Potentia
Potentia Workforce is a neurodiversity employment services firm that helps enterprise employers recruit, train, engage, and retain neurodistinct talent via consulting programs, e-learning, a talent community, and outsourced project delivery, operating in the US and Latin America.
- Company typePrivate
- Founded2019
- HeadquartersThe Woodlands, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Potentia does
Potentia Workforce is a privately held neurodiversity employment services firm founded in 2019 and headquartered in The Woodlands, Texas, that helps enterprise employers recruit, train, engage, and retain neurodistinct talent (individuals with ADHD, autism, dyslexia, PTSD, OCD, and related conditions). The company is built around a neurodiverse-led delivery model in which its own programs are designed and delivered primarily by neurodivergent professionals, including CEO Jeff Miller (mission driven by his autistic son), Director of Operations Melissa Salazar, and Director of Strategic Programs Dave Thompson.
The product portfolio comprises six branded offerings: STARS, a recruitment and manager/team training program for hiring neurodistinct talent; EMPOWER, a workforce engagement and retention program combining surveys, workshops, and one-on-one coaching; Potentia e-learning, a self-paced proprietary learning platform; MyPotentia, individualized career coaching for neurodistinct professionals; the Neurodiverse Talent Community (NDTC), a free talent pool that doubles as a job-matching pipeline; Potentia Projects, an outsourced delivery arm staffing neurodistinct teams on enterprise technology and data projects; and Potentia LATAM, a Spanish-language sub-brand serving Latin America.
Potentia monetizes primarily through professional services engagements (STARS, EMPOWER, MyPotentia, Potentia Projects) sold on a quote-based, consultative basis to enterprise HR, D&I, and C-suite buyers, supplemented by a subscription/recurring e-learning line and a free community that functions as a talent acquisition funnel. Distribution is enterprise field sales combined with a self-serve e-learning enrollment channel, supported by thought leadership content and earned media in Forbes, Harvard Business Review, CIO Magazine, and Fox News. Named enterprise customers span energy, financial services, insurance, manufacturing, aerospace, cybersecurity, HR technology, and academia.
Potentia firmographics
Firmographics- Name
- Potentia
- Legal name
- Potentia Workforce
- Website
- https://potentiaworkforce.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Potentia Workforce is a neurodiversity employment services firm that helps enterprise employers recruit, train, engage, and retain neurodistinct talent via consulting programs, e-learning, a talent community, and outsourced project delivery, operating in the US and Latin America.
- Ownership category
- akta.pro rank
Potentia industry classification
Industry- Product category
- Neurodiversity Employment Services
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Train-the-Trainer & Instructor Enablement Services (BPAEANAL)
Keywords
Where Potentia is headquartered
LocationHeadquarters
- HQ city
- The Woodlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Potentia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- STARS Recruitment & Training Services: Comprehensive neurodiversity hiring program combining initial planning, manager/team training, recruitment support, and ongoing coaching. Sold as enterprise consulting engagements to employers seeking to hire and retain neurodistinct talent.
- EMPOWER Engagement & Retention Services: Workforce optimization program delivering training, consulting, and coaching to improve employee engagement, retention, and productivity for existing workforces. Can be implemented alongside STARS or as standalone.
- E-learning Platform Subscription: Self-paced online learning platform with proprietary modules, tools, and materials. Organizations enroll teams to build neuroinclusive leadership capabilities. Billed as organizational access.
- MyPotentia Career Coaching Services: Personalized career coaching for neurodistinct professionals, including resume crafting, interview preparation, job search navigation, and career advancement strategies. Provided as individual coaching engagements.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Potentia product offering
Product offeringCore offering
Potentia delivers neurodiversity employment services to employers through its STARS recruitment and training program, its EMPOWER workforce engagement and retention program, and a self-paced e-learning platform for neuroinclusive leadership. For neurodistinct professionals, it provides MyPotentia personalized career coaching and the free Neurodiverse Talent Community (NDTC), which also feeds employer hiring pipelines. Potentia Projects offers outsourced technology and data project delivery staffed by neurodistinct professionals.
Product overview
Potentia is a neurodiversity employment services firm offering a suite of programs centered around neurodiverse talent. The core offerings are STARS (training, recruitment, and support for hiring neurodistinct talent), EMPOWER (workforce engagement and retention program), Potentia e-learning (self-paced training platform), MyPotentia (personalized career coaching), NDTC (Neurodiverse Talent Community for peer support and job placement), and Potentia Projects (outsourced technology project delivery). These programs work together to connect neurodivergent professionals with employment opportunities while helping employer clients build more inclusive and productive workplaces.
Differentiator
Problem solved
Functional benefit
Brands
- STARS: Spectrum Training, Recruitment, and Support - Neurodiversity training and recruitment program for employers to successfully hire and retain Neurodistinct talent.
- EMPOWER
- Potentia e-learning
- MyPotentia
- Potentia LATAM
- NDTC
- Potentia Projects
Products and services
- STARS (Spectrum Training, Recruitment, and Support) Neurodiversity training and recruitment program that educates and supports employers to successfully hire and retain neurodistinct talent. Provides foundational manager and team training, sourcing strategies, customized selection processes, and ongoing support for new hires. Sold to enterprise employers as a consulting engagement.
- EMPOWER Workforce engagement and retention program delivering training, consulting, and coaching to improve employee engagement, retention, and productivity for existing workforces. Uses surveys, workshops, one-on-one coaching, and proprietary tools to develop strategies for more neuroinclusive workplaces with emphasis on psychological safety. Can be implemented alongside STARS or as a standalone.
- Potentia e-learning Self-paced e-learning platform with proprietary modules and resources developed by thought leaders in neuroinclusive employment. Equips teams with knowledge and skills for effective neuroinclusive leadership, bridging knowledge gaps and providing actionable strategies. Organizations enroll teams via 'Enroll now' CTAs for organizational access.
- MyPotentia Personalized career coaching services for neurodistinct professionals seeking employment or looking to grow in their current roles. Uses a strengths-first, data-driven approach customized for individual needs, covering resume crafting, interview preparation, disclosure strategies, and ongoing support.
- NDTC (Neurodiverse Talent Community) Free online community platform providing peer support, career resources, tools, tips, and perspectives for neurodivergent professionals. Serves as the first source of talent when Potentia's employer partners seek to fill open roles, creating a pre-vetted candidate pipeline.
- Potentia Projects Outsourced solutions for complex technology and data projects, staffed by neurodistinct professionals experienced in data analytics, blockchain, data science, virtual reality, IoT, AI, cyber security, and more. Delivers enterprise-class outcomes across healthcare and other industries.
Quantifiable outcome
- 25% of workforce estimated to be neurodistinct — the largest employee group outside of gender demographics
- +3 more outcomes
Companies that use Potentia
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Potentia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Potentia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Vanderbilt University (Frist Center for Autism and Innovation)coreStrategic collaboration with Vanderbilt University's Frist Center for Autism and Innovation on neurodiversity research, content development, and thought leadership. Joint webinar on neurodiversity and belonging featuring Potentia's Dave Thompson. Collaboration on the Neurodiversity @ Work Playbook.
- Disability:INcoreCollaboration on the Neurodiversity @ Work Playbook Employee Engagement Growth Series. Potentia contributed expertise to the industry resource developed by Disability:IN.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Potentia competitors and assessment
Company assessmentDirect peers
- Specialisterne: Global nonprofit-founded organization that assesses, trains, and places neurodivergent (especially autistic) candidates into enterprise jobs. Directly comparable to Potentia's STARS recruitment and training model and shares a similar ND-led mission.
- Mentra: AI-driven job-matching platform for neurodivergent job seekers, connecting candidates with inclusive employers. Comparable to Potentia's NDTC talent community and recruitment matching value proposition.
- Daivergent: Neurodiversity employment services firm that places autistic and neurodivergent talent into technology and data projects. Closely aligned with Potentia's Potentia Projects offering and ND-led service delivery.
- ULTRA Testing: Software testing firm staffed primarily by neurodivergent professionals, providing outsourced QA services. Comparable ND-led staffing model for tech delivery, similar to Potentia Projects.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with deep talent management and D&I advisory practices. Comparable as a large incumbent selling enterprise workforce consulting that competes for D&I training and engagement budgets.
- Coursera: Large online learning platform with enterprise Coursera for Business offering. Comparable as a subscription-based self-paced learning platform, though neurodiversity is a small share of its catalog.
- Robert Half: Large staffing and talent solutions firm serving enterprise hiring needs. Comparable to Potentia's recruitment and workforce consulting, though broader and not ND-specialized.
- HireVue: Enterprise talent assessment and interviewing platform used for high-volume hiring. Adjacent because it touches structured selection processes that Potentia customizes for neurodiverse candidates, but addresses broader hiring rather than ND exclusively.
- Deloitte (D&I Consulting): Big Four advisory with diversity, equity, and inclusion consulting and learning services. Comparable to Potentia's consulting, training, and leadership development offerings at far larger scale.
Others
- Disability:IN: Nonprofit disability inclusion business association that produces the Neurodiversity @ Work Playbook (co-developed with Potentia). Ecosystem partner and referral source rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Potentia social profiles
Digital presencePotentia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Potentia leadership team
Management profileNumber of profiles
Profiles3 records
Potentia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Potentia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Potentia
What does Potentia do?
Potentia delivers neurodiversity employment services to employers through its STARS recruitment and training program, its EMPOWER workforce engagement and retention program, and a self-paced e-learning platform for neuroinclusive leadership. For neurodistinct professionals, it provides MyPotentia personalized career coaching and the free Neurodiverse Talent Community (NDTC), which also feeds employer hiring pipelines. Potentia Projects offers outsourced technology and data project delivery staffed by neurodistinct professionals.
Is Potentia a public or private company?
Potentia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Potentia founded?
Potentia was founded in 2019. It employs 1 to 10 people.
Where is Potentia based?
Potentia is headquartered in The Woodlands, United States, in the North America region.
How does Potentia make money?
Four revenue lines are on record. STARS Recruitment & Training Services are the primary driver. The others are EMPOWER Engagement & Retention Services, E-learning Platform Subscription and myPotentia Career Coaching Services.
Who are Potentia's main competitors?
Direct peers on record are Specialisterne, Mentra, Daivergent and ULTRA Testing. Broad incumbents are Korn Ferry, Coursera, Robert Half, HireVue and Deloitte (D&I Consulting). Disability:IN is listed as an others.
Does Potentia have an API?
No public API is recorded for Potentia.
What industry is Potentia in?
Potentia's product category is Neurodiversity Employment Services. Its primary akta.pro industry code is BPAEANAL, Train-the-Trainer & Instructor Enablement Services. Its NAICS code is 61143 and its SIC code is 8200.