2Performant
- Company typePublic
- Founded2008
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 2Performant does
2Performant Network SA is a Romanian-headquartered affiliate marketing platform operating a two-sided marketplace that connects online merchants (advertisers) with digital publishers, affiliates, cashback and comparison sites, and influencers. Founded in 2008 (originally as 2Parale.ro, rebranded in July 2016), the company became the first tech company listed on the Bucharest Stock Exchange AeRO market in December 2020 under the ticker 2P and is included in the BET AeRO index. Its core platform provides real-time tracking, attribution, dashboards, product feed management, and API integrations for advertisers and affiliates, with first-party cookie tracking technology (Big Bear, launched July 2022) and configurable cookie life per program. The flagship consumer-facing product is BusinessLeague.com, a gamified e-commerce championship that layers competitions, leaderboards, challenges, and a mentorship program on top of the core affiliate infrastructure.
The business operates on a performance-based revenue model with three streams: transaction/commission fees on sales or leads intermediated through the platform, recurring subscription fees from advertisers (with a minimum 5x monthly prepayment of at least EUR 99), and managed performance marketing services including a cost-per-order Google Ads solution (Pay for Performance, launched March 2023). The company reports 106,127 affiliates and approximately 496 active advertisers, with cumulative intermediated sales exceeding EUR 556 million and commissions paid to affiliates exceeding EUR 36 million since inception. The customer base spans fashion (Fashion Days, Epantofi, Decathlon), pharmacy (Dr. Max, Lensa), telecom (Orange Romania), books/media (Carturesti), electronics (F64), and logistics (Sameday), with the BusinessLeague Shopify plugin (launched June 2025) extending merchant acquisition beyond CEE.
Operationally, 2Performant employs more than 50 people as of late 2023, is headquartered in Bucharest, and is expanding internationally with an Ireland market entry (Country Manager appointed February 2026) supported by a January 2026 share capital increase. Recent strategic activity includes a terminated August 2025 acquisition attempt of Profitshare Romania and Bulgaria, leadership restructuring in October-November 2025 with a new Deputy CEO and COO, and a commercial pricing update scheduled for July 2026. Reported full-year 2025 revenue was approximately EUR 10 million, flat versus 2024, against a backdrop of Q4 2025 client churn in retail verticals.
2Performant firmographics
Firmographics- Name
- 2Performant
- Legal name
- 2Performant Network SA
- Website
- https://2performant.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
2Performant industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industries
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Affiliate & Performance Influencer Networks (Track/Pay) (MPACAGAD), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)
Keywords
Where 2Performant is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
2Performant business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Commission Fees: 2Performant earns commissions on measurable outcomes (sales or leads) generated through its platform. The commission is split between affiliates and the platform, with advertisers paying only for completed actions.
- Subscription/Platform Fees: Advertisers pay monthly subscription fees based on selected service packages (tiered plans). Minimum prepayment required at registration is 5x monthly subscription, not less than €99.
- Performance Marketing Services: Additional services such as Pay for Performance (P4P) Google Ads solution and managed partnership services generate revenue through performance-based arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Advertiser Service Packages with monthly subscriptions |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Commission Structure |
| Other | Pay-as-you-go | Platform Fee for Payment Processing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
2Performant product offering
Product offeringCore offering
2Performant operates a two-sided affiliate marketing marketplace (BusinessLeague.com) connecting online merchants and advertisers with affiliates, publishers, content creators, cashback sites, and influencers. Advertisers launch performance-based programs and pay only for completed sales or qualified leads; affiliates earn commissions on conversions they drive. The offering is enhanced by a gamified competition platform (Business League), real-time tracking and attribution, product feed management, and an influencer marketing layer.
Product overview
2Performant is a Romanian affiliate marketing platform company operating primarily through its BusinessLeague.com ecosystem. The core offering is the 2Performant Platform, a SaaS affiliate marketing solution connecting online merchants (advertisers) with affiliates and influencers. The ecosystem includes: BusinessLeague.com as the flagship gamified competition platform; the core 2Performant Platform for affiliate marketing operations; Pay for Performance (a Google Ads integration); Influencer Marketing Platform for creator collaborations; Mentorship Program for affiliate training; and the Shopify Business League Plugin for Shopify integration. The platform operates on a performance-based model where advertisers pay only for completed sales or leads.
Differentiator
Problem solved
Functional benefit
Brands
- Business League: World's First E-Commerce Championship platform - a competitive arena connecting merchants, affiliates, and influencers in a performance-based ecosystem where shops, affiliates, and influencers compete and grow together.
Products and services
- BusinessLeague.com World's First E-Commerce Championship Platform — a gamified affiliate and influencer marketing platform connecting online merchants with affiliates and influencers in a performance-based competitive ecosystem where participants compete and grow together.
- 2Performant Affiliate Marketing Platform The core SaaS affiliate marketing platform connecting online merchants (advertisers) with affiliates, providing real-time tracking, analytics dashboards, commission management, product feed tools, internal messaging, and tracking code installation with cookie-based attribution.
- Pay for Performance A cost-per-order Google Ads advertising solution enabling advertisers to run performance-based Google advertising campaigns where payment is tied to actual completed orders.
- Mentorship Program A program connecting experienced affiliate marketers (Mentors) with newcomers (Mentees) for training and guidance, with commission sharing between Mentor and 2Performant.
- Influencer Marketing Platform A marketplace connecting brands with content creators and influencers for campaign collaborations, with no paperwork, zero platform commissions, and swift payments.
- Shopify Business League Plugin A Shopify plugin enabling Shopify merchants to integrate with the Business League competition platform and participate in gamified affiliate marketing.
Quantifiable outcome
- €17.06 sales generated for every €1 invested in affiliate marketing
- +2 more outcomes
Companies that use 2Performant
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
2Performant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
2Performant partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Conversion Marketing S.R.L.minor2Performant signed preliminary agreement to acquire Profitshare Romania and Bulgaria affiliate networks from Conversion Marketing S.R.L. and Conversion Marketing EOOD for 4.3 million RON. The deal was terminated in August 2025.
- Conversion Marketing EOODminor2Performant signed preliminary agreement to acquire Profitshare Romania and Bulgaria affiliate networks. Bulgarian entity of Conversion Marketing. Deal terminated in August 2025.
- SamedayminorSameday became an official partner of Business League, the first decentralized marketing competition organized by 2Performant. This partnership enhanced the gamification ecosystem by integrating logistics/delivery considerations into the competition framework.
Scale indicators17 records
Recent moves11 records
Expansion highlights7 records
2Performant competitors and assessment
Company assessmentDirect peers
- Awin: Global affiliate marketing network operating across Europe and worldwide. Direct competitor to 2Performant for CEE e-commerce advertisers, offering similar two-sided marketplace, tracking, and performance-based payouts at significantly greater scale.
- CJ Affiliate (Commission Junction): One of the world's largest affiliate networks, owned by Publicis. Competes directly with 2Performant for mid-market and enterprise advertisers seeking performance-based partnerships, with overlapping advertiser and publisher pools.
- Rakuten Advertising: Global affiliate and performance marketing network. Direct competitor offering similar advertiser-affiliate marketplace, real-time tracking, and commission-based revenue model, expanding in European markets where 2Performant operates.
- Admitad: Global affiliate network with strong presence in CIS and Eastern Europe. Directly comparable to 2Performant in terms of regional focus, two-sided marketplace, and mid-market advertiser targeting.
- Profitshare: Romanian and Bulgarian affiliate marketing network owned by Conversion Marketing. Direct regional competitor to 2Performant and the explicit acquisition target (deal terminated August 2025) in Romania and Bulgaria.
Regional players
- TradeDoubler: European-headquartered affiliate and performance marketing network with a long-standing presence in Northern and Western Europe. Comparable business model to 2Performant but operates in different primary geographies with limited CEE overlap.
Broad incumbents
- Impact: Large partner management platform covering affiliate, influencer, and B2B partnerships. Overlaps with 2Performant's affiliate and influencer products but operates as a broader enterprise SaaS platform with a wider feature set.
Emerging players
- PartnerStack: SaaS-focused partner ecosystem platform. Comparable affiliate/partner tracking and management functionality to 2Performant, but focused on B2B SaaS ecosystems rather than e-commerce verticals.
- Tapfiliate: Affiliate tracking SaaS platform with strong integrations into Shopify, WooCommerce, and other e-commerce stacks. Comparable to 2Performant's tracking and affiliate management offering but more focused on software/tooling than a two-sided marketplace.
- Refersion: Affiliate and influencer marketing platform with strong Shopify and DTC e-commerce focus. Comparable to 2Performant's Shopify Business League plugin use case and influencer/affiliate management capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
2Performant social profiles
Digital presence2Performant financial estimates
Financial estimateRevenue estimate
Valuation estimate
2Performant leadership team
Management profileNumber of profiles
Profiles8 records
2Performant subsidiaries and ownership
Company hierarchySubsidiaries1 record
2Performant funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2Performant M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2Performant
What does 2Performant do?
2Performant operates a two-sided affiliate marketing marketplace (BusinessLeague.com) connecting online merchants and advertisers with affiliates, publishers, content creators, cashback sites, and influencers. Advertisers launch performance-based programs and pay only for completed sales or qualified leads; affiliates earn commissions on conversions they drive. The offering is enhanced by a gamified competition platform (Business League), real-time tracking and attribution, product feed management, and an influencer marketing layer.
Is 2Performant a public or private company?
2Performant is a public company. It is classified as public and is currently operating.
When was 2Performant founded?
2Performant was founded in 2008. It employs 11 to 50 people.
Where is 2Performant based?
2Performant is headquartered in Bucharest, Romania, in the Europe region.
How does 2Performant make money?
Three revenue lines are on record. Transaction/Commission Fees are the primary driver. The others are subscription/Platform Fees and performance Marketing Services.
Who are 2Performant's main competitors?
Direct peers on record are Awin, CJ Affiliate (Commission Junction), Rakuten Advertising, Admitad and Profitshare. TradeDoubler is listed as a regional player. Impact is listed as a broad incumbent. Emerging players are PartnerStack, Tapfiliate and Refersion.
Does 2Performant have an API?
Yes. The platform offers API usage for large online stores that need automation. The documentation is available at doc.2performant.com. The API enables advertisers to integrate their online stores with the affiliate marketing platform for tracking, commission management, and automation of affiliate marketing workflows. Developer documentation is at doc.2performant.com.
What industry is 2Performant in?
2Performant's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 54181 and its SIC code is 7311.