BitFund
BitFund was a Johannesburg-based self-serve cryptocurrency investment platform offering individual cryptos, themed Crypto Bundles, and commodities to retail investors and private wealth clients, generating revenue via 0.25% transaction fees. It merged with Revix and Coinpanion in December 2023 to form Altify.
- Company typePrivate
- Founded2017
- HeadquartersJohannesburg, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What BitFund does
BitFund was a Johannesburg-based cryptocurrency investment platform founded in 2017 that offered retail investors access to individual cryptocurrencies, themed Crypto Bundles, and commodities through a self-serve web and mobile application. Its core technology was a multi-exchange trading system that aggregated prices across multiple cryptocurrency exchanges to provide improved execution and fees as low as 0.25%, with assets secured through a partnership with Fireblocks for institutional-grade custody. The platform also offered a Private Wealth service for high-net-worth individuals and an automated Recurring Buys feature for systematic investing.
BitFund operated a transaction-fee revenue model, charging a take rate on each trade, and distributed its product primarily through product-led growth channels including its website, mobile applications, and content marketing. The platform served a primary segment of individual retail investors seeking diversified, low-friction crypto exposure, with a secondary segment of private wealth clients. The company had 1-10 employees and was led by a four-person director team.
In December 2023, BitFund merged with Revix and Coinpanion to form a new combined investment platform called Altify. Following the merger, BitFund ceased to exist as a separate operating entity, with all user assets migrated to Altify and access preserved through existing login credentials. The combined platform continues to offer BitFund's product surface alongside consolidated multi-exchange pricing, reduced fees, and Fireblocks-secured custody.
BitFund firmographics
Firmographics- Name
- BitFund
- Legal name
- BitFund
- Website
- https://bitfund.co.za
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- BitFund was a Johannesburg-based self-serve cryptocurrency investment platform offering individual cryptos, themed Crypto Bundles, and commodities to retail investors and private wealth clients, generating revenue via 0.25% transaction fees. It merged with Revix and Coinpanion in December 2023 to form Altify.
- Ownership category
- akta.pro rank
BitFund industry classification
Industry- Product category
- Cryptocurrency Investment Platform
- NAICS
- Securities and Commodity Exchanges (52321), Open-End Investment Funds (525910), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where BitFund is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Markets served
BitFund business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Transaction/Fee Revenue: Platform generated revenue through transaction fees charged on crypto and investment product trades. The source mentions fees as low as 0.25%, indicating a transaction-based revenue model where revenue scales with trading volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard trading fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
BitFund product offering
Product offeringCore offering
BitFund operated a self-serve cryptocurrency investment platform that let users buy, sell, and hold individual cryptocurrencies, themed Crypto Bundles, and commodities. The platform aggregated prices across multiple crypto exchanges to deliver better execution and charged transaction fees as low as 0.25%. It also offered automated Recurring Buys and a Private Wealth service for high-net-worth clients before merging with Revix and Coinpanion in December 2023 to form Altify.
Product overview
BitFund was a unified cryptocurrency investment platform offering individual crypto assets, themed crypto bundles, and commodities trading. It provided Private Wealth services for high-net-worth investors. Following its merger with Revix and Coinpanion in December 2023, all BitFund offerings were consolidated into Altify, which now delivers BitFund's investment options along with improved multi-exchange pricing, reduced fees (as low as 0.25%), and automated recurring investment features.
Differentiator
Problem solved
Functional benefit
Products and services
- BitFund Crypto Investment Platform Self-serve investment platform offering trading and portfolio management for individual cryptocurrencies, themed Crypto Bundles, and commodities, targeted at retail crypto investors.
- Crypto Bundles
Quantifiable outcome
- Trading fees as low as 0.25%
Companies that use BitFund
Customer profileSegments2 records
Ideal customer profiles2 records
BitFund technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BitFund partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FireblockscoreFireblocks provides the security infrastructure for Altify's platform, which now includes BitFund's former user base and assets. This partnership delivers the highest level of security for user funds and transactions through Fireblocks' institutional-grade custody and transfer network.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
BitFund competitors and assessment
Company assessmentBroad incumbents
- Kraken: Established global crypto exchange with spot and staking products and a strong security reputation; competes with BitFund/Altify for more security-conscious retail and HNW users.
- Coinbase: Largest US-listed crypto exchange with global reach, offering spot trading, staking, and custody. Operates in South Africa and competes with BitFund for retail and HNW crypto investors with deeper liquidity and broader product depth.
- eToro: Multi-asset social trading platform with significant crypto offering; competes with BitFund/Altify for self-directed retail investors seeking low-fee, app-based investing.
- Crypto.com: Global crypto platform combining exchange, app, and card products with aggressive marketing; overlaps with BitFund in retail-focused mobile investment experience.
- Binance: Global crypto exchange with the deepest liquidity and one of the lowest fee structures worldwide; serves South African users and pressures local players like BitFund on price and product breadth.
Direct peers
- Altify: The combined entity formed by the December 2023 merger of BitFund, Revix, and Coinpanion; inherits BitFund's product, pricing, and customer base and is its direct successor.
- Luno: South African-headquartered cryptocurrency exchange and investment platform serving retail users with spot trading, bundles, and education — the most direct domestic competitor to BitFund in the local market.
- VALR: South Africa-registered crypto exchange offering spot trading, staking, and liquidity products to retail and institutional clients, competing head-to-head with BitFund/Altify for the same local user base.
- Revix: South African crypto investment platform offering themed crypto bundles and a Private Wealth service — BitFund's merger partner and a near-identical product peer pre-merger.
Regional players
- Yellow Card: Pan-African crypto on-ramp and exchange focused on emerging African markets; comparable to BitFund as a regional African crypto investment platform, though with a stronger remittance and fiat-ramp emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BitFund social profiles
Digital presenceBitFund financial estimates
Financial estimateRevenue estimate
Valuation estimate
BitFund leadership team
Management profileNumber of profiles
BitFund funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BitFund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BitFund
What does BitFund do?
BitFund operated a self-serve cryptocurrency investment platform that let users buy, sell, and hold individual cryptocurrencies, themed Crypto Bundles, and commodities. The platform aggregated prices across multiple crypto exchanges to deliver better execution and charged transaction fees as low as 0.25%. It also offered automated Recurring Buys and a Private Wealth service for high-net-worth clients before merging with Revix and Coinpanion in December 2023 to form Altify.
Is BitFund a public or private company?
BitFund is a private company. It is classified as unknown and is currently acquired.
When was BitFund founded?
BitFund was founded in 2017. It employs 1 to 10 people.
Where is BitFund based?
BitFund is headquartered in Johannesburg, South Africa, in the Africa region.
How does BitFund make money?
One revenue line is on record: transaction/Fee Revenue.
Who are BitFund's main competitors?
Broad incumbents on record are Kraken, Coinbase, eToro, Crypto.com and Binance. Direct peers are Altify, Luno, VALR and Revix. Yellow Card is listed as a regional player.
Does BitFund have an API?
No public API is recorded for BitFund.
What industry is BitFund in?
BitFund's product category is Cryptocurrency Investment Platform. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 52321 and its SIC code is 6200.