Night Owl
Night Owl SP, LLC is a Naples, Florida-based manufacturer of consumer and commercial video surveillance systems, offering wired DVR/NVR, Wi-Fi, and wire-free camera products sold primarily to residential buyers through DTC e-commerce and authorized retail channels.
- Company typePrivate
- Founded2009
- HeadquartersNaples, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Night Owl does
Night Owl SP, LLC is a Naples, Florida-based manufacturer of consumer and commercial video surveillance systems operating as a privately held LLC. The company designs and sells wired DVR/NVR systems, Wi-Fi systems, wire-free battery-powered cameras, video doorbells, and related accessories, with hardware price points spanning approximately $22 to $2,599.99. It publicly claims to be the "#1 Wired Security Brand in the US," a positioning it has extended into a dedicated Night Owl Commercial line for non-residential buyers.
The core technology stack combines on-device PIR motion sensors with computer-vision-based human detection, facial capture, and vehicle detection, paired with local storage on pre-installed hard drives — the company's primary differentiator versus subscription-led competitors such as Ring, Arlo, and Google Nest. Cloud services are hosted on Amazon Web Services, and an optional Night Owl Protect Cloud subscription is offered at $3.99 per month for off-site storage. The mobile experience is being consolidated into a single Night Owl Protect app, replacing legacy applications by May 2026, and Google Assistant integration supports voice-driven controls.
The business model is hardware-led: revenue is generated primarily through unit sales of cameras and recorders distributed via a Shopify-powered direct-to-consumer storefront and an authorized retailer network, with the InstallerNet partnership extending reach into professional installers. Two customer segments are addressed — residential consumers (dominant, long-tail) and commercial buyers (secondary, served through the dedicated commercial line) — with regulatory positioning around NDAA compliance and FCC Covered List adherence opening access to government and security-sensitive procurement that competitors using prohibited foreign components cannot serve.
Night Owl firmographics
Firmographics- Name
- Night Owl
- Legal name
- Night Owl SP, LLC
- Website
- https://nightowlsp.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Night Owl SP, LLC is a Naples, Florida-based manufacturer of consumer and commercial video surveillance systems, offering wired DVR/NVR, Wi-Fi, and wire-free camera products sold primarily to residential buyers through DTC e-commerce and authorized retail channels.
- Ownership category
- akta.pro rank
Where Night Owl is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Night Owl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Primary revenue stream from selling security camera systems, recorders, cameras, and accessories. Products range from budget 1080p systems to premium 4K+ commercial-grade systems with prices from approximately $22 to $2,599.
- Optional Cloud Storage Subscription: Night Owl Protect Cloud backup service starting at $3.99/month for optional off-site storage. This is an optional add-on rather than mandatory subscription.
- Refurbished Products: Sale of refurbished/remanufactured security systems at discounted prices, providing an additional revenue stream while supporting sustainability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Night Owl Protect Cloud subscription starting at $3.99/month |
| One time/ perpetual license | Pay-as-you-go | Security Systems - Full System Packages |
| Unit Pricing | Pay-as-you-go | Standalone Cameras and Accessories |
| Unit Pricing | Pay-as-you-go | Refurbished Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Night Owl product offering
Product offeringCore offering
Night Owl designs, manufactures, and sells video security and surveillance systems, including wired DVR/NVR systems, AC-powered Wi-Fi systems, and battery-powered wire-free cameras, along with video doorbells, accessories, and an optional cloud backup subscription. Products span 1080p to 4K+ Ultra HD resolutions and are sold primarily direct-to-consumer in the United States with no mandatory monthly fees.
Product overview
Night Owl is a video security solutions provider offering three main technology categories: Wired (DVR/NVR with BNC or PoE cameras), Wi-Fi (AC-powered wireless systems), and Wire Free (battery-powered cameras). The core product lines include complete security systems with built-in NVR/DVR recorders and hard drives, sold alongside add-on cameras (bullet, dome, pan-tilt styles), video doorbells, and accessories. Storage options include local HDD (1TB-16TB) and optional cloud backup. The company positions itself as a no-monthly-fee alternative, with systems starting around $224.99 and cloud storage as an optional add-on.
Differentiator
Problem solved
Functional benefit
Brands
- Night Owl Protect: Current mobile application platform for newer security systems, replacing legacy apps (Night Owl Pro & Lite, Night Owl HD) which are being sunset as of May 2026.
Products and services
- Wired DVR Systems Hardwired BNC-connected DVR security systems providing true CCTV (Closed Circuit Television) recording with uninterrupted video viewing, bundled with cameras and pre-installed storage.
- Wired NVR Systems PoE-based wired IP security systems providing a secure hardwired network connection with high-resolution recording and intelligent detection features, sold as bundled NVR + camera packages.
- Wired DVR Cameras Standalone add-on BNC wired cameras (bullet, dome, pan-and-tilt) compatible with Night Owl DVR systems, sold individually to expand existing installations.
- Wired NVR Cameras Standalone PoE IP cameras (including ruggedized models) compatible with Night Owl NVR systems, sold individually to expand commercial-grade wired deployments.
- Wired Recorders (DVR/NVR) Standalone DVR and NVR recorders (1080p to 4K+ 12MP) sold separately so customers can pair them with their own cameras to build a customized wired surveillance system.
- Wi-Fi Systems Complete AC-powered Wi-Fi security system packages with an NVR hub that wirelessly connects to multiple cameras, sold as a turnkey bundle without requiring cable runs.
- Wi-Fi Cameras Standalone AC-powered Wi-Fi IP cameras (indoor, outdoor spotlights, floodlights, video doorbells) sold individually and connected directly to a home Wi-Fi network.
- Wire Free Systems Complete battery-powered, wire-free security system packages that run on Night Owl's own wireless network, allowing local viewing without internet and remote access via a smart device through Ethernet.
- Wire Free Cameras Standalone battery-powered wire-free cameras (1080p and 2K) with spotlights, two-way audio, and optional solar charging, sold individually to expand a compatible wire-free recorder system.
- Video Doorbells Smart video doorbells (wired and battery-powered variants) with 1080p or 2K resolution, two-way audio, motion detection, and smart home integration, sold as standalone units.
- Night Owl Protect Cloud Optional cloud backup subscription service that stores Night Owl video recordings remotely for access from anywhere, billed monthly starting at $3.99.
Companies that use Night Owl
Customer profileSegments2 records
Ideal customer profiles2 records
Night Owl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
Night Owl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InstallerNetminorProfessional installation services provider for customers seeking professional installation of Night Owl security systems.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Night Owl competitors and assessment
Company assessmentDirect peers
- Ring (Amazon): Amazon-owned maker of video doorbells, outdoor/indoor security cameras, and floodlight cams with the Ring Protect subscription service. Directly competes with Night Owl across Wi-Fi cameras, video doorbells, and wire-free outdoor cameras for residential buyers.
- Arlo Technologies: Publicly traded pure-play in consumer and prosumer wireless security cameras (wire-free, Wi-Fi, doorbells) with a strong subscription tier (Arlo Secure). Directly comparable product mix and target buyer to Night Owl's Wi-Fi and Wire Free lines.
- Wyze: Direct-to-consumer brand selling low-cost Wi-Fi cameras, doorbells, and floodlights with optional Cam Plus subscription. Closely comparable in GTM (DTC e-commerce, Amazon) and price-point strategy to Night Owl's budget tier.
- Lorex Technology: Canada-based maker of wired DVR/NVR, Wi-Fi, and wire-free security camera systems sold through retail and e-commerce. Most direct SKU-for-SKU competitor to Night Owl's wired systems and 4K NVR bundles.
- Reolink: Hong Kong-headquartered manufacturer of PoE NVR systems, Wi-Fi cameras, and battery-powered wire-free cameras with strong DIY and prosumer positioning. Comparable across wired NVR, Wi-Fi, and wire-free product categories with global distribution.
- Swann Communications: Long-standing wired DVR/NVR and wire-free security camera brand with retail and online distribution. Closely overlaps with Night Owl in DVR/NVR systems, wire-free cameras, and video doorbells for the residential/SMB segment.
- SimpliSafe: Boston-based DIY home security company offering wireless cameras, doorbells, and monitored alarm systems. Competes with Night Owl in the DIY residential security buyer, with the added dimension of professional monitoring services.
Broad incumbents
- Google Nest: Google-owned Nest Cam line (indoor, outdoor, doorbell, floodlight) integrated with Google Home and Gemini for Home. Competes with Night Owl in Wi-Fi and doorbell categories with a much larger platform and ecosystem reach.
- ADT: Largest US professionally monitored security company, now offering DIY and video products (ADT Self Setup, Google Nest-integrated cameras). Competes with Night Owl for residential and SMB security spend, primarily via installation and monitoring services.
- Hikvision USA: World's largest video surveillance manufacturer, banned from US federal use under NDAA but still sold in commercial and residential channels. Direct technology peer in DVR/NVR and IP cameras, and a structural competitor Night Owl benefits from displacing in NDAA-compliant procurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Night Owl social profiles
Digital presenceNight Owl compliance and trust
Trust signalCompliance1 record
Night Owl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Night Owl leadership team
Management profileNumber of profiles
Night Owl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Night Owl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Night Owl
What does Night Owl do?
Night Owl designs, manufactures, and sells video security and surveillance systems, including wired DVR/NVR systems, AC-powered Wi-Fi systems, and battery-powered wire-free cameras, along with video doorbells, accessories, and an optional cloud backup subscription. Products span 1080p to 4K+ Ultra HD resolutions and are sold primarily direct-to-consumer in the United States with no mandatory monthly fees.
Is Night Owl a public or private company?
Night Owl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Night Owl founded?
Night Owl was founded in 2009. It employs 101 to 250 people.
Where is Night Owl based?
Night Owl is headquartered in Naples, United States, in the North America region.
How does Night Owl make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are optional Cloud Storage Subscription and refurbished Products.
Who are Night Owl's main competitors?
Direct peers on record are Ring (Amazon), Arlo Technologies, Wyze, Lorex Technology, Reolink, Swann Communications and SimpliSafe. Broad incumbents are Google Nest, ADT and Hikvision USA.
Does Night Owl have an API?
No public API is recorded for Night Owl.