What Awsm does

Awsm is a Salt Lake City-based, private B2B SaaS company founded in 2021 that operates a software platform enabling consumer brands to distribute small amounts of equity — through a single entry on their cap table, internally referred to as the "Collective Entity" — to a broad set of stakeholders including agencies, influencers, brand ambassadors, employees, and end customers. The core technical architecture pairs this single-entity legal construct with required identity verification and an invite-only access model, designed to prevent anonymous or fraudulent participants and to allocate fractional equity to an effectively unlimited number of recipients without proliferating cap-table rows. Distribution is delivered through mobile applications published on iOS and Android, supported by a sales-led GTM motion targeting brands via HubSpot-scheduled demos and an interactive ROI Calculator on the company website.

The company monetizes through a hybrid, quote-based pricing model combining subscription/service fees for platform access (with many customers starting by allocating a ~5% equity pool) and transaction fees on each equity-distribution event; an opt-in advertising revenue stream is signaled for the future. Customer segmentation is horizontal, with consumer brands as the primary ICP and agencies, influencers/ambassadors, and employees/loyal customers as adjacent stakeholder personas that become individual end-users of the platform. Awsm's structural ownership is a defining feature: it is organized under The People, a U.S. Cooperative LLC structured as a Perpetual Trust and owned 100% by members, with an explicit policy of no outside investors, no public listing, and no sale or acquisition.

Operationally, Awsm's current scope is single-country (United States), with stated intent to expand internationally subject to local regulatory compliance. The company has a single disclosed funding event (Convoi Ventures, April 2022), one named go-to-market partnership (Scalar for 409a valuations), no named customer logos, and no disclosed revenue, ARR, GMV, or headcount figures beyond a bracket of 11–50 employees. Capital intensity to date is reflected in a documented spend of over $1 million on legal documentation and approvals underlying the equity-distribution architecture.

Name

Awsm

Legal name

Awsm

Website

https://awsm.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Awsm is a Salt Lake City-based B2B SaaS company founded in 2021 that enables consumer brands to distribute equity through a single cap-table entry to agencies, influencers, employees, and customers, monetized via subscription and transaction fees and operated as a member-owned cooperative.

Ownership category

akta.pro rank

Product category

Equity Distribution Platform

NAICS

Software Publishers (5132), Business Associations (813910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Membership Organizations (8600)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industries

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Equity distribution platform
• Brand loyalty rewards
• Cap table management
• Equity-based incentives
• Influencer marketing software

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Platform Transaction Fees: Awsm charges transaction costs for equity distribution activities processed through the platform. Brands pay fees for allocating equity to their stakeholders including agencies, influencers, and customers.
2. Subscription/Service Fees: Brands pay for access to the Awsm platform to manage their equity distribution programs. Many customers start with 5% equity pool allocation.
3. Advertising Revenue (Future): When advertising is introduced, it will be 100% opt-in with ads shown in a separate area. Members get paid for viewing ads and product referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Awsm is a B2B SaaS platform that enables consumer brands to distribute small amounts of equity to their stakeholders—customers, influencers, agencies, and partners—through a single entity on their cap table. The platform is operated within The People, a member-owned U.S. Cooperative LLC organized as a Perpetual Trust, providing legal and compliance infrastructure for equity-based rewards programs.

Product overview

Awsm is a B2B SaaS platform that enables consumer brands to leverage small amounts of equity—using a single entry on their cap table—to motivate and reward customers, influencers, agencies, and partners, converting them into loyal evangelical fans. The platform is integrated with The People cooperative, a member-owned Perpetual Trust structure. Additional offerings include an ROI Calculator tool for estimating potential returns from equity-based programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Awsm Platform A B2B SaaS platform that enables consumer brands to distribute equity as rewards to customers, influencers, agencies, and partners using a single entity on their cap table. Targets consumer brands looking to convert customers into loyal, evangelical fans through equity-based rewards and ownership.
• The People (Collective) A U.S. Cooperative LLC organized as a Perpetual Trust that serves as the member-owned governance framework for the Awsm social network platform. 100% owned by members, with the structure designed to never be sellable or acquirable.
• ROI Calculator An interactive web-based tool that helps consumer brands estimate potential return on investment from implementing equity-based rewards and ownership programs through Awsm.

Quantifiable outcome

• Partners, Influencers, Ambassadors, and Customers with ownership are 3x more loyal than those without
• +5 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ScalarsupportingImplementation/ SI/ Consulting PartnerPartnership with Scalar to provide independent, official 409a valuations for companies using Awsm's equity distribution platform. This ensures proper valuation compliance for equity awards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bumped (now part of Marqeta): Originally a direct-to-consumer fractional-share rewards platform that let brands give customers equity instead of cash; conceptually the closest historical peer to Awsm. Acquired by Marqeta, it now operates at the issuing/payments-infrastructure layer rather than the brand-to-consumer equity layer, but represents the same product thesis Awsm is executing on.
• MeWe: Privacy-focused, member-owned-feeling social network that explicitly markets itself as an alternative to ad-driven mainstream social. Comparable to the consumer/social-network side of Awsm's offering and to its mission-driven, no-advertiser positioning, though without the equity-distribution layer.

Broad incumbents

• Yotpo: Established B2B SaaS platform serving consumer brands with reviews, visual UGC, and a loyalty/SMS marketing suite. Competes for the same consumer-brand marketing budget Awsm targets, and could plausibly add fractional-equity reward mechanics to its loyalty module.
• Smile.io: Loyalty/rewards SaaS focused on Shopify/DTC consumer brands, offering points and referral programs. Directly comparable because it competes for the same brand-side loyalty budget; a credible potential entrant into equity-based rewards if it sees market demand.
• LoyaltyLion: Long-standing loyalty platform serving Shopify-based consumer brands with points, referrals, and VIP tiers. Targets the same ICP as Awsm (DTC consumer brands seeking retention) and could expand into equity-style rewards.
• Punchh: Digital loyalty platform for restaurant and retail chains, with deep integrations and enterprise sales motion similar to what Awsm is building. Comparable on GTM motion and customer profile even though the reward currency is points rather than equity.

Emerging players

• Carta: Cap-table management and equity infrastructure platform. Comparable because Awsm's single-entity cap-table architecture sits on top of the same underlying cap-table plumbing that Carta manages; relevant as a potential infrastructure partner or competitive entrant if Carta expanded into equity-distribution-to-non-employees.
• Republic: Retail-investing platform enabling broad-based fractional ownership in private companies. Overlaps with Awsm at the level of fractional/private-company equity to non-accredited retail participants, though Republic's distribution is investor-facing rather than brand-loyalty-facing.
• Public.com: Consumer investing app with fractional shares and a social/community feed. Comparable to the member-facing mobile/social component of Awsm and to the broader 'make equity accessible to everyday people' value proposition.
• Annex Cloud: Enterprise customer loyalty and advocacy platform serving mid-market and enterprise brands. Comparable on enterprise sales motion, loyalty-mechanics feature set, and target buyer persona even if not specifically equity-based.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/realawsm
• LinkedInlinkedin.com/company/realawsm
• Instagraminstagram.com/realawsm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awsm