GOREE Insurance

What GOREE Insurance does

GOREE Insurance (G.O.R.E.E Insurance Agency, standing for "Giving Others Resources, Education and Empowerment") is an independent insurance agency headquartered in Columbus, Ohio, founded in 2015 by Engja Ndiaye. The agency sells personal lines (auto, home, life) and commercial lines (commercial auto, professional liability, general liability, property, contractor, umbrella, business interruption, bond) alongside legacy planning services, placing business through commissions earned on policies written with multiple carrier partners including Grange, Progressive, National General, Founders, USLI, Kansas City Life, Old American, Pekin, Midland Insurance, and The Insurance Exchange.

The agency operates a direct-to-consumer go-to-market that combines website-based quote requests (including a dedicated life insurance quote form) with in-person consultations at its office and outreach presentations to community groups such as churches and social organizations. Its core technology stack is standard for an independent agency — a Wix-hosted website with lead capture forms, carrier portal-based policy management, and basic CRM — with no proprietary platform, no public-facing API, no mobile app, and no disclosed AI tooling.

The business model is commission-based, recurring on monthly billing cadences with carriers. The agency employs approximately six people: a Founder/CEO, an Office Manager, and at least three insurance agents plus supporting staff. Its customer base comprises Columbus-area individuals, families, and small business owners, with an explicit emphasis on cultural integrity and community relationships rather than scale or geographic expansion beyond the local market.

Name

GOREE Insurance

Legal name

Goree Insurance

Website

https://goreeinsurance.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GOREE Insurance is an independent Columbus, Ohio insurance agency founded in 2015 that sells personal and commercial insurance products via commissions from multiple carrier partners, serving local individuals, families, and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: GOREE Insurance earns commissions from multiple insurance carrier partnerships by selling their insurance policies to consumers. The agency is licensed with several insurance providers and acts as an intermediary earning commission-based revenue on each policy sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GOREE Insurance is an independent insurance agency that sells personal and commercial insurance policies — auto, life, home, and business (commercial auto, general liability, professional liability, property, contractor, umbrella, business interruption, bond, and floaters) — sourced from multiple licensed insurance carriers on a commission basis. The agency also provides legacy and generational wealth planning advisory services to Columbus, Ohio-area individuals, families, and small business owners.

Product overview

GOREE Insurance Agency operates as an independent insurance agency offering a portfolio of personal and commercial insurance products. The core offerings include Auto Insurance, Life Insurance, Home Insurance, and Business Insurance, supplemented by Legacy Planning services and a Life Insurance Quote tool. The agency works with multiple insurance provider partners to match clients with appropriate coverage. GOREE positions itself as a Columbus, Ohio-based agency focused on protecting personal assets and creating generational wealth while maintaining community relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• The Insurance ExchangecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products through GOREE Insurance agency.
• Grange InsurancecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering auto, home, and life insurance products through the agency.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier providing auto and other insurance products via the GOREE agency.
• National General InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering various personal and commercial insurance products.
• Founders InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier providing coverage options through the agency.
• USLI (United States Liability Insurance)coreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner, particularly for small business and niche coverage.
• Kansas City Life InsurancecoreChannel Partner/ Reseller/ DistributorLife insurance carrier partner offering term, universal, and whole life products.
• Old American InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing various coverage options.
• Pekin InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier offering personal and commercial insurance products.
• Midland InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing coverage through the agency.
• Sovereign Wealth ManagementminorStrategic or Co-development PartnerFinancial planning partner co-hosting community events such as 'Launch: The Roadmap to an Abundance Mindset' on October 12, 2019, focused on financial education and empowerment alongside GOREE Insurance services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Westfield Insurance: Ohio-based regional carrier with personal, commercial, and surety lines sold primarily through independent agents. Comparable because it competes for the same Columbus-area independent-agency relationships and policyholders.
• Erie Insurance: Mid-Atlantic/Midwest regional carrier selling personal and commercial lines through a network of independent agents in the Columbus region. Directly comparable as an independent-agency channel competitor with overlapping carrier-agent economics and product mix.
• Auto-Owners Insurance: Midwest-based regional carrier distributing exclusively through independent agents, with strong personal and commercial lines presence in Ohio. Comparable as another independent-agency model competitor in the same geography and product set.
• Motorists Insurance Group: Ohio-based regional insurance group offering personal and commercial lines through independent agents. Comparable as a regional independent-agency channel competitor with overlapping products and Columbus market presence.

Emerging players

• Root Insurance: Columbus, Ohio-based insurtech offering auto insurance direct-to-consumer via a mobile app and usage-based pricing. Comparable because it is headquartered in the same city, competes for the same auto insurance policyholders, and represents the digital disruption risk to agency-channel economics.
• Lemonade: Digital-first insurance carrier offering renters, homeowners, and life insurance direct-to-consumer with AI-driven underwriting. Comparable because it competes for the same Columbus personal-lines customers and pressures traditional agency commission economics.

Broad incumbents

• Nationwide Insurance: Columbus-headquartered national carrier offering personal, commercial, and life insurance through captive agents and direct channels. Comparable due to shared Columbus market, overlapping product set, and direct competition for the same SMB and consumer households.
• Grange Insurance: Ohio-based regional mutual insurance carrier offering personal and commercial lines through captive agents. Comparable because Grange is both a peer and a current GOREE carrier partner, competing for the same Columbus policyholders with stronger brand recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Goreeinsurance
• Instagraminstagram.com/g.o.r.e.e_insurance
• LinkedInlinkedin.com/company/goree-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOREE Insurance