Team BRIT
Team BRIT develops proprietary adaptive hand control technology and operates all-disabled racing teams across real-world and sim motorsport, enabling drivers with physical and psychological disabilities to compete in UK GT-class championships. The UK-based private organization is funded primarily through corporate sponsorships and driver contributions.
- Company typePrivate
- Founded2015
- HeadquartersNewbury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Team BRIT does
Team BRIT is a UK-based private organization founded in 2015 (legal name Team BRIT, headquartered in Pulborough, West Sussex) that develops adaptive hand control technology and operates all-disabled racing teams in real-world and sim motorsport. The company's core product is a proprietary fly-by-wire hand control system that positions throttle, brake, clutch, and gear functions in customizable configurations, paired with an ID-button driver profile system that auto-adjusts car settings per driver. These adaptations enable drivers with physical disabilities (amputations, spinal injuries) and psychological disabilities (autism, hearing loss) to compete in GT-class racing on equal terms with able-bodied drivers. Team BRIT operates a fleet including a McLaren 570S GT4 and BMW M4 GT3 (launched for the 2026 season), competes in UK championships (GT Cup, Britcar Endurance, Snetterton Saloons, British GT), and runs eTeam BRIT as a wholly-owned sim racing subsidiary (founded Summer 2019) competing on iRacing and Gran Turismo.
The business model is sponsorship-led rather than product-led. Primary revenue derives from corporate sponsorships (Brit Insurance as title sponsor since 2017; ChipsAway, Pirelli, SYNETIQ, Corbeau, Vines BMW as supporting partners), with drivers also contributing funding to enable their racing seats. Secondary revenue streams include direct-to-consumer merchandise (apparel priced £25-£80) via the online shop and Driver Safety Training Experiences. The organization sits under parent entity KartForce and operates with 11-50 employees. Customer-facing activity is event- and community-driven: racing championships, educational visits, charity partnerships (Dogs for Autism, DiverseCity Think Tank), and earned media including endorsements from F1's Damon Hill and ex-Aston Martin CEO Andy Palmer, plus YouTube influencer collaborations. Endorsements and accolades include first all-disabled team to win a national championship (Britcar Trophy 2022) and first disabled pairing to win a GT3 race outright (GT Cup, April 2026).
Team BRIT firmographics
Firmographics- Name
- Team BRIT
- Legal name
- Team BRIT
- Website
- https://teambrit.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Team BRIT develops proprietary adaptive hand control technology and operates all-disabled racing teams across real-world and sim motorsport, enabling drivers with physical and psychological disabilities to compete in UK GT-class championships. The UK-based private organization is funded primarily through corporate sponsorships and driver contributions.
- Ownership category
- akta.pro rank
Team BRIT industry classification
Industry- Product category
- Adaptive Motorsport Services
- NAICS
- Racetracks (711212), Automobile Driving Schools (611692)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
Keywords
Where Team BRIT is headquartered
LocationHeadquarters
- HQ city
- Newbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Team BRIT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sponsorship and Partnership Revenue: Corporate sponsorship from companies including Brit Insurance (title sponsor), ChipsAway, and other commercial partners. Drivers bring funding to the team to enable racing.
- Merchandise Sales: Sale of Team BRIT branded merchandise including t-shirts, polo shirts, tracksuit tops, softshell jackets, and waterproof jackets through the online shop.
- Driver Training Experiences: Driver Safety Training Experiences and training programs for aspiring drivers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Team BRIT T-Shirt 2026 |
| One time/ perpetual license | Pay-as-you-go | Team BRIT Polo Shirt 2026 |
| One time/ perpetual license | Pay-as-you-go | Team BRIT Tracksuit Top 2026 |
| One time/ perpetual license | Pay-as-you-go | Team BRIT Softshell Jacket 2026 |
| One time/ perpetual license | Pay-as-you-go | Team BRIT Kids T-Shirt 2026 |
| One time/ perpetual license | Pay-as-you-go | Team BRIT Kids Tracksuit Top 2026 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Team BRIT product offering
Product offeringCore offering
Team BRIT develops proprietary adaptive hand control fly-by-wire technology that enables drivers with physical disabilities to operate racing cars (throttle, brake, clutch, gear functions) and fields all-disabled racing teams in real-world motorsport championships (GT Cup, Britcar Endurance, Snetterton Saloons, British GT) and sim racing (eTeam BRIT). The organization runs a closed-loop driver pathway from karting (KartForce) through sim racing to GT3 competition, supported by corporate sponsorship and merchandise sales.
Differentiator
Problem solved
Functional benefit
Brands
- eTeam BRIT: E-racing and sim racing division for disabled drivers, competing in Gran Turismo and iRacing.
Products and services
- Hand Control Technology Proprietary hand control fly-by-wire system that allows drivers with physical disabilities to operate racing cars (throttle, brake, clutch, gear functions). Controls can be positioned anywhere in the car and configured to individual driver needs. Designed for disabled drivers seeking competitive motorsport participation.
- Team BRIT Racing Team All-disabled real-world motor racing team competing in GT Cup, Britcar Endurance, Snetterton Saloons, and British GT Championship across the UK and Europe with adapted BMW M4 GT3, BMW M240i, and McLaren 570S GT4 cars. Open to disabled drivers through sponsorship-supported participation.
- eTeam BRIT Sim Racing Sim racing division of Team BRIT providing competitive online racing opportunities for disabled drivers in Gran Turismo and iRacing. Offers a global accessible route into motorsport for people with disabilities.
- KartForce Junior Karting Program Entry-level karting program for disabled drivers operated under parent organization KartForce, providing the foundation and feeder pathway into Team BRIT real-world racing. Supports young disabled drivers progressing through motorsport.
- Driver Safety Training Experiences Paid driver safety training experiences offered to aspiring drivers, including corporate and city-based training events. Designed to develop foundational driving skills and onboard new drivers into the Team BRIT development pathway.
- Team BRIT Merchandise Team BRIT branded apparel and accessories sold direct-to-consumer through the online shop, including adult and kids T-shirts, polo shirts, tracksuit tops, softshell jackets, and waterproof jackets priced from £25 to £80.
Quantifiable outcome
- First disabled pairing to win GT3 race outright at GT Cup 2026
- +2 more outcomes
Companies that use Team BRIT
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Team BRIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Team BRIT partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and flagship.
- The Other MindminorTraining provider that delivered bespoke value-based training in London for Team BRIT drivers on confidence, sponsorship pitching, and self-promotion skills.
- ChipsAwaycoreChipsAway, a specialist in minor automotive paintwork repairs, has renewed its partnership with driver Aaron Morgan for 2026. Their branding appears on race cars and team assets with collaborative marketing initiatives.
- Dogs for AutismminorCharity partner for Team BRIT's Snetterton Saloons entry. The charity provides autism assistance dogs and Team BRIT will raise funds and awareness throughout the season, with branding on the BMW M240i.
- DiverseCity Think TankminorLeading diversity and inclusion consultants partnering with Team BRIT drivers to provide bespoke talks and training to organizations on unconscious bias, resilience, and high performance.
- KartForcecoreKartForce is the parent organization of Team BRIT, set up to give disabled drivers the opportunity to step up from karts to team endurance car racing. It serves as the foundation and feeder program for Team BRIT.
- Brit InsuranceflagshipTitle sponsor of Team BRIT since 2017. Brit Insurance is a leading consumer insurance broker that has provided multi-year support to the team, including sponsoring the McLaren 570S GT4 reveal event.
- SYNETIQminorSponsor that supported the purchase of the BMW M240i from an online auction.
- Vines BMWminorSurrey-based BMW dealership that performed extensive structural repairs on the BMW M240i.
- PirelliminorTyre supplier for Team BRIT, present at testing events with drivers.
- CorbeauminorSupplier of racing seats and harnesses for Team BRIT vehicles.
Scale indicators4 records
Recent moves2 records
Expansion highlights5 records
Team BRIT competitors and assessment
Company assessmentDirect peers
- Mission Motorsport: UK charity that helps injured service personnel recover through motorsport. Mission Motorsport shares Team BRIT's adaptive motorsport mission and UK operational footprint, serving as a direct peer in the niche of disability-focused motorsport rehabilitation.
- Guidosimplex: Italian manufacturer of hand controls and adaptive driving aids for disabled drivers, founded by a former racing driver. Directly comparable to Team BRIT's adaptive driving technology, though focused on production road vehicle adaptations rather than competitive motorsport applications.
- Handytech: UK-based provider of vehicle hand controls and mobility solutions for disabled drivers. Operates in the same adaptive driving technology space as Team BRIT's hand controls, though focused on production vehicle adaptations for everyday mobility rather than motorsport.
- Racing for Heroes: UK-based motorsport charity that uses racing to support wounded, injured, and sick service personnel. Highly comparable to Team BRIT in mission, target audience (military veterans with disabilities), and motorsport-based rehabilitation model within the same UK market.
Emerging players
- Dare to be Different: Motorsport diversity initiative founded by F1 World Champion Damon Hill, who has publicly endorsed Team BRIT. Both organizations focus on broadening motorsport participation among underrepresented groups, sharing thematic mission alignment around motorsport inclusion.
Broad incumbents
- Williams Racing: Historic UK-based Formula 1 team with strong engineering and motorsport heritage. Comparable to Team BRIT as a UK motorsport organization with engineering-driven innovation, though operating at much larger scale in premier open-wheel racing.
- McLaren Racing: Major UK-based motorsport team competing in F1, IndyCar, and GT racing. McLaren has worked directly with Team BRIT (providing the McLaren 570S GT4 race car) and represents a broader motorsport incumbent with overlapping GT competitive focus.
- BMW Motorsport: Manufacturer motorsport division supplying the BMW M4 GT3 used by Team BRIT in their 2026 GT Cup campaign. Represents a broader incumbent in GT racing and a key equipment supplier relationship for Team BRIT's competitive program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Team BRIT social profiles
Digital presenceTeam BRIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team BRIT leadership team
Management profileNumber of profiles
Profiles3 records
Team BRIT subsidiaries and ownership
Company hierarchySubsidiaries1 record
Team BRIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team BRIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team BRIT
What does Team BRIT do?
Team BRIT develops proprietary adaptive hand control fly-by-wire technology that enables drivers with physical disabilities to operate racing cars (throttle, brake, clutch, gear functions) and fields all-disabled racing teams in real-world motorsport championships (GT Cup, Britcar Endurance, Snetterton Saloons, British GT) and sim racing (eTeam BRIT). The organization runs a closed-loop driver pathway from karting (KartForce) through sim racing to GT3 competition, supported by corporate sponsorship and merchandise sales.
Is Team BRIT a public or private company?
Team BRIT is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Team BRIT founded?
Team BRIT was founded in 2015. It employs 11 to 50 people.
Where is Team BRIT based?
Team BRIT is headquartered in Newbury, United Kingdom, in the Europe region.
How does Team BRIT make money?
Three revenue lines are on record. Sponsorship and Partnership Revenue is the primary driver. The others are merchandise Sales and driver Training Experiences.
Who are Team BRIT's main competitors?
Direct peers on record are Mission Motorsport, Guidosimplex, Handytech and Racing for Heroes. Dare to be Different is listed as an emerging player. Broad incumbents are Williams Racing, McLaren Racing and BMW Motorsport.
Does Team BRIT have an API?
No public API is recorded for Team BRIT.
What industry is Team BRIT in?
Team BRIT's product category is Adaptive Motorsport Services. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.). Its NAICS code is 711212 and its SIC code is 7948.