What Metamark does

Metamark is a UK-based manufacturer and distributor of self-adhesive graphics materials serving sign makers, vehicle wrappers, fleet operators, architectural film installers, and digital print professionals globally. Founded in 1992 and headquartered in Woking, Metamark operates as a subsidiary of UPM Raflatac (UPM-Kymmene Group) following a 2025 acquisition from Primary Capital and management.

The company's product portfolio spans sign vinyl (M7 and M4 Series), digital media (MD5 Series), automotive films including cast wrap films (MetaCast® MDC, MetaWrap™ MDX, MetaCast® MCX), paint protection films (M-PPF®), window tinting films (MTf™), chevron kits for Chapter 8 fleet compliance, interior architectural films (MiA™), wall and floor graphics (MetaGrab®), heat transfer vinyl, and a comprehensive overlaminate range (MetaGuard®). Metamark's technical differentiation is anchored in proprietary adhesive systems including MetaScape® air release, MetaGlide® repositioning technology, and the XR™ Adhesive System, supported by registered trademarks, ISO 9001/14001/45001 certifications, and EcoVadis Platinum sustainability rating.

Metamark operates a B2B e-commerce distribution model through metamark.co.uk with no minimum order value, next-day delivery on orders above £150, and dedicated UK sales and customer service infrastructure. The company distributes directly to SMB and professional installers globally while also serving enterprise accounts across multiple industries. Complementary offerings include the Metamark Academy training program, MetaCut™ PPF template software, and distribution partnerships with brands such as Siser and R Tape.

Name

Metamark

Legal name

Metamark

Website

https://www.metamark.co.uk/

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Metamark is a UK-based manufacturer and distributor of self-adhesive graphics materials, including sign vinyl, vehicle wrap films, architectural films, and overlaminates, serving sign makers, vehicle wrappers, fleet operators, and digital print professionals globally. Now a subsidiary of UPM Raflatac.

Ownership category

akta.pro rank

Product category

Self-Adhesive Graphics Materials

NAICS

Adhesive Manufacturing (32552), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Adhesives & Sealants (2891), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Commercial Printing (2750)

akta.pro primary industry

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

akta.pro secondary industries

Adhesives & Sealants Chemicals (IMAEABAA), Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)

Keywords

• Self-adhesive vinyl films
• Sign vinyl materials
• Vehicle wrapping films
• Digital print media
• Architectural interior films

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Graphics Materials Distribution: Manufacture and distribution of specialty graphics materials including sign vinyl, digital media, automotive films, architectural films, and overlaminates. B2B sales model with e-commerce ordering for professional customers.
2. Accessories and Consumables: Sale of application tapes, cutting tools, squeegees, automotive care products, and other accessories for graphics installation professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Metamark manufactures and distributes self-adhesive graphics materials used by sign makers, digital print professionals, vehicle wrappers, fleet operators, architectural installers, and textile decorators. Its product portfolio spans sign vinyl (M7, M4 series), digital print media (MD5, MD3, MDi, MDP series), automotive wrapping films (MetaCast® MDC, MetaWrap™ MDX, MetaCast® MCX colour wraps), paint protection films (M-PPF®), window tinting (MTf™), architectural interior films (MiA™), Chapter 8 chevron kits, overlaminates (MetaGuard® series), heat transfer vinyl, and related accessories. Sales are made B2B through an e-commerce storefront and direct sales office.

Product overview

Metamark is a materials company that both manufactures and distributes a comprehensive portfolio of graphic films and vinyl products. The offering is organized as multiple interconnected product lines: Sign Vinyl products (M7 Series, M4 Series) for traditional signage; Digital Media for printing and display applications including the MD5 series; Automotive Films encompassing vehicle wrapping (MetaCast® MDC, MetaWrap™ MDX, MetaCast® MCX colour wraps), paint protection (M-PPF®), window tinting (MTf™), and chevron kits for fleet compliance; Architectural & Decor films including MiA™ interior films and wall/floor graphics; Heat Transfer films for textile decoration; and a full Overlaminate range (MetaGuard series) for protecting printed graphics. The company also offers MetaGrab® ultra-tack adhesives, specialty films, application tapes, and complementary tools including the MetaCut™ PPF template software and Training Academy. Metamark distributes selected third-party brands including Siser® heat transfer vinyl and R Tape application products. The company is part of the UPM Group and operates from the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• MetaCast® MDC Series Premium cast digital wrap films for sign makers and vehicle wrapping professionals, featuring MetaGlide® Air Release technology for full vehicle wraps and high-performance digital print applications.
• MetaWrap™ MDX Series Conformable digital wrapping media developed for challenging surfaces and total vehicle wraps, used by vehicle wrapping professionals.
• MetaCast® MCX Colour Wrap Films Premium cast automotive colour wrap films with MetaGlide® technology for full colour changes and long-term performance, targeted at vehicle wrapping professionals.
• MD5 Digital Media Series High performance calendered digital vinyl formulated for demanding exterior applications including vehicle graphics and exposed signage, used by sign and digital print professionals.
• M7 Series Sign Vinyl High performance calendered sign vinyl available in over 56 colours with gloss and matt finishes, used by sign makers.
• M4 Series Sign Vinyl Intermediate grade calendered sign vinyl available in gloss and matt finishes with a wide colour range, used by sign makers.
• MiA™ Interior Architectural Films Textured finish dual layer interior films with MetaScape® Air Release for wall and surface transformations, used by architectural film installers and interior designers.
• MetaGrab® Ultra-Tack Wall and Floor Vinyl Ultra-tack wall and floor vinyl for demanding interior applications, used by architectural film installers and signage professionals for wall graphics and floor graphics.
• MetaGuard® Overlaminates Comprehensive range of overlaminate films including MGC cast wrap, MGX, 700, 300, and MGi series, plus UV printing and anti-graffiti grades, used to protect printed graphics produced by sign and digital print professionals.
• M-PPF® Paint Protection Films Paint protection films designed for automotive surface protection, used by vehicle wrapping and PPF installers.
• MTf™ Automotive Tinting Films Extruded dyed automotive window tinting films for vehicle tinting applications, used by automotive tinting installers.
• Chapter 8 Chevron Kits Pre-cut chevron kits for fleet operators meeting Chapter 8 regulations, used by major UK fleet operators.
• MV8 Magnetic Vinyl Premium grade magnetic vinyl for temporary removable signs onto vehicle panels or sheet metal, tested to withstand speeds in excess of 100mph, used by sign makers and fleet operators.
• MM-BM Paint Mask Film 100 micron translucent calendered matt PVC stencil film with peelable pressure-sensitive acrylic adhesive for stenciling on rigid or flexible surfaces, used by sign makers and industrial painters.
• MM-BW Blockout Vinyl 130 micron white gloss opaque vinyl with solvent-free permanent acrylic adhesive for covering existing decals and blocking light in illuminated signs, used by sign makers.
• Window Tinting Films 50 micron polyester tinting films for architectural and vehicle applications providing solar heat reduction and one-way visibility, used by sign makers and architectural film installers.
• Application Tapes Full range of application tapes including low tack, standard tack, high tack, transparent, and textile variants for cut-and-applied or digitally printed materials, used by sign makers and vehicle wrappers.
• Heat Transfer for Textiles (MD-MX) Heat transfer films for textile decoration and custom apparel, complemented by distributed Siser® heat transfer vinyl collections (Easyweed, Glitter, Flock, Brick) and Siser heat press equipment.
• MetaCast® MDC XR™ Wrap Film Cast printable vehicle wrap film launched in June 2025, featuring the XR™ Adhesive System for smooth repositioning and efficient installs, targeted at vehicle wrapping professionals.

Quantifiable outcome

• Industry leading position in UK chevron kit market
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• UPM RaflatacflagshipStrategic or Co-development Partner · 5 February 2025UPM Raflatac acquired Metamark from Primary Capital and management as part of UPM's strategic growth in the graphics market. The acquisition positions Metamark within the UPM Group, expanding global reach while maintaining UK manufacturing operations.
• SisercoreChannel Partner/ Reseller/ DistributorSiser is a brand partner for heat transfer vinyl products distributed through Metamark. Products include Siser PS Easyweed, Siser Glitter, Siser Flock, Siser Brick, and other heat transfer vinyl collections. Siser Craft Heat Presses and accessories also distributed.
• TeamBrit RacingminorGTM or Marketing PartnerMotorsport sponsorship relationship with TeamBrit Racing featuring Metamark wrapped vehicles in GT3 and GT4 entries.
• Steller MotorsportminorGTM or Marketing PartnerMotorsport sponsorship relationship featuring Metamark wrapping films on Duqueine D09 LMP3 entry for Road to Le Mans.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 3M: 3M's Commercial Solutions division manufactures a comprehensive range of pressure-sensitive vinyl films, vehicle wrap films (3M Wrap Film Series 2080), sign vinyl, overlaminates, and architectural finishes, overlapping directly with Metamark's product lines across sign, automotive, and architectural end markets.
• Avery Dennison: Avery Dennison's Graphics Solutions business produces Supreme Wrapping Film, sign cut vinyl, overlaminates, and architectural window films, making it one of the most direct large-scale competitors to Metamark across vehicle wrap and sign graphics categories.

Direct peers

• ORAFOL Europe: ORAFOL is a German manufacturer specialising in pressure-sensitive graphic films, vehicle wrap films (ORACAL®/ORAFOL® wrap series), reflective films, and architectural films — a close product and geographic peer to Metamark in the European graphics materials market.
• Hexis: Hexis (France) manufactures cast and calendered graphic films, vehicle wrapping films, and architectural/textile films under its HEXIS Bodyfence and Koncert ranges, competing head-to-head with Metamark in vehicle wrap and architectural segments.
• Arlon Graphics: Arlon Graphics (US) is a long-standing manufacturer of cast and calendered graphic films, vehicle wraps, and sign vinyl products, comparable in size and product mix to Metamark and competing across digital print media and vehicle wrap categories.
• Mactac (Lintec Group): Mactac, part of Lintec Group, manufactures pressure-sensitive adhesive films including graphic, signage, and vehicle wrap films, making it a directly comparable specialist competitor to Metamark in self-adhesive graphics materials.
• Ritrama (Fedrigoni): Ritrama, now part of Fedrigoni, produces self-adhesive materials, labelstock, and graphic films for sign, automotive, and industrial applications, sharing Metamark's core specialty in PSA materials manufacturing.
• KPMF (Kay Premium Marking Films): UK-based KPMF manufactures high-performance cast vinyl films for vehicle wrapping, signage, and architectural applications, directly competing with Metamark in the UK and European specialist graphics films market.

Emerging players

• Siser: Siser is an Italian heat-transfer vinyl (HTV) specialist whose products Metamark distributes under channel partnership. Comparable as a peer in Metamark's textile/garment decoration product line, though narrower in scope and primarily a partner/distributed brand rather than direct competitor in sign/automotive films.
• Contra Vision: Contra Vision specialises in one-way vision window graphics films and perforated window films for architectural and retail signage, overlapping with part of Metamark's window graphics and architectural decor product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Metamarkuk
• LinkedInlinkedin.com/company/metamark-uk-ltd/jobs
• Instagraminstagram.com/metamarkuk
• Xx.com/Metamarkuk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metamark