VillaNOVA Insurance Partners

What VillaNOVA Insurance Partners does

VillaNOVA Insurance Partners is a privately held, full-service insurance brokerage and consulting firm headquartered in King of Prussia, Pennsylvania, with a secondary office in Berwyn, PA. The firm serves both business and individual clients across the Pennsylvania region, offering business insurance (property, liability, workers' compensation, professional liability, cyber, D&O, and others), employee benefits (with an exclusive PBM solution), private client services for high-net-worth individuals and executives, personal insurance, and adjacent legal consulting, risk management, and accounting services.

The company's product strategy is built around a portfolio of specialty insurance programs distributed through MGA and carrier partnerships rather than proprietary technology. These programs include Elite InspectInsure (home inspector E&O via Elite MGA), HomeStaging Guard / SDO-Pro (real estate stagers, interior designers, and home organizers via Peninsula Excess), an Architects & Engineers Insurance program, HealthCarePro (home healthcare and eldercare via Peninsula Excess), and Special Events Insurance via CoverSmart. The firm's underlying technology stack is industry-standard — no proprietary platform, app, or AI capabilities are disclosed — and it leverages carrier systems and third-party benefits technology to service clients.

VillaNOVA's business model is a hybrid of commission-based brokerage and fee-based consulting. Revenue is generated by placing commercial and personal lines coverage with carriers on behalf of clients, augmented by consulting fees from employee benefits analysis, risk management, legal contract review, PBM solutions, and accounting services. The firm is sales-led, acquiring clients through direct engagement, broker relationships, content marketing via an active blog, and social media (LinkedIn, Facebook). Pricing is custom and quote-based with annual billing. VillaNOVA is led by President Mike Holland (VIP/P&C Division), COO Victor D'Angelo, and General Counsel Joseph Denneler, and remains privately held with no disclosed external funding.

Name

VillaNOVA Insurance Partners

Legal name

VillaNOVA Insurance Partners

Website

https://novainsurancepartners.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

VillaNOVA Insurance Partners is a privately held, full-service insurance brokerage and consulting firm based in King of Prussia, PA, serving business and individual clients across Pennsylvania through commission-based brokerage, specialty industry programs, and fee-based consulting.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Healthcare Offices BOP (Medical/Dental/Vet Clinics) (FSAJAFAL), Professional Firms BOP (Office/Professional) (FSAJAFAE)

Keywords

• Commercial insurance brokerage
• Employee benefits consulting
• Personal insurance coverage
• Risk management services
• Specialty insurance programs

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: VillaNOVA Insurance Partners generates revenue by acting as an intermediary between clients and insurance carriers. The firm earns commissions from insurance companies for placing business, including property, liability, automobile, workers' compensation, professional liability, cyber liability, and other commercial and personal lines coverage. The firm also offers consulting services for risk management and employee benefits.
2. Consulting and Advisory Fees: The company provides consulting services including employee benefits consulting, legal consulting and risk management, and accounting services. These professional services generate fee-based revenue separate from insurance commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VillaNOVA Insurance Partners is a full-service insurance brokerage and consulting firm that acts as an intermediary between clients and insurance carriers, placing business and personal lines coverage (property, liability, workers' compensation, professional liability, cyber, D&O, automobile, umbrella, bonds, etc.). The firm also delivers employee benefits consulting (with an exclusive PBM solution), private client services for high-net-worth individuals and executives (deferred compensation, succession planning, estate liquidity), legal consulting and risk management, and accounting services. A distinctive layer is its portfolio of five specialty programs distributed via MGA/carrier partnerships — Elite InspectInsure (home inspectors), HomeStaging Guard (stagers/designers), Architects and Engineers, HealthCarePro (home healthcare/eldercare), and Special Events.

Product overview

VillaNOVA Insurance Partners is a full-service insurance brokerage and consulting firm offering a comprehensive suite of insurance products and business services. The company provides five specialty insurance programs: Elite InspectInsure (home inspection E&O), HomeStaging Guard (real estate stagers), Architects and Engineers Insurance, HealthCarePro (home healthcare), and Special Events Insurance. These specialty programs are offered through partnerships with Elite MGA, Pen-EX, and CoverSmart. The core service portfolio includes Business Insurance (property, liability, workers comp, cyber, professional liability), Employee Benefits (with exclusive PBM solution), Private Client Services (for high net-worth individuals and executives), Personal Insurance (home, auto, umbrella, boat, flood, motorcycle), and Legal Consulting/Risk Management. Additional add-on services include Pharmacy Benefit Manager solutions and Accounting/Bookkeeping services. The company differentiates itself through personalized, year-round client engagement and tailored solutions rather than one-size-fits-all approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance brokerage for commercial clients covering policy analysis, contract review, risk analysis, program design, and claims management across multiple commercial lines — property, liability, automobile, crime, workers' compensation, ocean and inland marine, umbrella liability, bonds, professional liability, D&O, employment practices liability, and cyber liability.
• Employee Benefits Full-service employee benefits program covering benefits program analysis, an exclusive PBM solution, benefits technology platform, alternative funding platforms, annual compliance review, medical and prescription drug data analysis, carrier/vendor marketing, employee education and communication, wellness support, reporting and forecasting, benchmarking, and an overall 5-year plan to success.
• Private Client Services Services for high net-worth individuals, families, and business executives including deferred compensation plans, disability plans, bonus arrangements, supplemental executive retirement plans, key man coverage, executive incentive plans, succession planning, business continuation, tax-deferred cash value accumulation, term and permanent insurance, family protection, and estate tax liquidity.
• Personal Insurance Personal insurance brokerage for individuals and families covering homeowners insurance, automobile insurance, personal umbrella, personal boat insurance, flood insurance, motorcycle insurance, and rental insurance.
• Legal Consulting and Risk Management Legal consulting including contract reviews with vendors, lease agreements, claims assist for P&C, operations agreements, buy-sell agreements, business setup, and general employment contracts; risk management including safety team creation, exposure evaluation, risk management plan development, and long-term risk reduction.
• Elite InspectInsure Specialty insurance program by Elite MGA providing home inspection E&O liability coverage combined with general liability for professional home inspectors, with over 20 years of combined industry experience.
• HomeStaging Guard (SDO-Pro) Specialty insurance program for real estate stagers, interior designers, and home organizers covering property, general liability, workers compensation, and auto coverage.
• Architects and Engineers Insurance Program Specialized insurance program for Architects, Engineers, Land Surveyors, drone-using Surveyors, Construction Managers, and Environmental Consultants covering property, E&O, general liability, workers compensation, and auto coverage.
• HealthCarePro End-to-end insurance coverage for home healthcare and eldercare providers covering professional and general liability, property and auto damages, Medicare surety bonds, and workers compensation, including coverage for employees and patients.
• Special Events Insurance Insurance coverage for event hosts, vendors, concessionaires, performers, entertainers, and venues requiring proof of insurance for one-time events, offered via CoverSmart partner with online quote, bind, and purchase.
• Accounting Services Accounting consulting services including bookkeeping, tax preparation for businesses and individuals, real-time tailored financial reporting, and CFO/controller services.

Quantifiable outcome

• Customized coverage that eliminates overlapping insurance and reduces unnecessary premium costs
• +1 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Peninsula Excess Insurance BrokerscoreStrategic or Co-development Partner · 1 July 2019VillaNOVA Insurance Partners acquired Peninsula Excess Insurance Brokers effective July 1, 2019. Judith (last name not disclosed) was the owner of Peninsula Excess Insurance Brokers. This acquisition expanded VillaNOVA's distribution capabilities and added excess and surplus lines insurance expertise to the firm's portfolio.
• Elite MGA (Elite InspectInsure)coreChannel Partner/ Reseller/ DistributorElite MGA operates a 100% dedicated home inspector E&O and general liability insurance program called Elite InspectInsure. VillaNOVA serves as a distribution partner offering this program to their clients. Elite InspectInsure has over 20 years of combined industry experience and provides the most comprehensive errors and omissions coverage at competitive price points for professional home inspectors.
• Peninsula Excess (pen-ex.com)coreChannel Partner/ Reseller/ DistributorPeninsula Excess Insurance Brokers operates multiple specialty insurance programs that VillaNOVA distributes including SDO-Pro (Home Staging Guard for home stagers, interior designers, and home organizers), Architects and Engineers Insurance, and HealthCarePro for home healthcare and eldercare providers. These programs provide property, E&O, general liability, workers' compensation, and auto coverage tailored to specific industries.
• CoverSmart (coversmart.org)minorChannel Partner/ Reseller/ DistributorCoverSmart provides special events insurance for event hosts, vendors, concessionaires, performers, entertainers, and venues. VillaNOVA refers clients seeking special events coverage to CoverSmart, where they can quote, bind, and purchase coverage for one-time events. This partnership allows VillaNOVA to address the special events insurance need without maintaining an in-house program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IMA Financial Group: Denver-headquartered mid-market commercial insurance brokerage providing property/casualty, employee benefits, and risk management consulting across multiple US regions. Comparable full-service brokerage model with diversified commercial and personal lines serving similar client segments.
• World Insurance Associates: Growing US insurance brokerage that has built scale primarily through acquisition of regional agencies and specialty programs. Directly comparable as a roll-up platform combining traditional commercial brokerage with specialty programs serving niche verticals.
• Woodruff-Sawyer & Co. San Francisco-based commercial insurance brokerage serving mid-market clients with property/casualty, employee benefits, and risk management services. Comparable mid-market commercial brokerage with similar diversified service offering and personalized service model.
• Conner Strong & Buckelew: Mid-Atlantic insurance brokerage and risk management consulting firm headquartered in Marlton, NJ, with offices in Pennsylvania and other East Coast markets. Comparable mid-market commercial brokerage with similar service breadth including benefits, risk management, and specialty programs.
• The Graham Company: Philadelphia-based, family-owned commercial insurance brokerage serving mid-market and enterprise clients across property/casualty, employee benefits, and risk management. Most comparable peer given overlapping Philadelphia geography, mid-market commercial focus, and diversified service model including benefits consulting.

Broad incumbents

• Brown & Brown, Inc. One of the largest US insurance brokerages, headquartered in Daytona Beach, FL, with extensive mid-Atlantic and national operations. Provides overlapping P&C, benefits, and specialty services but at national scale; represents the type of incumbent consolidation threat VillaNOVA faces.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with significant mid-market commercial presence through Gallagher Bassett and its retail brokerage division. Overlapping product breadth (commercial, benefits, specialty) but at massive scale that competes for the same mid-market clients.
• Hub International: Large North American insurance brokerage serving mid-market commercial clients through regional offices across the US, including Pennsylvania. Comparable service model at scale; actively consolidates smaller regional brokerages including in the Mid-Atlantic region.

Others

• Burns & Wilcox: Specialty wholesale insurance broker and MGA providing excess and surplus lines placement and specialty programs. Indirect peer as a wholesale/specialty distributor that both competes for and partners with retail brokerages serving specialty commercial verticals.
• RPS (Risk Placement Services): Specialty wholesale broker and managing general agent that develops and distributes specialty insurance programs to retail brokers. Comparable as a specialty-program partner/distributor model that VillaNOVA works with through Elite MGA and similar relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novainsurancepartners
• LinkedInlinkedin.com/company/villanova-insurance-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VillaNOVA Insurance Partners