Conversion

What Conversion does

Conversion Marketing SRL is a privately held Romanian digital marketing agency headquartered in Bucharest, operating since approximately 2012 from a dual site in Bucharest (Globalworth Square) and Voluntari (Swan Office Park). The company provides full-service digital marketing spanning strategy, performance marketing across 12+ paid advertising platforms (Google Ads, Meta, LinkedIn, TikTok Business, Pinterest Ads, Bing Ads, Criteo, Yahoo, Waze, DV360, YouTube), media buying, social media management, and UX/UI and web development for e-commerce and corporate sites built on WordPress, Drupal, Opencart, Prestashop, Magento, Shopify, and custom PHP/Java stacks. Two proprietary platforms extend the offering beyond agency services: Conectoo, acquired in May 2014, is a DIY email and SMS marketing platform with a drag-and-drop editor, subscriber management, A/B testing, and reporting; Profitshare is an in-house affiliate marketing network used for client campaigns and media buying.

The firm targets enterprise customers with monthly campaign budgets starting at €1,000 and ranging above €10,000 for larger engagements, delivered via direct enterprise sales through website contact forms, email, and phone consultation. Its customer base is anchored by large Romanian and multinational accounts spanning banking (BRD / Société Générale, Intesa Sanpaolo), healthcare (MedLife, AptaNutricia), retail and e-commerce (eMAG, Fashion Days, Mathaus), FMCG and beauty (Oriflame, Vegeta, Fitbit, Edenia), insurance (Eurolife FFH, NN Group), agriculture (Syngenta), technology (Microsoft), services (Depanero, Up Romania), and nonprofit (Unicef) — with multi-year engagements involving substantial digital properties (e.g., BRD's 2000+ financial product platform, Oriflame deployment across 20 countries, AptaNutricia at 200K users). Revenue is generated from professional services engagements, Conectoo platform subscriptions, and Profitshare affiliate commissions.

The company is founder-led by CEO Marius Pahomi and holds ISO 9001:2015 (quality) and ISO 27001:2018 (information security) certifications, Premier Google Partner status, CXL Conversion Optimization credentials, and a Nielsen Norman Group UX Master certification at the CEO level. It is privately held with no disclosed institutional investors, funding rounds, or M&A activity beyond the Conectoo acquisition.

Name

Conversion

Legal name

Conversion Marketing SRL

Website

https://conversion.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Conversion Marketing SRL is a Romanian full-service digital marketing agency that delivers performance marketing, UX/UI and web development, and two proprietary platforms (Conectoo email/SMS, Profitshare affiliate) to enterprise clients across banking, healthcare, retail, FMCG, and technology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Content Localization, Translation & Transcreation (BPAFAIAH)

Keywords

• Digital marketing services
• Performance marketing
• UX UI design
• Web development
• Media buying

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency revenue from strategy, performance marketing, UX/UI design, web development, and implementation services. Revenue is generated through ongoing client engagements with monthly budgets typically starting at €1000.
2. Email & SMS Marketing Platform (Conectoo): Email and SMS marketing platform offered to businesses, generating revenue through platform usage.
3. Affiliate Marketing Platform (Profitshare): Affiliate marketing services through their proprietary Profitshare platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Conversion is a full-service Romanian digital marketing agency that plans and executes performance marketing campaigns across 12+ paid media platforms, designs and develops websites/e-commerce stores and mobile applications, and operates two proprietary marketing technology platforms—Conectoo for email and SMS marketing automation and Profitshare for affiliate marketing. Its client base is primarily enterprise organizations across banking, healthcare, FMCG, retail, insurance, and technology sectors in Romania and broader EMEA.

Product overview

Conversion is a Romanian digital marketing agency offering a unified portfolio of services combining performance marketing, web design and development, and proprietary marketing automation platforms. The core offerings include Performance Marketing campaigns across 12+ advertising platforms, UX/UI and Web Development services for e-commerce and corporate websites, Strategy & Consulting for brand and customer experience, Social Media Marketing, and Media Buying. The two proprietary platforms—Conectoo (Email & SMS Marketing) and Profitshare (Affiliate Marketing)—complement the service offering by providing self-service tools for clients to manage email campaigns and affiliate programs independently. The agency also offers landing page optimization, campaign analytics, and creative design services.

Differentiator

Problem solved

Functional benefit

Brands

• Conectoo: Email and SMS marketing DIY platform for businesses of any size, developed as an internal platform for managing email and SMS marketing campaigns with drag-and-drop editor, A/B testing, and reporting capabilities.
• Profitshare

Products and services

• Performance Marketing Digital advertising campaigns run by Conversion across multiple paid media channels including Google Ads, Facebook Ads, Instagram, Display & Video 360, YouTube, Waze, LinkedIn Ads, Yahoo Ads, TikTok Business, Pinterest Ads, Bing Ads, and Criteo. Includes campaign strategy, implementation, A/B testing, optimization, and personalized reporting for enterprise clients.
• UX/UI & Web Development Website and application design and development services for enterprise clients, including e-commerce sites on OpenCart, PrestaShop, Magento, WooCommerce, and Shopify; presentation websites; landing pages; and mobile applications. Covers site auditing, UX/UI design, technical analysis, development, and maintenance.
• Conectoo Proprietary DIY Email and SMS marketing platform developed and operated by Conversion Marketing that enables businesses to manage campaigns, build subscriber lists, design emails via drag-and-drop editor, run A/B testing, and generate performance reports.
• Profitshare Proprietary affiliate marketing platform developed and operated by Conversion for managing affiliate campaigns, partnerships, and media buying on behalf of clients.

Quantifiable outcome

• Applications handling over 100,000 unique users daily
• +3 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GetResponse: Polish email marketing and automation platform headquartered in CEE; directly competes with Conectoo for SMB and mid-market email/SMS marketing automation budgets.

Broad incumbents

• Dentsu: Global advertising group with Dentsu Creative and Merkle for performance/CRM marketing; competes for the same enterprise digital marketing and personalization engagements as Conversion.
• WPP: World's largest advertising holding company (Ogilvy, VMLY&R, GroupM) delivering integrated digital, creative, and media services to global brands; competes with Conversion for enterprise marketing budgets across the same Microsoft/Société Générale client base.
• Publicis Groupe: Global marcoms holding company operating Publicis, Leo Burnett, Saatchi & Saatchi and Publicis Sapient; overlaps with Conversion on integrated digital and performance marketing for large multinational advertisers.
• GroupM: WPP's media investment arm managing paid media planning/buying across major platforms; directly parallels Conversion's Performance Marketing service line for enterprise advertisers.
• Accenture Song: Accenture's creative and customer experience arm covering strategy, design, digital marketing, and MarTech implementation; comparable end-to-end offering targeting large enterprise digital transformation programs.

Regional players

• RebelDot: Romanian digital product and marketing studio combining web/app development with marketing services; overlaps with Conversion on UX/UI and web development plus campaign execution.
• Heraldist: Bucharest-based creative and digital agency working with Romanian enterprise brands on integrated campaigns; comparable scale and customer profile to Conversion in the same local market.
• Cognis Creative: Central European digital agency offering creative, performance marketing and web development; comparable boutique scale serving enterprise CEE clients similar to Conversion's portfolio.

Direct peers

• 2Performant: Romanian affiliate marketing platform and agency; competes head-on with Conversion's Profitshare product for affiliate/performance marketing clients in CEE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/conversion.ro
• LinkedInlinkedin.com/company/conversion-marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversion