GuestRevu
GuestRevu is a hospitality-focused SaaS platform that helps hotels and accommodation providers collect guest feedback via surveys, aggregate reviews from 40+ sites, manage online reputation, and benchmark performance across multi-property groups, serving 10,000+ properties in 100+ countries.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GuestRevu does
GuestRevu is a privately held, London-headquartered SaaS company founded in 2012 that provides a cloud-based guest feedback and reputation management platform for the hospitality industry. The platform unifies three core modules — Guest Surveys (customisable pre-stay, in-stay, and post-stay surveys with smart survey logic and multi-language support), Reputation Management (aggregation of reviews from 40+ sites including TripAdvisor and Google with sentiment analysis), and Reporting/Insights (dashboards with competitor benchmarking and group-level analytics) — and is supported by a freemium tier called GuestRevu LITE aimed at small operators. AI-Powered Management Responses, an add-on introduced in 2025, generates draft replies to guest reviews, and AI Analytics distils large volumes of open-text feedback into themes and operational insights; these capabilities are most likely built on third-party large language models given the absence of disclosed proprietary model development.
The company monetises through tiered, quote-based subscription contracts for paid tiers (annual billing) and a free-forever LITE tier that functions as a self-serve acquisition funnel. Distribution combines direct enterprise sales (demo and quote requests), the Leading Strategic Sourcing programme with The Leading Hotels of the World covering 425+ luxury hotels, and technology/channel partnerships with RMS (APAC PMS), For-Sight (CRM), and a TripAdvisor Platinum Partnership. GuestRevu reports analysing feedback for more than 10,000 properties across 100+ countries, with named enterprise and mid-market customers including LHW member hotels, Karma Group, Southern Sun, Angsana, Okura, and The Hotel Folk. The company is founder-led (Chris Alexandre, CEO), bootstrapped with no disclosed funding rounds, and operates from registered entities in the United Kingdom and South Africa.
GuestRevu firmographics
Firmographics- Name
- GuestRevu
- Legal name
- GuestRevu Limited
- Website
- https://guestrevu.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GuestRevu is a hospitality-focused SaaS platform that helps hotels and accommodation providers collect guest feedback via surveys, aggregate reviews from 40+ sites, manage online reputation, and benchmark performance across multi-property groups, serving 10,000+ properties in 100+ countries.
- Ownership category
- akta.pro rank
GuestRevu industry classification
Industry- Product category
- Hospitality Reputation Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Reputation Management & Guest Feedback (THALACAK)
- akta.pro secondary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where GuestRevu is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
GuestRevu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Platform: Core revenue from subscription-based access to the GuestRevu reputation management and guest feedback platform, with tiered pricing based on property count and feature access. Recurring revenue model with annual or multi-year contract billing.
- Freemium Tier (LITE): GuestRevu LITE provides basic online reputation management features free forever, serving as a lead generation and customer acquisition channel for paid upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | GuestRevu LITE - Free forever basic tier |
| Subscription | Annual | Paid tiers with advanced features |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
GuestRevu product offering
Product offeringCore offering
GuestRevu is a cloud-based SaaS platform that enables hospitality operators to collect guest feedback through customizable pre-stay, in-stay, and post-stay surveys, aggregate online reviews from 40+ sites (including TripAdvisor and Google), generate AI-powered management responses, and benchmark performance across single and multi-property operations via analytics dashboards with sentiment analysis and competitor insights. The platform is offered via a freemium tier (GuestRevu LITE) and paid subscription packages, with enterprise pricing handled by direct sales and integrations into PMS and CRM systems.
Product overview
GuestRevu is a unified guest feedback and reputation management platform for the hospitality industry. The core offering comprises three integrated modules: Guest Surveys (customisable pre-stay, in-stay, and post-stay feedback collection), Reputation Management (monitoring reviews across 40+ sites including TripAdvisor and Google with sentiment analysis), and Reporting/Insights (analytics dashboards with AI-powered group reporting and competitor benchmarking). The AI-Powered Management Responses add-on enables automated review responses. GuestRevu LITE provides a free basic tier, while Extras add capabilities like service tickets and any-time surveys. Integrations connect with PMS systems, CRM platforms (including For-Sight), TripAdvisor, and Google Reviews. The platform analyses data for more than 10,000 properties in over 100 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- GuestRevu Comprehensive guest feedback and reputation management SaaS platform designed for the hospitality industry, enabling hotels to collect feedback via surveys, monitor online reviews across 40+ platforms, and respond from a centralised dashboard.
- Guest Surveys Customisable pre-stay, in-stay, and post-stay guest feedback surveys with automated delivery, dynamic smart survey logic, multi-language support, and custom branding for hotels and accommodation providers.
- Reputation Management Review monitoring solution collecting and analysing feedback from 40+ review sites and direct surveys, with alerts, sentiment analysis, and tools to boost positive reviews on TripAdvisor and Google.
- Reporting / Insights & Performance Analytics and reporting dashboard providing data visualisation, trend analysis, sentiment tracking, competitor benchmarking, and AI-powered group reporting for multi-property operations.
- AI-Powered Management Responses Generative AI capability that produces polished, professional management responses to guest reviews in seconds, allowing staff to personalise before publishing and saving response time while preserving brand tone.
- GuestRevu LITE Free tier of the GuestRevu platform providing basic online reputation management features for small hospitality operators, available free forever and serving as an acquisition channel for paid upgrades.
Quantifiable outcome
- Net Promoter Score improvement from 52 to 63.5 over 7 years (The Hotel Folk case study)
- +1 more outcomes
Companies that use GuestRevu
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
GuestRevu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature10 records
GuestRevu partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- The Leading Hotels of the WorldcoreGuestRevu was selected as a preferred guest feedback and reputation management provider for The Leading Hotels of the World (LHW), the largest collection of independent luxury hotels with 425+ member properties in 80+ countries. GuestRevu is part of LHW's Leading Strategic Sourcing (LSS) programme, designed to give member hotels access to innovative solutions across key operational, commercial, and technology categories.
- RMScoreAustralia-based hospitality company RMS announced integration with GuestRevu, linking GuestRevu directly with RMS's reservation and guest-profile data to automate feedback collection. The combined system enables hospitality operators to send surveys to guests at multiple points during their stay and compiles responses into reporting dashboards with AI-generated insights.
- For-Sight CRMcoreFor-Sight CRM expanded its partnership with GuestRevu to include the GuestRevu platform as an add-on for its hospitality CRM and marketing solutions. The integration allows hoteliers to access guest feedback and reputation management tools directly within the For-Sight platform, enhancing data-driven decision-making and enabling personalized guest communications based on feedback data.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
GuestRevu competitors and assessment
Company assessmentDirect peers
- ReviewPro: Guest intelligence and reputation management platform for hotels, owned by Shiji and bundled into a broader hospitality tech stack — direct competitor to GuestRevu's core guest feedback and reputation offering.
- TrustYou: Hotel reputation management and guest survey platform with semantic review analysis and meta-review scores — competes head-to-head with GuestRevu for hotel group and chain customers.
- Revinate: Guest data platform for hotels combining guest feedback, reputation management, and CRM/marketing automation — overlaps directly with GuestRevu's reputation and survey modules.
- Hotel Reputation: UK-focused online reputation management service for hotels offering review monitoring and response tools — narrower competitor targeting the same hospitality segment as GuestRevu.
Broad incumbents
- Medallia: Enterprise experience management platform that includes hospitality use cases alongside broader CX programs — competes for large hotel group accounts with deeper resources and a multi-industry footprint.
Emerging players
- Cendyn: Hospitality CRM and marketing platform with guest feedback integration — partial overlap with GuestRevu's CRM-integrated feedback workflows via shared guest data.
- Birdeye: Multi-industry reputation and customer experience platform with growing hospitality vertical — competes in the SMB/LITE tier with broader funding and a lower-priced product surface.
- Lighthouse (formerly OTA Insight): Hospitality data and pricing intelligence platform adding guest feedback and benchmarking modules — adjacent competitor expanding into GuestRevu's analytics benchmarking territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
GuestRevu social profiles
Digital presenceGuestRevu financial estimates
Financial estimateRevenue estimate
Valuation estimate
GuestRevu leadership team
Management profileNumber of profiles
Profiles4 records
GuestRevu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GuestRevu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GuestRevu
What does GuestRevu do?
GuestRevu is a cloud-based SaaS platform that enables hospitality operators to collect guest feedback through customizable pre-stay, in-stay, and post-stay surveys, aggregate online reviews from 40+ sites (including TripAdvisor and Google), generate AI-powered management responses, and benchmark performance across single and multi-property operations via analytics dashboards with sentiment analysis and competitor insights. The platform is offered via a freemium tier (GuestRevu LITE) and paid subscription packages, with enterprise pricing handled by direct sales and integrations into PMS and CRM systems.
Is GuestRevu a public or private company?
GuestRevu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GuestRevu founded?
GuestRevu was founded in 2012. It employs 11 to 50 people.
Where is GuestRevu based?
GuestRevu is headquartered in London, United Kingdom, in the Europe region.
How does GuestRevu make money?
Two revenue lines are on record. Subscription SaaS Platform is the primary driver. The others are freemium Tier (LITE).
Who are GuestRevu's main competitors?
Direct peers on record are ReviewPro, TrustYou, Revinate and Hotel Reputation. Medallia is listed as a broad incumbent. Emerging players are Cendyn, Birdeye and Lighthouse (formerly OTA Insight).
Does GuestRevu have an API?
No public API is recorded for GuestRevu.
What industry is GuestRevu in?
GuestRevu's product category is Hospitality Reputation Management Software. Its primary akta.pro industry code is THALACAK, Reputation Management & Guest Feedback, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its SIC code is 7372.