OptimoRoute
- Company typePrivate
- Founded2012
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
OptimoRoute firmographics
Firmographics- Name
- OptimoRoute
- Legal name
- OptimoRoute Inc.
- Website
- https://optimoroute.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
OptimoRoute industry classification
Industry- Product category
- Route Optimization Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Routing, Optimization & Dispatch Engines (BPAMANAI)
- akta.pro secondary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where OptimoRoute is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OptimoRoute business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Lite Plan: Entry-level subscription at $35.10 per driver per month (billed annually). Includes mobile app for drivers, route history, Excel/Garmin export, live tracking, Web Service API, and support for up to 700 orders at once.
- Subscription - Pro Plan: Mid-tier subscription at $44.10 per driver per month (billed annually). Adds analytics, weekly planning, realtime order tracking, proof of delivery, customer feedback, and support for up to 1000 orders at once.
- Subscription - Custom Plan: Enterprise tier with custom pricing. Includes thousands of orders, pickup and delivery, multi-day long-haul routes, commercial routing, dynamic mid-route depots, technical consulting, and expert support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Lite - $35.10/driver/month (annual) |
| Subscription | Annual | Pro - $44.10/driver/month (annual) |
| Subscription | Monthly | Custom - Contact Sales for pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
OptimoRoute product offering
Product offeringCore offering
OptimoRoute is a cloud-based route optimization and planning SaaS platform that automatically plans and optimizes delivery routes and mobile workforce schedules for multi-driver operations in seconds. It accounts for 50+ constraints including driver skills, vehicle capacities, time windows, and workload balancing, and pairs a web-based dispatch console with native iOS/Android driver apps. The platform also offers a REST API for ERP/CRM/POS/FSM integration, real-time GPS tracking, proof of delivery, barcode scanning, customer notifications, and specialized commercial routing for trucks and hazmat vehicles.
Product overview
OptimoRoute is a cloud-based route optimization and field service scheduling platform consisting of a core web application with 50+ integrated features. The platform includes the central Automated Planning engine that generates optimized routes for multiple drivers simultaneously, paired with a native Driver App (iOS/Android) for mobile workforce management. Key modules include Driver and Vehicle Management for skill/capacity planning, Order and Task Management for constraint-based scheduling, Live Tracking with ETA and Breadcrumbs for real-time visibility, Proof of Delivery with barcode scanning for delivery confirmation, Customer Notifications and Feedback for customer experience, and Analytics for operational insights. Advanced features include Commercial Routing and Commercial Truck Navigation for fleet compliance, Dynamic Mid-Route Depots for load optimization, Weekly Planning and Multi-day Long-haul Routes for extended scheduling, and a Web Service API for ERP/CRM/POS/FSM integration. The platform is offered through three pricing tiers: Lite ($35.10/driver/month), Pro ($44.10/driver/month), and Custom (enterprise). The platform serves 3,000+ customers across delivery, field service, logistics, and commercial transport operations.
Differentiator
Problem solved
Functional benefit
Products and services
- OptimoRoute Platform Cloud-based route optimization and planning SaaS platform for delivery, logistics, and field service companies. Optimizes daily or weekly routes with accurate schedules for unlimited orders across all drivers or technicians simultaneously, with routes delivered via native mobile apps.
- OptimoRoute Driver App Native iOS and Android mobile application that delivers optimized routes to drivers with order info, schedules, customer details, and navigation. Enables order status updates, proof of delivery capture, barcode scanning, and real-time communication with dispatchers.
- Proof of Delivery Digital proof of delivery capture via mobile app including customer signatures, photos, and notes. Automatically feeds completion data back to the web application for claims resolution and customer service.
- Barcode Scanning Feature enabling drivers to scan barcodes and QR codes via smartphone camera for order verification and completion confirmation. Supports 1D, 2D, and QR codes with real-time validation and batch scanning capabilities.
- Commercial Routing Route optimization for large commercial vehicles and hazardous material (HAZMAT) transport. Accounts for vehicle size restrictions, weight limits, street access restrictions, and hazmat regulations to ensure compliance and avoid fines.
- Commercial Truck Navigation Integrated GPS truck navigation within the OptimoRoute Driver App providing turn-by-turn directions tailored for commercial trucks, avoiding road restrictions, weight limits, and hazmat restrictions. Available in early release (beta) to Custom plan customers.
- Web Service API HTTP-based REST API using JSON for structured data exchange that enables end-to-end integration with ERP, CRM, POS, FSM, and other enterprise systems. Supports order creation, bulk operations, route retrieval, planning automation, driver parameter updates, and mobile event tracking.
- Customer Feedback Automatic post-service feedback collection via email and SMS surveys. Enables private customer ratings and comments with analytics dashboard for tracking driver performance and identifying service improvements.
- Single Sign-On (SSO) Enterprise authentication feature enabling team members to sign in to OptimoRoute using existing Microsoft Active Directory credentials, with SOC 2 Type 1 certified security.
Quantifiable outcome
- 43% increase in customers served with same team
- +4 more outcomes
Companies that use OptimoRoute
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
OptimoRoute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature8 records
OptimoRoute partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
OptimoRoute competitors and assessment
Company assessmentBroad incumbents
- Descartes Systems Group: Descartes is a large logistics technology incumbent offering route planning and telematics as part of a broader supply chain portfolio, competing with OptimoRoute in enterprise and cross-border logistics use cases.
- Verizon Connect: Verizon Connect is a broad fleet management incumbent offering telematics hardware bundled with route optimization and dispatch, competing with OptimoRoute primarily in the mid-market and enterprise fleet segment.
- Samsara: Samsara is a public, large-scale IoT and fleet management platform with embedded route optimization features, serving as a broad incumbent competing for the same enterprise fleet customers as OptimoRoute's Custom tier.
Direct peers
- DispatchTrack: DispatchTrack provides last-mile delivery routing and customer experience software for large retailers and distributors, competing with OptimoRoute in the enterprise delivery and big-and-bulky segment.
- WorkWave: WorkWave provides field service management and route optimization software (Route Manager) to pest control, lawn care, and service businesses, directly overlapping with OptimoRoute's field service customer segment.
- Routific: Routific is a direct SMB route optimization SaaS competitor, offering multi-stop route planning and driver dispatch with a self-serve and per-driver pricing model closely aligned with OptimoRoute's Lite/Pro tiers.
- Bringg: Bringg is a delivery management and orchestration platform with route optimization for large enterprise retailers and logistics providers, competing with OptimoRoute's Custom tier for high-volume enterprise delivery customers.
- Locus: Locus is an AI-powered logistics optimization platform offering route planning, dispatch, and last-mile automation, competing with OptimoRoute for enterprise and 3PL customers globally.
- Onfleet: Onfleet is a last-mile delivery management platform offering route optimization, driver tracking, and customer notifications, competing with OptimoRoute in the mid-market delivery and courier segment.
- Circuit Route Planner: Circuit is a direct route optimization peer focused on delivery drivers and small businesses, offering per-driver subscription pricing and a free tier — competing head-to-head with OptimoRoute in the delivery SMB segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
OptimoRoute social profiles
Digital presenceOptimoRoute compliance and trust
Trust signalCompliance1 record
OptimoRoute financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptimoRoute leadership team
Management profileNumber of profiles
Profiles4 records
OptimoRoute funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptimoRoute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptimoRoute
What does OptimoRoute do?
OptimoRoute is a cloud-based route optimization and planning SaaS platform that automatically plans and optimizes delivery routes and mobile workforce schedules for multi-driver operations in seconds. It accounts for 50+ constraints including driver skills, vehicle capacities, time windows, and workload balancing, and pairs a web-based dispatch console with native iOS/Android driver apps. The platform also offers a REST API for ERP/CRM/POS/FSM integration, real-time GPS tracking, proof of delivery, barcode scanning, customer notifications, and specialized commercial routing for trucks and hazmat vehicles.
Is OptimoRoute a public or private company?
OptimoRoute is a private company. It is classified as venture growth investor backed and is currently operating.
When was OptimoRoute founded?
OptimoRoute was founded in 2012. It employs 51 to 100 people.
Where is OptimoRoute based?
OptimoRoute is headquartered in Palo Alto, United States, in the North America region.
How does OptimoRoute make money?
Three revenue lines are on record. Subscription - Lite Plan is the primary driver. The others are subscription - Pro Plan and subscription - Custom Plan.
Who are OptimoRoute's main competitors?
Broad incumbents on record are Descartes Systems Group, Verizon Connect and Samsara. Direct peers are DispatchTrack, WorkWave, Routific, Bringg, Locus, Onfleet and Circuit Route Planner.
Does OptimoRoute have an API?
Yes. OptimoRoute offers an HTTP-based Web Service API using JSON for structured data exchange. SSL is required for all requests. The maximum number of concurrent web service API requests for one account or IP address is limited to 5. The API supports GET requests to retrieve data and POST requests to submit, change, or destroy data. Available during the free trial period. The API enables end-to-end integration with ERP, CRM, POS, FSM, or any other platform. Capabilities include: create/update/delete orders (single and bulk), get routes, get scheduling information, start/stop planning, update driver parameters, get mobile events, get order completion, update order completion, update driver positions, and search orders. Supports integration with Garmin, TomTom, and Navigon GPS devices via route export. Developer documentation is at optimoroute.com/api.
What industry is OptimoRoute in?
OptimoRoute's product category is Route Optimization Software. Its primary akta.pro industry code is BPAMANAI, Routing, Optimization & Dispatch Engines, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 51821 and its SIC code is 7372.