What Promodo does

Promodo is a privately-held performance marketing agency founded in 2004 and headquartered in Kharkiv, Ukraine, with regional offices in London, New York, and Limassol. The firm serves consumer-facing eCommerce and D2C brands across approximately ten vertical markets — including automotive, consumer electronics, travel, fashion, beauty, and food & beverage — delivering integrated digital marketing services that span the full performance funnel: SEO, paid media (PPC across Google, Meta, TikTok, and LinkedIn), mobile marketing and ASO, multichannel analytics, email marketing, and UX/UI design and conversion rate optimization.

The agency's service model is technology-amplified: internally developed tools include AdsHub, a proprietary PPC campaign management platform used by its media buying team to centralize cross-channel paid campaigns, and a Customer Data Platform (CDP) that aggregates customer data for segmentation, personalization, and performance analytics. A 50+ person multi-disciplinary specialist team holds official certifications across the four major advertising platforms the firm partners with, and the firm publishes vertical-specific benchmark reports (Travel, Automotive, Mobile Fashion) that double as thought-leadership content and demand-generation assets.

Commercially, Promodo operates exclusively on a direct enterprise sales motion via bespoke annual retainer engagements. Pricing is quote-based and not publicly disclosed. The client portfolio includes Vodafone, Lenovo, Columbia Sportswear, Pandora, Autodoc, Motul, and Rakuten Viber among enterprise accounts, alongside mid-market engagements such as Vitto Rossi and UDRIVE. The firm is founder-led by CEO Alexandr Kolb, is privately held with no disclosed external investors, and reports no funding rounds, M&A activity, or public listing.

Name

Promodo

Legal name

Promodo LLC

Website

https://promodo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Promodo is a performance marketing agency serving eCommerce and D2C brands across ten verticals with SEO, PPC, mobile, analytics, email, and UX/UI services, supported by proprietary AdsHub and CDP tooling and a 50+ specialist team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Performance marketing agency
• SEO services
• PPC management
• Conversion rate optimization
• ECommerce digital marketing

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance Marketing Services: Promodo generates revenue through retainer-based professional service engagements, offering end-to-end performance marketing services including PPC management, SEO, and conversion rate optimization for eCommerce brands. Revenue is derived from service fees rather than product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Promodo is a performance marketing agency that delivers retainer-based end-to-end digital marketing services for eCommerce brands. Its service portfolio spans six pillars: SEO, PPC management, mobile marketing, multichannel analytics, email marketing, and UX/UI design and CRO. Service delivery is supported by two proprietary tools — AdsHub for PPC campaign management and a Customer Data Platform (CDP) for audience analytics — combined with certified expertise across Google, Meta, TikTok, and LinkedIn.

Product overview

Promodo is a performance marketing agency offering a unified suite of digital marketing services. The core offering spans six integrated service pillars: (1) SEO Services covering enterprise SEO, GEO, local SEO, SERM, link building, audits, and content marketing; (2) PPC Management Services including social ads, Google advertising, display/programmatic ads, paid user acquisition, and PPC automation; (3) Mobile Marketing with ASO and paid user acquisition; (4) Analytics Services including web, Google, mobile, cross-platform, product analytics, forecasting, and CDP data management; (5) Email Marketing with automation, campaign management, strategy, and template production; and (6) UX/UI Services with conversion rate optimization and website/app design. The agency complements its service portfolio with proprietary research products—industry-specific digital marketing benchmark reports for sectors like automotive and travel. Promodo serves eCommerce brands across ten industry verticals (automotive, consumer electronics, travel, real estate, fashion, beauty, food & beverage, pet care, baby & child, furniture & home) and operates offices in Lincoln, UK and Las Vegas, USA.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services
• PPC Management Services Pay-per-click advertising services covering PPC management, social media advertising, Google advertising, display and programmatic ads, paid user acquisition, and PPC automation to optimize campaign performance and reduce costs.
• Mobile Marketing Services Mobile app marketing services for eCommerce and app-based businesses, including paid user acquisition, ASO (App Store Optimization) marketing, and mobile-first advertising strategies to drive app installs and user engagement.
• Analytics Services Multichannel analytics services covering web analytics, Google Analytics implementation, mobile app analytics, cross-platform analytics, product analytics, post view conversions analytics, performance forecasting, and data management via a Customer Data Platform (CDP).
• Email Marketing Services Email marketing services including email marketing automation, email campaign management, email strategy development, and email template production to improve customer retention and engagement.
• UX/UI and CRO Design Services User experience and interface design services including user experience improvement, conversion rate optimization (CRO), UI/UX website design, and UX/UI app design to create attractive, user-friendly digital products.

Quantifiable outcome

• 3x increase in organic traffic (Vitto Rossi fashion SEO case study)
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerPromodo maintains official partnership status with Google, with team members holding individual Google Ads and Google Analytics certifications. The agency leverages Google's advertising platforms (Google Ads, DV360, Google Marketing Platform) as core channels for client campaigns and manages certified Google partner programs on behalf of its clients.
• Meta (Facebook / Instagram)coreGTM or Marketing PartnerPromodo holds official Meta business partner status, enabling the agency to access advanced advertising tools, beta features, and platform support for running Meta Ads campaigns across Facebook and Instagram for its eCommerce clients.
• LinkedIncoreGTM or Marketing PartnerPromodo is a LinkedIn marketing partner, utilizing LinkedIn's advertising platform to run B2B and professional audience-targeted campaigns for clients in sectors such as automotive, telecoms, and enterprise technology.
• TikTokcoreGTM or Marketing PartnerAs a TikTok marketing partner, Promodo runs TikTok advertising campaigns for eCommerce brands looking to reach younger consumer audiences through short-form video content and TikTok's native ad formats.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics (including GA4) is integrated as the primary web analytics platform across all of Promodo's client campaigns, providing measurement, attribution, and audience insights for eCommerce performance tracking.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, CRO, and web design for mid-market and enterprise clients. Highly comparable to Promodo in service breadth, agency model, and customer segment focus.
• Ignite Visibility: Ignite Visibility is a performance marketing agency specializing in SEO, paid media, social, and email for mid-market and enterprise brands. Closely mirrors Promodo's multi-channel service portfolio and certified-platform expertise.
• Directive: Directive is a B2B and SaaS-focused performance marketing agency covering SEO, PPC, and content. Comparable to Promodo in its enterprise retainer model and technology-amplified service delivery, though more vertical-focused on SaaS.
• Wpromote: Wpromote is a large US-based digital marketing agency offering paid media, SEO, and analytics across enterprise verticals. Direct competitor to Promodo in the performance marketing agency space with similar enterprise customer orientation.
• Tinuiti: Tinuiti is a performance marketing agency with deep expertise across Amazon, paid media, SEO, and CRO for eCommerce and DTC brands. Highly comparable to Promodo in channel mix, eCommerce focus, and proprietary technology assets.
• OuterBox: OuterBox is a digital marketing agency focused exclusively on eCommerce, offering SEO, PPC, and web design. Closely aligned with Promodo's eCommerce specialization and retailer/D2C client base.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, PPC, social media, and web design for SMBs through enterprise. Similar scope and delivery model to Promodo, though serving a broader customer size mix.
• Coalition Technologies: Coalition Technologies is an eCommerce-focused SEO and PPC agency. Directly comparable to Promodo in its vertical specialization, performance-driven service model, and retainer-based client engagements.

Broad incumbents

• Dentsu: Dentsu is a global advertising and media services holding company with extensive digital, performance, and CRM offerings. Represents the broad incumbent competitor set that Promodo competes against for enterprise eCommerce marketing budgets.
• Publicis Groupe: Publicis is a global marketing and communications holding company with strong digital performance and eCommerce capabilities (Publicis Sapient, Razorfish). Represents large-scale incumbent competition for Promodo's enterprise accounts.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/promodo_en
• Facebookfacebook.com/promodo
• LinkedInlinkedin.com/company/promodo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promodo