What Dooap does

Dooap is a private, Finland-incorporated software company that builds a cloud-native, mobile-first accounts payable (AP) automation platform purpose-built for organizations running Microsoft Dynamics 365 Finance and AX 2012. The product spans invoice receiving (email, paper, e-invoice, EDI, fax), semantic invoice capture, predictive GL coding, PO matching, approval workflows, mobile approvals, analytics/CFO dashboards, and payment integration with Dynamics 365. Its core proprietary components are Dooap Capture (semantic, context-aware document understanding that handles multilanguage and handwritten invoices and self-learns from corrections) and Dooap Studio (an AI agentic platform launched in May 2026 that lets AP teams design, govern, and audit multi-step AI agents for GL coding, PO matching, fraud detection, and vendor communications). The platform runs on Microsoft Azure, integrates natively with Dynamics 365 Finance without modifying the underlying codebase, and is operated by Dooap Oy (Business ID 3207965-7) from Tampere, Finland with US market presence.

The company sells exclusively through an enterprise SaaS subscription model on a quote basis, distributed via Microsoft AppSource and Azure Marketplace, Microsoft Solution Partner channels, direct enterprise field sales, and a modest reseller footprint (e.g., Efima). Target customers are mid-market and large enterprises using Dynamics 365 Finance with multi-entity, multi-location AP complexity; named customers include SA Recycling, FullSpeed Automotive, Hobart Service, Ifolor, Good Day Farm, Curaleaf, Anticimex, Luck Companies, and Airstream. Customer evidence indicates high-touch deployments at scale: FullSpeed processes 30,000+ invoices monthly with two coders across 300+ locations, SA Recycling uses 200+ approvers across 140 locations, and Good Day Farm runs payables across ~100 entities.

Differentiators cited by the company include purpose-built UX versus rigid native D365 workflows, modern Azure architecture versus older AX-era stacks, included semantic capture versus separately-priced AI Builder, and a maintained mobile app after Microsoft deprecated the D365 mobile app. Compliance posture (SOC 2 Type II, CSA STAR Level One since December 2021) supports enterprise procurement. The company is founder-led with no disclosed external funding, led by co-founder/CBDO Antti Kosunen and CPO Anna Tujunen, with 11–50 employees globally.

Name

Dooap

Legal name

Dooap Oy

Website

https://dooap.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Dooap builds a cloud-native, mobile-first accounts payable automation platform purpose-built exclusively for Microsoft Dynamics 365 Finance and AX 2012, serving mid-market and enterprise finance teams with invoice capture, predictive coding, approvals, analytics, and AI-agentic AP workflows distributed via Microsoft AppSource.

Ownership category

akta.pro rank

Product category

Accounts Payable Automation Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

akta.pro secondary industry

OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB)

Keywords

• Accounts payable automation
• Invoice processing software
• Microsoft Dynamics 365 integration
• AI invoice capture
• Mobile AP approval

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Dooap operates as a cloud-native SaaS solution with subscription-based pricing. The solution is available through Microsoft AppSource with contact-based pricing, suggesting enterprise-level subscription contracts rather than public per-user pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dooap is a mobile-first, cloud-native accounts payable automation SaaS built exclusively for Microsoft Dynamics 365 Finance and AX 2012. The platform delivers end-to-end AP automation including invoice capture, semantic OCR with self-learning, predictive coding (GL and workflow), PO matching, approval workflows, mobile approvals, analytics/CFO dashboards, and payment integration with Dynamics 365 Finance.

Product overview

Dooap is a single, unified accounts payable automation platform built exclusively for Microsoft Dynamics 365 Finance and AX 2012. The core Dooap platform provides end-to-end AP automation including invoice receiving, web-based invoice management, mobile approvals, analytics, and payment processing. Add-on modules include Dooap Studio (AI-powered agentic platform for designing multi-step AI agents) and Dooap Capture (semantic invoice capture technology with multilanguage support). The platform operates as an external web application that integrates seamlessly with Dynamics 365 Finance while maintaining its own user interface, following Dynamics business logic and rules without affecting the Dynamics codebase or performance.

Differentiator

Problem solved

Functional benefit

Brands

• Dooap Studio: AI-powered agentic platform that enables AP teams to design, manage, and govern multi-step AI agents without IT involvement, featuring pre-built agents, testing environment, and custom agent design tools.

Products and services

• Dooap Core Platform A mobile-first, cloud-native accounts payable automation SaaS built exclusively for Microsoft Dynamics 365 Finance and AX 2012. Provides end-to-end AP automation from invoice receiving to payment including invoice capture, GL coding, PO matching, approval workflows, analytics, and payment processing, integrating with Dynamics 365 while maintaining its own independent user interface.
• Dooap Studio An AI-powered agentic platform that enables AP teams to design, manage, and govern multi-step AI agents without IT involvement. Includes pre-built agents for GL coding, PO matching, fraud detection, and vendor communications; a full testing environment; custom agent design tools; and built-in audit trails, confidence scoring, and information security controls. Available for organizations running Dooap's AP automation on Microsoft Dynamics 365 Finance.

Quantifiable outcome

• NPS of +82 in 2025 customer satisfaction survey
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amazon BusinesscoreStrategic or Co-development Partner · 8 May 2025Amazon Business and Dooap co-hosted a webinar demonstrating their integrated solution for Microsoft Dynamics 365 Finance and Operations. The integration automates purchase-to-pay processes for companies using the D365 F&O platform. The partnership includes a customer case study from Luck Companies and features Dooap Chief Product Officer Anna Tujunen and Amazon Business Integration Leader Mahesh Reddi. The integration aims to streamline procurement workflows and reduce time spent on accounts payable tasks for Amazon Business customers.
• MicrosoftcoreTechnology or IntegrationDooap is built specifically for Microsoft Dynamics 365 Finance and AX 2012, operating as an external web application that integrates seamlessly with Dynamics 365. The company holds Microsoft Solutions Partner certification for Business Applications and is listed on Microsoft AppSource and Azure Marketplace. Dooap utilizes Microsoft Azure for its cloud infrastructure and follows Dynamics business logic and rules without modifying the Dynamics codebase.
• EfimaminorChannel Partner/ Reseller/ DistributorEfima is listed as a partner on Dooap's website, presenting Dooap as an AP Automation Solution for Microsoft Dynamics 365.
• Microsoft Dynamics Partner EcosystemminorChannel Partner/ Reseller/ DistributorDooap participates in Microsoft-organized events such as the April 2026 Microsoft Dynamics 365 Finance AP Automation Comparison Showcase, featuring alongside other AP automation providers including Rillion, Truvio, and Western Computer.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rillion: Rillion is a direct competitor in AP automation purpose-built for Microsoft Dynamics 365, co-featured with Dooap at the Microsoft AP Automation Comparison Showcase. Both target the same Dynamics 365 Finance install base with similar invoice capture, approval workflow, and ERP-integrated AP capabilities.
• Medius: Medius is a direct competitor offering AP automation and spend management for mid-market and enterprise customers, including Microsoft Dynamics integrations. Competes with Dooap on automated invoice capture, approval workflows, and AI-driven coding.
• Stampli: Stampli is a direct AP automation competitor focused on AI-driven invoice processing, collaborative AP, and ERP integrations (including Microsoft Dynamics). Targets a similar mid-market and enterprise AP team persona as Dooap.
• Basware: Basware is a Finnish-founded AP automation and procure-to-pay vendor with deep enterprise roots, directly comparable to Dooap in origin, category, and target buyer. Competes head-to-head on invoice capture, AP workflow, and analytics for large enterprises.
• Tipalti: Tipalti is a direct AP automation and global payments competitor, combining invoice capture, approval workflows, and payment execution. Targets similar finance and AP teams, often overlapping with Dooap on Dynamics-driven customers.
• AvidXchange: AvidXchange is a direct competitor in AP automation for the mid-market and enterprise, offering invoice capture, approval workflows, and payment automation. Competes with Dooap for the same finance team buyer and Dynamics 365 ecosystem.
• Yooz: Yooz is a direct competitor in cloud-based AP automation with AI-driven invoice capture and ERP integrations, including Microsoft Dynamics. Targets the same AP team persona and mid-market/enterprise customer profile as Dooap.

Broad incumbents

• SAP Ariba: SAP Ariba is a broad incumbent in procurement and AP automation, with a much larger portfolio and installed base. Competes with Dooap for AP automation spend at enterprises, particularly those using SAP-side ERP ecosystems that may displace Dynamics 365.
• Coupa: Coupa is a broad incumbent in business spend management, including AP automation, invoicing, and supplier management. Overlaps with Dooap on AP automation and is often evaluated by the same CFO/finance leadership buyer.
• Microsoft Dynamics 365 Finance (native AP capabilities): Microsoft's native AP and AI capabilities within Dynamics 365 Finance (and AI Builder / Copilot) are the baseline against which Dooap sells. They are not a single product competitor, but any expansion of native capture, mobile, or AI features directly threatens Dooap's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/DooapAX
• LinkedInlinkedin.com/company/dooap
• Facebookfacebook.com/dooapAX

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dooap