Simple Focus
Simple Focus is a privately held digital design and development agency founded in 2009, serving enterprise, mid-market, and nonprofit clients with UX/UI design, web and e-commerce development, user research, and brand strategy via a fully distributed team.
- Company typePrivate
- Founded2009
- HeadquartersGermantown, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Simple Focus firmographics
Firmographics- Name
- Simple Focus
- Legal name
- Simple Focus
- Website
- https://simplefocus.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simple Focus is a privately held digital design and development agency founded in 2009, serving enterprise, mid-market, and nonprofit clients with UX/UI design, web and e-commerce development, user research, and brand strategy via a fully distributed team.
- Ownership category
- akta.pro rank
Simple Focus industry classification
Industry- Product category
- Digital Design and Development Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where Simple Focus is headquartered
LocationHeadquarters
- HQ city
- Germantown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Simple Focus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services / Project-Based Agency Work: Simple Focus generates revenue through custom digital design and development project engagements. They charge for UX/UI design, website development, e-commerce solutions, mobile app development, brand strategy, and related professional services. Pricing is custom quote-based per project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Simple Focus product offering
Product offeringCore offering
Simple Focus is a digital design and development agency that provides custom UX/UI design, web design, e-commerce design and development, mobile and product development, brand strategy, content strategy, user research, and usability testing services to business clients. Engagements are delivered as project-based professional services on platforms such as Shopify, Craft CMS, WordPress, and custom stacks using React, JavaScript, Ruby, and .NET. All work is custom-quoted and executed through the firm's proprietary Team Workshop Method.
Product overview
Simple Focus is a digital design and development agency, not a product company. They offer a comprehensive suite of services including UX/UI design, user research, usability testing, brand strategy, content strategy, website design, e-commerce design and development, front-end development, product development, CMS development, copywriting, voice and tone guidelines, responsive design, animation, and illustration. Their services are organized into six categories: User Experience (UX Design, UI Design, Usability Testing), Strategy (Brand Strategy, Content Strategy), Design (Website Design, E-commerce Design, Branding Design, Responsive Design, Animation, Illustration), Development (Front-end Development, Product Development, E-Commerce Development, CMS Development), Content (Copywriting, Voice and Tone), and Research (User Research). They work with various platforms including Shopify, Craft CMS, and custom solutions to deliver digital products for their clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Services Website design services that begin with listening, sketching, and strategizing, then designing with brand and user needs in mind for business clients.
- E-commerce Design Conversion-focused e-commerce design that makes it easy for users to browse, shop, and buy on platforms like Shopify, Shopify Plus, and Magento.
- UX Design Understanding of business goals and user needs followed by designing solutions that bring them together before visual design considerations.
- UI Design Building on UI design best practices and trends to design novel solutions for everyday interactions.
- Front-end Development Writing clean, performant HTML, CSS, and JavaScript that makes digital strategy real, with ability to work within client development team workflows.
- E-Commerce Development Development on e-commerce platforms like Shopify, Shopify Plus, and Magento with attention to security, bug resolution, and plugin management.
- CMS Development Building content management systems in Craft CMS, WordPress, Squarespace, Statamic, Drupal, and more, with guidance on choosing the right CMS.
- Product Development Custom software and mobile application development using technologies from React to Vanilla JS, Ruby to .NET for modern, performant code.
- User Research Using surveys, interviews, ethnographies, and analytics to learn who customers are, what they need, and how brand impacts their lives.
- Usability Testing Conducting usability testing before and during the design process to make smarter decisions and validate work with actual users.
- Brand Strategy Creating strategies for presenting brands to customers and users based on understanding brand goals and customer needs.
- Branding Design Shaping and defining visual brands through logos, wordmarks, typesetting, and brand guidelines applied across collateral.
- Content Strategy Planning and creating clear, useful content meaningful for business and users with tools to manage content after launch.
- Voice and Tone Creating writing guidelines, stylebooks, and tone tables to help teams create content that sounds like the brand.
- Copywriting Creating consistent, clear, human-friendly copy that tells brand stories and makes clients sound appealing.
- Animation Using animation throughout the design process as a tool for clarifying purpose and storytelling.
- Illustration Creating custom illustrations when projects require them to tell client stories.
Quantifiable outcome
- Doubled sales multiple times for CrossBrowserTesting.com while working with Simple Focus
- +5 more outcomes
Companies that use Simple Focus
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Simple Focus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Simple Focus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Clear FunctioncoreClear Function is described as Simple Focus's 'sister agency.' They collaborated on The Daily Memphian project, where Simple Focus designed front-end code and Clear Function designed the custom CMS system to handle complex publishing rules and guidelines.
- MetaLabminorMetaLab originally designed the Ballpark invoicing and time tracking application. Simple Focus later acquired Ballpark and completely redesigned the UI/UX using React.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Simple Focus competitors and assessment
Company assessmentBroad incumbents
- IDEO: IDEO is a global design and innovation consultancy whose human-centered design methodology is the spiritual ancestor of agencies like Simple Focus; they compete for the same enterprise design thinking mandates, though at far greater scale and breadth.
- Huge Inc. Huge is a large, established digital agency offering strategy, design, and technology services for enterprise brands; they operate at much greater scale but compete directly with Simple Focus for enterprise UX and digital transformation mandates.
- Frog Design: Frog (now part of Capgemini Invent) is a legacy design and innovation consultancy with deep enterprise relationships across hardware, software, and services; overlaps with Simple Focus on UX strategy and product design but at much larger scale and global reach.
Direct peers
- Work & Co: Work & Co is a digital product agency known for designing and building e-commerce, web, and mobile experiences for world-class brands; their service mix and client caliber are directly comparable to Simple Focus's enterprise portfolio.
- Instrument: Instrument is an independent digital agency offering branding, UX design, and product development for enterprise and consumer brands; comparable in service breadth and target client profile to Simple Focus's enterprise portfolio.
- MetaLab: MetaLab is a digital product design and development agency with comparable service mix (UX, UI, product strategy) and similar client caliber; Simple Focus explicitly collaborated with MetaLab on the Ballpark project and acquired their Ballpark product, making them a direct, named peer.
- Clear Function: Clear Function is described as Simple Focus's 'sister agency' and they co-delivered the Daily Memphian project (Simple Focus front-end, Clear Function CMS); both are Memphis-based digital product shops serving overlapping enterprise and civic clients with comparable size and capabilities.
- Pentagram: Pentagram is a partner-led design firm specializing in branding, digital, and product design; they overlap with Simple Focus on brand strategy, UX, and web design work, particularly for cultural institutions and enterprise clients.
- Ustwo: Ustwo is a digital product studio delivering UX, design, and development for enterprise and consumer brands, with a comparable methodology-driven approach and similar size band as Simple Focus.
Emerging players
- Ramotion: Ramotion is a design and development agency focused on branding, UI/UX, and app development for tech-forward startups and enterprises; comparable in service scope but typically targets earlier-stage and tech-native clients than Simple Focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Simple Focus social profiles
Digital presenceSimple Focus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Focus leadership team
Management profileNumber of profiles
Profiles5 records
Simple Focus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Focus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Focus
What does Simple Focus do?
Simple Focus is a digital design and development agency that provides custom UX/UI design, web design, e-commerce design and development, mobile and product development, brand strategy, content strategy, user research, and usability testing services to business clients. Engagements are delivered as project-based professional services on platforms such as Shopify, Craft CMS, WordPress, and custom stacks using React, JavaScript, Ruby, and .NET. All work is custom-quoted and executed through the firm's proprietary Team Workshop Method.
Is Simple Focus a public or private company?
Simple Focus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Focus founded?
Simple Focus was founded in 2009. It employs 11 to 50 people.
Where is Simple Focus based?
Simple Focus is headquartered in Germantown, United States, in the North America region.
How does Simple Focus make money?
One revenue line is on record: professional Services / Project-Based Agency Work.
Who are Simple Focus's main competitors?
Broad incumbents on record are IDEO, Huge Inc. and Frog Design. Direct peers are Work & Co, Instrument, MetaLab, Clear Function, Pentagram and Ustwo. Ramotion is listed as an emerging player.
Does Simple Focus have an API?
No public API is recorded for Simple Focus.
What industry is Simple Focus in?
Simple Focus's product category is Digital Design and Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541511 and its SIC code is 7311.