What Advanced Solar Products does

Advanced Solar Products (ASP) is a private, founder-owned solar engineering, procurement, and construction (EPC) firm founded in 1991 and headquartered in Flemington, New Jersey. The company provides full turnkey solar PV services for commercial, industrial, municipal, educational, and utility customers across the Northeast and Mid-Atlantic United States, including rooftop, ground-mount, canopy, agrivoltaics, community solar, battery energy storage systems (BESS), and microgrid installations ranging from 500 kW DC up to 30 MW DC. ASP also operates an in-house operations and maintenance (O&M) business providing preventative maintenance, real-time monitoring, FLIR IR thermal scanning, performance reporting, and end-of-life financial modeling across its installed base of more than 380 projects and 280+ customers.

The firm's underlying technology stack combines conventional solar PV engineering with NABCEP-certified design expertise and IEEE 61724 PV monitoring standards leadership (held by CEO Lyle Rawlings). Real-time monitoring tools, FLIR thermal scanning, and ISNetWorld A+ safety certification underpin the O&M offering, while specialized capabilities in agrivoltaics, capped-landfill and brownfield siting, and BESS integration differentiate the firm in niche C&I and institutional segments. ASP is a certified public benefit corporation, and the firm maintains active policy influence through the Mid-Atlantic Solar & Storage Industries Association (MSSIA), the NJ FREE Coalition, and the Amicus Solar Cooperative.

ASP makes money primarily through project-based EPC contracts (one-time/perpetual license equivalent for constructed assets) supplemented by recurring O&M subscriptions. Customer acquisition is driven by direct enterprise field sales across the Northeast and Mid-Atlantic, supported by a network of solar financing partners offering PPAs and leases to customers who prefer no upfront capital outlay. Notable enterprise customers include PSE&G, Wakefern Corporation, FedEx, Inspira Health Systems, Middlesex County Utilities Authority, and multiple Rutgers and NJ K-12 school systems.

Name

Advanced Solar Products

Legal name

Advanced Solar Products

Website

https://advancedsolarproducts.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Solar Products is a founder-owned New Jersey solar EPC and O&M firm founded in 1991 that designs, builds, and services commercial, industrial, municipal, educational, and utility-scale solar PV, BESS, agrivoltaics, and microgrid projects across the Northeast and Mid-Atlantic US.

Ownership category

akta.pro rank

Product category

Solar EPC and O&M Services

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Operations, Maintenance & Asset Management (O&M, Vegetation, Spares, SCADA) (EUACAGAH), Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ), Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Utility-Scale PV EPC (Engineering, Procurement & Construction) (EUACAGAB)

Keywords

• Solar EPC services
• Solar PV installations
• Battery energy storage
• Agrivoltaics solutions
• Solar operations maintenance

Headquarters

HQ city

Flemington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. EPC (Engineering, Procurement & Construction): Full-service turnkey EPC for solar PV projects including design, permitting, procurement, installation, and system commissioning. Projects range from 500 kW DC to 30 MW DC for commercial and industrial clients.
2. Operations & Maintenance (O&M): In-house O&M services including preventative maintenance, troubleshooting, performance assessment, repairs, removals and replacements, weekly/quarterly/annual reporting, and end-of-life assessments with financial modeling.
3. Solar Project Development: ASP develops solar projects, taking opportunities from concept to full operation, including land acquisition, design, financing coordination, and construction management.
4. Battery Energy Storage Systems (BESS): Integration of battery energy storage systems with new and existing solar PV systems to improve energy reliability, reduce demand charges, and support grid resilience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Advanced Solar Products is a turnkey solar EPC (Engineering, Procurement, and Construction) and O&M firm that designs, permits, procures, installs, and commissions commercial and industrial photovoltaic systems ranging from 500 kW DC to 30 MW DC, including rooftop, ground-mount, canopy, community solar, agrivoltaics, battery energy storage, and microgrid projects. The firm also delivers in-house Operations and Maintenance services, including preventative maintenance, real-time monitoring, thermal scanning, troubleshooting, and end-of-life asset assessments, primarily across the Northeast and Mid-Atlantic United States.

Product overview

Advanced Solar Products is a full-service turnkey EPC (Engineering, Procurement, and Construction) and developer of photovoltaic (PV) systems serving commercial, industrial, municipal, educational, and utility clients. The core product portfolio centers on Turnkey Solar EPC Services, which encompasses evaluation, in-house engineering, permitting, procurement, installation, and system commissioning. Battery Energy Storage Systems (BESS) are offered as a complementary core offering, integrated with both new and existing solar PV systems. The company's In-House Operations and Maintenance (O&M) Services provide ongoing asset management, monitoring, preventive care, troubleshooting, and repairs for installed systems. Community Solar Development enables shared solar access for subscribers, while Agrivoltaics Solutions support dual-use agricultural and energy production. Project types span rooftop, ground-mount, canopy, and specialized installations on sensitive sites. The company also connects clients with financing partners offering PPAs and leases. With a focus on the Northeast and Mid-Atlantic regions, ASP has delivered over 380 projects since 1991.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Solar EPC Services Full-service Engineering, Procurement, and Construction (EPC) for commercial, industrial, municipal, and utility-scale photovoltaic systems covering evaluation, in-house engineering, permitting, procurement, installation, and system commissioning.
• Battery Energy Storage Systems (BESS) Integration of battery energy storage systems with new and existing solar PV installations to improve energy reliability, reduce demand charges, and support grid resilience, ranging from residential/commercial scale to complex microgrid projects.
• In-House Operations and Maintenance (O&M) Services Comprehensive O&M services for solar PV assets including preventative maintenance, troubleshooting, weekly/quarterly/annual reporting, performance assessment, repairs, removals and replacements, and end-of-life assessments with financial modeling; staffed by NABCEP PV Design Specialist certified technicians experienced with legacy equipment and all major inverter/AC brands.
• Community Solar Development Development and construction of community solar projects that enable households and small businesses to subscribe to shared solar installations, providing economic benefits while expanding renewable energy access for those unable to install rooftop panels.
• Agrivoltaics Solutions Innovative dual-use solar installations (including vertical ground-mount configurations) that allow agricultural production to continue beneath or alongside solar panels, supporting both clean energy generation and farming operations.
• Solar PV Project Installations (Rooftop, Ground-Mount, Canopy, Sensitive Sites) Portfolio of solar installation types including rooftop, ground-mount, canopy (parking lot/structure), and specialized projects on challenging sites such as capped landfills and brownfields, with project sizes ranging from 500 kW DC to systems up to 30 MW DC.

Quantifiable outcome

• 380+ solar projects completed
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kendall Sustainable Infrastructure, LLCcoreStrategic or Co-development Partner · 1 December 2023ASP completed construction on four community solar projects totaling 4.4 MW for Kendall Sustainable Infrastructure. These projects serve 686 households in Pennsauken and Moorestown, NJ, providing economic benefits to the local community. ASP served as EPC contractor for these projects.
• Amicus Solar CooperativecoreStrategic or Co-development PartnerASP is a member of the Amicus Solar Cooperative, a renewable energy cooperative. Lyle Rawlings serves as Vice-President of the Amicus Solar Cooperative board. The cooperative represents hundreds of MW of solar assets and provides shared resources, advocacy, and best practices for member companies.
• Mid-Atlantic Solar & Storage Industries Association (MSSIA)coreStrategic or Co-development PartnerCEO Lyle Rawlings is President and co-founder of MSSIA. The association advocates for solar and storage industries across NJ, PA, and DE. ASP sponsors and hosts MSSIA events including Grid Modernization forums.
• NJ FREE Coalition (New Jersey for Renewable Energy and Efficiency)minorStrategic or Co-development PartnerFounded by Lyle Rawlings, NJ FREE is one of the largest and broadest coalitions ever formed in NJ to advocate for renewable energy and efficiency legislation and policy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Borrego Solar: Borrego is one of the largest C&I and community solar EPCs and developers in the US. Like ASP, it offers turnkey EPC plus O&M services for commercial, industrial, and institutional customers, though at significantly larger national scale.
• DSD Renewables: DSD is a national C&I and community solar developer/EPC. Comparable to ASP in targeting commercial, municipal, and community solar customers with full turnkey development and construction services across multiple regions.
• Pivot Energy: Pivot Energy is a national C&I and community solar developer and EPC. Like ASP, it focuses on community solar subscription models, C&I rooftop/ground-mount, and offers project development through construction services.
• Nexamp: Nexamp is one of the largest community solar and C&I solar developers/EPCs in the Northeast, with significant presence in MA, NY, and NJ. Directly comparable to ASP on community solar development and C&I EPC delivery in overlapping geographies.
• Moss Solar (Moss Construction): Moss Solar is a solar EPC serving C&I customers in the Mid-Atlantic region, particularly the Philadelphia area. Comparable to ASP in offering full turnkey EPC plus O&M services for commercial, industrial, and institutional clients.
• RGS Energy (Real Goods Solar): RGS Energy is a national residential and C&I solar installer. Comparable to ASP as a turnkey solar EPC serving commercial and residential customers with installation and ongoing services.
• IPS Solar: IPS Solar is a Midwest-based C&I solar EPC offering design, installation, and O&M for commercial, industrial, and institutional customers. Comparable to ASP in full turnkey delivery plus ongoing O&M services.

Regional players

• GreenSpark Solar: GreenSpark is a New York-based solar EPC and developer serving C&I and residential customers across the Northeast. Comparable to ASP in regional Northeast focus and C&I customer base, with similar community solar involvement.
• A&R Solar: A&R Solar is a Pacific Northwest-based solar EPC serving C&I and residential customers with installation and storage solutions. Comparable to ASP in its turnkey EPC plus O&M model for C&I customers, though operating in a different region.

Broad incumbents

• EDF Renewables Distributed Solutions: EDF Renewables is a large global renewable energy developer with a US distributed generation business covering C&I solar and storage. Comparable to ASP in serving C&I customers with solar plus BESS solutions, though at much larger scale and as part of a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/advancedsolarproducts
• Xx.com/advancedsolarpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Solar Products