Flood Defense Group

What Flood Defense Group does

Flood Defense Group is a Boise, Idaho-based, veteran-owned manufacturer and distributor of temporary flood-mitigation barriers serving federal, state, commercial, and residential customers. The company sells and rents a multi-brand product portfolio including Muscle Wall, HESCO Bastion, NOAQ Boxwall, Geodesign, and several proprietary patented lines (RAPID Deploy, Click series), and complements hardware sales with training services and 24/7 emergency deployment support from stockpiles in California, Nevada, Utah, and Idaho.

The company generates revenue through four primary streams: direct product sales of barrier systems, equipment rentals for flood events, government supply contracts, and training services. Its largest commercial relationship is a 2-year primary supplier contract (2023) with the U.S. Army Corps of Engineers National Flood Fight Materiel Center, supplemented by statewide supplier contracts in Iowa and Louisiana (2022) and engagements with entities such as the New Mexico National Guard. Founder and CEO Keith Anderson, a former 82nd Airborne officer, has personally supported flood operations in more than 30 countries over 20+ years, which underpins the firm's field credibility with public-sector buyers.

Flood Defense Group positions itself as an integrated, rapid-response flood defense provider rather than a pure product vendor, combining hardware IP, regional stockpiling, training, and emergency deployment into a single offering for emergency-management agencies and infrastructure operators.

Name

Flood Defense Group

Legal name

Flood Defense Group

Website

https://flooddefensegroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Flood Defense Group is a Boise, Idaho-based, veteran-owned manufacturer and distributor of temporary flood barriers and related equipment, serving U.S. Army Corps of Engineers, state emergency agencies, National Guard units, and commercial customers with hardware sales, rentals, and training.

Ownership category

akta.pro rank

Product category

Flood Defense Barriers

NAICS

Water, Sewage and Other Systems (2213)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Flood Control & Protection Infrastructure (Levees, Floodwalls, Gates, Pump Stations) (EUANAEAI)

akta.pro secondary industry

Emergency Flood Response & Incident Management (Temporary Barriers, Debris Removal) (EUANAEAL)

Keywords

• Flood defense barriers
• Temporary flood protection
• Water-filled barriers
• Soil-filled barriers
• Government flood barriers

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Flood Barrier Product Sales: Direct sales of flood defense barriers including HESCO Bastion, Muscle Wall, NOAQ Boxwall, Geodesign, and various door/window protection systems. One-time product purchases for temporary and permanent installations.
2. Equipment Rental: Rental program allowing customers to hold stock of material for potential deployment. Provides flexible access to flood barriers for seasonal or emergency protection without long-term investment.
3. Government Supply Contracts: Two-year contract as primary supplier of temporary flood barriers to US government through US Army Corps of Engineers NFFMC. State contracts with Iowa and Louisiana for emergency flood barrier supply to governmental entities.
4. Training Services: Training packages covering flood barrier deployment for USACE, private organizations, neighborhoods, and public education on flood protection options.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Flood Defense Group manufactures and distributes flood defense barriers for residential, commercial, and governmental customers. Its portfolio spans four barrier technology categories—water-filled, soil-filled, air-filled, and water-anchored—plus a variety of flood panel systems for doors, windows, and openings. Beyond product sales, the company offers equipment rental, stocking programs, deployment training, and 24/7 emergency technical and deployment support across the USA.

Product overview

Flood Defense Group offers the largest variety of flood defense barriers and solutions in the USA, operating as a diversified product portfolio rather than a single unified platform. Their product lineup includes four main barrier technology categories: (1) Water-filled barriers (Muscle Wall, Water Filled Flood Tubes), (2) Soil-filled barriers (HESCO Bastion, DEFENCELL, HESCO Jackbox, RIBS), (3) Air-filled/water-anchored barriers (NOAQ Boxwall, NOAQ TUBEWALL, Alteau Mobile Flood Barrier), and (4) Flood panel systems (Geodesign Industrial/Heavy-Duty, Dam Easy, Flood Gate, RAPID, Click, EZ Flood Panels, Legacy). Products range from reusable residential options to heavy-duty commercial/governmental solutions, with design categories including soil filled, water filled, air filled, and water anchored systems. The company serves residential, commercial, industrial, and government clients with both temporary and long-term flood protection applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Muscle Wall Reusable water-filled flood barrier configurable from 6 inches to 8 feet tall, featuring a patented toe design where incoming floodwater pressure anchors the barrier to the ground. Withstands wave action, high winds, and debris; suitable for residential, commercial, and government use.
• HESCO Bastion Soil-filled geotextile-lined gabion flood barrier; modular, collapsible design that stacks for high walls and is widely used by USACE and the military. Described as the most economical solution for achieving significant flood barrier heights.
• NOAQ Boxwall Free-standing flood barrier that uses the weight of incoming floodwater to anchor itself without fill material. Lightweight, reusable, and effective at stopping floodwaters already present; suitable for rapid residential and commercial deployment.
• Geodesign Flood Barriers Perimeter flood barrier made from galvanized steel frames and heavy-duty polyethylene membrane, designed for rough environments with debris impact and wave action resistance. Deploys without fill materials, tools, or anchors.
• Geodesign Heavy-Duty Flood Barrier Heavy-duty perimeter flood barrier ranging from 4 to 8 feet tall in 1-foot increments; all models are compatible with each other and made from galvanized steel frames with polyethylene membrane lining.
• Water Filled Flood Tubes Economical reusable water-filled flood barrier made of heavy-duty PVC fabric; eco-friendly sandbag alternative that conforms to uneven surfaces and is most effective for floodwaters up to about 14 inches.
• Alteau Mobile Flood Barrier Reusable polyethylene fabric barrier that self-rises with floodwater up to 3 feet, requires no fill material, and rolls out quickly over uneven terrain for storage and redeployment.
• Dam Easy Flood Barrier Door flood barrier using patented inflatable rubber tube seal technology adjustable from 31 to 43 inches wide with 28-inch protective height. No bolts, screws, or caulking required; compensates for non-square surfaces.
• Flood Gate Expandable flood panel by Quickdams with steel tube frame, internal 1.5-ton scissor jack, and neoprene sleeve gasket that wedges into doorways without home modifications; protects up to 26 inches high for openings 25 to 50 inches wide.
• RAPID Anti-Flooding Barriers Compression barriers including MODERNA BARRIER for doors and windows, made from anodized aluminum with patented self-locking closure. Sizes range up to 10 feet wide and 4 feet protective height without installation or masonry.
• Click Flood Barrier For Doors RAPID Click flood barrier with anodized aluminum click-block system that snaps into place in a single movement; spans up to 16 feet wide and 4 feet 7 inches high. Giordano Institute certified and requires vertical side rail installation.
• EZ Flood Panels Customized flood panels using patented sustainable flood-seal technology for doorways, windows, electrical panels, elevator shafts, and stairwells. Features corrosion-resistant anchors, withstands 13,000 PSI, FEMA compliant, ISO certified, made in the USA with lifetime warranty.
• Legacy Flood Barrier for Doors & Windows Aluminum alloy flood panels with solid neoprene 3-Finger Rubber seals that slide into pre-mounted aluminum alloy rails with internal sponge neoprene strips; stackable for additional height and available with ground support posts for openings over 48 inches.
• NOAQ Tubewall Air-inflated flood barrier with interconnected tubes and skirts that anchor using water pressure—higher water levels provide better anchoring. Three configurations (TW50, TW75, TW100) with maximum water levels of 19.68 to 39.37 inches; reinforced PVC 680g/m².
• DEFENCELL Lightweight soil-filled flood barrier made of non-woven geotextile used for reinforced berms, levees, coastal erosion control, and flood defense landscaping. Tested and approved by USACE; supports native vegetation for aesthetically pleasing long-term solutions.
• HESCO Jackbox Soil-filled flood barrier with pre-joined bulk bags for easy removal and impermeable woven polypropylene coated front face and lid. Includes lifting loops for rapid recovery and leaves no residual soil on the ground; USACE approved.
• RIBS Flood Control Barrier Trapezoidal soil-filled flood barrier with strong height-per-unit value; heavy-duty polypropylene coated fabric creates downward sealing pressure as water rises. Joined by 3,000 lb tensile strength nylon strapping, can be filled with concrete for permanent structures, and USACE approved.
• Stocking & Equipment Rental Rental and stocking program allowing customers to hold regional stock of flood barrier material for potential deployment; works with flood-prone communities and counties for stockpile arrangements.
• Training Services Training packages covering flood barrier deployment for USACE, private organizations, neighborhoods, and public education on flood protection options, including DIY protection and product-specific instruction.
• 24/7 Emergency Support & Deployment On-call 24/7 dispatching of flood defense material and manpower anywhere in the USA within 24 hours, including technical consultation and deployment direction during active flood events.

Quantifiable outcome

• Deployed over 3 linear miles of flood barriers within first 2 months of 2023 to NFFMC and USACE districts
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• US Army Corps of EngineerscoreStrategic or Co-development Partner · 5 August 2024Supported USACE in emergency operations center during New Mexico wildfire debris flow response. Provided technical expertise for flood defense deployment in burn scar areas.
• New Mexico National GuardcoreStrategic or Co-development Partner · 5 August 2024Deployment support for HESCO flood barriers protecting Ruidoso community from catastrophic debris flows following South Fork and Salt fires.
• US Army Corps of Engineers - National Flood Fight Material CenterflagshipStrategic or Co-development Partner · 1 March 2023Two-year primary supplier contract for temporary flood barriers to US government through USACE NFFMC. Provides bulk quantities for federal emergency response when state and municipal capabilities are exceeded.
• State of Iowa - Emergency ManagementcoreStrategic or Co-development Partner · 29 September 2022Statewide emergency flood barrier supply contract for Iowa governmental entities. One of the most flood-prone states in USA.
• State of Louisiana - Emergency ManagementcoreStrategic or Co-development Partner · 29 September 2022Statewide emergency flood barrier supply contract for Louisiana governmental entities. Flood-prone state with extensive experience in flood response.
• US Army Corps of Engineers DistrictscoreStrategic or Co-development Partner · 4 May 2022Provides HESCO flood barrier training to USACE in support of federal emergency flood barrier supply contract at National Flood Fight Center - Rock Island, IL.
• Taurus Construction (Washoe County, Nevada)minorImplementation/ SI/ Consulting Partner · 19 April 2022Supported removal of 3 miles of HESCO Bastion flood barrier for Washoe County, Nevada demonstrating full lifecycle support capability.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HESCO Bastion (IBS Engineered Products / Conforce): Original equipment manufacturer of the HESCO Bastion geotextile gabion barrier — the exact flagship product Flood Defense Group distributes. Operates as both an upstream supplier and a direct competitor on USACE and military flood/military barrier tenders.
• NOAQ: Swedish designer/manufacturer of the NOAQ Boxwall and NOAQ Tubewall free-standing water-anchored flood barriers, both of which Flood Defense Group resells. Comparable product line, technology (water-pressure anchoring), and target buyers in government and emergency response.
• Walz & Krenzer: US-based designer/manufacturer of custom flood barriers, watertight doors, and gates for critical infrastructure and government applications. Comparable custom-engineering sales motion and customer overlap with Flood Defense Group's panel and gate products.
• FloodBreak: US manufacturer of automatic/passive flood barrier systems for building openings and roadways. Competes with Flood Defense Group's panel-based door/window and perimeter products, particularly in municipal and commercial infrastructure.
• Dam Easy: Irish/UK inventor and manufacturer of the Dam Easy inflatable-seal door flood barrier that Flood Defense Group resells. Same product, same residential/SMB target customer, same 'no bolts/screws' positioning.
• US Flood Control Corp: US provider of HESCO Bastion barriers, water-filled tubes, and other flood control products to government and commercial buyers. Closest US head-to-head competitor with similar product mix and government-led GTM.
• AquaFence: Norwegian/US manufacturer of modular flood barrier systems (the AquaFence wall) used by municipalities, governments, and critical infrastructure operators. Directly competes with Flood Defense Group's panel and water-filled barrier offerings and shares the same core customer base of government agencies and industrial facilities.
• Rapid Modular Systems: Manufacturer of RAPID anti-flooding barriers and the Click flood barrier system — products that Flood Defense Group distributes. Direct OEM peer with overlapping channel strategy (distributors plus direct government sales).
• Geodesign Barriers: Austrian/European manufacturer of galvanized steel frame and polyethylene membrane perimeter flood barriers (Industrial, Heavy-Duty lines) that Flood Defense Group carries. Same category, same deployment model, overlapping municipal and industrial customers.

Broad incumbents

• ILF Consulting Engineers / ILF Flood Protection: Large international engineering consultancy that designs and supplies integrated flood protection systems (including mobile barriers and dam systems) to governments and industrial clients. Operates as a broader, more diversified incumbent in the same flood defense procurement space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flooddefensegroup
• LinkedInlinkedin.com/company/flood-defense-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flood Defense Group