CellEra
Cellera is a private Israel-based company (founded 2007) whose cellera.biz website operates as an EV and green energy editorial publication. No commercial products, pricing, or named customers are disclosed in the source data.
- Company typePrivate
- Founded2007
- HeadquartersCaesarea, Israel
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What CellEra does
Cellera is a private company founded in 2007 and headquartered in Caesarea, Israel, with 11-50 employees. The firmographic description characterizes the company as developing fuel cell technology, and disclosed leadership includes Shimshon Gottesfeld as co-founder and CTO. The company has raised a total of $11.2M across two funding rounds: a $2M seed in January 2008 from MoreVC, and a $9.2M round in December 2011 led by Viola Ventures with participation from b2venture, MoreVC, and Vodafone Ventures.
The cellera.biz website, however, operates as a WordPress-based content publication covering electric vehicles, EV charging infrastructure, energy efficiency, and green technology. The site publishes editorial articles organized into categories (EV, Energy, API/OCPP) with no paywall or registration requirement, and distributes content via social sharing integrations. The most recent articles are dated June 2025.
The firm's revenue model is inferred to be advertising-based on a content publication, though no advertising relationships, pricing, or productized offerings are disclosed. No patents, certifications, partnerships, M&A activity, or named customers appear in the source material. The data exhibits a material conflict between the firmographic identity (fuel cell technology company) and the website's actual content (EV editorial blog), which materially limits the reliability of any single characterization without additional verification.
CellEra firmographics
Firmographics- Name
- CellEra
- Legal name
- Cellera
- Website
- https://cellera.biz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cellera is a private Israel-based company (founded 2007) whose cellera.biz website operates as an EV and green energy editorial publication. No commercial products, pricing, or named customers are disclosed in the source data.
- Ownership category
- akta.pro rank
CellEra industry classification
Industry- Product category
- Online Media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- EV Charging Infrastructure IoT & Smart Charging (V1G/V2G) (EUADAPAH)
Keywords
Where CellEra is headquartered
LocationHeadquarters
- HQ city
- Caesarea
- HQ country
- Israel
- HQ region
- Middle East
Markets served
CellEra business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Advertising and Content Monetization: Likely generates revenue through advertising, sponsored content, and display advertising on its blog platform targeting EV enthusiasts and environmentally conscious consumers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CellEra product offering
Product offeringCore offering
CellEra operates a content publishing platform on cellera.biz that publishes editorial articles and blog posts covering electric vehicles, EV charging infrastructure, energy efficiency, battery technology, and green energy topics. The site functions as an educational and informational media resource targeting consumers interested in electric mobility and sustainable transportation, with freely accessible content organized into categories such as EV, Energy, and API/OCPP.
Product overview
CellEra is a content publication/blog website that publishes educational and informational articles about electric vehicles (EVs), EV charging infrastructure, energy efficiency, and green technology topics. The site does not appear to offer a distinct product or service portfolio. It operates as an editorial platform covering topics such as EV adoption, charging options (Level 1, Level 2, DC Fast Charging), battery technology, and sustainable transportation through blog articles and news content.
Differentiator
Problem solved
Functional benefit
Companies that use CellEra
Customer profileSegments3 records
Ideal customer profiles3 records
CellEra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CellEra partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
CellEra competitors and assessment
Company assessmentDirect peers
- Electrek: Leading EV-focused news and review publication covering electric vehicles, charging infrastructure, and clean energy. Directly comparable as a content publisher targeting the same EV-curious consumer audience.
- InsideEVs: Major online publication dedicated to electric vehicle news, reviews, and charging coverage. Comparable as a high-traffic EV content platform monetized through advertising and affiliate commerce.
- CleanTechnica: Clean energy and EV news publication with broad topical coverage including vehicles, charging, and renewables. Closely matches Cellera's generalist green-tech/EV content positioning.
- Green Car Reports: Established automotive publication with strong focus on EVs, hybrids, and green transportation. Comparable consumer-facing content site in the same EV/green vehicle niche.
- Charged EVs: Publication focused specifically on electric vehicles and EV charging technology, including industry and infrastructure coverage. Closely aligned with Cellera's narrower EV charging and OCPP focus.
Broad incumbents
- Jalopnik: Large automotive editorial site covering EVs alongside broader car coverage. Overlaps with Cellera on EV news but is broader in scope and significantly larger.
- Car and Driver: Mainstream automotive publication with a dedicated EV section. Overlaps with Cellera in EV consumer content but operates at much larger scale with broader auto coverage.
Regional players
- Electrive: European-based EV and e-mobility news service covering vehicles, charging, and policy. Comparable as an EV-focused content site but primarily serves European audiences.
- The Driven: Australian publication focused on EVs, solar, and clean transport. Comparable EV/clean energy content but focused on Australian and Asia-Pacific audiences.
Emerging players
- EV Pulse: Independent EV news and reviews site. Comparable as a smaller-scale EV content publication targeting enthusiast and consumer audiences.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
CellEra social profiles
Digital presenceCellEra financial estimates
Financial estimateRevenue estimate
Valuation estimate
CellEra leadership team
Management profileNumber of profiles
Profiles1 record
CellEra funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CellEra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CellEra
What does CellEra do?
CellEra operates a content publishing platform on cellera.biz that publishes editorial articles and blog posts covering electric vehicles, EV charging infrastructure, energy efficiency, battery technology, and green energy topics. The site functions as an educational and informational media resource targeting consumers interested in electric mobility and sustainable transportation, with freely accessible content organized into categories such as EV, Energy, and API/OCPP.
When was CellEra founded?
CellEra was founded in 2007. It employs 11 to 50 people.
Where is CellEra based?
CellEra is headquartered in Caesarea, Israel, in the Middle East region.
How does CellEra make money?
One revenue line is on record: advertising and Content Monetization.
Who are CellEra's main competitors?
Direct peers on record are Electrek, InsideEVs, CleanTechnica, Green Car Reports and Charged EVs. Broad incumbents are Jalopnik and Car and Driver. Regional players are Electrive and The Driven. EV Pulse is listed as an emerging player.
Does CellEra have an API?
No public API is recorded for CellEra.
What industry is CellEra in?
CellEra's product category is Online Media. Its primary akta.pro industry code is EUADAPAH, EV Charging Infrastructure IoT & Smart Charging (V1G/V2G). Its NAICS code is 516.