Noovelia

What Noovelia does

NOOVELIA INC. is a Quebec-based designer and manufacturer of autonomous mobile robots (AMRs) for industrial internal logistics, founded in 2002 and headquartered in Maskinongé, QC after relocating from Louiseville in 2024. The company builds its hardware and software stack entirely in-house and sells modular AMR Platforms (1,588–3,175 kg payload variants) and AMR Forklifts (up to 1,361 kg payload, 152 cm lift), plus a market-first Dual-Pallet Handling AMR and a Healthcare AMR (both patent pending). Core technology combines natural navigation with a hybrid AMR-AGV magnetic-strip guidance mode, a VDA 5050-compatible fleet supervision interface, ERP/MES/WMS/MRP/PLC integration, RFID/QR traceability, and a 360° dual-sight safety system, all delivered through a turnkey model that includes pre-engineering, FAT testing, commissioning, and training.

NOOVELIA monetizes through hardware unit sales and project-based professional services, with quote-based pricing and multi-year contracts; no standard price list is published. Go-to-market is enterprise field sales supported by a dedicated VP of Business Development, sales management, and account managers, supplemented by an Automate 2026 (Chicago) presence and a certified Integrator Partnership Program that extends reach without proportional direct-sales investment. The customer base is concentrated in industrial manufacturing (Canimex, IPL, Evident, Canadel, BRP) with an emerging healthcare vertical through co-development partnerships with CISSS de Chaudière-Appalaches, CHU de Québec – Université Laval, and CIUSSS du Centre-Sud-de-l'Île-de-Montréal. The company employs roughly 50 people, making it one of the largest employers in Maskinongé, and operates with no institutional funding rounds disclosed.

Name

Noovelia

Legal name

NOOVELIA INC.

Website

https://noovelia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Noovelia is a Quebec-based manufacturer of autonomous mobile robots (AMRs) and forklifts serving industrial manufacturers across multiple verticals, with an emerging healthcare logistics vertical and turnkey integration, pre-engineering, and certified integrator services.

Ownership category

akta.pro rank

Product category

Autonomous Mobile Robots (Industrial Robotics)

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Other General Purpose Machinery Manufacturing (3339)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs) (IMAHAHAC)

akta.pro secondary industries

Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB), Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Autonomous mobile robots
• Industrial logistics automation
• AMR manufacturing
• Warehouse robotics
• Material handling automation

Headquarters

HQ city

Trois-rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Autonomous Mobile Robot (AMR) Hardware Sales: Sale of proprietary AMR hardware including Platform models (1,588 kg / 2,265 kg / 3,175 kg capacity variants) and Forklift models (up to 1,361 kg capacity). Robots are sold as standalone units or as part of turnkey automation solutions. Manufacturing is fully in-house at NOOVELIA's Quebec facilities.
2. Turnkey Automation Solutions & Integration Services: Full project delivery from needs analysis, pre-engineering, design, and manufacturing through on-site installation and deployment. Professional services including pre-engineering assessment, FAT (Factory Acceptance Test) in demonstration environment, commissioning, and training. Post-installation support and system optimization are also included as part of ongoing client relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Noovelia designs, manufactures, and integrates autonomous mobile robots (AMRs) — including modular Platform units (1,588–3,175 kg payload), Forklift units (up to 1,361 kg), a market-first Dual-Pallet Handling AMR, and a Healthcare AMR — paired with pre-engineering assessments, turnkey deployment, and VDA 5050-compatible real-time fleet supervision software for industrial and healthcare internal logistics. All hardware is produced in-house at the Quebec facility, with proprietary hybrid AMR-AGV navigation enabling installation without facility infrastructure changes.

Product overview

NOOVELIA is a Quebec-based manufacturer of autonomous mobile robots (AMRs) offering a portfolio of robotic solutions for industrial logistics automation. The product lineup centers on two core AMR types: the AMR Platform (with modular gripper options including lift table, roller conveyor, and dual-pallet management) and the AMR Forklift for vertical pallet handling. The company has introduced a market-first Dual-Pallet Handling AMR that combines AMR natural navigation with AGV magnetic strip guidance. A specialized Healthcare AMR addresses hospital logistics. NOOVELIA provides complementary services including pre-engineering assessment, turnkey integration, and an integrator partnership program. The solutions feature VDA 5050 compatible fleet supervision and real-time mapping capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• AMR Platform Modular autonomous mobile robot platform for internal transport automation in industrial facilities. Available in three payload capacities (1,588 kg / 2,265 kg / 3,175 kg) with adaptive 6-point suspension, hybrid AMR-AGV navigation, and configurable gripper modules (lift table, roller conveyor, pallet management). Designed for industrial manufacturers needing high-payload material handling without facility infrastructure changes.
• AMR Forklift Autonomous forklift robot for vertical pallet handling in warehouses and distribution centers. Features 1,361 kg (3,000 lb) payload capacity, 152 cm (60 in) lifting height, automatic pallet detection, smart fork technology for double stacking, and contactless induction charging. Targets industrial and logistics operations seeking forklift automation and continuous 24/7 operation.
• Dual-Pallet Handling AMR World-first autonomous mobile robot capable of picking up a full pallet and dropping off an empty pallet in a single operation. Combines hybrid AMR natural navigation with AGV magnetic strip guidance. Features 360° dual sight safety system and synchronized dual-pallet conveyor with patent-pending technology. Sold to industrial manufacturers needing to replace two separate assets with one robot.
• Healthcare AMR (Hospital Logistics Robot) Autonomous mobile robot specifically designed for hospital environments, handling logistical transport of meals, laundry, waste, and medical supplies. Enables clinical staff to focus on patient care while improving operational efficiency and reducing infection risk. Co-developed with Quebec health networks (CISSS de Chaudière-Appalaches, CHU de Québec–Université Laval, CIUSSS du Centre-Sud-de-l'Île-de-Montréal). Patent pending.
• Pre-Engineering Service Integrated pre-engineering feasibility assessment service for autonomous mobile robotics projects. Includes detailed process analysis, facility layout evaluation, ROI analysis, and deployment strategy definition with a free initial feasibility assessment. Sold as a standalone service to industrial manufacturers and healthcare institutions evaluating AMR deployment.
• Turnkey Integration Service End-to-end automation deployment service covering needs assessment, engineering, manufacturing, testing (Factory Acceptance Test / FAT), commissioning, training, and ongoing optimization. Delivered by Noovelia's in-house team and certified integrators for industrial and healthcare AMR projects.

Quantifiable outcome

• 97% fewer operational incidents and zero handling accidents at Canimex (Torque Force division)
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IVADO (Institut de valorisation des données)coreStrategic or Co-development Partner · 1 January 2026IVADO (Institute for the Valorization of Data) is a Quebec-based AI and data science research institute. NOOVELIA was selected as 1 of 14 companies for the 2026 DémultiplIA cohort. IVADO provides scientific mentorship, access to HEC Montreal MBA student projects, and collaboration with the Centech innovation ecosystem.
• CentechminorStrategic or Co-development Partner · 1 January 2026Innovation ecosystem partner referenced in the IVADO DémultiplIA program. Centech is a technology accelerator in Montreal. Collaboration provides access to mentorship, resources, and startup ecosystem connections for NOOVELIA's AI integration projects.
• HEC MontréalminorStrategic or Co-development Partner · 1 January 2026MBA program contributing strategic student projects to DémultiplIA cohort companies. HEC Montréal students work on strategic mandates for participating companies, providing analytical and strategic support for NOOVELIA's growth initiatives.
• CISSS de Chaudière-AppalachescoreStrategic or Co-development Partner · 1 August 2025Healthcare institution collaborating with NOOVELIA on the development of a hospital-specific AMR for internal logistics transport (meals, linen, waste, medical supplies). First trials conducted in spring 2025. The partnership is part of a broader healthcare AMR initiative involving multiple institutions.
• CHU de Québec – Université LavalcoreStrategic or Co-development Partner · 1 August 2025Major healthcare institution and university partnership on the development of a hospital AMR. CHU de Québec is one of the largest hospital networks in Quebec. The collaboration focuses on adapting AMR technology for clinical logistics environments.
• CIUSSS du Centre-Sud-de-l'Île-de-MontréalcoreStrategic or Co-development Partner · 1 August 2025Healthcare network collaborating on hospital AMR development. Participated in the co-development initiative to validate AMR performance in diverse hospital environments.
• Chaire de recherche en navigation intelligente des véhicules industriels autonomes, UQTR (Université du Québec à Trois-Rivières)coreStrategic or Co-development Partner · 1 August 2025Research chair in intelligent navigation for autonomous industrial vehicles at UQTR. Provides academic research support and scientific validation for NOOVELIA's navigation technology development. The collaboration contributes to advancing AMR navigation capabilities for complex industrial environments.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Geek+: Geek+ is a global AMR vendor offering goods-to-person,搬运, and sorting robots for warehouses and manufacturing. Comparable to NOOVELIA's warehouse and industrial logistics focus, with a much larger international footprint and significantly higher funding base.
• OTTO Motors (Clearpath Robotics): OTTO Motors designs and manufactures autonomous mobile robots for material handling in industrial and warehousing settings, with strong enterprise traction. Directly comparable to NOOVELIA's AMR Platform in payload range and target use cases, and benefits from Clearpath Robotics' R&D depth.
• Mobile Industrial Robots (MiR): MiR is a leading manufacturer of autonomous mobile robots for internal logistics in manufacturing and warehouses — the most direct competitor to NOOVELIA's AMR Platform and Forklift lines, offering comparable payloads and VDA 5050-compatible fleet management. Now owned by Teradyne, giving it substantially greater capital and global reach.
• Vecna Robotics: Vecna Robotics develops autonomous material handling robots (fork trucks and tuggers) for manufacturing and warehouse logistics. Directly comparable to NOOVELIA's industrial AMR portfolio and emphasizes interoperability with warehouse management systems.
• 6 River Systems (Shopify): 6 River Systems builds collaborative AMRs for warehouse fulfillment, now part of Shopify. Comparable to NOOVELIA in warehouse logistics automation focus, though primarily oriented toward fulfillment rather than palletized industrial transport.
• Locus Robotics: Locus Robotics builds autonomous mobile robots for warehouse order fulfillment and intralogistics, deployed at large 3PL and retail customers. Comparable to NOOVELIA's AMR-based approach for industrial logistics and benefits from significant venture funding and a large installed base.
• Agilox: Agilox manufactures autonomous mobile robots (including the OCX and ONE series) for pallet and container transport in industrial environments — closely aligned with NOOVELIA's AMR Forklift and Platform offerings. Privately held European competitor with strong European market presence.
• AutoGuide Mobile Robots: AutoGuide Mobile Robots manufactures high-payload autonomous mobile robots and tow tractors for industrial material handling. Comparable in payload range and use cases to NOOVELIA's Platform AMR, with backing from Teradyne-adjacent ownership.
• Fetch Robotics (Zebra Technologies): Fetch Robotics produces a broad portfolio of AMRs for material handling and warehouse automation, now part of Zebra Technologies. Competes directly with NOOVELIA's industrial AMR Platform and benefits from Zebra's enterprise sales channels and global service network.

Broad incumbents

• KUKA: KUKA is a major global industrial robotics and automation supplier with AMR offerings as part of a broader portfolio. While not specialized in AMRs like NOOVELIA, KUKA competes in the same industrial automation buying centers and offers overlapping mobile robotics capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@noovelia
• Facebookfacebook.com/noovelia
• LinkedInlinkedin.com/company/epsilia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noovelia