Random42

What Random42 does

Random42 is a London-based scientific communication studio founded in 1992, operating as a privately held subsidiary of The Lockwood Group under the legal entity Random42 Limited (registered at 114-116 Marylebone Lane, London). The company produces medical and scientific visualization content, including 3D and 2D scientific animation, mechanism of action (MoA) and mechanism of disease (MoD) animations, virtual reality (VR), augmented reality (AR), mixed reality (MR) experiences, and interactive websites. All production is performed in-house by a team of 160+ employees, including 70+ animators and a PhD-qualified science team covering disciplines such as Neuroendocrinology, Genetics, Neuroscience, Cancer Biology, and Immunology; the firm also recruits artists from the film industry to merge scientific accuracy with cinematic-grade visuals. Its portfolio includes 3,000+ minutes of produced animation and 390+ industry awards, with projects delivered across pharmaceutical, biotechnology, medical device, consumer health, and animal health end markets.

The business operates as a project-based B2B service provider targeting enterprise clients — specifically pharmaceutical, biotechnology, medical device, consumer health, and animal health companies — engaging directly with their scientific, marketing, communications, and medical affairs teams. Revenue is generated through custom, quote-based project work covering one-time licenses per deliverable, with inquiry form budget tiers including $50K-$100K and $100K+ bands and multi-year contract cadences. The distribution model is enterprise field sales supported by a digital marketing footprint (company website, LinkedIn, YouTube, Facebook, Instagram), conference presence in healthcare/pharma events, and inbound project inquiry forms. Notable named customers include Bristol-Myers Squibb (oncology launch content and clinical liaison support), Amgen, GSK, Bio-Rad Laboratories, Phathom Pharmaceuticals, Bausch Health, Alkermes, Neurent Medical, Spectranetics, Brainstorm Cell Therapeutics, Cellectar Biosciences, and Vallum Corporation. The company claims projects completed for all Top 25 global pharmaceutical companies, with documented quantified outcomes including a 200% increase in healthcare professional sales representative engagement time when VR experiences are deployed versus classic sales aids.

Mobile app distribution extends the studio's reach via the Random42 VR app (iOS and Android, including the 'Intercellular' experience launched in 2019) and the Random42 AR Stories app. The company maintains public social channels (LinkedIn, YouTube, Facebook, Instagram), operates a careers page, and functions as part of The Lockwood Group's broader healthcare and scientific communications network of affiliated companies. Pricing is not publicly disclosed; revenue figures are not reported in available source material.

Name

Random42

Legal name

Random42 Limited

Website

https://random42.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Random42 is a London-based scientific communication studio founded in 1992 that produces medical animations, VR, AR, mixed reality, and interactive content for pharmaceutical, biotechnology, medical device, consumer health, and animal health clients worldwide.

Ownership category

akta.pro rank

Product category

Medical Animation Services

NAICS

Motion Picture and Video Industries (5121), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC), VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)

Keywords

• Medical animation services
• Scientific communication
• Medical virtual reality
• Augmented reality apps
• Interactive scientific content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Animation Services: Project-based custom medical and scientific animation services including 3D animation, 2D animation, mechanism of action (MoA) and mechanism of disease (MoD) animations for pharmaceutical, biotech, and medical device clients.
2. Extended Reality (VR/AR/MR) Experiences: Custom virtual reality, augmented reality, and mixed reality experiences for medical education, conferences, and marketing purposes.
3. Interactive Experiences and Websites: Custom website development, immersive apps, educational quizzes, games, and interactive installations for scientific communication.
4. Scientific Documentaries: Documentary film production for scientific storytelling and educational purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Random42 creates custom medical and scientific animations, Virtual Reality, Augmented Reality, Mixed Reality, and interactive digital experiences for pharmaceutical, biotechnology, medical device, consumer health, and animal health companies. All content is produced in-house by a team combining PhD-qualified scientists with film-industry animators, delivering scientifically accurate visual storytelling used for medical affairs, product launches, HCP and patient education, investor relations, conferences, and marketing.

Product overview

Random42 is a scientific digital communication agency offering a comprehensive portfolio of visual content services. The core offerings include 3D Scientific Animation, 2D Scientific Animation, Medical Virtual Reality, Medical Augmented Reality, Scientific Mixed Reality, and Interactive Scientific Experiences & Websites. These services are organized by industry vertical (Pharmaceutical, Biotechnology, Medical Devices & Diagnostics, Consumer Health, Animal Health) and by solution type (Medical Affairs, Conferences, Marketing, Learning & Development, Investor Relations, Corporate Communications, Patient Education). The company also produces Scientific Documentaries and maintains mobile applications (Random42 VR App, Random42 AR Stories App) for delivering immersive experiences. All content is produced in-house by a team combining PhD-qualified scientists with film-industry artists.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Scientific Animation High-end 3D medical animation service creating immersive visualizations of biological processes, mechanisms of action (MoA), and mechanisms of disease (MoD) for pharmaceutical, biotechnology, and medical device clients.
• 2D Scientific Animation 2D animation service offering clean lines, expressive styles, and striking visuals for scientific storytelling, data visualization, and social media content.
• Medical Virtual Reality Immersive VR experiences that fully immerse users inside the human body, allowing interactive exploration of biological processes and scientific concepts for pharmaceutical, biotech, and medical device clients.
• Medical Augmented Reality AR apps using cutting-edge technology to activate interactive animations, holograms, 3D models, and games via smartphone or tablet, including markerless AR experiences.
• Scientific Mixed Reality Mixed reality experiences using state-of-the-art headsets (Apple Vision Pro, Meta Quest 3) to merge real-world environments with computer-generated scientific content for healthcare and life sciences audiences.
• Interactive Scientific Experiences & Websites Custom website development and immersive apps featuring 3D visuals with intuitive user interfaces, including educational quizzes, games, and interactive installations for scientific communication.
• Scientific Documentaries Documentary film production services for scientific storytelling, including IMAX documentaries and educational film content for healthcare, biotech, and life sciences clients.
• Random42 VR App Mobile application providing VR experiences including the 'Intercellular' medical VR journey inside the human body, available on iOS and Android platforms.
• Random42 AR Stories App Mobile application enabling users to access augmented reality scientific experiences via smartphone or tablet.
• Pharmaceutical Animation Services Medical animation and digital content services tailored for pharmaceutical companies, supporting medical education, product launches, HCP education, conferences, and marketing campaigns.
• Biotechnology Animation Services Digital content solutions for biotechnology companies including 3D animation, VR, AR, and interactive experiences for investor relations, HCP education, and corporate communications.
• Medical Device & Diagnostics Animation Services Animation and digital solutions for medical device and diagnostics companies to communicate technology, support training, and enhance marketing and launch activities.
• Consumer Health Animation Services Branded and unbranded scientific digital solutions for consumer health and OTC industries, including healthcare animation, VR, AR, and interactive content for marketing and education.
• Animal Health Animation Services Scientific animation and digital solutions for animal health companies, including animations for pet care, livestock products, vaccines, and diagnostics.

Quantifiable outcome

• 200% increase in sales representative engagement time with healthcare professionals when using VR compared to classic sales aids
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• The Lockwood Groupparent companyOthersRandom42 is part of The Lockwood Group, a healthcare and scientific communication network. The Lockwood Group includes affiliated companies such as nexushealthgrp.com, apsconsulting.com, totalhealthoncology.com, researchtopractice.com, stratisgrp.com, blueprintorphan.com, and ideologyhealth.com.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AXS Studio (Lumanity): AXS Studio is a medical animation and scientific storytelling studio serving pharmaceutical and biotech clients with 3D MOA/MOD animations and interactive experiences. Directly comparable to Random42 on service mix, customer base, and visual storytelling approach; now part of Lumanity, giving it broader healthcare communications scale.
• Visual Science Company: Visual Science produces scientifically accurate 3D medical and molecular animations, VR experiences, and interactive content for pharma and research institutions. Closely mirrors Random42's scientific-accuracy-first positioning and VR capabilities for medical communication.
• XVIVO Scientific Animation: XVIVO specializes in medical and scientific animation and illustration, including 3D mechanism-of-action animations for pharma, biotech, and medical device companies. Direct competitor on the core 3D MOA animation service that anchors Random42's offering.
• Nucleus Medical Media: Nucleus Medical Media creates medical illustrations, 3D animations, and interactive media for healthcare, publishing, and pharmaceutical clients. Comparable in serving pharma/healthcare with medically accurate visual content, with overlap in 3D animation and interactive educational assets.
• INVIVO Communications: INVIVO is a healthcare-focused animation and interactive media studio producing MOA/MOD animations, medical illustrations, and AR/VR experiences for pharma and biotech. Directly overlaps with Random42's pharma animation and emerging XR service lines.
• Cognition Studio: Cognition Studio provides scientific storytelling, medical animation, and design services for biotech, pharma, and academic clients. Comparable on combining rigorous science communication with high-end visual production, though smaller scale than Random42.
• Hybrid Medical Animation: Hybrid Medical Animation produces 3D medical animations, interactive media, and AR/VR experiences for healthcare and life sciences clients. Direct peer on animation and immersive content for pharma, with comparable target customers.

Broad incumbents

• Siemens Healthineers (Medical Animation/Content): Siemens Healthineers, a large medical technology incumbent, produces in-house educational animations, VR training, and AR content for its imaging and diagnostic equipment. Comparable output type (medical animation/XR) but produced internally for its own products rather than as a service to pharma.
• Nature Publishing Group / Springer Nature (Scientific Media): Springer Nature produces scientific illustrations, animations, and video content embedded in its publishing platforms and sold as standalone media to pharma and academic clients. Adjacent to Random42's scientific visualization business at much larger scale, with overlap in scientific documentary-style content.

Emerging players

• BioDigital: BioDigital operates a 3D human body visualization platform used for medical education, patient engagement, and pharma communication. Overlaps with Random42's interactive/animation offering but is more productized (software platform) rather than custom studio services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Random42Medical
• Facebookfacebook.com/Random42
• LinkedInlinkedin.com/company/random42-medical-animation
• Instagraminstagram.com/random42scientific
• Xx.com/random42science

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Random42