What Jobbsafari does

JobbSafari AB operates Sweden's largest job search platform, aggregating over 75,438 job listings across all Swedish regions, industries, and job categories. The platform serves two distinct customer bases: job seekers, who use the service free of charge to search, apply, and set up personalized alerts (Jobbevakaren), and employers, who pay to post vacancies and access recruitment marketing and employer branding solutions. The company's underlying technology combines a broad job aggregation layer with structured category, location, and employer pages that drive organic SEO traffic, complemented by an AI-powered natural language assistant named Josi (launched 2025) that lets users describe desired roles in conversational Swedish and receive personalized matches. JobbSafari is a subsidiary of Duunitori Group, Finland's largest job search engine, which also operates job platforms in Norway, Finland, and additional Swedish properties, giving the company cross-border Nordic operating leverage.

The business model is two-sided and self-serve on the seeker side. Job seekers access jobbsafari.se directly, create accounts, and apply through the platform without intermediary involvement. On the employer side, the company uses a hybrid of self-serve job posting (Skapa annons) and direct sales outreach for higher-value employer branding and recruitment marketing packages; pricing is not publicly disclosed and is sold through customized packages. Distribution is overwhelmingly organic and content-driven: a substantial editorial library called 'Arbetsliv och karriär' covers Swedish labor law, CV writing, salary guides, and employer brand thought leadership, functioning as both an SEO acquisition engine and an employer brand asset. Named customers span large enterprises (Verisure, Boliden, Vattenfall, Hitachi), staffing agencies (Academic Work, Wikan, Bravura), and public sector employers (Försvarsmakten, Region Uppsala, Region Kalmar Län, Akademiska Sjukhuset), indicating a distributed B2B customer base rather than reliance on any single anchor account.

Operationally, JobbSafari AB is headquartered in Stockholm (Grev Turegatan 11A), with the parent Duunitori Group maintaining offices in Helsinki and a Norway presence via Accountor AS in Kristiansand. The company is privately held with no disclosed funding rounds, no public listing, and no headcount disclosed in the input data. Revenue, headcount, and founding-year information are not publicly available, which constrains the ability to assess scale or growth quantitatively beyond the proxy of 75,438+ aggregated listings.

Name

Jobbsafari

Legal name

JobbSafari AB

Website

https://jobbsafari.se

Company type

Private

Founded year

1996

Operating status

Operating

Short description

JobbSafari is Sweden's largest job search platform, aggregating over 75,000 listings and using AI-powered matching to connect job seekers with employers across all Swedish industries. It is a subsidiary of Finnish job-board group Duunitori.

Ownership category

akta.pro rank

Product category

Job Search Platform

NAICS

Employment Placement Agencies (561311), Web Search Portals and All Other Information Services (51929)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

Job Market Intelligence & Employer Networking Services (BPACAOAJ)

Keywords

• Job search platform
• Online recruitment marketplace
• AI-powered job matching
• Employer branding solutions
• Talent acquisition platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Posting / Recruitment Marketing for Employers: JobbSafari generates revenue by enabling employers to post job advertisements and access recruitment marketing and employer branding solutions. Employers can create job listings and promote vacancies to reach the right talent across Sweden.
2. Employer Branding Solutions: The platform offers employer branding and recruitment marketing services to help companies attract and engage the right candidates, leveraging data-driven labor market insights.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

JobbSafari operates Sweden's largest job search platform, aggregating over 75,438 active job listings from Swedish employers on jobbsafari.se. The platform offers free, AI-enhanced job search via the Josi AI Assistant (natural language queries), personalized email job alerts (Jobbevakaren), a salary-checker, and a content library of career and industry guidance. For employers, it sells paid job postings, employer branding profiles, and recruitment marketing packages.

Product overview

Jobbsafari is Sweden's largest job search platform operated by JobbSafari AB, a company part of the Duunitori Group (Finland's largest job search engine). The platform offers a unified job search service featuring the core job aggregation platform with over 75,438 listings, complemented by an AI-powered assistant called 'Josi' that enables natural language job searching and personalized job matching. The portfolio consists of the main job search platform and the AI assistant tool, which work together to help job seekers find the right opportunities through both traditional filters and AI-powered recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• JobbSafari Job Search Platform
• Josi AI Assistant
• Employer Branding & Recruitment Marketing

Quantifiable outcome

• Over 75,438 job listings available across all Swedish industries and regions
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Duunitori GroupcoreStrategic or Co-development PartnerJobbSafari is a part of Duunitori Group, which is Finland's largest job search engine and a trusted partner in recruitment, recruitment marketing, and employer branding across the Nordic region. Duunitori Group also operates job search platforms in Norway (jobbsafari.no), allaloner.se, and jobbland.se, forming a Nordic-wide recruitment ecosystem.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Duunitori: Duunitori is Finland's largest job search engine and the parent company of JobbSafari, operating the same product model (job aggregation + AI matching) in Finland. It is the closest functional peer, sharing employer customers and technology across the Nordic footprint.
• Jobbsafari.no: The Norwegian sister site of JobbSafari, also operated under Duunitori Group. Same product and business model, but focused on the Norwegian job market — a direct regional extension of the same platform.
• Arbetsförmedlingen (Platsbanken): Sweden's national public employment service that runs Platsbanken, a free job-listing platform. Competes head-to-head with JobbSafari in the Swedish job-seeker market, particularly for entry-level, government, and public-sector roles.
• Jobbnorge: Norwegian job board widely used by Norwegian employers and higher-ed institutions. Share the same Nordic recruitment-market dynamics and overlapping employer base with JobbSafari's parent group.

Broad incumbents

• Indeed: Global job search aggregator with deep inventory and employer-marketing tools active across the Nordics. Competes for both job-seeker traffic and employer advertising spend; a much broader incumbent with vastly larger scale.
• LinkedIn (Microsoft): The dominant professional network with an integrated jobs product that competes for Swedish passive-candidate traffic and recruiter ad spend. Direct competitor in employer branding and high-end recruitment marketing.
• StepStone: European-wide job board group with strong presence in the DACH and Nordics. Competes for employer job-posting revenue in Sweden and uses similar employer-branding and recruitment-marketing offerings.
• Monster: Legacy global job board with presence in the Nordics. Competes for SMB and mid-market employer job posting and resume-search subscriptions.
• CareerBuilder: Global recruitment marketplace offering job postings, resume search, and employer branding. Operates as a broader incumbent selling recruitment marketing alongside listings.
• Glassdoor: Employer-review and salary-information platform with an integrated job search experience. Increasingly competes in employer branding and recruitment marketing, overlapping with JobbSafari's higher-margin offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jobbsafari
• YouTubeyoutube.com/@JobbSafari
• Facebookfacebook.com/JobbSafari
• LinkedInlinkedin.com/company/jobbsafari
• Instagraminstagram.com/jobbsafari

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jobbsafari