GRAYBOX

What GRAYBOX does

GRAYBOX is a privately held, growth-centric digital consulting firm founded in 2009 and headquartered in Portland, Oregon. The firm operates five core service lines — Strategy, Creative, Technology, Consulting, and Staffing — organized around five practice areas (Applications, Growth Marketing, Ecommerce, Websites, and Design). It sells exclusively on a quote-based, direct-engagement professional services model targeting enterprise, mid-market, and small business buyers primarily in the Pacific Northwest, with national and selective international execution for marquee accounts.

The firm delivers across the full digital stack, including web and mobile application development (React/React Native, Ruby on Rails, Golang, PHP), ecommerce implementation on Adobe Commerce, Shopify Plus, and BigCommerce, ERP/CRM integration with Oracle NetSuite, and content platforms on WordPress and ExpressionEngine. Infrastructure runs on AWS with Docker/Kubernetes, microservices architecture, GRPC/REST APIs, and PostgreSQL. Beyond services, GRAYBOX built FABSCAPE, a microservice-based, plugin-extensible platform for semiconductor manufacturing equipment monitoring with predictive maintenance capabilities, adopted by 7 major chipmakers within 9 months of its 2023 launch.

GRAYBOX monetizes through professional services and managed services engagements (ongoing monitoring, maintenance, and optimization). Since inception it has served over 350 client-partners and delivered approximately 3,800 projects across at least 12 verticals, including healthcare, manufacturing, agribusiness, defense, ecommerce/retail, education, and hospitality. Notable enterprise logos include McDonald's, Nestlé Purina, MillerKnoll, Siemens/Mentor Graphics, Planful, and Gigaphoton. In February 2026 the firm acquired Good & Gold, a Portland-based brand-first creative agency, extending its value chain from performance marketing into brand creative. The firm is founder-led by Managing Principal Paul Weinert, with David Hughes as VP of Strategy and Jon Love as Principal; no external institutional investors, parent company, or funding rounds are disclosed.

Name

GRAYBOX

Legal name

GRAYBOX

Website

https://graybox.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

GRAYBOX is a Portland-based digital consulting firm that partners with brands across strategy, creative, technology, and marketing to drive revenue growth and digital transformation for enterprise, mid-market, and small business clients primarily in the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Digital Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Integration, API & Middleware Consulting (BPAHAEAJ), Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Digital consulting services
• Web design development
• Ecommerce implementation
• Growth marketing services
• Creative technology agency

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Strategy: Digital strategy consulting including market research, customer analysis, competitive landscape analysis, customer journey mapping, and digital transformation planning.
2. Professional Services - Creative: Creative services including branding, UI/UX design, interactive design, concept development, and visual design.
3. Professional Services - Technology: Technology development including web applications, mobile applications (React Native, iOS, Android), website development, ecommerce implementation, systems integration, and technical architecture.
4. Professional Services - Marketing: Digital marketing services including growth marketing, SEO, paid media planning, content strategy, and ecommerce management.
5. Staffing Services: Providing dedicated staffing resources to clients for ongoing digital support and development needs.
6. Managed Services: Ongoing managed ecommerce and website support services including monitoring, maintenance, updates, and optimization.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

GRAYBOX is a growth-centric digital consulting firm that partners with brands to increase revenue and scale operations. The firm delivers integrated professional services across five core lines — Strategy, Creative, Technology, Consulting, and Staffing — and five practice areas (Applications, Growth Marketing, Ecommerce, Websites, and Design). Engagements span digital strategy, web and mobile application development, ecommerce platform implementation (Adobe Commerce, Shopify Plus, BigCommerce), brand and UI/UX design, ERP/CRM integration (Oracle NetSuite), and performance-driven digital marketing.

Product overview

GRAYBOX is a growth-centric consulting firm that operates as a full-service digital agency rather than a single product company. The company offers five core service lines (Strategy, Creative, Technology, Consulting, and Staffing) organized around five practice areas (Applications, Growth Marketing, Ecommerce, Websites, and Design). Services span digital strategy, web/mobile development, ecommerce implementation on platforms like Shopify, BigCommerce, and Adobe Commerce, quality assurance, and managed cloud infrastructure. They also developed FABSCAPE, a microservice-based platform for semiconductor manufacturing equipment monitoring. The company serves diverse industries including technology, startups, healthcare, ecommerce/retail, manufacturing, defense, and agribusiness, having completed over 3,800 projects for more than 350 clients since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting Digital strategy consulting including discovery, planning, requirements gathering, market and customer research, competitive landscape analysis, customer journey mapping, and platform selection for websites, ecommerce, CRM, and ERP systems. Sold as a standalone engagement to enterprise, mid-market, and small business clients.
• Creative Services Creative design services including UX/UI design, visual design, branding, interactive design, and creative concept development for websites and applications. Sold as a standalone engagement.
• Technology Services Technology development including web applications, websites, mobile applications (React Native, iOS, Android), ecommerce implementations, systems integration, and technical architecture. Uses modern stacks including React, Golang, Ruby on Rails, PHP, JavaScript, AWS, Docker, and Kubernetes. Sold as a standalone engagement.
• Consulting Services Digital consulting for business operations, process optimization, and technology modernization, including ERP (Oracle NetSuite) and CRM system implementations and integrations. Sold as a standalone engagement.
• Staffing Services Digital and marketing staffing solutions providing dedicated specialized talent to supplement client teams for ongoing digital support, development, and marketing needs. Sold as a standalone engagement.
• Growth Marketing Performance-driven digital marketing services including SEO, PPC/paid media, content marketing, and analytics designed to drive measurable business growth for clients.
• Ecommerce Implementation Ecommerce platform selection, implementation, and optimization across Adobe Commerce, Shopify Plus, and BigCommerce, including B2B and B2C solutions, complex product configurators, and ongoing ecommerce management.
• Website Design and Development Website design and development using CMS platforms including WordPress (Gutenberg), ExpressionEngine, and custom solutions for enterprise, mid-market, and small business clients. Includes site redesigns, multilingual builds, and global intranet portals.
• Application Development Custom web and mobile application development using React, PHP, Ruby on Rails, GoLang, and React Native, including subscription-based applications, e-learning platforms, time tracker apps, and microservice-based data platforms.
• Managed Services Ongoing managed ecommerce and website support including monitoring, maintenance, updates, optimization, AWS cloud infrastructure management, and quality assurance (unit, functional, regression, performance, security, and compliance testing including ADA, HIPAA, PCI).

Quantifiable outcome

• 29% increase in Year Over Year Transactions
• +14 more outcomes

Named customers20 records

Segments13 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• Good & GoldcoreStrategic or Co-development Partner · 18 February 2026Graybox acquired Good & Gold, a Portland-based brand-first creative and digital marketing agency. The acquisition combines Graybox's performance-driven growth expertise with Good & Gold's creative and brand leadership capabilities, creating a unified agency offering from brand strategy through marketing execution. The entire Good & Gold team and client portfolio joined Graybox.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Accenture Song: Accenture's interactive and commerce arm — large incumbent offering strategy, creative, technology, and marketing services across Adobe, Salesforce, and commerce platforms directly competitive with GRAYBOX's enterprise engagements.
• Perficient: Large digital transformation consultancy with deep Adobe, Sitecore, and ecommerce platform expertise. Competes with GRAYBOX for mid-market and enterprise engagements but at much greater scale and broader portfolio.
• Globant: Global digital transformation firm offering strategy, technology, and creative services including AI/ML engineering and ecommerce platforms — overlapping significantly with GRAYBOX's service mix at significantly larger scale.
• CI&T: Global digital transformation specialist combining strategy, design, and engineering with AI-native delivery. Operates at larger scale than GRAYBOX with overlapping mid-market and enterprise digital services focus.
• Deloitte Digital: Big Four digital arm offering end-to-end digital strategy, creative, technology, and marketing services to the largest enterprises. Represents the upper-end of competitive pressure on GRAYBOX's enterprise pursuits.

Direct peers

• Slalom: Portland-headquartered management and technology consulting firm with very similar service mix spanning strategy, technology, and digital transformation for enterprise and mid-market clients. Closest geographic and size comparable to GRAYBOX.
• R/GA: Global digital agency combining brand strategy, creative, technology, and marketing capabilities under one roof — directly comparable to GRAYBOX's integrated "Partnerships Not Projects" model serving enterprise and growth-stage clients.
• Dept: Global digital agency offering end-to-end strategy, creative, technology, and growth marketing services for enterprise and mid-market clients — overlapping service mix and multi-platform delivery model similar to GRAYBOX.
• Code and Theory: Integrated digital agency offering strategy, creative, technology, and marketing services to enterprise clients, with deep platform partnership expertise similar to GRAYBOX's Adobe Commerce, WordPress, and ecommerce focus.
• Modus: Digital innovation agency that combines strategy, design, and technology engineering for mid-market and enterprise clients — directly comparable in headcount band and integrated service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grayboxpdx
• Facebookfacebook.com/grayboxpdx
• LinkedInlinkedin.com/company/graybox
• Instagraminstagram.com/grayboxpdx

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAYBOX