‑Ear & On‑Ear). Its NAICS code is 44921 and its SIC code is 5731.