Asociación Puertorriqueños en Marcha

What Asociación Puertorriqueños en Marcha does

Asociación Puertorriqueños en Marcha (APM) is a Philadelphia-based 501(c)(3) nonprofit social services organization founded in 1970 by Puerto Rican Vietnam War veterans to address gaps in services for the city's Hispanic residents. Operating from a Germantown Avenue storefront originally staffed by five people, APM has grown into a multi-site regional nonprofit employing nearly 400 multilingual professionals across 15+ locations in Eastern North Philadelphia, Montgomery County, Bucks County, and Cumberland County, serving 40,000+ Pennsylvanians annually. The organization runs an integrated service portfolio spanning Behavioral Health (mental health counseling, substance abuse treatment via the Proyecto Nueva Vida program, psychiatric services), Family & Children's Services (including a Community Umbrella Agency role for child welfare), Early Childhood Education (Pre-K programs, before/after care), the Pradera foster care and adoption program, and Community & Economic Development (affordable housing development, foreclosure counseling, financial literacy).

APM's revenue model is diversified across government grants and contracts (HUD, PA Department of Health and Human Services, violence prevention grants), foundation grants (Hispanic Federation, Philadelphia Foundation, Ford Motor Company Fund), corporate donations (Goya Foods, Aetna), and individual contributions. Services are provided free of charge to qualifying low-income community members regardless of ability to pay, making APM a mission-driven, grant-funded entity rather than a fee-for-service provider. Notable proprietary programs and assets include Paseo Verde (the nation's first Platinum LEED-Neighborhood Development project, completed 2013 and serving as headquarters), the Camino de Oro senior housing development (groundbreaking 2022), the Food Buying Club bulk-procurement model, the UNIDOS PA' PR disaster-relief coalition, and the Boricua Vota Pennsylvania civic engagement coalition of 12 member organizations. APM's combined operating budget exceeds $57 million per recent reporting, with older sources citing $65 million for combined entity operations including affiliates. The organization is governed by a Board of Directors chaired by Pelayo Coll, with Nilda Ruiz serving as President and CEO.

Name

Asociación Puertorriqueños en Marcha

Legal name

Asociación Puertorriqueños en Marcha, Inc.

Website

https://apmphila.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Asociación Puertorriqueños en Marcha (APM) is a Philadelphia-based 501(c)(3) nonprofit founded in 1970 that delivers integrated behavioral health, early childhood education, foster care, and affordable housing services to over 40,000 Latino and low-income residents annually across 15+ sites in Pennsylvania.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110), Community Food Services (62421)

SIC

Services-Social Services (8300)

akta.pro primary industry

Cultural, Multilingual & Immigrant Family Engagement Programs (EDACALAL)

akta.pro secondary industries

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG), Community & Nonprofit Before/After Care Programs (Early Years) (EDACAHAD)

Keywords

• Community social services
• Affordable housing development
• Early childhood education
• Behavioral health services
• Foster care adoption

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Government Grants & Contracts: Primary funding from federal, state, and local government sources including HUD, PA Department of Health and Human Services, violence prevention grants
2. Donations & Contributions: Tax-deductible charitable contributions from individuals, corporations, and foundations
3. Program Service Fees: Fees for services including early childhood education, behavioral health, housing
4. Foundation Grants: Grants from organizations including Hispanic Federation, Philadelphia Foundation, Ford Motor Company Fund

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Asociación Puertorriqueños en Marcha (APM) is a Latino-based nonprofit that delivers bilingual and culturally competent health, family, housing, education, and community-development services to low-income residents of Greater Philadelphia. Its portfolio spans behavioral health counseling, child welfare and foster care/adoption (Pradera), early childhood education, affordable housing development (Paseo Verde, Camino de Oro), foreclosure counseling, a Food Buying Club, and cultural/community programs, all provided through 15+ sites across Eastern North Philadelphia and surrounding counties.

Product overview

Asociación Puertorriqueños en Marcha (APM) is a Latino-based nonprofit social services organization offering a comprehensive, integrated portfolio of community programs. The organization operates as a multi-service agency with distinct programs spanning Behavioral Health (mental health counseling, substance abuse treatment), Family & Children's Services (child protective services, foster care/adoption via Pradera, early childhood education), Community & Economic Development (affordable housing including Paseo Verde and Camino de Oro, foreclosure counseling, financial literacy), and cultural programming (Teatro Puerto Rico, Sugar Cane Festival). Services are delivered through over 15 sites across Eastern North Philadelphia and Montgomery, Bucks, and Cumberland counties, with nearly 400 multilingual professionals serving over 40,000 Pennsylvanians annually. Programs include food security through the Food Buying Club, housing assistance, employment counseling, and holiday support via the Gift of Love benefit.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Health Services
• Family & Children's Services
• Early Childhood Education
• Community & Economic Development
• Pradera Adoption & Foster Care
• Food Buying Club
• Permanent Supportive Housing
• Paseo Verde Affordable Housing Development
• Camino de Oro Senior Housing Development

Quantifiable outcome

• 30% of Pre-K students leaving at or above grade level in Math & Literacy
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Goya FoodscoreGTM or Marketing Partner · 2 April 2025Goya Cares initiative partnership hosting school assemblies for child safety education. Goya donated $10,000 to APM's annual toy drive and continues to support community programs. Goya is the largest Hispanic-owned food company in the United States.
• PECOminorGTM or Marketing Partner · 3 August 2021Sponsor of Sugar Cane Festival Month celebrations.
• TruMark Financial Credit UnionminorGTM or Marketing Partner · 3 August 2021Sponsor of Sugar Cane Festival Month celebrations.
• Univision PhiladelphiaminorGTM or Marketing Partner · 3 August 2021Media sponsor for Sugar Cane Festival Month celebrations.
• Temple UniversitycoreStrategic or Co-development Partner · 17 April 2021COVID-19 vaccination clinic partnership at APM's Paseo Verde Headquarters. Temple Health and Lewis Katz School of Medicine provided vaccines to 400 community members.
• Pennsylvania Housing Finance AgencycoreStrategic or Co-development Partner · 13 February 2020Government housing finance partner supporting APM's housing development initiatives and Paseo Verde project.
• AetnaminorStrategic or Co-development Partner · 30 July 2019Day of Service partnership where Aetna Summer Associate program interns partnered with APM for community service projects including building spruce-up at Children's Mission Inc. and Rainbow de Colores Playground.
• Boricua Vota Pennsylvania CoalitioncoreStrategic or Co-development Partner12-member coalition organized by National Puerto Rican Agenda under leadership of APM CEO Nilda Ruiz. Members include Norris Square/Ceiba, Taller Puertorriqueño, Congreso, Hace, Roberto Clemente Housing, ASPIRA, Esperanza, Concilio, and El Bombatazo. Focus on civic engagement and voter turnout.
• Cousin's SupermarketminorStrategic or Co-development PartnerPartnership for Thanksgiving meal distribution. APM distributed 50 turkeys and 130 $100 vouchers at the supermarket location.
• Union TrustminorGTM or Marketing PartnerVenue partner for Gift of Love Children's Benefit event.
• villaNOVA Insurance PartnersminorGTM or Marketing PartnerSponsor of APM's 50th anniversary celebrations and Sugar Cane Festival.
• Fox Rothschild LLPminorGTM or Marketing PartnerSponsor of APM's 50th anniversary celebrations.
• WHYYminorGTM or Marketing PartnerVenue partner for 50th Anniversary Speaker Series events at their Philadelphia location.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Congreso de Latinos Unidos: Latino-focused community services nonprofit operating in Philadelphia across workforce development, education, health, and housing — directly comparable to APM in mission, geography, and service breadth.
• Esperanza: Hispanic community development organization in Philadelphia providing housing, education, and workforce services — directly comparable to APM's integrated Latino-serving model.
• Norris Square Community Alliance (Ceiba): Philadelphia-based Latino community alliance offering youth education, housing, and community development; comparator member of the same Boricua Vota PA coalition as APM.
• Taller Puertorriqueño: Puerto Rican cultural and education center in Philadelphia providing community arts, education, and youth programs — directly comparable cultural-community mission to APM.
• Boys & Girls Club of Philadelphia: Youth-development nonprofit serving Philadelphia low-income neighborhoods with out-of-school-time and education programs — comparable direct-service nonprofit serving children in similar demographics.
• Urban League of Philadelphia: Affiliated national civil-rights and human-services organization providing education, workforce, health, and housing services — directly comparable in integrated-services community-development model.
• Catholic Social Services of the Archdiocese of Philadelphia: Faith-based social services nonprofit operating foster care, immigration, and family services throughout Philadelphia — directly comparable in family-services and foster-care delivery to APM's Pradera program.

Broad incumbents

• ASPIRA: National Puerto Rican and Hispanic organization focused on education and youth leadership — directly comparable mission (Latino self-determination) at a broader national scale.
• United Way of Greater Philadelphia and Southern New Jersey: Large regional nonprofit aggregator and funder of human-services partners including many Philadelphia community organizations — comparable in funding scale and human-services scope though broader in mandate.
• Philadelphia Association of Community Development Corporations (PACDC): Trade association representing Philadelphia community development corporations including APM; comparable in community development and affordable-housing focus at a sector-organizer level rather than direct-service level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@APMForEveryone
• Facebookfacebook.com/apmforeveryone
• Instagraminstagram.com/apmforeveryone
• Xx.com/APMforEveryone

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación Puertorriqueños en Marcha