Maplink
Maplink is a privately held São Paulo–based company that builds and sells proprietary geolocation and route-optimization APIs, and resells Google Maps Platform and Google Cloud services, for enterprise logistics, insurance, fuel, retail, and mobility customers across Latin America.
- Company typePrivate
- Founded2000
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Maplink does
Maplink (legal entity LBS Local S.A.) is a privately held Brazilian geolocation and logistics technology company headquartered in São Paulo, founded in 2000. The company builds and sells proprietary cloud-based APIs for route optimization, toll calculation, and logistics auditing, alongside Professional Services for implementation and optimization. Its architecture is platform-plus-modules, with Maplink Platform (proprietary Plug&Play APIs) as the core, complemented by Maplink Green for ESG/CO2 measurement, Professional Services, and a strategic Google partnership layer covering Google Maps Platform (where Maplink is the self-described #1 Premier Partner in Latin America) and Google Cloud Platform managed services.
The company operates an API-first, enterprise-focused go-to-market motion combining direct sales via website, WhatsApp, and email with field sales targeting large Latin American enterprises. Its core technology delivers cloud-based routing and logistics APIs that account for multiple business rules and restrictions, centralizing routes, tolls, and audits; the Google Maps Platform partnership adds underlying map data and a certified consulting channel for enterprise integrations. Customer evidence spans logistics/fleet management (Sascar), retail (Gazin, Seara), energy/fueling (Ipiranga, Sem Parar), insurance (Mapfre, Quálitas), food delivery (iFood), and freight (iVoy, including a Mexico case study), covering Brazil and additional Latin American markets.
Revenue is generated primarily through API subscriptions and licensing, professional services for implementation and optimization, and managed services around Google Maps Platform and Google Cloud Platform (including local technical support and facilitated billing). Pricing is not publicly disclosed; quotes are obtained via WhatsApp or commercial email. The company is privately held with no disclosed parent or external venture backing in the source data beyond a 2014 investment from Movile, and counts 51-100 employees with an HQ in São Paulo, Brazil.
Maplink firmographics
Firmographics- Name
- Maplink
- Legal name
- LBS Local S.A.
- Website
- https://maplink.global
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maplink is a privately held São Paulo–based company that builds and sells proprietary geolocation and route-optimization APIs, and resells Google Maps Platform and Google Cloud services, for enterprise logistics, insurance, fuel, retail, and mobility customers across Latin America.
- Ownership category
- akta.pro rank
Maplink industry classification
Industry- Product category
- Geolocation and Logistics APIs
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Real-Time Shipment Tracking & Map Visualization (TLAEADAA)
- akta.pro secondary industries
- Managed Services & Operations Outsourcing for Tolling/RUC Programs (TLAJABAL), Transportation Procurement & Sourcing Platforms (RFP/RFQ, Bid Optimization) (TLAEAIAA)
Keywords
Where Maplink is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Maplink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- API Subscriptions and Licensing: Revenue generated from proprietary APIs for geolocation, route optimization, toll management, and logistics auditing offered as cloud-based solutions to enterprise customers.
- Professional Services: Technical and strategic support services for implementation, optimization, and evolution of geolocation and logistics solutions.
- Google Platform Services: Revenue from Google Maps Platform and Google Cloud Platform partnership services including local technical support, facilitated billing, and certified consulting.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Maplink product offering
Product offeringCore offering
Maplink provides cloud-based geolocation and logistics technology through proprietary Plug&Play APIs that centralize routes, tolls, and logistics auditing for enterprise customers across Latin America. The offering includes route optimization with multi-restriction rules, toll calculation, logistics auditing, an ESG/sustainability module (Maplink Green) for CO2 emissions and carbon credit compensation, and value-added reselling of Google Maps Platform and Google Cloud Platform with local technical support and certified consulting.
Product overview
Maplink is a geolocation and logistics technology company offering a platform-plus-modules architecture. The core product is the Maplink Platform, which provides proprietary Plug&Play APIs for route optimization, toll calculation, and logistics auditing. This core platform is complemented by strategic partnerships with Google Maps Platform (where Maplink is the #1 Premier Partner in Latin America) and Google Cloud Platform for cloud infrastructure and AI capabilities. Additional modules include Maplink Green for ESG and carbon emission measurement, and Professional Services for implementation and optimization support. Together, these solutions serve logistics, e-commerce, retail, financial services, insurance, mobility, and real estate sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Maplink Platform: Cloud-based APIs for managing the movement of people and goods, optimizing distance, time, and resources with multiple constraints and business rules.
- Maplink Green
- Professional Services
Products and services
- Maplink Platform Cloud-based routing and logistics platform offering proprietary Plug&Play APIs that centralize routes, tolls, and logistics auditing. Optimizes distance, time, and resources while considering multiple restrictions and business rules for managing the movement of people and goods. Targeted at enterprise customers in logistics, e-commerce, retail, financial services, insurance, mobility, and real estate.
- Maplink Green Sustainability solution supporting ESG goals by measuring CO2 emissions from fleet and logistics operations, compensating environmental impacts through verified carbon credits, and providing reliable data for environmental performance tracking. Targeted at enterprise customers with sustainability commitments and fleet operations.
- Google Maps Platform services Value-added Google Maps Platform services for Latin America, providing local technical support, facilitated billing, and certified consulting with Google-certified professionals. Enables businesses to add maps, optimize routes, and improve geolocation experiences using Google Maps technology. Targeted at enterprise customers needing Google Maps integration with regional support.
- Google Cloud Platform services Google Cloud Platform management and consulting services offering AI, data, and cloud automation capabilities with local support, simplified billing, and personalized consulting to scale operations with security and intelligence. Targeted at enterprise customers adopting or scaling on Google Cloud in Latin America.
- Professional Services Technical and strategic support services for implementing, optimizing, and evolving geolocation and logistics solutions. Provides personalized assistance for logistics challenges, cloud technology integration, and operational results. Targeted at enterprise customers implementing Maplink Platform, Google Maps Platform, or Google Cloud Platform solutions.
Companies that use Maplink
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Maplink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maplink partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google Maps PlatformcoreMaplink is the #1 Premier Partner of Google Maps Platform in Latin America. The partnership involves reselling Google Maps APIs, providing local technical support, facilitated billing, and certified consulting services. Maplink offers integration of Google Maps into enterprise systems with Google-certified professionals.
- Google Cloud PlatformcoreMaplink manages Google Cloud Platform services for customers, offering local support, simplified billing, and customized consulting to scale operations with security and intelligence.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Maplink competitors and assessment
Company assessmentDirect peers
- Wise Systems: AI-driven route optimization and dispatch platform for fleets and last-mile delivery; directly comparable to Maplink's multi-restriction routing APIs.
- Google Maps Platform: Google's own mapping and routing APIs that Maplink resells and complements; Maplink builds differentiated logic (toll, multi-restriction routing) on top of the same Google Maps Platform APIs.
- Project44: Supply chain visibility platform with shipment tracking, route optimization, and carrier integrations used by enterprise shippers — adjacent to Maplink's fleet/routing APIs and logistics-audit use cases.
- FourKites: Real-time transportation visibility and predictive ETA platform serving enterprise shippers; comparable to Maplink's tracking/routing APIs targeting logistics customers like Ipiranga and Sascar.
Emerging players
- OptimoRoute: Cloud route optimization API for last-mile delivery and field service; competes with Maplink Platform on multi-stop routing and ETAs.
- Bringg: Delivery orchestration and routing platform serving retailers, restaurants, and 3PLs; comparable to Maplink's delivery/retail use cases with iFood and Gazin-type customers.
Regional players
- LogiNext: Logistics route optimization and tracking SaaS primarily serving emerging-market enterprise fleets (similar tier of customers); comparable in target customer but different geography.
Broad incumbents
- Trimble Transportation: Large enterprise fleet and logistics technology vendor offering route optimization, telematics, and supply chain visibility suites — comparable to Maplink's enterprise logistics tech stack.
- HERE Technologies: Global mapping and location platform offering routing APIs, traffic, and logistics-grade location data; overlaps directly with Maplink's routing/toll/audit use cases across enterprise fleets.
- TomTom: Provider of maps, routing, and traffic APIs used across logistics and mobility; competes with Maplink's Maplink Platform for enterprise geolocation integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maplink social profiles
Digital presenceMaplink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maplink leadership team
Management profileNumber of profiles
Profiles4 records
Maplink funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maplink M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maplink
What does Maplink do?
Maplink provides cloud-based geolocation and logistics technology through proprietary Plug&Play APIs that centralize routes, tolls, and logistics auditing for enterprise customers across Latin America. The offering includes route optimization with multi-restriction rules, toll calculation, logistics auditing, an ESG/sustainability module (Maplink Green) for CO2 emissions and carbon credit compensation, and value-added reselling of Google Maps Platform and Google Cloud Platform with local technical support and certified consulting.
Is Maplink a public or private company?
Maplink is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maplink founded?
Maplink was founded in 2000. It employs 51 to 100 people.
Where is Maplink based?
Maplink is headquartered in São Paulo, Brazil, in the Latin America region.
How does Maplink make money?
Three revenue lines are on record. API Subscriptions and Licensing is the primary driver. The others are professional Services and google Platform Services.
Who are Maplink's main competitors?
Direct peers on record are Wise Systems, Google Maps Platform, Project44 and FourKites. Emerging players are OptimoRoute and Bringg. LogiNext is listed as a regional player. Broad incumbents are Trimble Transportation, HERE Technologies and TomTom.
Does Maplink have an API?
Yes. Maplink offers proprietary Plug&Play APIs for geolocation and logistics solutions. The APIs are designed to integrate with enterprise technologies, enabling route optimization, toll calculation, and logistics auditing. APIs consider multiple restrictions and business rules. An API test environment is available at apitest.maplink.global for exploration. Developer documentation is at prod-www.maplink.global/maplink-platform.
What industry is Maplink in?
Maplink's product category is Geolocation and Logistics APIs. Its primary akta.pro industry code is TLAEADAA, Real-Time Shipment Tracking & Map Visualization, with a secondary code of TLAJABAL, Managed Services & Operations Outsourcing for Tolling/RUC Programs. Its SIC code is 4700.