ReviewPro

What ReviewPro does

ReviewPro is a cloud-based guest experience and reputation management SaaS platform serving the global hospitality industry. Its core product, Reviewpro Reputation, aggregates online reviews from 140+ sources in 45 languages — including OTAs (Booking.com, Expedia, Agoda), TripAdvisor, Google, and proprietary guest surveys — into a single dashboard with real-time sentiment analysis, AI-assisted response automation, case management, and proprietary benchmarking via the Global Review Index (GRI). The platform serves 60,000+ hotels across 150+ countries, including global chains (IHG Hotels & Resorts, Radisson Hotel Group, Preferred Hotels & Resorts, Ascott Limited), regional groups (Coast Hotels, Globales Hotels), and independent and resort operators (Voyages Indigenous Tourism Australia).

Founded in 2008 and headquartered in Barcelona, Spain, ReviewPro operates as a product brand within Shiji Group, a privately-held Chinese hospitality technology company founded in 1998 that employs 5,000+ people and serves 90,000+ hotels globally. Within the Shiji ecosystem, ReviewPro integrates with adjacent modules including Daylight PMS, Infrasys POS, Meridian Experiences, Stellaris Digital, and Twilight Data + AI, enabling cross-sell opportunities and unified guest data flow.

The business model is a quote-based annual SaaS subscription priced per property and feature scope, with enterprise field sales as the primary go-to-market motion supplemented by content marketing (case studies, benchmark whitepapers), industry events, and ecosystem cross-sell via Shiji Group's broader customer relationships. Documented customer outcomes include NPS increases of 3.12+ points (Globales), response rates rising from 46.6% to 96.1% (Voyages), and survey completion rate improvements from 73% to 88.35%, which the company uses to substantiate ROI in its sales motion.

Name

ReviewPro

Legal name

Shiji Group

Website

https://reviewpro.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

ReviewPro is a cloud-based guest experience and reputation management SaaS platform that aggregates reviews from 140+ sources in 45 languages, serving 60,000+ hotels across 150+ countries as a product within Shiji Group's hospitality technology suite.

Ownership category

akta.pro rank

Product category

Hospitality Reputation Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Reputation Management & Guest Feedback (THALACAK)

akta.pro secondary industries

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)

Keywords

• Guest feedback management
• Hotel reputation management
• Sentiment analysis platform
• Hospitality review aggregation
• Guest experience software

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based software-as-a-service subscription model for hotel reputation management. Pricing is quote-based and customized based on property count and feature requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ReviewPro (a product of Shiji Group) provides a cloud-based guest experience and reputation management SaaS platform for the hospitality industry. The platform aggregates online guest reviews from over 140 sources in 45 languages, performs AI-powered sentiment analysis, automates review responses, and delivers competitive benchmarking through its proprietary Global Review Index. It also includes guest survey, case management, and escalation modules used by hotel operators to standardize feedback collection across portfolios.

Product overview

ReviewPro operates as a unified guest feedback management platform under the Shiji Group product portfolio. The core product is Reviewpro Reputation, which integrates with other Shiji solutions including Daylight PMS (property management), Meridian Experiences, Iceportal Content, Infrasys POS, and Twilight Data + AI. Reviewpro Reputation serves as the flagship guest experience and reputation management solution, designed specifically for hotels, resorts, and hospitality operators to consolidate, analyze, and respond to guest feedback across multiple online platforms and internal survey channels.

Differentiator

Problem solved

Functional benefit

Brands

• Reviewpro Reputation: A guest feedback management solution that aggregates reviews from 140+ sources in 45 languages, providing reputation management, competitor benchmarking, surveys, AI responses, and case management.

Products and services

• ReviewPro Reputation Cloud-based guest feedback management and reputation management solution that aggregates reviews from over 140 sources (OTAs, Google, Booking.com, Expedia, Agoda, TripAdvisor, etc.) in 45 languages, with AI-powered sentiment analysis, automated response generation, customizable guest surveys, case management/escalation workflows, and proprietary Global Review Index benchmarking for hotels, resorts, and hospitality operators.

Quantifiable outcome

• NPS increase of 3.12 points for Globales Hotels across 47 hotels
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• AWScoreTechnology or IntegrationAmazon Web Services partnership for cloud infrastructure. Shiji Group (parent company of ReviewPro) is recognized as an AWS Partner with Shiji named a 2025 GEO and Global AWS Partner Award Finalist.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GuestRevu: Direct competitor in hotel guest feedback and reputation management, with strong presence across Europe and the UK. GuestRevu competes with ReviewPro for independent hotels and regional groups through survey and review aggregation capabilities.
• TrustYou: Direct competitor in hotel reputation management and guest feedback aggregation. TrustYou offers a similar hotel survey and review platform targeting global chains and independent hotels, competing head-to-head with ReviewPro for enterprise hospitality customers.
• Customer Alliance: European-headquartered hotel reputation management platform competing directly with ReviewPro for hotel groups across DACH and broader Europe. Offers review aggregation, survey, and benchmarking features targeted at hotels and restaurants.
• Revinate: Direct competitor providing guest feedback, reputation management, and hotel CRM solutions. Revinate competes with ReviewPro across enterprise hotel groups, particularly in guest survey, response management, and upsell workflows.

Emerging players

• Hotel Champion (Lighthouse): Hospitality technology provider with overlapping capabilities in guest experience and reputation. Partially competes with ReviewPro in mid-market hotel groups through adjacent modules, though primarily focused on hotel operations optimization.
• Akia: Hospitality messaging and guest engagement platform with reputation management features. Competes for mid-market and resort segments where guest communication, surveys, and reputation intersect.

Broad incumbents

• Medallia: Large enterprise experience management platform that has expanded into hospitality. While not hospitality-specific, Medallia competes for enterprise hotel CX programs with broader VoC capabilities and larger R&D and analyst visibility.
• Qualtrics: Enterprise experience management incumbent with a hospitality practice. Competes with ReviewPro for guest experience programs at large hotel groups, leveraging its broader XM platform and AI capabilities beyond hospitality-specific benchmarking.
• Tripadvisor (Business Solutions): Largest consumer travel review platform with business-facing reputation tools. Competes indirectly with ReviewPro as a primary review source and increasingly as a feature-rich reputation analytics layer for hotels.

Others

• Shiji Group (parent): Parent company and ecosystem partner providing PMS, POS, distribution, and payments infrastructure. While not a competitor, Shiji Group's product breadth directly affects ReviewPro's distribution leverage, bundled pricing, and roadmap prioritization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reviewpro
• Facebookfacebook.com/reviewpro
• LinkedInlinkedin.com/company/reviewpro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReviewPro