Astra Signs
Astra Signs is a UK-based, full-service signage manufacturer and installer offering traditional and digital signage, graphics, and maintenance services to enterprise and mid-market B2B customers across England through multi-site operations in Manchester and Surrey.
- Company typePrivate
- Founded1984
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Astra Signs does
Astra Signs Ltd is a UK-based, full-service signage manufacturer and installer operating under the Astra Group umbrella, founded in 1984 and headquartered in Trafford Park, Manchester, with an Assembly Hub in Stalybridge and a Southern Office in Byfleet, Surrey. The company employs 51-100 people and serves enterprise and mid-market B2B customers across England through direct field sales, website enquiries, and phone sales channels.
The company's offering spans both traditional and digital signage. Traditional products include internal signage (wayfinding, LED neon signs, infinity mirrors, living green walls, fabricated letters, foamex boards), outdoor signage (bespoke architectural signage, monolith and totem signs, shop and fascia signage, printed construction site hoardings), and safety signage. Digital products, operated under the Astra Digital sub-brand, cover digital menu boards, outdoor screens, passenger information displays, QSR and retail digital signage, digital totems, and video walls. Astra Graphics provides internal and outdoor graphics including floor vinyl, window graphics, building wraps, and large format printing, while Astra Service handles installation and maintenance for both traditional and digital systems. Additional sub-brands include Astra Safety and ADXBA.
The business model is predominantly project-based with one-time purchases and quote-based pricing disclosed through website enquiries, supplemented by ongoing maintenance contracts and professional installation services. Customer segments span retail and hospitality (restaurants, hotels, retail stores), housing and residential (wayfinding, building identification), construction and development (hoardings, site signage), QSR and retail (digital menu boards, promotions), and transportation (passenger information displays). Named enterprise customers include San Carlo, Harnbury Holdings, Your Housing Group, Wellington Place, and The Lawn Club. Marketing is executed through organic social (Instagram, LinkedIn, Facebook, Twitter, Pinterest), industry exhibitions such as PTE World 2026, case studies, and direct enquiries. The company has no disclosed revenue, funding rounds, or external investors.
Astra Signs firmographics
Firmographics- Name
- Astra Signs
- Legal name
- Astra Signs Ltd
- Website
- https://astrasigns.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Astra Signs is a UK-based, full-service signage manufacturer and installer offering traditional and digital signage, graphics, and maintenance services to enterprise and mid-market B2B customers across England through multi-site operations in Manchester and Surrey.
- Ownership category
- akta.pro rank
Astra Signs industry classification
Industry- Product category
- Commercial Signage Manufacturing
- NAICS
- Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
- akta.pro secondary industries
- Digital Signage & Commercial Displays (HDACADAL), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where Astra Signs is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Astra Signs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Signage Products: Sale of physical signage products including internal signage, outdoor signage, fabricated letters, LED neon signs, and architectural signage. One-time purchase model with project-based pricing.
- Digital Signage Solutions: Digital displays including menu boards, outdoor screens, passenger information displays, video walls, and digital totems. Hardware sales with potential software/display management components.
- Graphics and Printing: Large format graphics printing, floor vinyl, window graphics, building wraps, and banner printing services.
- Installation Services: Professional signage installation and maintenance services. Ongoing service contracts for traditional and digital signage upkeep.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Astra Signs product offering
Product offeringCore offering
Astra Signs designs, manufactures, installs, and maintains commercial signage products for UK businesses. Its portfolio covers traditional internal and outdoor signage (wayfinding, LED neon signs, monolith and fascia signs, fabricated letters, infinity mirrors, living green walls) and digital signage (menu boards, outdoor screens, passenger information displays, video walls, digital totems), complemented by large format graphics printing (floor vinyl, window graphics, building wraps, banners) and ongoing maintenance for both traditional and digital systems.
Product overview
Astra Signs operates as a comprehensive sign making service with a multi-product portfolio. The offering spans two primary categories: Traditional Signage (internal signage such as wayfinding, LED neon signs, infinity mirrors, and eco-friendly options; outdoor signage including bespoke architectural signage, monolith/totem signs, shop fascia, and fabricated letters; plus safety signage) and Digital Signage (digital menu boards, outdoor screens, passenger information displays, QSR and retail displays, digital totems, and video walls). These are complemented by Astra Graphics for internal and outdoor graphics applications, and Astra Service for installation and maintenance support. The portfolio also includes the ADXBA sub-brand.
Differentiator
Problem solved
Functional benefit
Brands
- Astra Digital: Digital signage solutions including digital menu boards, outdoor screens, passenger information displays, QSR & Retail, digital totem signage, and video walls.
- Astra Graphics
- Astra Service
- Astra Safety
- ADXBA
Products and services
- Internal Signage Indoor signage solutions including wayfinding signage, infinity mirrors, living green walls, letter styles, LED neon signs, Foamex boards and letters, and sustainable eco-friendly signage options for commercial buildings, retail, and hospitality interiors.
- Outdoor Signage External signage solutions including bespoke architectural signage, monolith and totem signage, printed construction site hoardings, shop and fascia signage, and fabricated letters for commercial and retail exteriors.
- Astra Safety Signage Safety signage solutions for various environments and compliance requirements, delivered under the Astra Safety sub-brand.
- Digital Menu Boards Digital display solutions for menu board applications in food service and retail environments, supporting dynamic menu updates.
- Outdoor Digital Screens Digital display screens designed for outdoor use and external installations, suitable for advertising and information delivery.
- Passenger Information Displays Digital signage solutions for displaying passenger information in transit and transportation settings, supporting real-time wayfinding and guidance.
- QSR and Retail Digital Signage Digital signage solutions specifically designed for quick service restaurants and retail environments, supporting promotions and customer engagement.
- Digital Totem Signage Digital totem displays for advertising, information, and wayfinding applications in commercial and public environments.
- Video Walls Multi-screen video wall configurations for large-scale digital display installations in retail, hospitality, and corporate settings.
- ADXBA Specialized signage products or services delivered under the ADXBA sub-brand of Astra Group.
- Internal Graphics Interior graphics solutions including floor vinyl graphics and signage, window graphics, social distancing signage, and bespoke cardboard displays.
- Outdoor Graphics External graphics solutions including large format graphics printing, banner printing, and building wraps for commercial and construction sites.
- Specialist Graphics Specialized graphics solutions for unique or demanding applications beyond standard interior and exterior graphics.
- Signage Installation Services Professional installation services for all types of traditional and digital signage products across the UK.
- Signage Maintenance Services Ongoing maintenance services for both traditional and digital signage systems, delivered under ongoing service contracts.
Quantifiable outcome
- Raised over £450 for Breast Cancer Now through internal fundraising initiatives
Companies that use Astra Signs
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Astra Signs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Astra Signs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, core and major.
- PTE WorldminorExhibition partnership participating in PTE World 2026 at Stand E272. Industry trade show for signage and print industry providing visibility and networking opportunities.
- San CarlocoreLong-standing partnership delivering premium signage solutions for San Carlo restaurant chain and sister restaurants. Work includes creating distinctive branded environments that capture the premium dining experience before customers even enter. Partnership celebrated as bringing the iconic San Carlo brand to life across multiple locations.
- Harnbury HoldingscorePartnership with Harnbury Holdings alongside San Carlo for restaurant brand signage solutions. Collaborative effort to deliver consistent premium branding across restaurant portfolio.
- Your Housing GroupmajorOngoing partnership delivering comprehensive signage across multiple residential locations. Includes eye-catching wayfinding signs guiding residents and informative displays communicating vital messages. Every signage piece crafted with purpose to make tangible differences in daily lives of residents.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Astra Signs competitors and assessment
Company assessmentRegional players
- Wincanton Sign & Print: UK regional signage and print provider offering traditional and digital signage — a regional peer whose footprint overlaps Astra's southern England coverage.
Others
- Inchcape Sign Services: UK signage installation, maintenance, and managed service provider — comparable to Astra Service's installation and ongoing maintenance offering for traditional and digital signage.
Broad incumbents
- Prismaflex International: European-headquartered signage and visual communication manufacturer offering both traditional and digital signage solutions across multiple geographies — a broader incumbent comparable to Astra's full-service model.
Direct peers
- Hollywood Monster: UK-based large-format print, signage, and vehicle graphics manufacturer serving enterprise customers nationwide — directly comparable to Astra's traditional signage and Astra Graphics offering.
- Moss of Lambeth: London-based signage manufacturer and installation specialist offering bespoke architectural, retail, and commercial signage — directly comparable to Astra's traditional fabrication and installation services.
- National Signs: UK-wide signage manufacturer and installer serving retail, hospitality, and commercial property — closely comparable to Astra's multi-site enterprise signage delivery model.
- 3 Sixty Sign Solutions: UK signage and architectural signage manufacturer offering fabrication, installation, and project management — comparable to Astra's bespoke architectural and wayfinding signage capabilities.
- W&J Linney: UK-based print, signage, and integrated marketing services company serving enterprise clients — comparable to Astra's combined graphics, signage, and digital display offering.
Emerging players
- Scala Digital Signage: Global digital signage software and CMS platform — represents the software-led side of the digital signage category where Astra Digital competes for connected display deployments.
- BrightSign: Digital signage media player and networked display hardware provider — adjacent competitor to Astra Digital in the digital signage hardware and content delivery stack.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Astra Signs social profiles
Digital presenceAstra Signs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astra Signs leadership team
Management profileNumber of profiles
Profiles1 record
Astra Signs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astra Signs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astra Signs
What does Astra Signs do?
Astra Signs designs, manufactures, installs, and maintains commercial signage products for UK businesses. Its portfolio covers traditional internal and outdoor signage (wayfinding, LED neon signs, monolith and fascia signs, fabricated letters, infinity mirrors, living green walls) and digital signage (menu boards, outdoor screens, passenger information displays, video walls, digital totems), complemented by large format graphics printing (floor vinyl, window graphics, building wraps, banners) and ongoing maintenance for both traditional and digital systems.
Is Astra Signs a public or private company?
Astra Signs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astra Signs founded?
Astra Signs was founded in 1984. It employs 51 to 100 people.
Where is Astra Signs based?
Astra Signs is headquartered in Manchester, United Kingdom, in the Europe region.
How does Astra Signs make money?
Four revenue lines are on record. Signage Products are the primary driver. The others are digital Signage Solutions, graphics and Printing and installation Services.
Who are Astra Signs's main competitors?
Wincanton Sign & Print is listed as a regional player. Inchcape Sign Services is listed as an others. Prismaflex International is listed as a broad incumbent. Direct peers are Hollywood Monster, Moss of Lambeth, National Signs, 3 Sixty Sign Solutions and W&J Linney. Emerging players are Scala Digital Signage and BrightSign.
Does Astra Signs have an API?
No public API is recorded for Astra Signs.
What industry is Astra Signs in?
Astra Signs's product category is Commercial Signage Manufacturing. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design, with a secondary code of HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 33995 and its SIC code is 7310.